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    Vidler's 5 & 10

    4.4 (135 reviews)
    Closed • 9:00 am - 6:00 pm
    Updated 3 weeks ago

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    Vidler's 5 & 10 Photos

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    Brandon G.

    Who doesn't love the feeling of walking into an old store and seeing what treasures they can find? That's Vidler's in a nutshell. This staple of WNY is a little bit of a holiday tradition in my family. They have fun and festive window dressings and scenes made up for the holidays, and so many gift ideas inside. From crafts, toys, homegoods, and even office supplies, you can find almost anything here. They have some candy here too that's a little bit harder to find than your usual grocery store will carry including some international favorites. Each year around the holidays, they also have different guests show up in the store for the kids. This time when we stopped in, we saw Santa and Mrs Claus inside and the actual giant sled they used in "The Grinch Who Stole Christmas" outside in the parking lot. It was so cool to see those added elements and make it almost an event. Year round, Vidler's is a great place to go and just browse the aisles. You get the nostalgic feeling again of being a kid in a toy/candy store. The only downside is some things are a tad pricey but supporting a local business is worth it. Our family will always be making the trips to Vidler's and support this special store.

    Kelly S.

    I've always wanted to check this place out, on my way to Buffalo we made a stop. This place has been here for over 90 years. Right on the Main Street , with this massive figure sitting on the roof welcoming you in. The store houses 75,000 items spread through four buildings and two floors. The candy section was my favorite, from the old fashion candy of our childhood.. wax bottles, candy cigarettes... but I had to buy some Charleston chews... chocolate, vanilla and strawberry flavored! They also have candy sold by the pound, I got some chocolate sponge candy. Right by the candy section is sandy mechanical horse the kids can ride for a dime. So many different departments to check out. Collectibles, key chains, glasses, wallets. Seasonal had all their summer stuff, garden tools and bird feeders. Household and kitchen area with all sorts of tools and jar foods. Jelly, spreads and baking sets. Large fabric and yarn area too. The toy area was very popular, so many little gadgets from polished rocks, wind up toys, games and figures. Stop in a discover a step back in time.

    Inside
    Nathan H.

    What a neat place to visit. Very large store with all kinds of knickknacks and such. You could browse for about an hour and not see everything. Definitely a cool place to go on a Sunday or Saturday afternoon. Things you never know you needed you can buy there. You always end up buying something. It's a real fun place for the whole family with kids stuff there as well everything is priced reasonably. It's nestled in the small town of East Aurora. A lot is walkable from there. Enjoy.

    Mark N.

    Vidler's is a classic that's been around since 1930. A true landmark on East Main in East Aurora. The upper level (toys and candy) is a must stop if you have kids or haven't given up on being a kid yourself. For the adults, lots of house & kitchenware, specialty foods and crafts on the lower level.

    Kitchen gadgets
    Linda M.

    If you want to experience some old time nostalgia you really need to check out Vidlers. The only other place that I've experienced like this is the Old Forge Hardware Store in Old Forge NY. This is a great place to wander around from one section to another discovering things you might not have seen in years (maybe games, lunch boxes, or penny candy) along with numerous items you never knew you wanted or needed, maybe a new kitchen gadget. Vidlers sells everything from the above mentioned games candy, & kitchen gadgets, to holiday items, clothes, books, gifts, cards, etc, etc. If you want it, they probably have it. Half the fun there is the exploring. Vidlers Norman Rockwell type of charm has ever placed them in a few made to TV movies! Check them out (the store and the movies).

    The parking in back
    Andrew A.

    This place is incredible! Was in here for an hour, and probably only saw 1/3 of the store. Lots to look at, charming aesthetic, very friendly employees. Loved seeing all of the throwback games and toys, and oddball items. Spent $200 very quickly here, even though most of the things here are inexpensive! Can't wait to come back when there's more time to explore the store!

    a jar of nashville hot dill seasoning
    Jenn R.

    Very cool place! So much stuff!! I got there about 20 minutes before closing time. They were super nice. This place is multiple floors and multiple rooms. Different things on each floor and in each room. From candy to cooking they have it all. I got some candy and a couple sodas as well as some Hot Nashville Dill Seasoning. Next time I'm in town I will give myself more time there.

    3 gallon crock
    Joe A.

    Sick and tired of the same lame stores try this place. There's treasure in every nook and cranny. I personally was sick of looking at a white wicker bathroom garbage can so I went to Vidler's to grab myself a 3 gallon crock they use for pickling and I now use it for my Bathroom garbage can. I love it. This thing doesn't come off the floor when you go to change the bags. Every single time in the last 25 years that I've gone to the store the staff has always been friendly and informative. Professional tip though buy a bag of popcorn when you go in and enjoy it while you're there.

    Nice sunny winter day
    Connie P.

    The best place on WNY to browse for gifts and old time items. Also don't forget your $.10 popcorn. When you have a few hours you spare and live life when you were a child this is the place. We bought some old candy...Violets, foiled coins, and yes candy cigarettes. They also have some old games...tiddly winks. So much fun. They have many romoms and even a downstairs. Great place to find your childhood and share time with the family reminiscing.

    "Sandy" a dime a ride...only for the little kiddos.

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    4 months ago

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    9 days ago

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    6 months ago

    Fun shop that goes on and on and on With a little bit of everything to look at! Great place to wander on a rainy day!

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    2 years ago

    Vidler's has an amazing amount of inventory. Very large store. A real lot of odds and ends. Check it out!

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    Page 1 of 4

    Ask the Community - Vidler's 5 & 10

    Review Highlights - Vidler's 5 & 10

    “I travel quite a bit and it's cute vintage type spots like this is cute little towns that are priceless.”

    Mentioned in 9 reviews

    Read more highlights

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    The shirt that I bought. It was a bit pricy but I really wanted it.

    Beulah's General Store - Way cool stuff. Always

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    Purrfect Tea & Tea Lounge

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    One of our live entertainment shows, stand up comedian The Brit Comedy DOC.

    Purrfect Tea & Tea Lounge - Front counter

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    Vidler's 5 & 10 - giftshops - Updated September 2026

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