I had an incredible experience at Urban Set Bride. My best friend bought her wedding dress here so I knew I wanted to start my wedding dress journey here. I booked an appointment by emailing them. So far, I've gone twice. My first experience was with just my mom. My stylist was Ruth and she was incredible. Since it was my first experience, I wasn't sure what I was looking for exactly, but I had an idea that I liked whimsical and picked a few dresses from their website. They are extremely professional and helpful here. Ruth had one rack with the dresses I requested and walked me through the whole process. She told me which racks she think I'd like based off my taste and let me look through every dress. From there she helped me into the gowns and took the time to write down my favorites. The process was so easy and fun. My mom and I were so happy. There is a reason this place is constantly making it on Richmond's top wedding dresses places. Not only are the dresses gorgeous, but the shop's interior design is amazing. I loved all the delicious natural lighting that came into the space as well as the aesthetic. The dresses range from $1,500 to $4,500. I narrowed it down to five my first visit. Since I was unclear on what I loved and overthinking it, Ruth helped me book another appointment. On my second visit, I brought two of my closest friends as well as my mom. Christine, the co-owner daughter part of the duo was my stylist. She was funny and down-to-earth. I was able to narrow it down to two dresses after this experience. Every dress here is gorgeous, it's one of those places that whatever you put on will look incredible. I'm happy I was able to return because after sleeping on it, I was able to think more clearly about what I liked and didn't like. They're beyond professional here and really supportive during your wedding shop journey. I highly recommend coming here. read more

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Urban set bride was a phenomenal experience. Ruth was absolutely amazing the entire time. She made me feel comfortable and there was no pressure. She was so in tune with me about what I wanted in a dress. She was also so good at her job! They carry Sottero dresses which are absolutely gorgeous and so comfortable! I loved my private appointment with the shop to myself and my loved ones. I can't recommend them enough! Thank you Ruth and the Urban Set Bride team! read more

I had an incredible experience at urban set bridal. Our appointment was with Chelsea and she made me and my bridal party feel so welcome and at home. Being a plus size bride I was nervous about the whole wedding shopping experience, but the minute that I spoke with the team at Urban Set, I knew that I was going to be in good hands. Having sample sizes that work with my body, and also having them accommodate some of my accessibility needs due to an injury were so appreciated. I found the dress that I fell in love with, and a staff that I cannot recommend highly enough. read more

Urban Set Bride - The selection of dresses for plus size brides was fabulous - Bridal Near Me - Richmond, Virginia

I had a fantastic experience finding my dress at Urban Set Bride. Sassy was so helpful and pulled the perfect dress after telling her what I wanted! They have a beautiful selection of dresses and I would definitely recommend to any brides looking! read more

This bridal salon is amazing! My friend was able to get a 90 minute appointment very easily and we had the best time looking through dresses. They have such a wide selection of gown in a variety of styles and fabrics. Additionally, the consultant who helped us was great about finding dresses that matched the look my friend was going for.Along with gorgeous dresses, there are numerous veils, earrings, jewelry, and accessories for brides to complete the look. The location is in a great spot of Church Hill. There are numerous coffee shops, restaurants, and bakeries nearby. So you can make a fun experience out of it by shopping for dresses then grabbing a bite to eat or coffee afterwards with your group of friends & family that went shopping. read more

Ruth and Chelsea were amazing to me! This place has beautiful dresses that fit every size possible and has great size ranges. They're so welcoming and nice! The best experience I've had at a bridal store. Yes, I'm getting the dress read more

Urban Set Bride - Lennon by Maggie Vottero! - Bridal Near Me - Richmond, Virginia

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TLDR: The dress selection is handpicked and gorgeous. The staff here is amazing and makes you feel beyond comfortable. Went to about 10 shops and this was hands down the best one. Do not miss it! I cannot speak highly enough of this boutique. I came here twice. The first time, I was helped by Chelsea. It was my first bridal appointment and set my standards high for every appointment after. Chelsea was wonderful at helping guide me as I tried on dress after dress. She supported me and listened to what I wanted and liked while also listening to my mom and sister. I loved one dress above all the others but she didn't pressure me to buy it. She told me to take my time and come back when I was ready. I proceeded to go to many other bridal shops and try on far too many dresses. I can confidently say Urban Set Bride is the best shop in the DMV area (I live in Baltimore so I covered the area). My second appointment was with Ruth who was also awesome. Even with me booking the appointment and saying I wanted to buy the dress I liked last time, Ruth did not pressure me. She allowed me to try on and pull other dresses and then told me I could go home and continue thinking about it if I was still unsure (I wasn't unsure. I got it!). The dresses here are so unique. Each one I tried on was beautiful in a different way. The selection is unlike anywhere else as they are all picked specifically by the team (not ordered by designer in bulk). Even my sister (who also went to a million shops before finding her dress) complimented their dress selection multiple times, saying she wished she knew about this store when she was getting married. read more

