We were very pleasantly surprised at the abundance of products and stock available…read more And priced competitively.

Very clean store with an excellent selection of wine, beer, and everything else that has alcohol…read more EXCEPT for liquor. They are prohibited by their location to sell liquor.

We waited until we were in town to pick up a few things for a cabin stay. The shelves were well…read morestocked. It is probably important for people not from around here to know that when they say liquor store, they mean liquor store... get your beer at the gas station or grocery store & same for your mixers, if you need them. The prices were reasonable & staff weren't exactly friendly.

rude service, dont ask them a simple question, you'll get a very smart response. fair pricesread more

Back to leave another review. This place is always clean and well maintained with a staff that is…read moreout of this world helpful and engaging. They offer food snacks that provide a nice convenience but it's the sought after bottle selection that matter to be. Many liquor stores exist in Gatlinburg but if you are looking for unicorn type bottles like; Pappy Van Winkle, Weller, Elmer T Lee, Rock Hill Farms, etc. You have a great change of finding rare bottles here. This is the areas biggest store and biggest selection. I picked up this bottle of Old Forester Birthday Bourbon just last week.

Awesome place. We were quickly greeted by the staff when we walked in and offered a sample…read morecranberry vodka drink! They had a nice beer selection separated by state, warm or cool. All the liquor you could ever want, and an entire room of moonshine to select from. Pricing was a little high for local beers butIf you need to pick some drinks all in one spot, this is the place to go!

Cackalack Crunk! I'm not from around here, so I wasn't used…read moreto the concept of a government-run liquor store. The gubment runs all the liquor stores in this state! I had heard that it's similar to going to the post office, but for booze. The government doesn't have any competing liquor stores in the state, so they can run their stores however they want. What are you gonna do, drive to Tennessee for that whiskey? Perhaps... But I came in and was pretty pleasantly surprised with their selections and prices. They didn't have the lavish displays like you see in some liquor stores. But I was happy to see that they had a North Carolina section, where they sold about a dozen different locally produced lines of booze, with a nice display and cards explaining a few facts about each liquor. The store didn't sell any beer as far as I could tell. No beer in liquor stores seems a bit foreign to me. The clerk was friendly and made some good recommendations about flavor infused Cackalack moonshines. Parking was easy, and the store was safe and clean. For being a government run operation, there was little/no paperwork involved other than showing my government issued ID.

They literally make you show your driver's license to be able to use a credit or debit card. If the…read morename on the card does not match your license, they will not sell to you. What if you're using a nameless prepaid card (like from a tax refund) or you're using your spouse's card etc. From a legal standpoint, in NC a business can't refuse a transaction if the card is signed on the back. And look, I understand there are criminals out there that steal credit/debit cards. However, that doesn't give this business to treat normal customers as such. The next time I go into this store, I'm going to have my phone out recording. When I get refused service for trying using my wife's debit card (which is a joint account with my name on it), I will file a lawsuit. Whenever I win, every employee following this policy will be out of a job. And if the store manager is enforcing this, I will see to it, that she will get fired too.

Love this store. Great finds and selection in a small space. Super friendly owner and staff. Fair…read moreprices. We stop here every time we're in town at least once!

Super nice people. Great selection of hard to find bourbons. They will order for you. A lot of…read moregreat finds in a small space.

Place was awesome! Great selection of Burbons and plenty of bottled beer or on tap. Cigars were…read morefresh and Jason is a great guy behind the bar. 100% recommend

Loved this find. This spot was like finding a diamond in the rough. The wine selection was…read morewonderful, and they give discounts if you're stocking up.. (my husband liked their cigars as well).. and the prices were right. The space was well designed and very clean. They had some very cute merch also (I bought a leather coozy and my husband bought a T-shirt). There is some seating in the upstairs wine room, and at the indoor bar, but most of the seating here is outside. They have live music playing some nights, and they BBQ some days (the bbq smelled delicious!) The staff were incredibly nice and happy to answer questions. They also gave us information about upcoming events. Great spot to hang out with friends or come make new ones.

Great bourbon selection and friendly helpful clerk. Nice overall atmosphere. I'll be back.read more

Friendly folks and a neat, clean and well stocked store. Always a pleaser to drive to Murphy.read more

Great wine shop in Highlands downtown. Everyone so nice and friendly, along with great knowledge…read moreabout wine. Always stop here when visiting Highlands.

What a fun place! We grabbed a glass of wine and a charcuterie board and sat outside next to the…read morefire pit - and had the best time! We look forward to going back when we're in Highlands!

Great liquor store with lots of options. Store is well organized having the different liquors easy…read moreto find per each section. There are holiday gifts sets that are discounted as well. Good selection of brands in the store. There are some mixers, but not very many sodas to pick up.