We stopped by Wall Drug Cafe and tried the vanilla and chocolate donuts along with the apple pie and blueberry pie. It was a nice stop during the trip and a fun experience overall. The 5-cent dine-in coffee was a nice touch and added to the classic feel of the place. Among everything we ordered, the blueberry pie was definitely the highlight and was really good. The other items were decent as well and made for a nice quick snack break. Worth stopping by when visiting the area :) read more

Wall Drug Store - Apple Pie and Blueberry Pie - Drugstores Near Me - Wall, South Dakota

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If you are desperate to buy a bunch of random little trinkets like keychains, t-shirts, and novelty mugs... have a ball. Otherwise, definitely skip it. It's a crowded and overwhelming tourist stop. In the cafe the food was very "Meh". My daughter and husband got cheeseburgers with fries and I ordered a beef hotdog and onion rings. The burgers were horribly dry. They could have been microwaved, honestly. Fries were just fine. The hotdog was pretty good but my bun had been manhandled pretty aggressively. The onion rings were just ok. They arrived room temperature and I'm pretty sure they came frozen in a bulk bag and dropped in the fryer. Unfortunately, the service was very lacking. The staff I interacted with were not actively rude or anything, they just gave a general vibe that they would rather be anywhere else. I would skip this stop. read more

We stopped here on the way home from a day at Badlands. We expected it to be a tourist trap and it was, so our expectations were pretty much spot on. It was a fun little stop over to stretch our legs and have kids run around, especially the backyard area that has water fountains to play in and things to climb on. We walked around the entire store looking for the free ice water before we finally asked only to find out it was just little cups and any of the soda dispensers have the free water. Yes, it was free ice water and yes, we filled up our water bottles and tumblers before we left, but I guess that part was a little different than advertised because it made it seem like it was its own little station or area. The five cent coffee is a little box you put coins in and self serve; my husband had a small cup and said it tasted a little burnt but five cent coffee is what it is. We didn't eat any other food but got a few donuts. We had to get them at the café because the donut area was making them but you couldn't buy them there. They were fine but nothing crazy special and overpriced. I think I paid nearly $7 for 2 basic donuts. All of the shops are pretty much what you would expect, from junk and random toys to souvenirs like at any other shop to trying-to-be-authentic western wear and very random things. Overall, I'm glad we stopped to check it out and walk around and say we've been there, but it is nowhere near a highlight of the trip. read more

+ Fun lil tourist trap in between destinations like Black Hills, Badlands, and Quinn. - Disappointed their famous "free ice water" wasn't even for glamorous show. It's just a regular ol' soda dispenser machine. Didn't even have an interpretive sign. . Well, at least their other famous attraction, the 5¢ coffee, has a lil sign, so that's something. - Tourist trap indeed. Nothing I want here. - Very crowded inside. + Ample nearby exterior parking. + Aesthetic interior decor. Lots of arts and details to admire as you walk about inside this big market. + Fun ambience. - I missed the giant mechatronix T-rex here. I knew about it, but I was rushing so much I forgot about it. + 8 150kW Tesla superchargers a 2min walk away. The Wall Drug Store is a convenient fun place to just walk around while waiting your charge. + A lot of cute girls work here. read more

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This is really difficult and painful to give you a low score, but there's no other way to qualify your poor service and poor Quality. I had the buffalo burger, and it was dry as the desert. I am not sure if Buffalo meat is supposed to taste like that, because he didn't last time I ate some. We had the shredded beef sandwich, and it just tasted like something made in a hurry. The mashed potato tasted like boxed potatoes, and the gravy was not fresh, and it also tasted like something that comes out of a box as well. I enjoyed the blueberry pie. I also think the prices are way high for what you get, and the service was not as friendly as it should be. I used to enjoy coming to this place, but I'm not so sure I'll be back anymore. read more

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Okay place to walk through. H Interesting history behind it. Clever decorations. Varied shops. Been there done that. The outside patio with the photo ops is fun. The best part are the historical photos in the lack building. Enjoy. read more

