I visited Vanity By The Sea recently. The store has a large inventory of sunglasses in all the top…read moredesigner brands. Serina helped me choose Maui Jim Alenuihaha in Blue Black Stripe. She also provided me with a Maui Jim trucker hat with my purchase. Vanity By The Sea is a must visit when in Capitola. Thank you Serina for your help and expertise!

I'm very pleased with the service and selection at this sunglass shop. Much better quality than a…read morelarger retail store, which makes it much easier to find the right pair of high-end sunglasses. Two thumbs up!!

The team here has been a pleasure to deal with. I grew up in Santa Cruz but sadly, no longer live…read morethere. I saw a few shirts on the PW social media feed that I *had* to have so I called up to see if they would hook me up. Jessica was super helpful and sought out the T-shirts by my description from IG posts, and saw the transaction through even though it took a couple of tries for my card to cooperate. Not long later, everything arrived just as I ordered it! On the other end- I needed to exchange one of the shirts and Elfin was key in making that go as smoothly as possible. They even texted me photos of the shirt display so that I could select the best color. Sure enough, the perfect exchange was made, and they even included some Pacific Wave stickers! So great! I wish I lived there so that I could impulse buy their sick designs on the regular!

My family and I love this store, their clothing and the staff. We had a complicated exchange (as we…read moredon't live in the area) however Elfin and his staff were great at accommodating our exchange and working with us to get my daughter the right fit for her hoodie. All their clothing is good quality and super cool. Highly recommend visiting when in the Santa Cruz area.

Time and time again! We have experienced attentive, informative care as we keep our vision in great…read morehands with EyeQ! From the eye exam to the optician's (Rachel) assistance, or should I say investment in the selection and understanding of all the options of a well-fitted frame.

I want to say the Dr. Richter, and the optometrist assistants working behind the scenes were great…read more They were very good, great customer service, and listened to all of my concerns. The prescription was spot on. The opticians were a mixed bag. The first man I worked with had some great selections in frames for distance, and a great recommendation for my reading glasses. They let me know my sunglasses would be on backorder. Not a big deal as I bought a pair of fliptops from Amazon to get by. My reading glasses and clear distance pair were ready in about 3 weeks later. The second optician on pickup was also very courteous and accurate with the adjustments which were basically none for me. The distance frames fit like a glove. Both the reading and distance were well done. So the sunglasses went by 3 weeks without any word. No big deal as I know tarriffs are affecting everyone. A month went by, but I decided to give it some extra time. Finally I texted in after seven weeks to ask if there was an update from the lab. They texted back that the sunglasses were in. Somewhat strange as I didn't get any notification that they arrived. The third optician was courteous, but decided to adjust my nose pads. This caused the sunglasses to ride high out of my comfort zone, and I decided to readjust them at home so they matched my distance pair. Second, the tint of the sunglasses was way off in opacity and didn't match my old pair. I was disappointed in that based on the price point. So now my flip tops are on the sunglasses to help cut down on the bright sunshine. Because of this I do have to knock off a couple of points. I am going to try my prescription online to see if I have better results for sunglasses later on this year.

Just not the same quality as years past. Glasses had to be remade due to error in following new Rx…read more Also, there are no calls to say glasses are ready. Customer has to call them to find out they're ready. Had to call twice to find out glasses were done.

They're so kind, professional! They fixed my eye wear frame for free! 5star! Thank you !read more

This place is filled to the brim with all kinds of souvenirs! They had way more mens t shirts than…read morefor ladies. For women they had a lot of sweatshirts which is kinda crazy considering it's a beachy place and most people are looking for clothes that will keep the cooler in the summer sun. I will say they have the most darling collection of vintage postcards and only .75! That's so cheap! Water bottle stickers are locked in a glass cabinet and $5.99, which is expensive compared to other local stores. The fellow who rang me up was not super helpful, but did ask if i wanted my breakable coasters wrapped which i appreciated.

Came here on a Friday after arriving in Santa Cruz, parking on the wharf, (how is this a thing?!)…read morealong came a breeze and my southern CA child having goose bumps and me being a bad mom forgot the sweatshirt at our friend's house in the bay area. Wandered into here (it was one of 2 places to get sweatshirts on the boardwalk). It was crowded with stuff (not so much people). They sell a good variety of things. I was able to find a sweatshirt and bought a magnet for a souvenir. It was expensive ($40) but to be expected since it is probably geared towards tourists. The only interaction I had with staff was at checkout and it was fine. The guy wasn't overly talkative, rang up my stuff, told me my total and I paid. He did listen when I told him I did not want a bag so yay. Overall this is not the type of store I would shop in but when on vacation right?

One of the main reasons I come to Santa Cruz is bc of Berdels. I LOVE IT SOOO MUCH!!! The clothing…read moreis just the best beach / ocean vibe, can't find anything like it anywhere else!!!! The quality of all the clothing items is so good. I've washed my Katin shirts so many times, and they're still like new. My mom and I love going here bc they have the coolest water design shirts, perfect for my brother who owns a dive shop. He always gets complimented on the clothes we get from here! I also love how it is a family owned locally owned business!!! What could be better?! The service is always so nice when we check out, the people will always give us recs to go too. There is a large variety of brands from well known to ones I've only seen here at Berdels. The price of the clothing is comparable to other stores. This is a must when in downtown Santa Cruz!! You have to get a Berdels sweatshirt to really say you were at Santa Cruz!!

Great selection of high quality mens clothing. I was shopping for my 21 yo son who needed some…read morecooler casual dress shirts for working in San Jose. Sean made some great recommendations, including sizes. Sean was super nice and answered all my questions about fabric care and their return policy. My son was delighted with the shirts I got him. Thanks Berdels and Sean for helping me to be a cool mom.

So I gotta say that this is one the realest spots to grab gear and straight custom fitteds hats in…read morethe S'cruz of all places. Nestled in the heart of downtown Santa Cruz. This is legit spot to get your fitted hats and latest street trending gear. Racks is great in getting you laced up. Go check it out.

I haven't had the opportunity to shop in the store but I have received a gift or two from here…read more They have some really awesome lids, some that are custom pieces even. It is nice too that they offer extended sizes, tall sizes too. I used to live in Santa Cruz and miss it terribly. This store gives me another reason to go back and visit. I'd love to check it out and see what else they have to offer. Pretty cool!

Kind, caring, thoughtful, considerate, skillful staff members work here, from reception, to the…read moreoptical shop, to the medical staff.

It seems that some optical offices are happy to have you peruse their glasses frames since they…read morebenefit from the extraordinary price paid fir them. This office appears to impede that end by asking for an appointment, on their schedule, presumably to have someone council your choices. Like having an appointment for the grocery store.

The doctors and staff at Plaza are great. They are knowledgeable and helpful. They have a great…read moreselection of glasses to choose from.

Dr. Buell is awesome and a fabulous trouble-shooter!! I went to two other optometrists who failed…read moreto fit me for contacts before she was able to give me a prescription that worked. She's also helped me tweak my glasses prescriptions for my specific needs. After 25+ years of seeing optometrists in Santa Cruz, I haven't had anyone as dedicated to providing individual care as Dr. Buell - I'm sticking with her for the long haul.

It has been sometime, have been back a couple of times now & this is the customer service I know…read morethat they have. The young woman checking me in & doing the exams was absolutely sweet & kind hearted & along with the other staff that interacted with me. The Doc was amazing as always & hustling with great energy & a great smile as always. I am glad I gave them another chance after coming here for decades upon decades. Thank you all & appreciate your worth ethics.

Excellent service! 5 star business! Thank you for taking such great care of your patients!read more