PROS: This place had many cards and all of good quality. They had cards for all sports, most…read moregraded, both old and new. They have a few autographs as well. The teens that work there are very nice and helpful too CONS: There's no parking on the street and the place is cramped. it's inventory is 95% cards and 5% other so not the best place to get an autograph. OVERALL: Its a great card store but not a generic memorabilia store. However, this is a place i will come back to after some time has passed

Would highly recommend! Great selection and the owner is nice and has fair prices! They have boxes…read moreas well as individual cards as well as autographed memorabilia.

The owner at Hollywood Heroes is so nice! He contacted me about an order (Kiss travel mug) I placed…read moreand apologized that it was sold out, he then gave me a rare collectors item, mi amigo, a Kiss fan is surely going to love it!!!

Hollywood Heros has two things going for it. 1) An amazing, incredible selection of toys, new and…read morevintage. 2) The nicest owners possible. My 12 y.o. son is a huge Star Wars collector, and he discovered HH on Yelp about. year ago. We've gone maybe a dozen times now even though it's an hour round trip. We often find rare and impossible to get items here and if it's not on the shelves, it's probably in their basement, so just ask. We became friendly with Jordan and Val on our trips there, and Jordan has been especially gracious. He always has time to talk, answer questions, and be friendly. Even when we come to just window shop, we still have great talks. Recently my son was looking for an ARC-170 gunship, and Jordan and Val had just gotten one in that had missing parts, and they gave it to my son as a thank you for being a loyal customer. It made my son's month. The store is a block from the central shopping district, so when we go we get bagels or Korean chicken and make a day out of it, or go the few blocks to Trader Joes. I know a Trader Joes isn't a selling point for a store specifically, but as a parent of someone who loves shopping here it's nice to have a cute town that can be part of the experience.

I found Mike through a Google search, and he responded almost immediately with helpful, detailed…read moreinformation. He came across as both trustworthy and genuinely trusting, which I really appreciated. The entire transaction was smooth and easy. I'm very grateful for his help.

Total jerks. Arrogant as can be. I've got a high six figure collection and I deal with all the big…read morevendors across the US. These guys wouldn't even answer a simple question about scratches on the book or case and replkied with a super snarky answer. In that time they could've just answered the question. Give your hard eared money to an LCS that cares about your business. Avoid this store...

I love this funky little store and it has something for everyone. Original graffiti art can be…read morecustomized on pretty much anything (by the owner himself) and works by local artists are displayed throughout the store. Handmade jewelry, Knick knacks, records, clothing, home decor, furniture, candles (graffiti scented!) and much more. This place is like a treasure chest of unique items - and you can't find them on amazon! When we came for the opening my husband purchased a smaller art piece for his man cave and I will be back to buy an original Sade t-shirt for my sister when it nears her birthday. Tons of hip hop references from my youth are throughout, nostalgic for us older millennials but works by young artists keep it fresh for those who don't remember rap before Biggie died. If you don't find what you are looking for, ask the owner (Sam) and I'm sure he will make/find it for you. Shop local New Jersey!

Hawthorne contains a plethora of hidden gems, but Sam at Shop Local is most definitely the rarest…read moregem of them all. The uniqueness of his shop and the kindness of his personality are the icing on the cake when needing to scratch the creativity itch. In an age of Etsy having literally under the sun, it's nice to have a real life local artist who covers everything and anything. Don't try to understand it, just seriously go.

I'm starting this review with....... I didn't even know this place was here. How horrible is that?…read moreI'm even more embarrassed and glad at the same time to admit the fact that I went to Target first looking for packs of baseball cards!!! They no longer carry them, so after "Googling" it, I found East Coast. I was looking for a little extra pizazz to add to my son's birthday party "goodie bags" being that he invited his team to laser tag. I could be wrong, but it seems like card collecting has fallen by the wayside. So I figured, why not... Everything was right there for you to pick from. They have EVERYTHING, from current to old school. The guy there was extremely helpful and when he must've heard my son asking me about the packs of cards to put in his gift bags, the guy gave my son a little something extra for his birthday. (Was very nice of him and was a very nice gift). If you're like me and used to be in the card game, stop on in. Place is on point and who knows.... Hopefully my son will get interested in the hobby and it'll give me more of a reason to go back!

Owner is very personable. Store has a GREAT variety of cards, supplies and memorabilia at good…read moreprices. I needed a thick jersey card slabbed and he was able to measure up with the right size magnetic top loader. Thanks !!!

