For the past 2+ years, my company has been using CPC Strategy to handle our PPC advertising, and I highly, highly recommend them. I've been quiet about using this company, because frankly, I wanted to keep them as my private secret weapon. Prior to starting with them, we had gone through 2 other PPC agencies, with extremely unsatisfactory results. In both cases, our return on ad spend was terrible, and I had a very hard time getting info from the companies, let alone knowing what my ROAS was week to week. I had been following CPC through their various white papers (free for all of you/us), and was not only impressed, but educated as well. So when the time came to dump my second agency, I immediately contacted CPC. Hiring CPCS was like a breath of fresh air, and a huge relief for me. In my case, I tasked CPC with maintaining a 300% average ROAS. I meet with Chris Pezzoli (chris@cpcstrategy.com), my rep, each week and we review the weekly reports he has sent me to verify the ROAS--for our text and shopping ads on Google and Bing. They handle the creative, the feeds, and creation and maintenance of all ads/campaigns for 3 different sites. I tweak, or make strategy changes. I'm a 20-year internet marketer. If you are spending significant amounts of money on paid advertising, check out CPCS before you hire your next agency. read more

They position themselves as a super-expert giant agency, but their behavior is opportunistic and unprofessional. It took my company two tries just to schedule a meeting. After they finally agreed, they promised a link and simply disappeared. Apparently, their 'expert' account managers are reserved only for big-name brands, while smaller companies aren't even worth basic communication. I can't speak to their performance expertise, but their account management is a failure. read more

We used CPC Strategy for our Google Ads. There was a consistent lack of results over our contract agreement. In the end, we made $40 out of every $100 spent. Our team was nice, friendly, and seemed to know what they were doing. But we write this review based on the only purpose we contracted their services for. read more

We hired them to manage our email marketing. They did a terrible job and ended up driving our deliverability and open rates into the ground. We brought things back in house and are not only saving money, but our email performance has been 2-3x better and we are having much healthier open rates and deliverability. For what they charge, they should be better. read more

We have been using CPC for several months now and we can't be more happy. The stuff is extremely knowledgeable, quick to act and fast to implement with outstanding results. If you or your business is serious about online retail, CPC strategy is way to go as they are really experts in what they do. read more

I highly recommend you avoid them. We gave CPC our ACOS goals for campaigns. They then ran at double that for several weeks and they didn't seem concerned or interested in being aggressive in reducing this cost, then they started spending almost double what we'd agreed on. To put that in perspective, they were running at almost 4x what our advertising budget should have been. Letting someone run your ads and having incentive to spend more requires a level of trust that I would highly recommend you NOT give CPC . read more

So I have been in the digital marketing industry for almost 20 years now, I have owned and run digital agencies throughout. In addition, I sit on the board of directors for the American Advertising Federation, the largest trade organization for agencies - my point is, I have been around agency/service providers for a very long time and in high quantities. I have known and worked with CPC Strategy for several years now. They are without any doubt my go to agencies/sub-contractor for all our retail clients. For me it always starts with who are the individuals behind the facade. Starting with the leadership on the top, all the way down to the account management team I vouch for saying that this is one of the most honest and caring groups in the digital marketing space. These are real individuals, passionate about staying the best when it comes to e-commerce marketing practices and caring about their clients' business. And even if one of the clients leaves for reasons they don't have control over (e.g. new marketing head, level of client sophistication when it comes to digital marketing), I personally have witnessed them truly taking it to their heart and always trying to figure out what they have done wrong. Their knowledge base and capabilities in all areas of e-tail marketing can compete with anybody in the industry and is most of the time above everybody else. Point of proof: just ask them about their capabilities when it comes to helping you market on Amazon. The trickiest piece being an agency like myself and CPC Strategy, the formula of success is heavily influenced by the clients. How sophisticated are they in terms of advertising? Do they have realistic ROI perspectives? Do they understand overall industry and competitive dynamics? Just to name a few. The reason why I am bringing this up is that CPC to their own fault sometimes take on clients that do not appreciate the level of sophistication of their capabilities and/or try to live in a what I call "me bubble". To CPC's credit they still try their absolute best. If you are an etailer and are looking to work with experts, caring, hard working and fairly priced service provider, I can only recommend CPC Strategy. read more

As an online retailer in the very competitive health and beauty space I'm constantly looking an edge to get my products seen by my target market. I stumbled upon a couple white papers from these guys over a year and half ago and they've rapidly emerged as one of my go to sources for cutting edge best practices around both Google and Amazon. They have a regular webinar series that's open to the public and it's a gold mine of info, especially for Amazon. Was able to grow my business 40-50% with a significant portion due to their help. Start following them if you have anything to do with Google Merchant or Amazon Seller. read more