Wall Drug Store - Drugstores Near Me - Wall, South Dakota

Driving to South Dakota, you cannot miss all the signs for Wall Drug Store - so I had to stop and see what it was about. It's big, there's a lot to buy, and it feels like a 1980s dated tourist space. It did the job, it made me go, but I didn't see anything I just had to have from this place. I skip it the next time I drive to South Dakota. read more

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This is the primary lunch stop for tourists and tour groups visiting Badlands National Park. It is packed constantly but they are very efficient at what they do. They are known for their hot roast beef sandwiches, homemade donuts, and homemade pie. We tried all three. The sandwich unfortunately was lukewarm. The pies are excellent, and the donuts are fantastic. The ambiance is crowded. The service is self service. read more

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This is a must see stop in Wall, SD! I was worried it'd be too much of a tourist trap. And it is touristy. But it is cool and historic, and the prices are surprisingly reasonable (certainly better than Cracker Barrel, and at least Wall Drug is a one of a kind!). I was there for the food, but the rest of my family enjoyed wandering through the shops and playing in the outdoor area. They really do have free ice water and $0.05 coffee. Mind you, the water is icy but not especially tasty (well water?), and the coffee is pretty blah, but it was charming that they maintain those prices. I had the fish and chips, and then I had a chocolate frosted donut for dessert. The fish was three small pieces, and one piece was over-fried, but the fish was flaky. It came with a pre-made, hyperprocessed tartar sauce, but one smell of that, and I decided to stick to ketchup. The fries were fine. My husband had a buffalo hot dog (he said it was fine) and the broccoli cheddar soup (he enjoyed that). The kids ordered off the kids menu. Condiments are all in single serve packets except the ketchup, which comes from a dispenser. You order at the counter, then you find a seat. There is seating for 530, which I imagine would be rough in the summer, but we were there in March, so there was plenty of seating and a very short wait to order or get food. They call your number when the food is done. I think I waited about 10 minutes, which gave me time to get drinks and read the brochure with the history of Wall Drug. There is a person who clears the tables, so you don't have to bus your own table. read more

Wall Drug Store - Drugstores Near Me - Wall, South Dakota

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Went to the cafe for lunch after the Badlands ... staff was very unfriendly and giving everyone rude looks. Food was overpriced for what you get... $10 for 2 little chicken strips. $20 for a sandwich with dry meat and powder mashed potatoes. Donuts weren't anything special either. Bathrooms were dirty too ... for the price of the food the services need to be improved upon. Some random worker sat down at my family's table to take a break while we were eating ... very weird and never had this happen at any restaurant/cafe before. Cafe was empty too so open seats all around but he chose to sit at our table to take a break. Very overrated place - staff and food needs to be worked on, the only thing I liked was the decorations and paintings. read more

Wall Drug Store - price of the food... crazy - Drugstores Near Me - Wall, South Dakota

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Whew! Overwhelming and exciting at the same time. There was so much to see and do. We checked out the Wall backyard and had a great time with tons of photo ops. We enjoyed a quick bite in the dining room. We shopped till we dropped and played in the arcade. Parking is a little busy so have patience. We had fantastic time!!! read more

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Some people say this place is a tourist trap, but I actually found it very cool to visit. I stopped here because I was starving, and there's really not much to eat between Rapid City and Sioux Falls. It was a cold, rainy day, and I originally thought it was right off I-90, but it's actually about a mile or so after exiting the freeway. There were still quite a few people when I arrived. I entered through the main entrance and walked past a few gift shops before finding the café in the back. The café was nicely decorated for the holidays, which made it feel cozy and welcoming. It's an order-at-the-counter place , you pay first, then they call your number when the food is ready. The menu is pretty basic, mostly burgers and sandwiches. I went with a classic burger and skipped the fries and onion rings since I'm trying to avoid fried food. The burger was delicious, though that might have been partly because I was really hungry. I don't usually shop at gift stores, so I can't say I noticed anything particularly interesting there. If you do , I won't be surprised you stuck there for hours ... Overall, I'd say it's better than I expected and not as much of a tourist trap as people make it out to be. read more

