1. Variance

    1. Variance

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    Santa Cruz, CA

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    Variance

    4.2 (12 reviews)
    Closed 12:00 pm - 5:00 PM

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    2 years ago

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    5 years ago

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    7 years ago

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    Scott Z.

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    10 years ago

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    5 years ago

    Amazing jewelry, so unique and great quality! Easy transaction.

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    6 years ago

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    Review Highlights - Variance

    Had our wedding bands designed by variance and they're perfect.

    Mentioned in 2 reviews

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    Stephan's Fine Jewelry - Our engagement ring from Stephan's...made for me while I was abroad in Qatar (near Dubai)

    Stephan's Fine Jewelry

    4.5(61 reviews)
    0.2 mi
    $$$

    I just walked out this store because the older white gentleman was giving me weird/dirty looks and…read moreas I asked about a ruby ring the older lady seemed quite hesitant to let me look at the ring after I asked for the price and if it was an eternity band. As she let me touch the ring she grabbed it from my hand and took it right back as if I was going to take the ring and run away with it or something which Honestly as a jewelry business you should have better customer service but now I can clearly see why your business is not doing so well and is going Out of Business. They claim to have a 70% off but they seem to have marked up the jewelry so high once you add the discount it's still as if your paying regular price for it. I had the money to buy as it was my birthday but thanks to them I rather go to a big store like Macys instead of giving a small business my money when their being quite rude, disrespectful and racist to top it off!!

    My partner & I went in hoping to pick out vintage rings for…read moreour upcoming wedding. We loved the rings we saw, but we did not have a good experience once we entered & chose to leave. While we were waiting for the person working at that time to finish up with another customer, we waited at the front & looked at the back of the rings displayed in the window. We were NOT behind the counter but off to the side to give the couple in front of us room when the person working stopped her conversation with another couple to instruct us not to stand behind the counter & to come to the front. She treated us as though we were about to steal or didn't have the money to purchase an item. Basically, if you don't "look" like you have money, be prepared to not look "suspicious." We chose to take ourselves (and our money) elsewhere.

    Photos
    Stephan's Fine Jewelry - Our Store on Walnut Avenue. Santa Cruz

    Our Store on Walnut Avenue. Santa Cruz

    Stephan's Fine Jewelry - Bench work

    Bench work

    Stephan's Fine Jewelry

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    Scotts Valley Jewelers - We have a wide range of Men's bands of all shapes, colors, and designs!

    Scotts Valley Jewelers

    4.3(60 reviews)
    5.0 mi
    $$$

    Thomas and his family business put a great deal of time, care, creativity, and heart into helping…read moreme restore a very meaningful piece of jewelry (my wedding set), and I'm incredibly grateful for the final outcome. I originally came in hoping to redesign the set (as it was damaged), but after exploring several options, I realized a full redesign wasn't financially realistic for me at this time. Rather than pushing me toward something outside my budget, Thomas worked with me to find a solution that honored both the sentimental value of my original ring and what I could realistically afford. He repaired my original setting, replaced my stone with a beautiful lab-grown opal, and helped me creatively use inherited family jewelry toward the project. The end result feels deeply personal and absolutely beautiful -- I now have my wedding set back in a way that feels meaningful, unique, and affordable. What really stood out to me was how much personal attention Thomas gave throughout the process. He took time to walk through options, answer questions, and genuinely get to know me and what I was looking for. He's warm, funny, easy to talk to, and the experience felt very much like working with an old-school local family business that truly values relationships with their customers. If you're looking for a jeweler who will take the time to work with you, think creatively, and help you find something that fits both your vision and your budget, I'd absolutely recommend stopping in to Scotts Valley Jewelers!

    Very amazing customer service. Ulisses was great, he was very knowledgeable about products and was…read moreshowing me pieces with amazing prices. Kris was able to thoroughly explain to me what work needed to be done on my watches and the time frame. She followed up nicely and even helped me get a new band for my beat up watch. Even after all the great things, Thomas was able to show me some new pieces and I even purchased a new watch. Small team but mighty !!!! Amazing work all three of you.

    Photos
    Scotts Valley Jewelers
    Scotts Valley Jewelers - Join us and check out our classic styles or our styles with a twist.

    Join us and check out our classic styles or our styles with a twist.

    Scotts Valley Jewelers

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    Judi Wyant Antiques

    Judi Wyant Antiques

    4.4(25 reviews)
    0.0 mi
    $$$$

    I visit Judi Wyant Antiques whenever I'm in Santa Cruz The variety of inventory and the quality…read moreof the items are extremely good The staff is always friendly and helpful also !

