I had the best experience at Ulta thanks to Emily! I came in with my daughter Saturday 3/28/26, getting ready for my birthday trip to Miami and told her I was completely new to makeup and wanted to learn how to do my own look for the trip. Emily was so patient and kind--she walked me through everything, helped me find the perfect shades, and even applied different skin tint options on my face so I could really see what worked for me. I ended up purchasing the Kylie Cosmetics skin tint and concealer and feel so much more confident now. If you're new to makeup or just need someone who really takes their time with you, ask for Emily. She's amazing! read more

Absolutely loved Ms. Mary at this location! She helped me and my mother pick the perfect perfumes and cologne, put up with our shenanigans too. The hospitality was fantastic. We seriously recommend seeing her to help you find what you may or may not be looking for! read more

Was very disappointed on hair color picked a shade on chart number 10 in purple when done it was more like number 7 shade ,when asked about it management said the stylist said we asked to cover gray. That word was never talked about even showed her pictures before doing said she could do . Not. read more

Ulta Beauty Salon and Marilyn did the best pixie on my hair! I couldn't recommend her more highly. My husband has never made such a huge fiss over liking my hair so well! Try Marilyn. You will over her work! read more

I had a wonderful experience with Nicholas for my first keratin treatment. Nicholas is kind and so welcoming. I am very introverted and Nicholas put me at ease instantly. I left feeling like I had a new friend. My results are beautiful and Nicholas was amazing to work with. He explains everything so well and made me feel included in the whole process. It was a lengthy process but honestly as a mom that doesn't get a lot of time to myself having someone comb and brush your hair for three hours was like a vacation. It was very relaxing and I left feeling so recharged. So excited to see how this treatment cuts down on my time getting ready and my overall fizz in the Florida humidity. My hair has never been this silky and smooth with just product. It feels so amazing. I feel like I need a new personality around my hair because she's the star now. I'll definitely will be back and recommend Nicholas to anyone looking to do the keratin treatment as well. He also did a beautiful cut at the end as well. I've wanted to do keratin for a while but waited because of the time commitment, but I will say it's definitely worth the time. Nicholas said with proper care results can last 3-6 months so definitely worth it! read more

Ulta Beauty - Keratin and cut by Nicholas - Cosmetics & Beauty Supply Near Me - Jacksonville, Florida

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I've never gotten my hair professionally done and it was an amazing experience with Marilyn! She gave me exactly what I wanted while keeping my hairs health in mind and talked me through the entire process. It was a big change for me going from blonde to brown and I've been blonde for 5 years but I love my new color and can't recommend her enough! read more

Ulta Beauty - Cosmetics & Beauty Supply Near Me - Jacksonville, Florida

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Customer service at this Ulta location is practically nonexistent. I visited for one specific thing, cologne. First problem is, so many were missing testers which very inconvenient. When I finally found the one I wanted, there wasn't anyone around to help. When I finally did find someone, she said she would grab the keys so I could retrieve my choice. I waited 10 minutes to find that she was behind the counter processing transactions. This is not a location I recommend. read more

I love Ulta for the large selection of makeup products., due to COVID-19 you are no longer able to test lipsticks which is understandable but that causes me to waste so much money trying to find new shades. I do love they have my favorite perfume Chance by Chanel. They have a great rewards program. You can also find everything you need to take care of your hair. read more

The ladies and guys here are so nice. There is always someone greeting with a "Welcome to Ulta" upon entering. The first time I shopped here, I picked up a free birthday gift and didn't spend a dime. The cashier was friendly and wished me a Happy Birthday. The second time I came in, it was to pick up items from their 21 Days of Beauty Steals promo. The items were displayed in the front so I didn't have to spend time searching for them. At check out, they asked me if I wanted to sign up for a free facial event so I said yes. Which brings me to my third and most recent visit. The event was to promote the Peter Thomas Roth (PTR) brand. Upon arrival, I filled out a short form and specified my beauty concerns. Prior to the event, I had never heard of the brand before. The most expensive brand I've used was Clinque. I would say the PTR price points are similar to Clinque but the aesthetician or esthetician (sorry, not sure which is correct), Annette, spoke really highly of PTR due to a personal experience. She applied 6 different products (listed below) on me and explained each one. Un-Wrinkle Peel Pads, Water Drench Cloud Cream Cleanser, Water Drench Hyaluronic Cloud Hydra-Gel Eye Patches, Water Drench Hyaluronic Cloud Cream, Camu Camu Power C X 30 Vitamin C Brightening Serum, and FIRMx Peeling Gel. Annette pointed out how the fine lines were not due to aging but due to hydration. When she first said that, I thought what lines? Lol. But yes, I noticed within the pass year I developed lines under the inside corner of my eyes that would not go away, no matter what moisturizer I used. After the treatment, it seems like it made a difference on the problem area. I ended up buying two products from the PTR line because buying them all at once is over my budget. This product line is considered premium items so I wasn't able to use a coupon but I did get a gift with purchase and a few samples. Since then I have purchased two more items from the PTR line on ulta.com and received free shipping because my purchase was over $50. The order shipped from VA and arrived within two business days. I purchased through Ebates and received 3% cash back + 3% cash back with the Ebates credit card. If you have an Ibotta app, you can get a 5% cash back by shopping through their app. Some of the drugstore items sold here are priced higher than other stores, but I believe they have a weekly coupon ($3.50 off $15) and there's always sales going on. They have an extensive amount of products and a salon as well. Although I wear make-up, I only know the basics. As you can see you don't have to be a beauty expert to shop here. I like the fact that I received great service whether I spent $0 or $60. read more