Where do I even begin? When I first started looking for dresses back in August of last year, I had just recently moved to Richmond, and was incredibly homesick. Then, to add an event like wedding dress shopping to the mix, which typically included being surrounded by friends and family, felt like adding salt to the wound. But as soon as I stepped into the doors of Urban Set Bride, I knew it would be different. Jennifer made me feel so special and comfortable, and had me leaving feeling in much higher spirits with a gigantic smile on my face. And although I went to a few other places, nothing came close in comparison to the level of service I received at Urban Set Bride. From every person I interacted with, they truly were outstanding from start to finish and in the end, helped me find the most beautiful dress I have ever worn and made me feel so amazing the moment I stepped into it (seriously, if it wasn't for the 100°+ South Carolina heat, I wouldn't have taken it off!) Thank you, Jennifer, Christine, Ruth and Chelsea. What you all do every day is truly amazing and I'm so lucky to have found y'all! read more

I'm so happy I found my dress at Urban Set! My sister bought her wedding dress here in 2017, and I found mine for my October 2024 wedding in Brooklyn, NY. All the people who work here are excellent at what they do. I wouldn't have found my dress if Ruth hadn't pulled it off the rack for me! They were so helpful to me as an out of state bride. Thank you!!! read more

Absolutely loved shopping here for my wedding dress! A few important things to note: they are by appointment only, so don't expect to walk in and be able to browse the dresses. They're a relatively small studio located in downtown Richmond, so be prepared for some street parking, although I had no issues finding a spot. I didn't really have a good sense of what I was looking for, having been to only one other appointment prior to this one. Ruth was so patient, kind, and just downright cool, and by the end of the appointment not only did I find the dress I loved, but I also had a pretty good sense of what style elements and designs I liked. They are very transparent with pricing and alterations, and also let me take pictures throughout the appointment. I would definitely recommend them for all of your bridal needs, and I'm so excited to work with them going forward! read more

AWESOME SPOT! I went here looking for a wedding dress and all the stylists were so incredibly helpful. They listened to my feedback and helped me try out dresses I would have never considered before. They also have these fabulous signs for when you find your dress :) read more

Urban Set Bride - Bridal Near Me - Richmond, Virginia

Don't waste your time going here! They are unorganized and unprofessional! I reached out to them through their website, requesting an appointment and letting them know my availability. They replied back saying they have Friday at 4 pm. I replied back less then 15 minutes later letting Jennifer know that worked for me. I never got a response after that, however I put it in my calendar and went about my hectic life. The day came and I called to let them know I was running 10 minutes late. They told me I never replied and that they scheduled someone else! If they had their stuff together they could have had 1 staff member work with one bride and another with me while still socially distancing. Try Bridal Elegance in Short Pump! They are amazing, professional and well organized...everything Urban Set Bride isn't! read more

Urban Set Bride - PROOF THAT I REPLIED! - Bridal Near Me - Richmond, Virginia

As an anxious bride who is really struggling with making decisions I gotta hand it to urban set for dealing w me lol. The team here, the ambiance, and the dresses are just all amazing. Everyone I worked with made me feel valued and supported. They never rushed me, even when I refused to take my chosen dress off for 30 minutes . They answered all my questions and really made me feel like they just cared about my happiness and comfort, not whether or not I buy from them. I couldn't have had a better experience with urban set. Thank you all so much for being so amazing at what you do! read more

Oh this place is so thoughtfully done! Appointments only....I loved being the only bride there trying on gowns. I loved not having 20 random eyes watching me try on dresses...especially if unflattering. It was the absolute perfect place. Although downtown, parking was not an issue at all. There's also a seamstress right next door, appointment only! If I could give this place 20 stars I would. I also loved being able to support a local WOMAN owned business!!!!! Just go here.....OH I also thought it was nice they wanted to know my style, etc before hand. They had dresses picked for me and we also went through every single dress....I probably tried on 12 dresses in 90 minutes. Beyond fantastic. read more

