I cannot recommend Patricia enough! This was my wedding day and also my very first time ever getting my makeup done professionally, so I was a little nervous. From the moment I spoke to her and then met her, she was so welcoming, kind, and professional. She made the entire experience stress-free! She came to my airbnb on wedding day. Patricia has amazing customer service and communicates so well. She really listened to what I wanted and made sure my hair and makeup reflected my vision. She was flexible, attentive, and took the time to understand exactly the look I was going for. On such an important day in my life, she helped make everything feel easy and calm. My hair and makeup turned out absolutely beautiful, and I received so many compliments throughout the entire day! I felt confident, beautiful, and truly like myself. She also did my maid of honor's hair and she loved it as well! If you're looking for someone who is talented, professional, kind, and genuinely cares about her clients, Patricia is that person! I would 100% recommend TruBeauty Lash Academy to anyone, thank you for helping make my wedding day so special! read more

Patricia was very professional and so easy to work with! She did my makeup and hair along with my bridal party. On time, fun to be around and had a great overall experience. My make up was better than I could have imagined! We did the trial that was a great decision. She came to us and made my wedding a dream come true! read more

See all

I am an entertainer & I reached out to Patricia for lash extensions. I was pleasantly surprised not just by her immense talent but her professionalism and she was so personable. Every session was great as we talked and laughed the whole time! The lashes gave me the extra "vava voom' I needed for my performances. My lashes always looked top notch, the quality of the lashes & the glue were also exceptional. Patricia uses state the art LED UV system to cure glue quickly taking out harsh chemicals in glue for less sentivies. Longer lash retention up to weeks . I've been more than happy with her products & services. I highly recommend Patricia Guerrera and Tru-Beauty !! read more

I absolutely love these lashes and the work Patricia does, she is a true master of lash extensions. Since my first appointment I felt at ease and appreciated her attention to detail and her thoroughness on what to expect after my appointment and how to care for my lashes in between my fill. I look forward to every appointment because I leave feeling amazing as my lashes always look great! This busy mom of two is grateful for Patricia's talent, friendliness, and professionalism! read more

Patricia is so talented and wonderful! She's knowledgable, professional, accommodating, and so much fun! Her little studio is super cute, too! It's such a treat to go see her and get pampered! I love the way my lashes look and feel afterwards and I get a lot of great comments on them as well. I've been seeing Patricia now for several years, and her lashes are my one true grooming addiction! A++++!!!! read more

Patricia is a professional and very knowledgeable lash technician/ owner! She takes pride in her work and takes her time to get the best results. Most importantly to me is that she will listen to what you desire since there's so many different styles of lashes. I have recommended her to many people and have been going to her for years. read more

Patricia was amazing from start to finish! She did my makeup trial before my wedding, my eyelash extensions (the day before my wedding), and my makeup on day of wedding! Patricia was always in very good communication via text or email and made the day-of-wedding activities lovely (she provided champagne and a relaxing environment with very low stress!). Our makeup lasted through a warm summer wedding, even through all of the tears I shed during our emotional ceremony. I only touched up my lips slightly at the end of night after eating and drinking! No other touch-ups needed! Patricia also helped me book great hairstylists that did my hair, my 6 bridesmaids' and my officiant's hair. I would definitely work with Patricia again in the future. She rocked it!!! read more

See all

I just got my eyebrows tinted for my first time by Patricia and I love them! Thank you so much! AND This month was my 1st time getting the B12 shot. I also take vitamins on a daily basis. I will continue to get the B12 SHOTS on a monthly basis. I have energy and feel great too! Don't let the time change in October get to you.... get your B12 shot! B-12 Shot Event!! ONLY $25 from 12-2 - 4 -6:30 Location: Tru Beauty by Patricia Guerrera Time: 12:00PM Monday, October 3rd. read more