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After brunch, a friend of mine asked if I wanted to tag along to go to Ulta to cash in a free item that was emailed to her for her birthday. I hadn't gone to Ulta in forever and really didn't think I'd buy anything but I accepted and met her there. It was just like I had remembered: some employees with over-the-top makeup, people getting their hair did, and makeup counter ladies painting faces. I looked to see if they had any natural hair products but from what I could see, it was natural products all hair types. Not quite what I was expecting. Maybe I missed it. I did end up purchasing some glittery lip gloss and 12-hour lipstick. They were more than what I wanted to pay for them but I really like the effect on my lips. I may come back to check out their clearance section. read more

I really love Ulta and I'm super happy we have one on my side of town now. Hopefully, we'll get a Sephora at River City one of these days because i like to shop at the two stores equally. But alas.... onto my Ulta review! The store is large, clean, bright, organized, and never lacking in the fact an employee is always near to offer assistance with a smile. The employees also have some great recommendations. They have Benefit here, which is nice because I don't have to go across town to one of the department stores to find it. I use two of their products regularly. I'm a HUGE nail polish addict and while they do carry my O.P.I. and China Glaze, they also carry my Butter London (*swoon*). At $18 a bottle, I try to limit myself to only one bottle of Butter London per month. Whenever I come into the store, which is always once a month (if not more), I tend to spend about an hour or so in here each time as I love to just wander around and browse. Find more items to purchase or simply to put on my wish list. read more

Customer service is horrible and things don't ring up properly and when pointed out and even shown they don't honor the pricing. The girl said you need to show me and I did then she acted like it was going to kill her to help me. Definitely not coming back to this location because that was the final straw for me. I'll drive out of my way to avoid this particular store. read more

They definitely have a huge selection of make up and so many other things like perfumes and tons of other stuff! Anytime I've gone into find anything that I want whether it's a drugstore makeup that I want or a high end Makeup product I could always find it there!!! read more

Great place Anna did great did good on my hair and was super fast she couldn't of done a better job

I worked with Brittany, and I loved her, her whole energy was amazing! She was so enth and went over the top for us! Awesome girl! Thanks B!

To begin with, I'm a 50-year old male. My kids have no problem saying I'm bald! I do however still need to get a haircut so I look presentable. I had to have a haircut fixed. I was up by River City Marketplace for work, so I called and was able to make an appointment with Sarah. I, of course was right on time (yes, I'm tooting my own horn), and Sarah was waiting for me. As a note, The salon was in the back of the shop. Now I usually don't go into these woman-oriented stores, but when searching for haircut in the area, this place came up! I certainly would have never just walked in, as this is a make-up store (in my eyes). And I'm betting a lot of their regular women-customers don't know the salon is even in there, as there's no signage on the windows or in the front of the store. Sarah sat me in the chair and smocked (or whatever you call the thing they put on you to protect your clothes) me up. She didn't have to ask what I wanted, as she could clearly see the butcher job that was done to my hair. Sarah fixed my hair and I got a shampoo. Now I'm not used to getting a shampoo, as I normally go to barbershops (since I don't have much hair), but I must say, it was like getting a massage! And my hair cut was the best ever. I usually don't have people complimenting me on a haircut, but I've actually had several this week. Even though this shop is about a 25 minute drive from my house, I will definitely come back here to let Sarah cut my hair. Matter of fact, I'm only going to let Sarah cut my hair from now on. Now, for the women that read this post, I saw some of Sarah's work on her Instagram page, which was on her business card. Turns out Sarah is an artist when it comes to hair. I don't know what everything is called, but I can tell you, the before and after photos are amazing and tell a story of Sarah's ability to make women stand out. So in fairness, I'll include her Instagram if anybody wants to see her work. Instagram: sarahsshearadventures Looking through, I think the October 15 pic of the nurse with the rainbow hair is pretty awesome. read more