    So I must say this review is so LONG overdue. ( Try over ten years! ) As I celebrate my ten year…read morewedding anniversary AND being a bridal consultant too I can honestly say that my ring still makes my heart flutter! When the big day is over and the cake is eaten and the flowers die there are few precious items that can take you back to your special moment. And with my occupation as a bridal consultant I see amazing rings EVERYDAY of my life. So when I get compliments on my ring it makes me feel so special! When my now husband on the hunt for the perfect engagement ring he knew it had to be a antique piece. I am a lover of vintage clothing as well as antique furniture. So there was no question in my mind that the engagement ring that I would wear for a lifetime would be a antique piece. I gave my husband an idea as to time frame I wanted for the ring. If you are buying a vintage or antique engagement ring it is important to know the era in which you want to focus on. Since with each era there are different little details as well as the stone cuts are different from stone cuts of modern rings. I love the Victorian and Edwardian eras but not not anything 'newer' than the Art Deco Era. My husband went to many stores including Lang Antiques, Dianne's Old And New Estates and a host of others just to name a few. But nothing seemed quite right. He knew that I wanted my dream ring to have a hearts and flower motif on the filigree metal work on the ring. (I know I am that detailed!) But Judy kept my husbands information since he did not find 'The Ring' on his initial visit. Judy went on a buying trip to the East Coast and when she returned she called my husband to say that she may have my ring. My husband went to look at it and it was quite simply the one. Since our magical day ten years ago this ring that has lived a past life continues to see a life with me. And it makes me feel special and beautiful and special every time I put it on. I have taken it recently to Judi Wyant Antiques to have the diamond tightened and reappraised and much to our amazement and delight it appraised for more than what we paid for it. And it was a significant price increase as well. I have noticed that buying a antique or vintage engagement ring has been in vouge lately. I feel that if you are looking for the perfect antique or vintage engagement ring please start your search at Judi Wyant Antiques. Her staff is excellent as well as knowledgeable in the various eras as well as the diamond cuts of the eras. You will not be disappointed to visit such a elegant and well curated store. I have sent many brides to Judi Wyant Antiques who have admired my ring and they too have been nothing but delighted and have come away well informed. Thank you Judi and staff for taking the time to not only educate my husband on the world of antique or vintage wedding rings but finding my dream ring. I cannot thank you enough for helping us find a ring that was just so perfect. It has carried me through ten years and will go on through our lifetime together. Thank you for your passion for what you do as well as your excellent customer service. Jane who also works with you has always been gracious and courteous every time we have ventured into your store! Thank you again!

    William Greene Fine Jewelry Design

    William Greene Fine Jewelry Design

    4.7(31 reviews)
    4.8 mi
    $$$

    Lilly & Willy are very cordial and pleasant owners. Their designs and workmanship are creative,…read moreamazing and impossible to resist! They have created a turquoise necklace for me and replaced posts on my diamond earrings with French hooks. I'm very happy with their work and prompt service. 2023 - 2026

    This review is long overdue (and also very long), but now it spans 5 years and a couple different…read moreprojects that make William Greene a big part of my family's story. My grandmother had a few pieces of vintage jewelry that over the years my mother had pulled from to make other pieces (matching necklaces for my sisters and me, etc.). She wanted as many family members as possible to have a part of this sentimental jewelry. After her passing, it was up to me to make sure her wishes were met that each of my nieces receive an item made from a pendant of my grandmother's. It seemed important to have the right jeweler for this special project, and it only took a few minutes with William Greene to know we'd found the right people. Not only did he light up when he heard about the project, but he shared that he had inherited this business from his father and it was in his blood to make sentimental jewelry from heirloom items. Over the course of a few months, William and his wife created some beautiful designs that allowed my nieces to have unique pieces from the same pendant. It was such a moving way to honor my mother, and felt so good that they seemed invested in the project too. The four rings, and a drop necklace were all perfect and my nieces were so moved to receive them. William also restored and resized a ring of my grandmother's that I'm now able to wear. Fast forward a few years when my husband was getting ready to propose. When he learned that I was in possession of my mother's wedding ring and would like to have it reset as my own, he knew immediately whom to work with. He remembered a conversation from an early date about my meeting with William, who made a hard time mourning my mother a little lighter by his excitement to create such special pieces. He knew that William should be the one to make yet another precious item, the one I'll wear the rest of our lives. When my husband reached out to William and his wife, they remembered me and the past project. They were so happy to work with him on this next big item, and they even were able to work with him remotely, making sure that the ring was shipped with insurance. I love my ring, and I love that William and his wife were able to be such a part of my family's story, spreading that beautiful legacy of heirlooms to new generations. Our one minor note on both the projects would be that the communication on progress could've been a bit more consistent. However, the stunning finished products and the feeling behind the work far outweighs any minor delays in communication.

    Photos
    William Greene Fine Jewelry Design
    William Greene Fine Jewelry Design - Hand fabricated gold twist ring and oval diamond engagement ring.

    Hand fabricated gold twist ring and oval diamond engagement ring.

    William Greene Fine Jewelry Design - Custom made 14k white gold and diamond initial pendants

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    Custom made 14k white gold and diamond initial pendants

    Variance - fashion - Updated September 2026

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