Huge selection, great prices, and a super fun experience!! The huge wall of mix and match little people is our favorite component. It allowed our niece to pick out specific people and animals she wanted rather than being limited to packs. Also- that option offers zero packaging if that's something you're dedicated to. read more

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Back in September for 2023 my mom and I brought my niece to come see the toy museum that used to be here. The fun used to be to go through the museum and then hit up the toy store... This rating is so low simply because of the lack of museum. Store staff were sweet and helpful. We were sad to learn that the museum had been taken down during covid and that there are no current plans to bring it back yet. I hope they do. I would love to show the next gens the history of your toys and games. Toys in the toy shop varied on price, but the Little People were really decently priced! And there was a clarence section in the back. read more

Fisher-Price - Fisher Price Toy Store Entrance - Toy Stores Near Me - East Aurora, New York

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Good discounts on toys. My favorite part is the Little People that you can buy individually!! Will be back again soon!!

Such a cool store to check out lots of great kids toys in beautiful East Aurora! My 4 year old loves picking out "little people" to play with. Barbie's, Megablocks and more are in this store! Make sure you get a stamp card so you can get $5 off your next purchase. read more

Shame Fisher-Price store in East Aurora for not being open on Christmas Eve. You're a toy store still shop on Christmas Eve. Also, shame on your customer service for not being able to get in touch with anybody at your company to verify store hours. read more

It's not a trip to east aurora without a stop into the fisher price store. This is such a great place to visit especially if you have little ones on your list. From little people figures to matchbox and hot wheel cars. So many options. Make sure you print off a coupon before you go. There were covid restrictions in place and the staff were amazing. read more

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So cool to visit FP and peruse the store. Some discontinued items make this super cool and of course deals you can't pass up! But thanks to the awesome staff and their courteous manner! read more

They have a great variety of Fisher-Price/Mattel toys, everything from Polly Pockets and high chairs to Power Wheels and board games. There always seems to be some type of coupon/discount available. I think on Wednesday they offer 30% off your regular priced purchase. And the staff there are so friendly. Overall, it's a great spot to go gift shopping for babies and kids. read more

Great place to buy Christmas or birthdays. Some items are regular price as other stores but if you intend coming to this store be sure to print off the 30 percent off coupon before arriving. My wife and I purchased a power wheels at an amazing price with the coupon. We arrived as tourist thinking we'd walk away with a few barbies for my daughter and we ended buying a power wheels and 2 American girl dolls. Surprisingly this store has a large section of American girl dolls at a great price. The dolls are $40.00 which is a steal compared to $115.00 price tag they go for. I highly recommend this store if your child wants the American Girl doll. The store had a lot of them at the time of this post but we were told the merchandise was limited and may not receive anymore once the dolls are gone. I hope this helps. read more

How had I never visited the Fisher-Price Store?! If I had known about this treasure when I was a kid, I would have begged my mom to come here all the time. I stopped in on a whim last week, and now know where I will be doing all Christmas shopping for all of the kids in my family. They have tons of great stuff here. My favorite areas were the "Last Chance" deals... Barbies for so cheap! Monster High Dolls for super cheap! Games, dolls, activity kits, power wheels, baby items... all at great prices! Beware if you bring a child into this store. You may be leaving with several purchases, especially at these prices! read more

Love the FP Toy Store! Great deals can be found, sometimes stuff you are having trouble looking for. A fair size clearance room in the back and our reason lately to visit bulk Little People!!! So much to see in East Aurora and Fisher Price should be a stop for families! (It just blocks from Vidlers and Main St!) read more

Fisher-Price - Parade float pull behind bummble bee - Toy Stores Near Me - East Aurora, New York

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Like all toy stores, Fisher-Price is a fun place to be! They have displays and demonstrations, so there's a lot of stuff to fool around with. My favorite is the robot Dinosaur. I would love to see a kid running around in there, going wild. However, I only ever see adults in there. It is a good place to stop off if you need to buy a toy for someone. The full priced items are pricey. But there is a room in the back filled with discounted items. Not all the toys are for little kids. They sell collectible items too. They have collectible dolls based on TV and movies. I stopped by to see if they had the Mad Men dolls, but they didn't. Oh, well. The reason I gave it only three stars is because the store has been slowly declining. They recently closed a toy museum that was connected to the toy store. I loved that museum! I miss seeing all the old toys and doll houses. I wish I had taken some photos when I had a chance. Another reason for only three stars? It breaks my heart that they no longer make toys in the USA. I cannot describe how devasted I am with that, especially since they had to recall all those toys that were made with lead paint. Did they not learn their lesson yet? They should make their toys in the USA were they are safe and free of poison. read more

This place is cool if you have "wee ones" running amok in your home. The prices are reasonable.."Little People" rule! I can honestly say pricing is decent. I've compared prices here versus big box stores and I would prefer to buy here. If you are forced to visit this toy store please feel comforted by the fact that there are tons of other places in East Aurora to make your visit worthwhile. Enjoy your brief toy incarceration and break free to visit the other local vendors! read more

What a treat! Came to town to visit Viddler's (awesome) and checked out this great place just down the street before leaving town on our third trip to East Aurora. Nice store, good selection and prices. I had no idea so many popular toys for ALL ages were made by them. I recommend. read more

Fisher Price had been making pre-school toys since 1930. They were making pull toys, such as the Snoopy Sniffer, play sets such as the Play Family Farm, music boxes, and a xylophone, whose metal bars are like the colors of a rainbow. read more

I like shopping here because I have always found great deals. The store isnt as busy as other toy stores so that is a plus! Fisher Price is neatly organized and they have a lot of toys! read more

Shopping at Fisher Price store several times. Great Place to shop and great prices and discounts over prices of toys in other stores. Fisher price employees in the stores friendly and helpful. I would recommend to everyone to shop at Fisher Price store. read more

I've been to the F-P store more times than I care to count! My kids love it there. I always seem to find something there. They have an amazing selection of Little People that you can buy individually ($1-2 a piece) They also have weekly deals that are usually a great value. There is even a special "hot line" number you can call to get the weekly deals on the phone if you want to check them out before you come down. The clearance room always has some great deals and they have mattel stuff too so there are plenty of Barbies and board games. Definitely a good place to shop if you are looking for FP toys. They also frequently have 25% off coupons (on full price items) in the local penny savers and other free local papers. There is a frequent buyer card too that they punch for every $5 spent.... with 6 yr old twins, I have filled a lot of those cards! If you go during Christmas they have a very cute display out front. And it's very close to the heart of East Aurora with tons of things to do. read more