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I'm surprised it's still surviving. I guess if you've traveled a long way with a car full of kids and you need to stop, this will have to do. I would equate this place with "South of the Border". Tons of shops with junk from China. I bought a Christmas ornament like I always do on the road but nothing else attracted me. It's checked off the list but I wish someone had told us what it was really like. read more

"All in all, it's just another brick in the wall All in all, you're just another brick in the wall" (Pink Floyd) Ever see those kitschy billboards on I-95 in the Carolinas counting down the miles to join Pedro at his South of the Border tourist attraction? At their peak, more than 250 billboards counted down the remaining 180 miles. Well, Wall Drug has decisively crushed Pedro Palace's guerilla marketing team. That's because the billboards for Wall Drug can be found on an approximately 650-mile-long stretch of Interstate 90 from Minnesota to Billings, Montana. So, what exactly is Wall Drug? It's literally in the middle of nowhere in Wall, SD, where the city's 2020 census population counted 699 residents. It's a roadside attraction and tourist stop near the Badlands National Park. The complex includes a collection of cowboy-themed stores, a drug store, gift shop, restaurants, cafeteria, chapel, and an art gallery, On-line descriptions range from a "complete tourist trap" to "amazing". Think of it as a huge shopping mall for tourists looking for t-shirts, toys, pottery, art, clothes, novelties, etc. They are renowned for their chocolate, vanilla, and maple cake donuts, free ice water, five cent coffee, a backyard courtyard for picnics with kiddie attractions and some cool photo ops with a scaled down Mount Rushmore, a real stuffed Bison, and a 6-foot rabbit. Our tour bus topped there for a lunch and a shopping break, and we had a blast. I had a Bison Hot Dog ($9.59) that was pretty good! I found it to be awesome, a real treat for the senses, with colorful sights everywhere. Eat your heart out, Pedro...... read more

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Depends on if we are rating the store or the restaurant. The store is awesome (more below). The restaurant can use some work! We stopped in to eat breakfast twice - not many options in the area in November (the whole town like shuts down). It was basic breakfast but pricey I thought for some pancakes & eggs. It also closes super early so we never got our pie after dinner. I will say the pancakes are huge & really good! Coffee literally is only 5cents! We spent 2 full hours over 2 days shopping - there are several little stores within the big store - everything from Christmas, to clothing, jewelry, home decor, convenience items, boots galore....it was so much to take it! It's like walking into an old rustic town but all inside. It's def a cool stop through. Not somewhere I would go out of your way to see, but if you passing buy, stop in for a bit. during the busy season, there is extra parking lots at the end of the street. read more

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First of all, they do the most coolest marketing ever with road signs starting 40 miles away and being placed like every mile. Just brilliant, esp if there are kids bored in the car needing a car game. By the 18th sign I was invested and had to see if they really have donuts and clothes and all the other 500 things they were advertising. They do. Including the bison burger. Which was yummy. I was not expecting inside to look like shops meet universal studios inside an unassuming building. My mind could not comprehend everything I was looking at, honestly, but I got some super cool wall drug souvenirs for my family now, and cannot wait to show them my pics and tell them about this place. It's unreal and really cool. read more

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Wall Drug was a bucket list stop for us and we saw at least a 100+ signs along the way! Not that it's super exciting or anything I guess it's just the historical hype for me. We enjoyed a quick stop had a tasty donut, the free ice water and the nostalgia of sine childhood memories hit us. They also have 5cent coffee that they're famous for but we had a big day planned at the Badlands so I didn't want to risk needing a bunch of bathroom breaks. The donuts were especially good I'd grab 1 or 2 if I was you! read more