Sarah did a wonderful job on my highlights! She was very knowledgeable about color and what my hair needed. My only complaint is; I did not know that a cut did not come along with the color, it was an extra charge of $55. OVERALL it was a pleasant experience and I love my hair! read more

I could walk around Ulta for hours looking at different products. I always find new products to try for my skin. They carry brands that are hard to find in other stores. This place is ideal for getting unique gifts for birthdays and Christmas. read more

If you're going to let anyone touch your hair at this location let it be Macy! She's awesome with color and I trust her creative genius whenever I go in. I show her a picture of what I was thinking and she makes it 100% better somehow. I went in originally to get my hair dyed blonde and then after caving in she helped me transition back to my normal hair color. She's the bomb.com. So glad she came to this Ulta location! read more

Ulta Beauty - Cosmetics & Beauty Supply Near Me - Jacksonville, Florida

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I love our Ulta, No doubt it's in a great location with plenty of parking. The store is so clean and everything so neat and I waa able to find almost every item. When we couldn't located what my daughter wanted the salws person was helpful and looked up the item, wished me a happy birthday and made sure I received my birthday gift ! That's going beyond with real Service!! Kudos on the Excellent Customer Service! ! read more

I just got my hair cut and it was a great experience. I have very long hair and wanted layers but to keep my length. Usually, hair stylist chop off inches even after I say not to. But my hairstylist, Angela, put layers is my hair AND my hair is still the same length. She was very sweet and I enjoyed chatting with her throughout the whole time. I will definitely be back and book with Angela! read more

Ulta Beauty - Cosmetics & Beauty Supply Near Me - Jacksonville, Florida

This is a one stop shop for me. Great deals on products throughout the year but especially the holidays. Jess at the brow bar is Amazing. I will not let anyone else do my brows ever again. Savannah at the salon is fabulous. I came in distraught over a bad cut and stringy highlights and she was able to correct the color, no more brassy or yellow stringy highlights and she gave me the lob cut I wanted. Fantastic location too. So happy we have this place on the north side. read more

Came to this store because I saw the availability of the Dyson hairdryer I really wanted. Everything was perfect until I go to ring up at the cashier... I guess because I tried to buy it online with my Ulta CC and I literally just moved up here from miami my card limit goes all the way up to $1,020 and apparently for some reason it only went through for $260 not a problem however unfortunately my other card didn't go through because I have been using my cards to buy house hold items and my other card declined because it was over the limit. No problem... I then used my debit card and and the cashier had the audacity to sit there and say that it seems "suspicious" .... What a way to make a loyal customer comfortable. I really wanted to say something to her back but It's not worth dealing with people like her at this store . Super rude comment she made. Definitely not coming back to this location. Ps- found her name on my receipt.. names "Kylia" read more

I made an appointment to get a Brazilian Blowout. I cant say enough good things about Jessica. She explained the procedure and approximate timing. I asked to purchase the appropriate shampoo and conditioner. She brought it to the station and offered to get anything else I needed. She left my hair smooth and styled the way I wanted it. A couple days later I washed it myself and still smooth and soft. So very happy with the results. She is professional and yet friendly. We talked about Jacksonville, Yulee, beaches, restaurants and historical events. I highly recommend her services for Brazilian Blowouts for sure! Oh and the manager, Jen, came by to check on me and made sure I was comfortable!!! Wow. What a blessing!! read more

Macy and the salon girls are amazing!! They're all super friendly and seem to always be having a good time, which is what you want to walk into, people who enjoy their jobs and clients, I recommend Macy to all of my personal clients and all my friends!! Check them out, they're super patient and understanding!! read more

I'm not sure where the miscommunication came about, but the haircut I recieved was not what I asked for by any means. If the stylist (who was fresh out of school) didnt understand what I asked for she should clarified. I had long hair, I asked for my layers to be cleaned up, remove dead ends and frame my face.. i ended up having to have my hair chopped to shoulder length. I've been to many ultas and never had a problem until now but boy was it bad. read more

I was lucky enough to find Macy a year ago! She is amazing & real! She is honest & let's you know what is best for your hair! She will be my stylist until I move! #myhairladyisbetterthanyours #Macyisthebest read more

When I moved to Jacksonville 18 months ago needed to find someone that could cut and color my hair. Macy was recommended to me by two different people and I now understand why. She is a wonderful and gifted stylist! She is friendly and goes above and beyond to make sure your hair looks its best. Highly recommend! (I actually drive an hour each way to see her- she's that good!) read more

