Residents of the oft-maligned state of New Jersey know that it offers so much more than the gritty…read moreindustrial scenery of the Hydro-Pruf factory and gas storage tanks seen in the opening credits of the Sopranos. New Jersey features a diverse landscape that ranges from from the factories of Paterson to the 9,800 farms covering 790,000 acres of farmland in the state.. with a unique and rich tapestry of upscale and blue-collar towns across the state from Montague in the north to Cape May in the south. Just Jersey is a store that celebrates it all. Just Jersey is a independently-owned and -operated retail outlet in Morristown that features carefully curated, locally-produced, and reasonably-priced products that celebrate the rich culture and history of the Garden State. It's a one-stop shop for all things Jersey - high-quality, handcrafted art, jewelry, and clothing products as well as shelf-stable food products produced by local artisans - that make thoughtful, decorative, functional, and tasty gifts for current or former New Jersey friends and family as well as wonderful decor for home or college dorm room to remind family and friends of the culture and attitude of the Garden State and their hometowns. What's more New Jersey than New Jersey-shaped pasta or a "Jersey Girls Don't Pump Gas" keychain or a decorative sign with your zip code or town's name crafted from decommissioned New Jersey license plates? Paul Miller and Tina Bologna, Just Jersey's co-owners and shopkeepers have created a special place in Morristown that serves as a hub of the local community and supports more than 300 New Jersey-based small businesses. They seek out locally-produced products that are uniquely 'Jersey' and produced by New Jersey-based small businesses to stock in their store and website. Every product in the store and website comes with a story that Paul and Tina are happy to share. They also host periodic launch parties in the store to celebrate new vendor and products added to their inventory. To celebrate the recent Small Business Saturday, my shopping companion (.. in full disclosure, a Jersey Girl through and through who lured this then-New York City resident to relocate out to her home state ..) and I stopped in to Just Jersey to pick up her weekly fix of Cape May Peanut Butter Company's Natural Peanut Butter produced in a facility at the Cape May County Airport. We wound up eavesdropping on a conversation between Paul and a local politician on the town/township's political history and buying my shopping companion a beautiful sweater knitted by Paul's wife which she'll wear proudly she's supported a New Jersey-based small business. We will definitely be back! PRO TIP #1: If your small- or not-so-small New Jersey-based business needs to thank its customers for their patronage whether for the holidays or just to say thank you.. why not celebrate the state your business calls home while supporting the local economy? Just Jersey has plenty of experience with creating and shipping corporate gift baskets full of locally-sourced products from small businesses. PRO TIP #2: Just Jersey does not have a private parking lot, but there is plenty of paid on-street parking on South Street or Maple Avenue. Bring change or use the ParkMobile app for the meters ($1 per hour) Monday through Saturday from 8am til 6PM; all street meters are free Monday through Saturday after 6pm and all day on Sunday. If you can't find a spot on the street, paid parking is also available in the Morristown Parking Authority Lot #8 (@ 10 Franklin Street) and Vail Parking Area (@ 110 South Street). FREE on-street parking is located on MacCulloch Avenue, just two blocks from Just Jersey.

Lovely store. Wonderful selection of all things Jersey. Tina was helpful, not just with product…read moreinformation and selection, but also with having items shipped cross-country. If you're in Morristown, stop in!

What a beautiful neighborhood gem. Owned and operated by the sweetest couple for many years. We…read morepopped in for a last minute tuxedo shirt for a wedding and got a perfect shirt and bow tie to match! Highly recommend

Excellent, local family owned. Service and quality is top notch. I had a black tie affair and…read moreneeded a nice tux. This place had classics and then some. Perfect for me as the fit was spot on. Highly recommend.

Great little store in Madison NJ, The owner is lovely and always has the store stocked with…read more fresh, fun clothes and accessories. I always find a dress scarf or purse when I visit.

Authentic San Fran feel. Wonderful customer service. Love shopping here. Madison is lucky to have…read morethis little gem!

I adore everything in this store! Truly the best place to find a gift for someone or to treat…read moreyourself. The sales associates are so incredibly helpful, and they do a phenomenal job of gift wrapping your wares.

SUCH AN ADOOORABLE SHOP!!!…read more Pink Bungalow has wonderful stationery and unique gifts for the home. I think monogram stationery is available. They have a lot of elegant home items that you don't see in too many places. Today, I purchased some lovely orchid thank you cards. Please see the attached photo. Lafco products were sold here. I did purchase Lafco body cream in chamomile and lavender awhile back. The shop follows Covid protocol. A sign on the front door requests masks for entry. Customer service is always friendly. Pink Bungalow was originally located on Valley Rd. They moved around the block to 219 Bellevue Ave. Upper Montclair a couple of years ago.

Y'all, this Home Goods is in a NEW location on Rt 46 and this new spot deserves your attention…read more I think we can all agree that the former location was a bit drab.. this new one, though, is light and bright and well organized and well stocked! My first visit, a few months ago, I was so pleasantly surprised by how much they had packed into that store but yet it didn't feel chaotic. Even visiting just before the holidays you'd expect the place to be a mess.. not this one! All the good stuff is there... pillows, fluffy bath towels in every color, photo frames of every size, dishes, baskets, and some crazy furniture pieces. And of course it's all at the price point we know and love. Bonus points for the fact that this location is (a) easy to get to right off of 46, (b) next to a Marshalls, and (c) offers plenty of parking.

Tons of selection and great prices, as usual. It can be messy, depending on when you go. But staff…read moreare friendly and help you look for things. They may only have one of what you're looking for, like a rug or nightstand. But everything else there is a ton of selection.

Everybody's happy place. The loveliest and most well thought…read moreout collection of gifts, fun pick me ups etc. Sharon and her daughter truly care and it shows. The whole town supports them and has positive things to say, always. Bought a really cute crossbody there recently with a fun strap that I chose separately. Have purchased many hostess gifts there as well.

Beautiful merchandise you won't find any where else. Gorgeous jewelry. Gourmet coffees and teas…read more Very pretty cards. Elegant atmosphere to shop in and helpful super nice people who work there Always a fun experience going in here. I will always get something , even if I can't afford what I want !!!!

Clothing you can't try on. How useless. They had some things i may have purchased if i knew they…read morefit. Busy store! Bought nothing

Items are well displayed, shop is sunny and clean and the music is nice but inexplicably they have…read moreclosed their fitting rooms permanently so you have to buy blind. And no bathrooms so don't plan on a long shop. Just doesn't make sense to me.

I walked into a gem of a gift shop. Lucy's Gift Shop in Florham Park is akin to a wonderland and is…read morea unique gift shop with a purpose that gives profits to the community through charities to pay homage to the tragic and untimely murder of her husband. Beautifully decorated, sitting in a strip shopping mall, there's mounds of jewelry, purses, scarves, kitchen ware, baby gifs, pajamas, and just a potpourri of delightful gifts. It is an ideal place to shop for yourself or friends and love ones. The owner is affable with staff who are kind, compassionate and customer friendly. It will now be my go to place for birthdays and holidays or just because and I encourage others to experience this gem and support community charities.

Anna R. is a 1000% wrong!!!! This place is the best if you are looking for an adorable gift or bag…read moreor jewelry. The owner is a doll as are all the other people that work there. I'm sure if you bought something that broke you could take it back and get a replacement. If they were closed - gosh maybe they had an emergency. Ever think of that? People are so unkind. 100% of the profits from the store go to helping out victims of violence but you getting your necklace fixed is so much more important. Get your priorities straight. Nothing is of cheap quality there. They are lucky to lose a customer like you.