As the Digital Marketing Manager for Dream Products, I rely on CPC Strategy for the management of our paid search programs. CPC Strategy has proven to be a valuable partner in our overall paid search strategy. They are easy to work with and have come through time and time again. I highly recommend them. read more

WARNING! This company is absolutely incompetent. We had to fire them after less than 8 weeks for making a series of horrible decisions. When testing new ad copy, they kept poorly performing ads running for over a month. This cost us over $7,000 compared to our existing ads. If they had been paying attention, they would have seen statistically significant decreases in CTR within a day or two and disabled the poorly-performing ads. I had to do that for them. Next, they implemented three new campaigns with no oversight, resulting in $4000 ad spend for only 7 conversions. Again, I had to disable the bad campaigns. And as a cherry on top, I just discovered that they changed our call extensions to treat phone calls as conversions, something they never discussed with us. This has cost us more than $300,000 in wasted spend over the last few years. Less serious frustrations include lost sales due to budget limitations. When asked about this, we were told the budget was there to keep CPAs down, which makes no sense as CPA targets were being used. Also, several top performing keywords in Bing Ads had their bids reduced to a level too low for the ad to even appear, resulting in further lost clicks and sales. I corrected both of these issues. Overall, no noticeable improvement was seen in our account performance after hiring Tinuiti, whereas they repeatedly made asinine changes to our PPC account with no oversight or accountability, wasting literally hundreds of thousands of dollars. AVOID THIS COMPANY AT ALL COSTS! read more

You can easily outsource for 20% of what they charge and still get a more experienced person to handle your PPC etc.. Not Worth it at all..they do market themselves very well though.. read more

We were with them a few months and had what we think was a guy off the street as our account manager. He really didn't know much about what he was doing. When we asked a question he would say, I'll get back to you with the answer next week. I see he moved on after we left. If you use them, make sure you have an easy escape without any contracts. If they steer you in the wrong direction it can be a huge mistake. Be very careful of both Vendor Express and Vendor Central unless you are a big company and understand the consequences of those directions. The experience was not a good one for us. Maybe you will have better luck. read more

Our company used these guys on a suggestion based on our previous ecommerce director. I have to say it was a complete waste of our money and we sent around 40k down the drain after 6 months of working with them. We recently found a new company who after 1 month has a return on investment of 22 to 1. With this company we were getting 3 to 1. Let me explain. First off, we found out that our account manager Stephen was a bartender the year before. Any AdWords professional should have at least 3 years' experience managing or apprenticing. Every week this company put out a report to us on our spend and ROIS, and every week the previous week was different and inaccurate. We found out after having two other companies run a report they were falsly(whether they did it on purpose or not we don't know) over inflating their reporting and they were double reporting some transactions. There is zero attention to detail in this company and there is zero innovation. The problem is they set it and forget it, and they do not really care about their small business clients. We were spending about 500 dollars with google every 4-6 days for a few straight months hoping they would turn it around(our fault). They only would do PLA for our company and they did not manage the spend other than lumping all products in one category. They should have treated each individual product as its own brand. They also didn't believe in search ads, which they were completely wrong in ignoring due to the market being quite strong. I feel that these guys think they are too big to fail. Either that or they really are just that incompetent. Im sure the owner or someone higher up is going to read this review and say, who is this guy and who does he think he is reviewing our company like this. Then we will go and look at the account and realize WTF was this account manager doing. If you look for CPC strategy reviews around the internet there are many negative ones. I wish I would have actually research this company before I took my ecommerce directors word for it. One of many bad decisions I made last year in taking peoples words. But I would stay as far away from these guys as possible. I think its funny to look at their yelp photos, because everyone is just sitting around eating cake, laughing it up. Which reminds me of my time working with them and how I felt about my money running out the door. Im currently trying to dig myself out of the hole they put us in. read more

My company has been using CPC strategy for over a year and we have been very pleased with the progress of our ROI. They seem to be on the front edge of the ever-changing trends in the PPC marketplace particularly regarding Google Ads and Google Shopping and they recently added significant resources to help us sell on Amazon. They are also one of the few companies we researched that had a good understanding of the other PPC channels. I visited their offices in southern Cal last fall and they are a rock-solid group of professionals. read more

I have been working with CPC Strategy for over 7 years now and I can't speak highly enough about their agency. It's rare to find an agency that combines cutting edge technical abilities with top notch customer service but that combination helped turn me into a lifelong CPC Strategy client. Great people where relationships and performance matter, which can be lacking in this space. read more

I've worked with many agencies and freelancers to manage Adwords, Bing and comparison sites over the years and none comes close. CPC are efficient, effective and a pleasure to work with. The onboarding was exceptionally fast and after 2 days of tuning the results exceeded expectations. I highly recommend. read more