I found Patricia on Yelp and the reviews are accurate! I liked her right away. She was on time, easy to talk to, wears her heart on her sleeves :) and was attentive to my requests but better! She gave me smokey eyes that was not heavy but with definition to bring my eyes out. She perfectly blended the foundation to match my skin tone looking very natural. She put only natural gloss on my lips which was perfect because this allowed me to put my own lips stick of choice on. All I had to do was add my own little personal touches like a tiny drop of more green to my eyes and mascara to lashes. The makeup lasted all afternoon up to midnight when it was bed time! She's absolutely great! read more

Tru beauty Lash Academy - Wedding at San Ysidro Ranch - Skin Care Near Me - Goleta, California

Patricia has a great personality! Unfortunately that does not come through in her work. I came in for chin/lip wax, brow wax and tint and lash extensions. My specific instructions on brows were that I keep them as thick as possible so do not put in an arch. No pencil thin brows for me! Also tint very dark brown. While the color turned out great, I was shocked to find that she put an arch in my brows! I am devastated by these brows. I have had my brows waxed/tinted many times by many estheticians. (See some of my prior reviews of other people's work.) NEVER have I had to return to have missed hairs plucked. NEVER have I gotten thinly shaped, arched brows as a result. So I must be able to give clear instructions. Why she didn't listen is concerning. This is going to take some time to grow back, as my hair is thin with a few almost bald patches, and doesn't grow quickly. As for the lashes - while still in her studio I thought the right eye lashes were less thick than the left ones. But she kept telling me how perfect they looked on me. It wasn't until after I got home and really looked in my own mirror that I could tell how many less lashes were on the right eye. The lashes on the inner side of that eye were so sparse they looked wispy. In addition she did not fill either eye out to the outside corner. It looked like I had lash strips on that were too short for my eyes! I then noticed that there were still dark hairs on my lip and a few remained in the brow area. She had used a hard wax on me saying people like it better because it doesn't pull the skin. Evidently it also doesn't pull the hair. I sent her an email and went to bed. To Patricia's credit she replied quickly in the morning and got me right back in. I brought my magnifying mirror to be sure I could point out the missed hairs, since my close vision isn't good. She seemed to make excuses, telling me that of course I could see them with the mirror pointing up like that, but people just looking at me couldn't notice them. That's not the point. The point is that I paid her close to $400 (including a 20% tip) and for that ALL the hair should have been removed from the waxed areas. The lash results the second time are fine. But the brow fiasco rates zero stars! read more

Patricia did a wonderful job making my fiance look like a queen for her graduation she really paid attention to detail. I would recommend her to my friends and family. read more

When I first moved to Santa Barbara, I was really nervous about finding a new place to get my lashes done. I'm very particular about things like this and, hey, it's my face (it's hard to say that without sounding like a teen-movie villain, but it is what it is). I looked at a lot of different places and spoke to a few people, but I ended up giving Patricia a try. I've been going to the same person for years and so it was nerve-wracking to trust such delicate work to a total stranger. Right away, Patricia put me at ease with her warmth and humor. She also made the whole process incredibly comfortable. She has a very delicate touch and I ended up having the best experience getting my lashes done that I'd ever had. Process aside, the lashes were incredible. I'd been terrified I was going to walk away with huge plastic-y lashes, but they looked so full, beautiful, and natural. They even felt soft and flexible, just like real lashes! Needless to say, I've been going back ever since. While chatting during a recent appointment, I was talking about how it's such a bummer that brow tinting wouldn't really do anything for my brows since they're already so dark (just a little patchy). Patricia explained how that isn't actually the case and that if I ever wanted to try, she'd be happy to show me how it works. Well...WOW. I was such a skeptic about it, even while I smiled and was like "yeah, sure, sounds great!" Now I'm a total convert. My full lashes are now perfectly complimented by my full brows! Bottom line: Patricia is a pro, a rockstar, and hanging out in her lash chair is like a little spa vacation in the middle of the week. I can't recommend her highly enough. read more