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Interesting stop when visiting Badlands National Park. The park is gorgeous and Wall Drug has interesting shops, quirky decor, and good donuts. The vanilla donut was my favorite. I'm giving two stars because I was disappointed in the amount of items that are "designed" in the United States but made in China. I was hoping to see more items made in South Dakota- I can buy China on Amazon. I did, however, find some nice pottery made by Native Americans. I was glad to see they had some things that weren't made in China. read more

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Tourist trap . A lot advertised but little delivered . Took family of five and it was basically a bunch of stores selling unauthentic items.... with tourist prices .. DID have a couple of nice photo opportunities. Employees were friendly read more

Definitely a tourist trap but still worth the stop! I was ready to skip this place because of the tourist type crowds but we decided to check it out anyway and I have to admit it was pretty neat. It's at least worth a quick visit. There's so much to see, almost overwhelming at first. You could easily spend hours exploring but we were in and out in about 20 minutes. Picked up a T-shirt and some stickers, and that was good for us. We tried the donuts--highly recommend. Very good! The only downside was the women's bathrooms were being cleaned while we were there, which caused a long line (about 20 people) for a single stall. Parking was easy--there's extra parking lots for bigger vehicles and parking along the side streets as well. And if you have an extra time, you should check out the library. It was unfortunately closed when we stopped by, but worth the visit as well! read more

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If we hadn't already had this place on our radar before we left the house, I don't know how we would have ever known this place existed....that was sarcasm. I'd been here as a kid, so I did have this already on our list of spots, but we would have probably been drawn in by the 10 thousand roadside billboards along the way. Making our way from Michigan to Yellowstone, this was an obvious stop to stretch and do the usual "we're finally free from the car" things. This place was huge and pretty much a mall. They have a bookstore, jewelry store, shoe stores, food, fun photo ops with old statues on benches, and of course TONS of people just trying to stay out of each other's way. We didn't spend much time here, but the time I did spend was at the "Hole in the Wall" book store. I love getting books for my niece and nephews so I did grab some things there. With the ten thousand billboards along the road, it is hard to forget or miss. It was definitely a fun little stop on the way to our next stop, which was Mount Rushmore. read more

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A spectacle in every way! Interesting dioramas and placards around every corner that really draw you into the experience. Much of the merchandise is quality and furthermore, interesting! At the cafe, the pie seemed more made from pantry staples than homemade, but will defer judgment on the greater food menu until next visit. read more

Wall Drug Store - Skunk mannequin riding a bull's skull - Drugstores Near Me - Wall, South Dakota

When in Wall you must visit Wall Drug. After a day in the Badlands decided to stop in and check it out. When you walk in make sure to ask for a map. So many gift shops you can get lost. Definitely for tourists and prices are a little high. But you're on vacation so enjoy. This establishment goes back to 1931. Few customers stopped in. The owner decided to put up a sign on the highway saying free ice water. Everything changed people were pouring in. Today you can come in and get a cup of coffee for a nickel. It's a must see!! read more

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The Hustadt's moved out here in 1931 & they offered free ice water to those passing through. Now there are endless signs every few feet with billboards taking us here. We followed the lines of the crowds inside at lunchtime. Today we came for lunch. We waited on a long line, placed our order & were given a number. We found a table to enjoy our lunch. Lunch was $40 with water & was just okay. The line moved a lot faster than we expected. We wandered around again for 2 hours, exploring the back of Wall this time. Two hours is actually too much time to spend here after work eating lunch. We explored all of the shops and we were done in one hour. A lot of different things that we wouldn't normally see back home. read more

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A trip to Badlands NP is not complete without a stop in Wall, SD and a stop at the famous WALL Drug Emporium. Food, fun, shopping (leather, hats, t-shirts, etc), art displays, memorabilia and, of course, drugs and related sundries are available for purchase. Yes, their really is FREE ice water as well as 5-cent coffee for a quick pick me up. Exit #110 off I90 right past the #80 ft dinosaur! Enjoy nostalgia at its best. read more

