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    Ulta Beauty

    3.8 (23 reviews)
    Closed • 10:00 am - 8:00 pm
    Updated 2 weeks ago

    Services - Ulta Beauty

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    Flat irons
    Gabe P.

    I was in and out really fast . I was looking for a specific flat iron . They had a decent selection of flat irons , but not in the price range I was looking to pay. This location is well organized. Really bright inside. This is a great store for a lot of reasons. Unfortunately , I didn't find what I needed but I do enjoy shopping @ Ulta! This strip mall area in Hoover is busy but there's ample parking available. Happy shopping!

    Lindsay P.

    Whenever I go into Ulta, it is always for a specific product. I always end up walking out with an extra product or two, of course, but not because of the sales people. Because I think of something else I need! Anyway, I went in there last week for an under eye concealer; I was specifically looking for a non-heavy, light, and creamy texture. I could not find a sales person on the floor so I went to the front counter and asked if they could find someone to help me and within 15 seconds, a salesperson was right by my side. (Each salesperson wears a microphone headset to communicate quickly with one another). Right before she started to help me, she noticed a few young girls on the other side of the store attempting to steal products. She was right on the ball, then got back to me as soon as possible. I appreciated that she was very watchful. Then I told her what I needed, and she took me straight to the Tart Shape Tape under eye concealer. It was exactly as I had described. It was a great experience, again.

    I got my hair and make up done by Crystal J for my graduation pictures! She did such an amazing job and was so sweet! Highly, highly recommend her!

    I always love coming to this Ulta!! Amber makes you feel like she has always known you. Today Dari checked me out at the register and she was very friendly and helpful as well. She let me know that I was eligible for the Ulta card and in doing so I would save 20% on my purchase. She also took the time to update my information as my phone number has changed. I was most impressed with the teamwork I saw between Dari and her co worker Jasmine. I overheard Jasmine encouraging Dari on how well she was doing behind the counter. This was while there were no customers in line and it's just really good to shop in such an encouraging, teamwork, and customer oriented company. And Rayona is always there with a smile on her face and always busy working. These days there is so much negative and back bitting going on in any kind of business. Great job Amber , on how much difference just a few good women can make for the face of a retail store. (and/or a few good men whatever the case may be) I will always be more apt to spend my money in a atmosphere like Ulta in Hoover then somewhere they may even have a lower priced, same item but no consistent cheerfulness in their attitude. In todays world there is enough tearing one down to make oneself "feel" better about themselves. We need more companies and more managers with heart like Ulta in Hoover where management , teamwork, and the building up of their teammates is just a way of everyday business!!! And their Customer service is a solid 10!!!!

    Brandi T.

    I really needed my roots touched up (as most do with COVID Salon closures). I also recently moved here from Tuscaloosa, AL. I called up Ulta and they booked me an appointment with Grace the salon manager I had black hair underneath and really wanted more black throughout with icy blonde highlights. My description (poor) and a few crappy Pinterest photos (terrible reference) was all I had to show my stylist. She still NAILED IT. I have NEVER been so happy with my hair. If you live in Hoover please go show her some support!!! On another note: Ulta is also following current Covid precautions so you must wear a face mask inside and you're encouraged to practice social distancing. 6 ft apart. Made me feel comfortable going seeing the sanitizing routines all taken so seriously. All the workers were sanitizing surfaces, sanitizer out for customer and employee use, everyone wearing masks.

    New storefront

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    6 months ago

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    6 years ago

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    8 years ago

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    4 years ago

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    2 years ago

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    9 years ago

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    9 years ago

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    4 years ago

    Lori did SUCH an amazing job on my hair! I would 12/10 recommend Lori for anything hair-wise!!

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    5 years ago

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    7 years ago

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    8 years ago

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    Ask the Community - Ulta Beauty

    Review Highlights - Ulta Beauty

    “This strip mall area in Hoover is busy but there's ample parking available.”

    Mentioned in 2 reviews

    Read more highlights

    Wheelhouse Salon - #4 the photo Amber and I looked at as reference today when discussing shadow root.

    Wheelhouse Salon

    4.2(50 reviews)
    9.3 mi
    •$$

    Kudos to Amber who has the rare gift of being good at cuts, color, styling and she does hair…read moretinsel. It's not often that you can get a stylist who is literally top notch at everything. It's a yes for this girl from this girl! Highly recommend!

    Are you wondering why I gave one star? Honestly, Wheelhouse Salon deserves none, but that wasn't an…read moreoption. My experience here was extremely disappointing, aside from my initial consultation with Angelika on Oct. 20th. During the consult, I explained that my main goal was to blend my 3-month gray grow-out into something easier to maintain. I showed her photos of the soft gray-blended look I wanted, and she never once said it couldn't be achieved in one session. She filled out a laminated service card with the exact services and prices required, and I booked based on that information. On Oct. 28th, I arrived for the first color appointment. After reviewing the same photos again, Angelika brought over another stylist, and they decided to add a shadow root. When she finished, my hair looked nothing like what I asked for--I left with blue roots and barely any blonde. She apologized and said she'd fix it at my next scheduled appointment on Nov. 12, which included both the correction and a keratin treatment. Since she promised it would all be handled then, I trusted her. When checking out that day, I was charged $393.32--lower than the quote--but still tipped 20% because she said she planned to fix everything. My total came to $471.98. On Nov. 12th, I showed up expecting the correction and the keratin, as previously discussed. Instead, I was told I had to choose one service because she hadn't booked enough time. I chose the keratin since that's what she had scheduled. Afterward, while checking out, the front desk tried charging me $476 instead of the quoted $315, saying I "hadn't paid enough" at the first visit and they needed to collect an additional $40. This was never communicated. They removed one $40 error, but I still ended up paying $456.54. After realizing that I had now spent over $900 and still didn't have anything close to the color I asked for, I messaged Angelika directly through the contact card she provided. She read the message but never replied. When I called the salon to review the charges, another error was found and I was refunded $48.29--even though their written policies state they "don't offer refunds." It was clear I had been overcharged multiple times. I reached out again to clarify my Dec. 1 correction appointment. The salon later texted me saying Angelika felt she only owed me a base color and blow-dry, and that I would have to pay for the foil and toner--another $274. This would have pushed the total cost of this disaster to well over $1,200. They also claimed that my desired gray-blended look takes multiple sessions, something never mentioned in the consult or at any point before taking my money. Angelika had expressed total confidence that she could achieve the look. At this point, nothing made sense. How can stylists turn dark brown hair into pink, purple, or blue in a single appointment, yet somehow blending soft gray tones supposedly requires multiple expensive sessions? Either they lack the skill or they are price-gouging. I'm sharing this to save others from the time, money, and frustration I experienced. Always take a photo of the laminated service card--they rely on it, and you should too. My before photo, the inspiration photos I provided, and the results I left with were not remotely aligned. My 3-month gray grow-out is gone, and I paid nearly a thousand dollars for a result I never asked for.

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    Wheelhouse Salon
    Wheelhouse Salon
    Wheelhouse Salon

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    Ulta Beauty - hair - Updated September 2026

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