The holidays in San Francisco is a tourist attraction . One place everyone likes to go when they visit San Francisco is the tourist trap named Fisherman's Wharf. Being a designated tour guide during the holiday season and being a San Francisco native I have to school people from all over the world what to do and where to eat and drink in SF. I know they want to try the Dungeness Crab , Clam Chowder sourdough bread and Buena Vista Irish Coffee. Tourist like shopping and one place on Jefferson and Taylor street you will find lots of things San Francisco is a place called Wharf Central. Inside you will find everything San Francisco related souvenirs. They also have lots of clothing like hoodies and hats that have San Francisco on it. One thing I know is people like to leave San Francisco with some gear which has San Francisco on it. Even some sport front runners who keep saying the Bay from the East Bay and North Bay want to wear San Francisco 49ers and Giants gear in SF ( former Oakland Raiders and A's fans). It's a good thing to see people from around the region, country and world visiting San Francisco in 2025. The year 2026 would even be more people visiting the city and Wharf Central is a place which will have lots items to fulfill the tourist trap needs in SF. San Francisco is my place of "birth"on planet "earth" where you can grab some crab, fish, shrimp and and steak also known as "surf and "turf "at the Tourist Trap called "Fishermans Wharf" Come take a 2026 "San Francisco stroll"where they will play at Moscone Center the NFL "Pro Bowl "and a few miles away is Levi's Stadium home of the Forty Niners and the "2026 Super Bowl" and also 2026 home the FIFA World Cup matches where you will hear a crowd yell" Goooooooal" read more

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On Saturday evening my boyfriend stopped in with me to help me try on some shoes since unfortunately the ones I had on from a previous store were painfully tight. Looking at their selection they had a lot beach shoes for woman, but it would be nice to see a larger section for men's shoes. Especially since their shoes run on the smaller side in my opinion. I did manage to find a very comfortable pair of Roxy slide sandals that fit me perfectly and were very comfortable walking around SF in! I would recommend this souvenir/beach shop and could see myself returning when in need of something specific, our cashier was friendly and it's conveniently located in the Fisherman's Wharf! read more

Wharf Central - Roxy slide sandals, very comfortable! - Department Stores Near Me - San Francisco, California

Very large store with a great selection of items and good prices. Service at the register was fine. They were really busy. That's a good thing read more

The man who owns this store will follow you around if you are colored. Me and my little brother were walking around looking at Souvenirs when not even 5 feet away the owner is mugging us. We then go to the back of the store to look at Levi's and there he is just eyeing us down, I then ask him if there's something wrong. Without hesitation he just tells us "I want to make sure you aren't stealing". It was embarrassing everyone heard read more

It's nothing more than a tourist trap shop but it is truly a one-stop tourist trap shop! Wharf Central has just about everything you could ever want with San Francisco emblazoned on it. Shot glasses, magnets, t-shirts, bottle openers, keychains, stuffed toys and more. Most items feature images of classic San Francisco landmarks like the Golden Gate bridge, Alcatraz, crabs, Fisherman's Wharf, the SF Giants, cable cars, Ghirardelli square, and sourdough bread. Looking for an Alcatraz t-shirt? Check. Ghirardelli sign postcard? Check. Magnet of the Fisherman's Wharf famous wheel and crab sign? Check. Shot glass in the shape of Giants helmet? Check. Stuffed crab toy? Check. Scarf with the Boudin bread logo? Check. Keychain shaped like the Golden Gate? Check. You get the idea. Great location right on the corner by the crab stands. I have a friend who collects magnets so I popped in to grab her one and this store had one of the largest selection of magnets that I've ever seen outside of an actual magnets store. It took me forever to decide on one for her, but I went with this cute mini cable car one. It cost me $5 but was worth it (it looked way more expensive). Not to say that this is super high quality merch, most of it is cheap junk made in China but the prices aren't too bad. Note that the more you buy, the more you save. Prices are highest if you buy one of an item but add in multiples (they don't all have to be the same style), you can shave several dollars off your purchase price. Think 3 for $10 or one for $5 type pricing. This is a great deal if you need to take home small trinkets and gifts to friends and family. read more

Wharf Central - Loads of cool & kitschy tourist souvenirs. - Department Stores Near Me - San Francisco, California

I live in san francisco and frequently come to this store for little souvenirs for family and friends! I have been here many times and had great experiences. However, yesterday I went into the store ALONE and was constantly being watched and followed by an older later in a creme sweater, brown straight hair, and black rimmed glasses. She approached me multiple time and it just made me uncomfortable and I didn't even want to shop anymore. I understand I was alone, but they need to have a better way of approaching customers. I work in retail and have been for over three years and the way she made me feel like I was going to steal was unsettling. read more

The standard tourist shop, but they have a great selection of t-shirts and sweatshirts. It's pretty big.

