1. Wharf Central

    1. Wharf Central

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    San Francisco, CA

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    Wharf Central

    3.2 (25 reviews)
    Closed 9:00 am - 10:00 pm

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    Loads of cool & kitschy tourist souvenirs.
    Louisa M.

    It's nothing more than a tourist trap shop but it is truly a one-stop tourist trap shop! Wharf Central has just about everything you could ever want with San Francisco emblazoned on it. Shot glasses, magnets, t-shirts, bottle openers, keychains, stuffed toys and more. Most items feature images of classic San Francisco landmarks like the Golden Gate bridge, Alcatraz, crabs, Fisherman's Wharf, the SF Giants, cable cars, Ghirardelli square, and sourdough bread. Looking for an Alcatraz t-shirt? Check. Ghirardelli sign postcard? Check. Magnet of the Fisherman's Wharf famous wheel and crab sign? Check. Shot glass in the shape of Giants helmet? Check. Stuffed crab toy? Check. Scarf with the Boudin bread logo? Check. Keychain shaped like the Golden Gate? Check. You get the idea. Great location right on the corner by the crab stands. I have a friend who collects magnets so I popped in to grab her one and this store had one of the largest selection of magnets that I've ever seen outside of an actual magnets store. It took me forever to decide on one for her, but I went with this cute mini cable car one. It cost me $5 but was worth it (it looked way more expensive). Not to say that this is super high quality merch, most of it is cheap junk made in China but the prices aren't too bad. Note that the more you buy, the more you save. Prices are highest if you buy one of an item but add in multiples (they don't all have to be the same style), you can shave several dollars off your purchase price. Think 3 for $10 or one for $5 type pricing. This is a great deal if you need to take home small trinkets and gifts to friends and family.

    Awesome souvenirs here. Tons to choose from too. Look for deals on shirts. Store is clean and staff is friendly.

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    8 months ago

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    5 years ago

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    4 years ago

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    4 years ago

    The standard tourist shop, but they have a great selection of t-shirts and sweatshirts. It's pretty big.

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    5 years ago

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    6 years ago

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    14 years ago

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    9 years ago

    They deserved ZERO star. Horrible attitudes toward customer, the about 5 feet tall, long hair Asian woman was rude, don't come here

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    12 years ago

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    18 years ago

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    Review Highlights - Wharf Central

    The kicker for me is that they ALSO have a section for the surfer brands (Roxy, Volcom, etc.) AND they have an entire section dedicated to Levis.

    Mentioned in 2 reviews

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    My daughter and I went to San Francisco, which of course meant we had to visit Pier 39! It's one of…read morethe most iconic places in the city, and it was definitely worth stopping by. We started our visit with a small boat ride that took us underneath the Golden Gate Bridge and around Alcatraz. After the boat ride, we went back to Pier 39 and spent some time walking around and taking everything in. There are tons of places to eat and plenty of souvenir shops, so there's something for just about everyone. I especially liked that there were little designated spots that said to stop and take a photo. It made it easy to capture some great pictures and remember exactly where we were. Of course, the absolute highlight for us was the sea lions! We could have watched them forever. Most of them were completely content to lay around and sleep, but there were a few especially playful ones that kept trying to push each other off the docks. It was hilarious and surprisingly entertaining to watch! If you're visiting, I definitely recommend going up to the second level to watch the sea lions. It was much less crowded up there, and we had a better view without having to fight through a huge crowd of people. We also looked for the famous musical stairs. I had seen videos of them online and expected them to be a bigger experience than they actually were. In person, they were honestly underwhelming. We walked past them two or three times before we even realized exactly what we were looking at!

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    Wharf Central - deptstores - Updated September 2026

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