Specialties
Therapy24x7 is a New York therapy practice offering personalized care for adults. Instead of asking you to choose from a long directory, our care team helps match you with a therapist based on your needs, preferences, schedule, and goals.
We offer support for:
• Anxiety and depression
• Trauma and grief
• Relationship and attachment concerns
• Burnout and work-related stress
• Postpartum challenges
• IVF and infertility
• College-life transitions
• Major life changes and identity transitions
• Family and religious trauma
We offer in-person appointments in Midtown Manhattan and virtual therapy throughout New York State. We are in network with Aetna and Cigna, and same-week openings may be available.
History
Established in 2007.
Therapy24x7 grew from Efrat Gotlib’s work as a psychotherapist and life coach supporting adults through trauma, family-of-origin challenges, grief, relationship changes, and major life transitions.
The practice was founded on the understanding that our early experiences can continue to shape how we feel, connect with others, and respond to stress—even when we do not always have the words to explain why. Efrat also recognized that both painful and positive changes, such as marriage, a new career, moving, becoming a parent, infertility, a breakup, illness, or loss, can leave people feeling overwhelmed or unlike themselves.
Over time, Therapy24x7 expanded into a group practice with a team of therapists offering thoughtful, personalized care. Today, we help adults find the right therapist for their individual needs, with in-person appointments in Midtown Manhattan and virtual therapy throughout New York State.
Meet the Business Owner: Efrat G.
I am a Licensed Clinical Social Worker (LCSW) and life coach, with advanced training from MITPP, an institute specializing in psychoanalytic psychotherapy.
My approach is direct, collaborative, and personalized. I draw from psychotherapy, cognitive behavioral therapy (CBT), dialectical behavior therapy (DBT), mindfulness, spirituality, solution-focused therapy, and life coaching to create an experience that fits each person’s individual needs.
Having lived in many different places, I understand how challenging it can be to adjust to a new environment, relationship, career, or stage of life. I believe therapy works best as a team. I bring my experience and professional guidance, while you bring your story, your strengths, and your authentic self.
Together, we can better understand what is holding you back and work toward meaningful, lasting change. You do not have to navigate life’s challenges alone.