I absolutely loved my time at Urban Set. Chelsea provided me with such a great experience that I will never forget. I was recommended to Urban Set for the "experience" and they definitely delivered. I will continue to recommend them to any future brides!! read more

Had the best experience shopping for gowns here! Myself, my mother, and my sister came in for an appointment on 2/13. It was easy to find parking on the street right outside the shop. We worked with Christine who was lovely. We tried on a total of 8 gowns. My mom, sister, and I chose 6 then Christine chose 2 additional based on our choices. I was worried shopping for gowns would feel stressful and everyone would be worried about me damaging the sample gowns in some way (I'm a clumsy lady!) but everything was laid back and we could relax, laugh, and sip prosecco while we shopped. The gowns all were beautiful and materials felt high quality. Also important to note, this shop is very LGBTQ friendly! I'm not a member of the LGBTQ community but while chatting with Christine during the appointment she mentioned that her next two appointments of the day were marrying each other and how much she was looking forward to the fun of their back to back appointments. Overall, a beautiful, inclusive, and stress free shop! Would reccomend to anyone! read more

What a wonderful experience!! Urban Set is incredibly covid conscious. We wore masks the whole time and I never felt exposed or unsafe. Helen was AMAZING. She listened to what I wanted and made me feel so gorgeous...also I want to be her friend. She was really wonderful at making me feel like a bride. I didn't plan on buying a dress yesterday, but Helen picked out the most perfect dress for me. She listened to what I said regarding each dress I tried on and managed to choose something that I would never have chosen off the hanger, but once I put it on...I was sold. The owner of the shop was also lovely and fun. Seriously, if you're getting married, RUN to Urban Set! You won't regret it!!! read more

I can't recommend this place enough. The best place to find your dress. No pressure, fun environment!

I went to 3 bridal shops in 2 different states before finding ~the one~ at Urban Set. I can easily say my experience at Urban Set was hands-down the best. The ladies here are EXPERTS and are so much fun to be around! USB also has a really wide variety of styles (e.g simple & classic, romatic, boho, lace, etc), colors AND sizes. Christine made me feel so at ease trying on many different dress styles and she and Jennifer took their time giving me advice in person and over email when I was stuck between two colors. I am so happy I got my dress here AND that I have the amazing Heather at the Hive working with me to plan the big day. I highly recommend working with Urban Set & The Hive for a true dream team. read more

Jennifer was the most amazing consultant! She was so helpful, kind, personable and has a great eye for detail. I would highly recommend going here for consultation and buying your dress! Support local businesses!! read more

There are very few words one can use to describe the experience of searching for and finding a wedding dress. If you're lucky you have a girlfriend or two, perhaps several, and maybe beloved mother-like figure to go through the process. I had some anxieties about looking for the dress, concerns about cost, and worried that I didn't have "the right" people with me to go through the experience (I didn't have a gaggle of bridesmaids and my mom lives on the other side of the country). The ladies at USB, particularly Hunter and Christine, made the whole experience unparalleled. It was about finding the dress that fit my body, personality, and would give off all the energy I hoped to emulate on my big day. And in between they made sure I had fun along the way. Ball gowns, lace, sexy, form-fitted, veils -- the whole kitten caboodle. USB was the first shop I went to and I found my dress that day but they encouraged me to try other dresses on, take as much time as I needed and even let me come in to try it on again when my Mom finally came to visit. They were SO helpful and patient with my mother and MIL and found the perfect balance so everyone was comfortable and kind to one another. Let's be honest, this can be stressful. I can't sing their praises enough! Plus, shout out to a female-owned, Black-owned business with a bridal network that is unparalleled in the central VA region. They know EVERYONE! read more

Urban Set Bride - Pronovias - Bridal Near Me - Richmond, Virginia

What can I say about Urban Set Bride that hasn't already been said. Christine is awesome! From the moment I stepped into the cozy beautiful shop, I was greeted with nothing but kindness and friendliness. She was extremely patient as I changed my mind on a few dresses. I appreciated and welcomed her feedback on what I was trying on, and oh! was she was spot on. Yesterday, I went for my second appointment after a new dress caught my eye. The experience was just as fantastic as the first. I also appreciated the detailed explanation of what are the next steps post purchase. Thank you, Christine for being awesome, patient, and helping me find the one! read more