I was visiting the area and needed a Brazilian. So I decided to go here and I'm glad I did. I believe Patricia (I'm pretty sure she's the owner?) waxed me. It took less than 10 minutes. She started with a numbing cream which was pretty cool. I am not sure if it made much of a difference, but it was as painless as you could hope for! I would recommend her if you need to wax! read more

I was very hesitant getting makeup done for my son's wedding as I had a bad experience in the past. This time it was a wonderful experience and outcome. My makeup made me look glowing! My skin actually looked younger! (I'm 59.) Magic! My eyes looked beautiful as well. I received so many compliments at the wedding. The wedding was amazing! I was so pooped that I fell asleep with all my makeup on. The next morning, my face was still done! Not oily, not smudged, just fresh still. That's pretty amazing. I looked pretty good at breakfast Thank you Patricia! read more

Whatever your true beauty needs are, I highly recommend Tru Beauty. Patricia is great with waxing, facials, make-up, and everything in between. Book your appointment today with Patricia and get one of her fantastic deals. You won't regret it. read more

Received a wonderful facial from Patricia. Her products smelled wonderful and my face felt soft and smooth for days afterwords. Her shop is conveniently located and easy to get to as well. read more

Patricia has the best prices for high quality skin care, waxing and even vitamin B-12 shots! She maintains a professional but still personal relationship with clients out of her Mission St salon. Walk in to her bright and cozy store and you're greeted with comforting scents, beautiful decor and of course Patricia's pretty face. read more

Best place for eyebrows. I had the best service ever. Small Cousy place, I will recommend everyone to come see brow queen. Love her

I got my wedding makeup done by Patricia, and I was really happy with the result. I'm not really that into makeup and usually don't wear much more than a little powder and mascara. I did a trial with Patricia and it was really helpful- she definitely understood my feedback and made a few alterations on my wedding day. 2 of my bridesmaids also got theirs done and they looked beautiful as well. I recommend doing a trial if you get your wedding makeup professionally done, but was very happy with Patricia! read more

Patricia is awesome. She's very friendly yet professional. Before the day we meet up, she made sure I know what to prepare for our meeting so we get the best result. I like to have a natural looking makeup but still look glamorous. She made it happened! I was very happy with the results for both hair and makeup. Her price was very competitive comparing to other artists in the same area. Thank you Patricia, love you, keep up the great work. read more

I purchased a gift certificate about a year ago and gave it to my wife to go see Patricia. She said that I better buy more because it was the best wax job that she had ever had! We highly recommend her. read more

I truly love the salon experience at Tru Beauty which goes far beyond the fine visual transformation. Patricia, the creator and owner has fused her focus on great facial and massage services, masterful make-up application, as well as a conscientious choice of products, best in class techniques and giving back to the community. Whether it be tea to sip, magazines to peruse, a good conversation or just relaxing while my skin is transformed from plain to simply fabulous, I always leave Tru Beauty with an improved outlook and, of course, radiant skin highlighted by exquisite make-up, customized just for me. The professional service and attention to detail given to me surpass all expectations, the location is convenient and all the extra details enhance the complete salon experience. Tru Beauty is second to none. read more

I had my makeup done by Patricia and I felt beautiful! I highly recommend her for all kind of makeup whether it be a wedding, casual or even costume makeup. My experience with Patricia was pure professionalism, she's passionate for what she does and is very accommodating. read more

I really enjoyed both my eyebrow and Brazilian here! It was my first time here and patricia was extremely nice and calming. She's very personable, gives great advice, and really cares about her customers! Definitely coming back here. read more

Patricia is my go to gal for anything wax! She does a beautiful brow and is an expert at the Brazilian. Attentive to cleanliness, organized, gentle and gets you in and out with no fuss. I've been going to her for about three years and have a great experience every time. If you're looking for a professional who knows what they're doing she's your person. She's really reasonably priced too! read more