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We ended a trip to the Badlands with a meal at Wall Drug. The restaurant seats several hundred people and definitely has a cafeteria feel. We had pulled pork sandwiches and buffalo burgers and a maple donut. The sandwiches were good, not great, and they arrived very quickly. The maple donut was really good. The rest of the complex is filled with shops and exhibits. The shops range from tacky tourist crap to nice jewelry. There are also a few activities. For $12 you can buy a bag of sand filled with gems or fossils and "pan" for the goodies. read more

Wall Drug Store - Pulled pork sandwich with Cole slaw and chips - Drugstores Near Me - Wall, South Dakota

It's a good throwback attraction in South Dakota. It's great for families. If you like gift shops, you'll be in paradise. The shops are full of tchotchkes and souvenirs. It'll remind you of Cracker Barrel. Get the donut! It's different. I liked that it wasn't overly sweet. read more

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This is a tourist spot for sure, but worth the stop. Fun items in the shop. Your buses stop here so if your timing is off you will find yourself behind a big tour bus load of people. Take the time to walk through the whole store. The outside area also has lots of fun photo op areas. As for food - it was ok. Get the free coffee if you dine in! And of course it's known for its free ice water. Masterful marketing as they have signs all around leading you to this store. read more

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When you look up "tourist trap" in the dictionary, a picture of Wall Drug should appear. This place is the epitome of tourist traps. It is a sequence of gift shops, t-shirt shops, jewelry shops, and a cafe that serves the World's Best cinnamon rolls and pecan rolls. Coffee is still $0.05. ice water is still free. I won't comment on the 'souvenirs' available. If they have it, you probably don't need it. But the cafe isn't half bad (except for the prices!). Ripping up and down Interstate 90, this is a must-stop tourist trap in South Dakota. There's really nothing like it anywhere else. read more

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If you're headed toward Badlands from Rapid City, you'll see the many billboards advertising Wall Drug. They kept me entertained on the road. They offer dining, activities, gifts and souvenirs, visitor information and famous for its free ice water. We shopped for a few souvenirs and also had lunch here. I had the fantail shrimp with onion rings. I was quite hungry as I kept shoveling food into my mouth. Crunch crunch. Overall, a great stop in between the national park and Rapid City. read more

Wall Drug Store - Drugstores Near Me - Wall, South Dakota

What's amazing about this place? The restaurant accepted our 94lbs dog. We found a quiet corner to sit. What's amazing about this place? How about 5cents coffee? When was the last time you paid five cents for a cuppa? Simba was welcomed in all the stores we went into at the wall drug store. Bring your babies, don't leave them in the car! read more

Wall Drug Store - Drugstores Near Me - Wall, South Dakota

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On our way to Badlands National Park, we finally gave in to the endless Wall Drug billboards. There are so many you almost have to stop, and honestly, they worked. The place is massive and feels like it sits halfway between a classic tourist trap and a legitimate retail stop. Some sections were actually really fun to browse, and I enjoyed exploring the variety of shops. That said, seeing a lot of made-in-China merchandise was a bit of a deterrent for me. The dining options were on the pricey side, and the food quality was just okay, nothing memorable or to write home about. Overall, it's one of those iconic Americana roadside stops that's worth visiting once in your life, especially if you have time to spare and enjoy quirky travel experiences. read more

**June 2025: Tuesday Evening Visit** One of my friends who's visited South Dakota said that I HAD to visit Wall Drug and that no South Dakota trip would be complete without it. Naturally, I included it on my itinerary. If you're from California, it kind of like a small Knotts Berry Farm. It's a big indoor destination that's mostly focused on gifts, food, and some misc stores and every room is western themed. I believe there's also a chapel and a museum, and a whole outdoor area that has interesting photo opportunities. My travel buddy and I enjoyed a simple dinner that included a Buffalo Burger w/ fries ($18.47), a Chicken Salad ($16.19), and a maple donut ($2.69). The buffalo patty tasted like a typical beef patty, but the flavor and portion was good. The chicken salad was enormous and all the ingredients tasted fresh. It's a very casual setting where you order and pick up the food. After our bellies were full we spent at least 2 hours exploring the different sections. I bought a number of souvenirs for my family and friends and with each purchase you get a free "Wall Drug Store" sticker or you can buy them for $.15 a piece. The magnets are reasonably priced and I think if you're trying to budget your time I think 3 hours to explore the property is probably better than 2. Overall, I enjoyed this little tourist town! read more

