CAUGHT EM! Red handed, open for business and with none other than DONUTS front, center, couldn't miss em by a country mile if you tried. This is an absolutely wonderful place and a mandatory stop if near Wilson/a place to put in regular rotation if within a 50 mile radius. It's clean, the staff pleasant and just take a look at those donuts. They speak for themselves. First up - Remove the previous review? Absolutely not. It will give fellow Yelpers something to read while munching on lil ol Wiltzen's Ace in its back pocket, and they may possibly thank me for being the nudge needed to give Wilson Doughnut Shop a chance, or two (or even three like we did) if merely closed for reasons that defy you-the-reader's logic: These donuts are worth the effort. Nothin worth having comes easy, right? Right. Besides, I'm not a Karen. If they're not open when you stop by, it's ok to be sad, just don't give up. Now that we've established the hours and days of operation may not make sense to some - donuts/doughnuts; tomatoes/maters. Interchangeable and of no relevancy. Right away you'll notice that is not Hershey's chocolate or some store bought crap chocolate-flavored, corn syrup industrial mess drizzled over the donuts. This is chocolate how chocolate should be done. Not too sweet and not too bitter that all you taste is cocoa. Of note: If you associate Hershey's, Godiva, Ghirardelli or any other main stream mass produced 'not chocolate but called chocolate' product with what chocolate is supposed to be like, the color is going to be a little off putting to you. Live a little. It's good. The actual dough? Dense and just the right amount of greasiness to drive home the fact these are made fresh on site every morning. The Long John's were good enough to fight over so get two if you have any respect for fellow man: These were built for sharing. Actual cream filling and not some low brow jello pudding mix - I was impressed. The enormous honey buns and cinnamon rolls are included in the price for a dozen so let your "I wanna try em all" run wild. Nuke em later in your microwave and slice like a pizza after supper with a cup of coffee. The most visually appealing were the strawberry filled which are the most difficult to pull off in the land of donut snobs. Great dough they have down which is half the battle. The filling? Well...Really good as is. I am far from convinced that was entirely made from scratch using even frozen berries and a basic gelatinous base for a proper jelly filling BUT I wouldn't turn one of em down. Working with nothing but what they already have, should they ever combine a Long John and a Strawberry Filled donut to make one Chocolate Strawberry something or another? Whew I'mma be one broad back havin... Nevermind. Y'all, go. Get a dozen, minimum. You will not be disappointed. God willing and the creek don't rise I will be back. read more

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Our next stop on our foodie adventure in Wilson, North Carolina visiting family. We went to the Wilson donut shop. My grandparents frequent this place every weekend so we had to check it out. I ordered a few donuts, the chocolate covered cream puff they call it. It had chocolate glaze and a sort of fluffy buttercream inside. It was a little too sweet for my taste, but it was tasty. My favorite was the strawberry jelly that only had powdered sugar on top because a doughnut is so nice and fluffy with the homemade strawberry jelly and not too much sugary glaze on top. But I highly recommend getting the little donut holes that have the blueberry mixture in it. That was the The Best doughnut they have in my opinion. For fall, they had cute little pumpkin shaped cinnamon sugar donuts. For breakfast, we ordered a bacon egg and cheese croissant because they were out of biscuits, but I hope to try those another time. My husband also ordered a biscuit with fried steak. And it was very fresh and made to order. But it definitely needed some sauce or ketchup or something to help with the flavor. Everything was such a quick service and got all of our food to go. The best part is the prices of this place is very good and you could feed your family of 4 for under $30. read more

Wilson Doughnut Shop - Donuts Near Me - Wilson, North Carolina

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I like the buzz and aroma at a good local donut shop. This place had both. The donuts were incredible. Doughy, well fried, perfect. Sprinkle donut, perfect. Strawberry puff, excellent strawberry jelly, excellent dough - Powered sugar was just crisp enough, shaken when still hot - well done. Cinnamon roll - delicious, be warned, it's giant. They have a full grill also, and the full menu is available all day. We grabbed a couple chicken biscuits for a later lunch. Biscuits, fluffy, chicken juicy and well seasoned. About 15, 20 min from the interstate - well worth it. Some parking in front. They also have a drive thru. read more