Was just kicked out 15 minutes before closing time. I wanted a quick souvenir gift and wasn't able to choose quickly. I called and person who picked up stated they closed at 10pm, and it was 945pm by the time I called. The person at the door didn't allow me to shop quickly. Worst service. Don't come here read more

Wharf Central is your tourist store for all things San Fran! Souvenirs galore! From sweatshirts to bottle openers to keychains to t-shirts to mugs and so, so much more, much much much more, this place has the souvenir you want and even the ones you didn't know you want to bring back home. Everything has a stamp on it showing you've been to the wharf, San Francisco, California or the USA. I searched for a sweatshirt for me to take home, but everything for women was in a bright neon color which doesn't look good on me. A couple people offered to help me while I was browsing, which is a plus. I would recommend this store to anyone looking for a gift or something for themselves during their trip. read more

Awesome souvenirs here. Tons to choose from too. Look for deals on shirts. Store is clean and staff is friendly. read more

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This is my favorite shop for tourist items and beyond. They have San Francisco items up front, and often more choices than the generic stiff you see everywhere else. The kicker for me is that they ALSO have a section for the surfer brands (Roxy, Volcom, etc.) AND they have an entire section dedicated to Levis. Total one stop shop for travelers. read more

Wharf Central - Department Stores Near Me - San Francisco, California

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I had to come to to this store to get a sweatshirt for my Nephew. He is all into the line Lost and this was one of the stores in town who carried it. All I can say, is can you cram one more thing in here? The place is insane, with stuff everywhere! I still give it three stars for the fact that they had what I was looking for and the salesgirl actually took me to the item and then rang it up really fast. It's a good thing, cause I would have never found what I was looking for. . read more

Are you traveling in San Francisco? Are you around Fishermen's Wharf? Do you need some souvenir? Come here and get yours. There are lots of different items. I got some good and cheap ones here for my friends and colleagues. Nice mugs and small items. They have a lot of cloths too. I couldn't buy any of the clothes, but it was good for browsing. read more

Be one hundred percent sure that what you're buying is what you want. They will exchange any item purchased. Although be aware that they have a no return policy. The no return policy cost me my time and money looking for different items to exchange. Every other store had closed by the time I left the Wharf Central store. Aside from my negative experience, the store carries many different souvenir options read more

This shop was super crammed with stuff! There were a decent amount of people in here, and it was difficult to walk around because the aisles are so small. We found some interesting souvenirs here that we did not see at Only in San Francisco at Pier 39, however. This place is also pricier - their keychains were an okay deal, though. I think it was 4 for $5 or something. They sell a ton of clothing here, especially Levi's jeans. To me, this does not belong in a tourist souvenir shop, even if Levi's IS HQ'ed in San Francisco. I buy Levi's at Kohl's. I don't need them here. Unless I crapped my pants or had an unfortunate seam-ripping accident, this was just a waste of space to me. Even then, I'd be more likely to stop in to a Walgreens and grab a $5 pair of pajama pants than to shell out for a brand new pair of Levi's. We still came away with some cute stuff. We got a stuffed sea lion and a "vintage" metal toy cable car that dings when it rolls. But it felt like a battle to get in and out of here alive. read more

They deserved ZERO star. Horrible attitudes toward customer, the about 5 feet tall, long hair Asian woman was rude, don't come here

I am thrilled that they sell Levi's so reasonably priced! They have a HUGE selection and the staff is very helpful at getting you what you need! I live in Southern California but I am traveling to SFO and I am making a special trip into the city to shop here! read more

Actually, I quite like this place (for a tourist type of store). Its much bigger compared to the other ones down by the wharf. It actually attracted me in! And kinda weird to wear clothes that says SAN FRANCISCO on it, when you're actually from the city.. but I actually found a t-shirt I liked and that I might be getting! And I don't know why it says $$$ on here, cause the stuff I saw was quite cheap. Oh wait, I forgot.. we're not supposed to be comparing them with name brands or what not. We're talking SF logo shirts, sweatshirts and jackets of low quality here (but I felt on the quality of some and it seemed to be alright). Lots of Paul Frank in here and lots of totes, so its not just SF branded stuff. read more

Such a good place to stop and shop - mainly for touristy things. It's decent pricing too, I mean nothing out of normal. These shops were everywhere! They did have cute souvenirs. One thing I'm definitely giving them a plus for is being a "tourist" shop and having Levi Jeans. Such a positive! I didn't know it was going to be as cold as it was in JULY so I needed anything but shorts. I wish I knew there was a Ross down the street from there, but it's all good. Really convenient for me and I'm sure a bunch of other people not from the area! read more

We bought like 7 bags of chocolate for about $170 then we were shocked by finding the same chocolate for a lot less! Then I asked for a return and they won't let me!!! We went ahead and talked to the manger and I told him is it worth it for you to lose your customers? And he didn't even care so yeah! read more

Rude helper, said she was sorry after s mashing my leg, much to my wife's surprise, they charge $.10 for a bag to carry the $25.00 of crap we bought there. Not impressed! read more

A great place to buy Fedora hats at reasonable prices. I've started a Fedora collection because of this shop. I get compliments all the time on my hats from this shop. Best kept secret. When going to S.F. I always stop here. I love this place. read more

I think this place is cool. Yes it's a little crammed, but seriously? It's crammed with good stuff so why should that be considered a bad thing? The only thing I thought was crummy was the dressing rooms. They were being worked on when I was there so...yeah. But they have lots of clothes and accessories. It's pretty expensive though, so you better bring your wallet! Most of their plastic thing are made in china so watch out! read more

This place stands out from all other stores in the area. Their selection of brands is unmatched. They got all the hot names like Quiksilver, Roxy, oneil. It was really cool looking at the broken ceiling like it was an earthquake. The prices are just what you expect to pay at similar stores. It was a good place to find what I need. read more