I was lucky enough to visit Urban Set bridal first on my wedding dress shopping tour. Christine and Jennifer set an incredibly high bar, no other boutique in town even came close to it! They were friendly and knowledgeable. I had a very specific idea in mind and Christine pulled dresses prior to my arrival based on those specifications. Needless to say, I will be happily wearing the first dress I tried on. I could not have asked for a better experience. To top it all off, my dress as well as all of my bridesmaids dresses were the best prices I have seen in town. Christine and Jennifer are just fantastic. What was a stressful experience everywhere else was a dream come true at Urban Set! Do yourself a favor and check it out!!! read more

I did not end up buying my wedding dress here but had such a wonderful experience trying on dresses here i have to share! Pros: Botique. I was the only bride in the shop. Personal attention was fun. Shop owner made me feel comfortable and confident. Friendly staff. Wide variety of dress styles and prices Vintage options Customized music in the shop per your liking Cons Street parking only By appointment only Not many plus size options read more

I could not have possibly had a better experience than I did at Urban Set Bride. Ruth was a dream to work with...I seriously cannot say enough hood things. read more

I am not a big shopper, but wedding dress shopping with Christine was awesome! She made me feel relaxed and comfortable. This is hands down the best place that I went to try on dresses. Christine made it fun and low pressure. It's a lot of money to spend ladies; go see someone that wants to help you feel comfortable, confident, and beautiful on your big day!!! You're worth it! (And support your local businesses!) read more

Without a doubt the best bridal salon in Richmond! The staff is so helpful and really listen to what you want whereas some of the other salons just want to sell you on a dress. read more

My mom and I went to Urban Set Bride shortly after their COVID closure and it was an amazing experience! Everything felt incredibly safe while we still got to enjoy the full dress shopping experience. I had plenty of time to try on all of the dresses that interested me, and never felt rushed or that they were making a sales pitch. I found a beautiful dress that was very reasonably priced, and will forever remember the fun we had along the way. read more

Urban Set Bride was perfect! It was my first stop trying on dresses and Hunter walked my 4-person entourage and me through every step. Their focused, intimate approach is ideal for making a bride feel she is getting the undivided attention of the staff. Hunter had dresses in my size range already pulled and arranged by style so we could easily look through everything that they had to offer. She was candid, insightful and patient! She helped me to really hone in on the styles I like and rule out what I didn't. We didn't feel rushed or pressured at all and had a great time. This is a must-stop for brides in the Richmond area. read more

SERIOUSLY PEOPLE GO TO URBAN SET BRIDE! I am getting married in New Orleans and had previously gone to a very popular Bridal Salon there and had the worlds WORST experience. That one hour dress shopping nightmare nearly ruined dress shopping for me. When I thought that I would lose all of my hair and hope before the big day I found this amazing shop online and decided to give it a try. I am SO glad I did! Urban Set Bride reignited my excitement not only for dress shopping but honestly for wedding planning in general. Christine and Jennifer are truly a dream team. My experience was not only painless, but FUN! I told the ladies what I was looking for and they pulled a few gorgeous gowns for me (honestly everything in there is amazing so you really can't go wrong). After trying on some lovely gowns we found the one. It is really incredible and honestly the price is great! I would have expected it to cost double what it did. Christine really made the experience. She was sweet, personable, and really a lot of fun to chat with. If I was getting married in Virginia I would have used Wood Grain and Lace (her event planning company) for my wedding. I felt at home shopping at Urban Set Bride and I can not wait for my dress to arrive in August! Just a few of the amazing things about this place: only one appointment at a time, amazing service, friendly people, cozy, local, lots of different styles but not so much that it's overwhelming, oh god I could go on and on! Anyone fits right in here. I could gush all day long. No matter what, check this place out during your dress hunt. You won't regret it. read more

LOVE this small mother/daughter business and the attention and care they treat their customers with. I bought my gown here for my Fall 2017 wedding. Shopping here was unique and personal as they only have one bride per appointment. I ended up coming in three times because it was so hard to make up my mind but the ladies were super understanding. All the gowns are made to order so make sure you aren't waiting until last minute to make an appointment. Thanks for such an amazing experience ladies!! read more

