Affordable clothing in the Fillmore! Yay! Interesting, fun, and classic selections in this sweet…read moreboutique. Owner helpful and friendly. I'll be back...

Friendly greetings, helpful staff, cute clothes, and champagne! What more can a girl ask for. I…read moreguess you could say I'm a regular at Lexe. The owner is fab and so is the selection. If you're looking for a special occasion, or casual cute outfit, you'll find it here. She's also good at updating IG/FB so you can see new stuff that comes in. Happy Shopping!

Wow, finally a Sanrio in the Haight/Ashbury. Been waiting forever. Thought it was another women…read moreboutique store but they added a section for Sanrio products. Not bad.

I finally had the chance to stop by here today. What attracted me the most was all of the hello…read morekitty merchandise looking at me through the doorway! Anyways this is a cute boutique. While the boutique has an emphasis on Hello Kitty products (including clothes, undies, and the usual store you'd see at a Sanrio store), they also carry a variety of young women's clothing. I saw alot of tops that I thought were very cute as well as some nice dresses. I wasn't too familar with many of the clothing brands but I imagine its similar to the brands sold at other Haight St stores like XGeneration. The prices are also not too pricey. I also got to chat briefly with Sarah (who Im assuming is the owner) who is very cute and friendly! We we talking about Hello Kitty most of the time but she definitely has love for her boutique. While leaving the store I also noticed that they carry a small collection of Harajuku lovers up at the register. I will definitely make Ruru one of my regular boutiques I visit when I visit Haight St in the near future.

Overpriced, tiny, rude staff. Stylist threw clothes at me that were nothing that I asked for. She…read morewas just angry to work there.

Service was good. The sales lady brought a few dresses that I hadn't noticed, one of which I ended…read moreup buying. 2 stars for the horrible return policy of 7 days with a paper receipt. This is a deal breaker for me.

Fun selection and great value. It's my way of supporting local artists. Lola is excellent at…read morepicking out gifts - she helped me with Christmas gifts!

What a secret gem! I can't believe we have lived here for so long without finding this place…read more Highly recommend for unique items and quality gifts. There's so much artist work in here, from materials the clothes are made of to wrapping paper. Add this as your "go to" when you want a treat for someone or yourself!

I don't understand this place. Why is it so messy? Why are so many things missing price tags? Why…read moreare returns impossible? It's just shady as hell. Shop at your own risk.

Fun clothes and friendly service. The prices are very reasonable for the quality. They have several…read morehigh-end name brands.

Love the selection of designers! They always have something I want to buy. Also, very helpful and…read moreknowledgeable service!

Several months ago I went into Alyse Grace to browse.One of the workers whose name is Suzanne was…read moreextremely rude when I asked about when they would be getting a restock on their Denim..Her response was "I don't really know.I only work part time."She then turned away from me and proceeded to continue to gossip with her co worker.I live nearby and shop on Sacramento Street.I heard Suzanne had been fired from at least 2 other boutiques in the area.

"HeidiSays is taking over my street!" This is what my future sister-in-law screamed with glee when…read moreshe first saw HeidiSays Casual. This was my first experience with HeidiSays, but apparently it was the grand opening of HeidiSays Casual. And I liked what I saw! Fabulous jeans- j brand and hudsons (just to name a few), comfy tees, and of course everyone needs $200 hoodies. If you've got some cash to burn on a few wardrobe basics HeidiSays is the place to go...

I stopped by at the store today for the first time and found that they carry so many brands that I…read morelove... :). The ladies at the shop have a great taste and they really helped me with my purchase today. Will come again!

I went to the Larkspue store and enjoyed the experience. I bought a new dress that I have already…read moreworn twice! The service was outstanding .

Great selection and on trend. Each of the staff members are…read moresuper helpful, knowledgeable and patient. The atmosphere is great. The owner should be proud of the business she's built here.