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Spoiler Alert: I am not a big fan of doughnuts. My daughter brought home several different kinds of doughnuts from this shop today. She had regular glazed, chocolate glazed and one with cream filling. ( She got more but that's all that made it home!) We cut all of them into pieces so we could try them all. I was hesitant, but started with the cream filled one. WOW!! I was shocked at how good it was. I could have eaten at least two whole ones.... Next I tried the glazed one. Again I was so surprised at how good it was. Not greasy, dough had a great flavor on its own and glaze was just enough. I only got one bite of the chocolate glazed one because my grandson inhaled the rest. It was his favorite. It was very good as well. It had green sprinkles on it and it would have been excellent even without them. We ate them all so fast I didn't get a picture, but I can guarantee you I will be visiting this shop every time I go to Wilson. They made a doughnut fan out of me! read more

Wilson Doughnut Shop - Empty box - Donuts Near Me - Wilson, North Carolina

I was prepared to love this place and it was just ok. The doughnuts are tasty and definitely better than your chain options. They have an extensive breakfast selection so worth giving them a try for that. read more

Wilson Doughnut Shop - Donuts Near Me - Wilson, North Carolina

Awesome spot. Had 2 donuts and some coffee and almost bought a third donut. This place is a go-to for the locals a bit off the beaten path but by no means to be missed. Not open Sunday but definitely worth planning a quick trip - the breakfast sandwiches all look amazing !! read more

Great food. Cheese biscuits and donuts and creme puffs are a real treat. Fantastic!

Fresh and quality doughnuts. Little hard to find the first time, but worth it. Highly recommend.

One of the best jelly donuts I have ever had. Real strawberry's in the jelly, huge, tasty, delicious. Go see the locals and enjoy some great pastries. If you can call in love with donuts than I'm head over heels. read more

my experience was bad I went thru drive thru to get some hot wings and a patty sausage with scrambled egg and cheddar cheese with a lemonade no sausage was in my bowl just egg and cheese, wings was cooked on the outside but gooey and slimy on the inside and lemonade tasted like toilet water if toilet water had a taste so disappointed I wasted my hard earned money on this read more

There is a reason why the parking lot is full and lines are relatively long. But the service is phenomenal as are the doughnuts! The honeybuns are ridiculously huge and packed with flavor. OMG -- everything -- doughnut holes, doughnuts, honey buns were spectacular. Everything tasted homemade and made with love. Will definitely visit here, again. Thank you! read more

Easy phone call ordering in advance, even throwing in some bonus donut holes individually bagged. Homemade and beyond delicious! read more

Wilson Doughnut Shop - Amazing assortment. - Donuts Near Me - Wilson, North Carolina

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great job. everyone loved them at my wedding!! including sprinkles with my wedding colors. coming this week to get another dozen

You need to visit- I will warn you that you will crave their food. It's fresh and delicious, and the place is very clean. Friendly and quick service- very busy anytime you visit. read more

They were out of a lot of things but the two I took home were sweet and fluffy for us until the next day. Surprisingly chewy texture and I love the chocolate frosting. Clean and quick, you could tell the employees enjoyed working together. read more

Every time I'm in Wilson, I find my way to Wilson donut shop. Their honeybuns are huge and cream puffs melt in your mouth. One of the few places you can get a hotdog, French fries and donut holes. I look forward to many more visits here. read more

Wilson Doughnut Shop - Donuts Near Me - Wilson, North Carolina

Some of the doughnuts are really good, some just okay. But no one has masks on? Not employees or customers. I stood there listening to one of the women making breakfast sandwiches in the back telling a customer how she "just about near died" from COVID recently. Duh. read more

I have not tried the donuts but they do look delicious! I had breakfast and it was so gooooood