I can't recommend Urban Set highly enough! Their shop in Church Hill is so cute and unique. They only do one appointment at a time, so I knew I would have their undivided attention and I wasn't getting distracted by other people. I worked with Jenn who was absolutely amazing. While I had scoured their website before my appointment and had an idea of which dress I would end up with, she helped me be absolutely positive. She pulled dresses that were similar to my top dress but with one thing different (skirt, neckline, etc.), and it really helped me focus in on what I liked and didn't like. We narrowed down the top picks, and I was confident in the dress I chose. Jenn was calm, positive, and so personable. She made me feel confident, comfortable, and there was no pressure to buy right away. I also got my veil from Urban Set, because it matched my dress perfectly. I tell everyone to go to Urban Set for their wedding gown; they won't regret it! read more

Went to Urban Set Bride to try on gowns this weekend. The boutique is gorgeous. Christine is wonderful. She helped us determine the best silhouette for my frame and the ideal fabric for what we had in mind. It was the absolute best "first wedding dress shopping" experience I could have hoped for. No pressure, no stress. Just spending a few hours with your girlfriends (including Christine!), playing dressup and chatting about boys. Also, for those who may think her dress selection might be too alternative or non-traditional -- she has an excellent variety of all types of dresses. And even if she doesn't have the perfect dress for you, she'll help steer you in the right direction. I highly, highly recommend her and her lovely new boutique!! read more

After trying on a few gowns at some of the bigger shops around Richmond, a friend recommended Urban Set Bride to me. What a breath of fresh air! Christine and Jennifer greeted us warmly and made us coffee while we went over my budget, style and timeline. The first thing that hits you is how cute and well designed the space is! Since they only have one appointment at a time, you truly feel like a princess as you try on several gowns to find the perfect one. Christine is adorable and quite personable, by the end of the appointment we were laughing and cracking jokes like old pals! Since each of their gowns are hand-picked you find a lot of gowns that aren't at the more traditional stores. There are several that fall into the "Gatsby" style that is all the rage now as well as some very romantic, lacy and flowing gowns. There are even some gowns that are very retro- and very cool! Their prices are right on the mark compared with other stores and several have the option to rush if you are a procrastinator like me! Bring your bridesmaids as they are some unique bridesmaids dresses and several belts and veils to choose from. All in all, this is a fantastic shop! Above all others this was my best wedding gown shopping experience and I would highly recommend them :) read more

Christine and her mom are so wonderful. I had my first dress shopping experience in their charming shop in Church Hill and worked with Jennifer who was as hands-on or off as we needed her to be! She didn't pressure me into anything and made it a breeze to enjoy the experience. I was not rushed into or out of any dresses and I felt calm. These ladies make you feel important. I would definitely recommend Urban Set for any gal in need of a wedding dress or bridesmaid dresses! read more

This place is the bees' knees!! The service is excellent, the owners are awesome, and they put up with my family -- these gals win! Really great selections, very helpful - you won't be disappointed! read more

Urban Set Bride was everything I thought it would be & more! Christine was so welcoming and knowledgeable and after 90 minutes with her I really felt like I had known her forever. She made trying on dresses a dream! I never felt pressured to like any particular style of dress and I really felt like she wanted to cater everything to me. She never input her opinion unless I asked for it and even though this was the very first bridal salon I went to and I found my dress on my first appointment, Christine still encouraged me to go home and think about it. Urban Set Bride isn't all about the money, they're really about the experience and I'm so thankful I found them on the Knot! So if you're a bride that wants a warm, comfortable experience with a great price tag and beautiful dresses... GO TO URBAN SET BRIDE! read more

I had a wonderful experience at urban set. The ladies that work there didn't make me feel rushed at all. She picked out a dress that I would never thought I would like but I ended up saying yes to the dress ! Thank you for everything you guys. read more

I had such a great experience at Urban Set! They were kind and efficient and their bridal salon is cute and comfortable! Their selection of dresses is amazing. Totally recommend! read more

Urban Set came highly recommended by my wedding planner and honestly, I could not have asked for a more perfect experience or wedding dress! This store has a gorgeous selection of dresses in wearable sample sizes that are very reasonably priced. Jennifer made me and my mom feel like family which made for a laid back and enjoyable time. By the end, I had narrowed it down to two dresses and Jennifer told me to go home over the weekend and think about it! No pressure! Not what I expected to happen at all. BIG thank you to Christine and Jennifer.. you girls are the bomb! read more