Ulta Beauty - Cosmetics & Beauty Supply Near Me - Jacksonville, Florida

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This was my first time in this Ulta, my only experience with Ulta before today was at the Town Center location which I will avoid at all costs now that this location is much nicer and much closer to home. The River City location is a much larger store and with that comes a much larger selection. My wife needed nail polish remover and a brush, I ended up buying a comb as well. Besides the size of the store being larger, it also didn't reek of a horrible hodgepodge of different perfumes like the Town Center does. The staff didn't seem as snobby either. However, I was a little taken aback by a comment/complaint that I overheard from a cashier about it being so busy all day long. I would think that being busy all day on a Saturday is something you want to happen - I call it job security. read more

No doubt, I'm a fan of Ulta, and I do like this location. Easy parking, not the overwhelming crowds like the TC, (just yet anyway) and even though the store layout is a bit different, I can easily find what I need just by following the signs. Thank you and keep on sending those coupons! And I'll continue to rack up my points. PS. Kinda miss Cargo though. I wish they wouldn't have jumped the Ulta ship, (their cream blush stick was excellent) but hey, what can you do? read more

I've been using Macy for years now to do my hair. She is amazing! I send all of my friends and family to her. She does great with color and haircuts. My daughter has severe autism and she's so patient with her. read more

I like Ulta! It has everything you could need or want, from cheap beauty products, to expensive! I could come everyday and find new stuff :).. My only complaint is the brow bar never has any one staffing it..but besides that, love this store love the location! And if you sign up for the free rewards card, they send $3 and $5 off coupons all the time and you can use them on anything! read more

Ulta Beauty - Cosmetics & Beauty Supply Near Me - Jacksonville, Florida

I was at this location two weeks ago. I don't remember her name she was a blonde with long pretty hair. If your standing at the register her chair is the second in from the left side. I came in with my friend, I wanted a quick trim off my long bob I had already had. Which peaked at the top of my boob, an my back was a little longer then my shoulders. I felt like it was peaked to much an just wanted her to even out the cut. Well now I sit here with hair that is just pass my jawline an choppy. She said she was gonna stack the back It looks like someone took choppy scissors to the back of my head. All I wanted was to be even out a trim. She sat an talked to other people an laughing an talking about the show love is blind. Not paying attention to her client an what I wanted. She kept going shorter an shorter. I was also turned around from the mirror I couldn't see how short she was going. An also for reference I showed her a picture to follow she said no problem! I can do that. She didn't do that. My hair looks freaking awful, i had to go somewhere else the next day just to make the sides even. I've been wearing a hat for two weeks until I could get a hair extension appointment. I hope you find this review blonde lady. You know who you are, an you suck as a hair stylist. read more

I previously posted a low rating for a TERRIBLE haircut I recieved at this Ulta...now I'd like to add to it. EVERY SINGLE TIME I enter this store, the shelves of what I'm specifically looking for are always bare or there's someone completely rearranging the shelves so that I can't gain access. It's so frustrating that I take the time to go into this store and never leave with what I went in looking for! read more

I'm more impressed with Ulta that I was a few years ago. I used only shop in these stores when I was desperate but lately I've noticed a change. I don't know if they started carrying more of the brands I use or if something else changed but I find myself coming in here way more often lately. They do have lots of great products so if you have some time to browse, stop in and see if they have your favorites. read more

If you need to get your hair done, Jessica is amazing! Love the store too, representatives are always helpful.

I've always been to Ulta to shop for products but never to get my hair done at the salon. This was my first visit and I'm so glad I came! Savannah was my stylist and she did everything in her power to make sure that me and my hair left happy. Thanks Savannah!!!! read more

I told and showed my stylist I wanted my hair a gold-ish brown color. And I know my hair level was darker then that so we would have to bleach it. She over bleached my hair to basically a pale blonde. Toned me and there were spots all over my head. Lighter, darker, all in between. On the top of my head was half dark half light. I asked her can u retoned is because it's very spotty. She did. And it was still HORRIBLE. Still had spots everywhere. I paid for it. But called customer service and told them about this. read more

I have been coming to this Ulta location to get my hair cut and styled for months, specifically for Macy to take care of me. I have been a client of Macy for a few years and her work is nothing short of incredible. I get nervous going to salons and people styling my hair, but Macy is the only person who I have ever felt comfortable with doing my hair. I live about 45 minutes away from this location but continue to make the trip every month to get my hair done by her. She gives me advice on my hair without making me feel uncomfortable and is always sweet to me. I will probably never go to anyone else for any of my hair needs, even for a simple bang trim. It is always a treat to see her! read more

1st time in Ulta and it will be my last. Employees were more worried about their personal conversations than helping me find anything, then when I finally did get someone to help me they didn't know where it was and had to ask 2 other people that didn't know either (the item was front page on their add). Nobody including manager had a clue about their prices. Signs all over store BOGO 1/2 off rang up wrong and I was told that was only online. Very disappointed in service and overall management. read more