I received a hydrating facial and got my brows waxed. My experience was amazing. My skin felt clean, refreshed and young. She used a high quality organic skin care that left my skin amazing. I enjoyed the relaxing and private setting. Very clean and organized environment. Patricia was pleasant, very professional and knowledgeable about skin care treatments. I would definitely recommend Tru Beauty to first timers and people with sensitive skin. I will be returning soon! Joel read more

Ask any loyal client, Patricia is the best in town. Don't forget: Tru beauty is hosting a free Halloween "All About You" makeup and hair styling demonstration from 5 to 7:30 p.m. Oct. 29 at the Pali Wine Co. tasting room, 116 E. Yanonali St. in Santa Barbara's Funk Zone. "All About You" includes demonstrations by makeup artist Shannon Jordan performing Halloween makeup and eye touch-ups, as well as hair touch-ups and styles by Ronda Cooper Albanez and Halloween nail art by Katarina Adamovich. Also featured will be $10 flash jewelry tattoos. "Ladies, we are back to pamper you," said makeup artist and esthetician Patricia Guerrera, owner of Tru beauty skin care, makeup and wax bar, 120 E. Mission St., which is marking its fourth year in business. Tru beauty hosted two similar events in August and September. Those who attend the Halloween "All About You" will receive free glass of Pali wine that evening with a purchase of a $25 gift certificate from Tru beauty, which can be used toward any of Tru beauty's services at any time. Prizes of free services will be raffled off. read more

Thank you for an amazing facial! My skin has never felt so smooth. The neck and shoulder massage was also much needed and an added bonus. I would highly recommend seeing for all your facial and skin needs. read more

Patricia and her beauty services are amazing. First of all, she is extremely personable and has become one of my dear friends. She is easy to talk to, listens and HEARS what you want. She does incredible make-up, makeovers and wedding makeup. She does facials, lashes, spray tans, and more! She sells amazing products that she has tested out for months before carrying them. And her prices are great! I highly recommend her! read more

I love this place!! It is the number one spot for me to get my eyelash extensions done. I come every other two weeks for my lash refill with Patricia and she is the loveliest lady there is. So friendly, funny and is open to listen to any suggestions. 100% recommend I always leave the studio very happy :) read more

I cannot say enough positive things about Patricia. She did my makeup for my wedding and she also did the makeup for my bridesmaids. I don't wear makeup so I was unsure of how this would go and I was thrilled with the results. The trial run was great. She knew I was hesitant about her lipstick options, so she went out & got another one which was perfect . She came to the hair salon we were getting ready. She was on time & made sure our makeup was completed within the allotted time. The manager of the salon as well as other guests at the salon were also impressed with how natural & beautiful my makeup was. read more

Patricia is awesome! I had my first ever men's facial today, and as a newbie, Patricia made me feel totally comfortable. She took her time and explained everything she was doing in detail. When I told her I had sinus pain, she even did extra massage! Patricia really cares about her clients and you can tell that she Tru-ly loves her work. I can't wait to schedule my next facial. Did I mention that Patricia is awesome?!! read more

Was in a pinch today and needed an appointment, so after after she could fit me in, I am so glad to be a client of Patricia's for the last 5 years! The prices are totally reasonable and with the years of experience she has, she absolutely knows what she's doing. She is the ONLY one I would trust with waxing - never burned, very thorough, never aggressive, and discreet. Under a dermatologist's care, I have nearly ultra sensitive skin, so the high end products she uses have never prompted a bad reaction. Quality of products does matter!! I've also had my make-up done, which turned out stunning for my date, gone to her events, which were always fun; found new vendors I've bought things from and even gotten hair styling advice. Many thanks to Patricia, because she really does care about her clients. Her shop is cozy and kept clean with attention to sanitation and privacy. I am always greeted professionally, even after I can tell it's been busy in a very competitive industry. The atmosphere is friendly, inviting and peaceful! Keep up the AWEsome work, Patricia!!! read more