You have to stop here! it is bigger than you can imagine! come early or late because it is super busy with tourists. There are so many rooms with souvenirs, clothes, crystals, food.. more than you can imagine! it is so possible to get lost. I tried their famous donuts. you can choose between vanilla, chocolate, or maple frosting. they came hot. they were okay, but had a lemon flavor kind of like an entemanns cake. We got more food at their cafe. they wouldn't let us get a normal cup of water, we had to use their free water cups. the egg sandwich came on white bread and was underwhelming. moral of the story-- stop in to shop but dont count on the food being any good . read more

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Want free ice water? Stop on over at the Wall Drug Store. How about $.05 coffee. I don't drink coffee but for a nickel, get some caffeine in your system. Anyway, after visiting the Badlands, a friend and I ended up here at Wall. I did get some water, and dinner at the restaurant, before wandering the complex made up of a chapel, a museum, a pharmacy and tons of shops. There's also a backyard area with a bunch of quirky photo ops. And all in all, I can add this to my "been there, done that" list of accomplishments. As for the usual tidbits I share - arrived in the early evening. Parking was not an issue. And unlike places back home, street parking was free. All the staff I encountered, were friendly and helpful. In the Drug Store, it seemed to be staffed with students. Though I did meet a few who had stories to share. Prices are reasonable - again, in comparison to where I'm from and what I'm used to. So I did stock up on souvenirs. It's not a place I had plans to go to, just for this stop. However, if I'm South Dakota again, and close to the Badlands, I'll definitely drop in again. read more

Yes, this is a huge tourist trap, but still worth a visit. It is a huge place with many areas within to buy the usual tourist stuff, like shot glasses, pottery items, etc, etc. They have a café that serves hot food, but it didn't look appealing at all, so we had lunch somewhere else nearby. Still worth a stop in. read more

Wall Drug Store - Drugstores Near Me - Wall, South Dakota

I visited Wall Drug a couple of weeks ago and had such a wonderful experience with Christi (or Kristi. My apologies, I can't remember the spelling!) in the boots department. She was incredibly knowledgeable, helpful, and patient with both me and my mother. She took the time to work within my budget while still offering excellent options, and it was clear that she truly knows her way around boots and boot care. She goes above and beyond for customers. After I fell in love with a pair of boots, she held them for me at the front so that I could come back and purchase them. 10/10 recommend. Thank you! read more

Wall Drugs. What can I say...it's an experience. Saw the first billboard sign that peeked my interest - $0.05c coffee and free ice water, your only 267 miles away. Reminded me of the South of the Border signs along I95. If you're traveling through South Dakota it's worth a stop and yes they do have $0.05c coffee and free ice water. You can purchase anything from coffee, underwear, drugs to rifles... read more

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It's a great place to stop and take a walk around and grab a bite to eat. It is very touristry but has great history.

I wasn't expecting much but ended up pleasantly surprised and satisfied. The only place with seats available was the cowboy cafe. We both had the bison burgers which were a good size and prepared to order. The onion rings were very good, fries were adequate. We decided we had room for dessert so we had pie, one slice cherry and one slice blueberry. The pieces were enormous and FULL of fruit filling. Nothing chintzy about it. We also ordered our "free for Veterans" donut to go which came with a decent cup of coffee. Breakfast is served! The service is fast and efficient. For the price, I feel like we got a decent meal. No tipping culture here. The tables are kept clean and the free ice water flows freely. There aren't many choices out here but you should not hesitate to check it out. read more

Wall Drug Store - Rustic small town Main Street. - Drugstores Near Me - Wall, South Dakota

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