Casually stopped in for the first time because I was in the area. I want to premise this by saying…read morethat the owner's FATHER was super cool and being kind to everyone there. The owner, however, is a young pompous, rude & arrogant kid. Overall, not a good person. There were some "streamers" in the store recording content because, of course. The owner didn't pay attention to anyone else in the store whatsoever the whole time... he became part of the stream team, gloating about his courtside Knicks tickets, pathetically glazing the streamers like a ridiculous fanboy, and showing off for the camera just to get tagged. I was in there for about 2 hours flipping through bins listening to the nonsense. Unfortunately, his father had to go home to feed his wife, as he put it. Again, he was GREAT (funny, kind, charismatic & very welcoming... everything a store owner should be). Once the streamers finally left, the whole vibe of the shop changed. I guess the owner didn't like my face or something & made it a point to make me feel as unwelcome as possible. Kept asking me in a weird tone over and over about 7 times, "are you good, man?" I had to keep telling him yea, still just putting a stack together over here. It was annoying af and he knew it... felt like he was rushing me out/didn't want me there because I wasn't looking at the super expensive, EXTREMELY overpriced stuff. Then, he had everything overpriced on his "bargain bin" stickers too. Since it was all bargain bin stuff collecting dust behind the counter, I tried to reason with him and showed him all the comps (which I was offering at or over the sale price of). He responded rudely and imposingly, "the price IS the price. I'm not budging one penny on the sticker, so just go buy one of those comps if you want it." This was with a $5 sticker on a $1 card that I offered him $3 for, in good faith, after showing him the last ten $0.99 sales. I decided right then & there that he was just being a d1ck & I didn't want to do business with someone like him. BUT I DID just spend 2 hours digging through stuff. So I pulled out a total of $31 worth of cards based on his non-negotiable sticker prices. I asked, "can we just do a flat $30?" His response? You guessed it, "the sticker is the sticker." ONE dollar... he wouldn't budge ONE dollar on his already overpriced cards. Rather lose a customer to make one buck. Crazy work, never seen anything like it in my life. I realized my feeling was right the whole time, I was 100% not welcome there. Afterwards, I read all the reviews about the owner's racist tendencies and it ALL made sense. I was profiled and very clearly not wanted in his shop. I also watched him fleece a kid (around 12yo) that sold him a somewhat rare Mahomes. Comps were at $300-$350 (legit sold comps) and he literally told the kid that his comps meant nothing because he wasn't using Card Ladder but a different app , then proceeded to spit out lowball comps without showing the kid ANY actual evidence of them other than his own bs claims. He just said that he "saw" them on Card Ladder going for like $200 (not true at all) and that Mahomes isn't even going to play next season , and offered the kid $160. Poor kid took it... that was less than 60% of the lowest comp, closer to 50% on the LOWEST comp. This guy is a certified douche. I will NEVER go in this shop again. Unless you are actively looking to overpay for cards while getting treated bad, I'd find another spot to shop. However, if you're a streamer or willing to spend thousands, go on in... he's super nice & accommodating in that case. Will glaze you the whole time and make you feel real special so you keep spending.

Not sure why there are a few really bad reviews of this card store, always friendly to me when I go…read morein, huge selection of modern unopened cards as well as singles. The owner always helpful and sometimes I have dealt with his dad who covers when he is not there, and the father was nice. Only drawback is there are no vintage cards, you are not going to find anything below the year 2000 as far as I know. Also like another review said, no hockey or WNBA. As for prices I am not really sure as I didn't compare but I do know a brick and mortar store has overhead to pay for rent, electricity and employee pay, if you want cheapest possible, buy online, if you want to see your product and pickup instantly while still supporting a local business go there.

This place is rad, has primarily magic and some other stuff alike but I came for the pokemon. Got a…read moreblack bolt etb as well as one pack of journey together. Had a great pull right in front of the owner Manuel. Great place God bless

Fantastic game shop! He keeps so much variety in stock and if he doesn't have what you want the…read moreowner will happily get it for you. My wife and I like to pop in just to see what's new and chat with the owner. The kind of neighborhood shop everyone wishes they had in their town. Great and friendly atmosphere!

The best of the best very honest and extremely nice associates. Great payment…read more Thank you Ritch

this is the best shop i have ever been to. the workers are the best. (also, i bought a coin for $1…read moreand sold it for $150 here) if you have any coins sell them here!!! also they have the best prices on indian head cents ever!!! - sassy gabby