I love donuts. I know the location of every donut shop - past or present - in a 7 state area. There are actually some states that really don't have donut shops - I rarely visit those states. Getting the picture? I love donuts. I am picky about my donuts. I dissect them (on my first visit) the way you used to do a frog in 7th grade biology. Icing - too much too little too 'glazed' too sweet too chocolately too much powdered sugar - in other words, there should be a perfect ratio of topping to donut. And please - no sprinkles. (Unless you just keep a few around for the kiddo's.). If it's' filled - is it homemade custard/creme/jam OR some disgusting stuff bought in a box and loaded into a pastry bag. AND Do I get a bit of filling with each bite of donut? Finally, the donut itself. Structured enough to carry off the fillings and toppings - or just a hot mess when you try to bite into it? Yes, I love donuts, am picky about my donuts and I know what a perfect (not good, not ok, but perfect) donut is. If you want to know too - go to Wilson Donut. Get the chocolate long john (NO it is not an ECLAIR) OR a plain cream filled (not the glazed cream filled) OR a powdered sugar topped raspberry filled. Ok, and at least 6 glazed donut holes. You will never look at donuts the same way again. Oh, and I don't know WHAT people are talking about poor service wise. I've always been treated quite kindly and I am a d$mn Yankee and only in town a couple times a year at that! PS - it doesn't hurt that Whirligig Park is only a few blocks away. Go walk off that donut guilt! read more

Wilson Doughnut Shop - Chocolate Iced Long John deliciousness! - Donuts Near Me - Wilson, North Carolina

I road trip to doughnut places. I've been cross country multiple times. I judge them harshly. And by golly the glazed, cream filled doughnut here is the best doughnut I've ever had. Ever. Anywhere. It's all soft and smooshy and glazed and the cream in the middle is made of some kind of magic, it's so smooth and very sweet but not sickeningly. This doughnut is worth driving to. read more

Wilson Doughnut Shop - a variety of doughnuts - Donuts Near Me - Wilson, North Carolina

Flowers outside are nice a hood shield to keep u shaded an dry in drive Thur outside sitting area very quiet an friendly ,timely but server was patience an polite doughnuts was frost lovely I was glad doughnut was 5 star biscuit was very soft an light an buttery read more

Doughnuts are good. Customer service sucks times 2. I walked in to get some doughnuts for the office. I am standing at the counter for a good three/four minutes with 5 ladies standing behind the counter yapping away and despite the fact that several made eye contact with me several times no one had sense enough to ask if they can help. I turned right around and walked out the door and left. Saved myself money and calories today!! read more

Prefer these over the chains any day! Love them. The chocolate tastes real and fresh. The classic glaze is a hit!

My morning breakfast ritual: head to work, pass through Starbucks and pick up my Venti bold brew, extra hot so it can last a detour to the Wilson Doughnut Shop to pick up a fresh batch of yeast dough doughnuts/donuts. My coffee order from the drive-thru is "no pump, no cream, no sugar," because the fluffy yeast dough rounds are more than enough to balance the coffee. Whenever I get to the office early I usually swing by and pick up a dozen to share with my group; and the folks who run the place seem very accommodating, because from 7:00 to 8:00 you can usually find the "Hot" neon sign lights up, so to give the morning working folks, such as myself, an excuse to make that drive. read more

Wilson Doughnut Shop - a variety of doughnuts - Donuts Near Me - Wilson, North Carolina

Super cute doughnut shop! We tried a chocolate eclair, lemon filled, cream filled with chocolate and a cinnamon roll, everything was fresh and just the right amount of sweetness. My only complaint was there were raisins in the cinnamon rolls (who likes raisins?!) The decor was so cute and the bathroom was really clean. I also love the Bible verses...Jeremiah 29:11 is my favorite and it was posted on the menu board. Oh yeah...speaking of the menu board...the prices weren't listed anywhere which is annoying. read more

Where do i begin... the donuts at this place are simply amazing! The donut holes are pure legend in Wilson. They have soo many options for the dessert case, but this MAY depend on the day & time. For example on Friday afternoons, you may want to get there before 4pm, otherwise they are pretty sold out until Saturday morning. EVERY donut I've ever had from there is FRESH. You can tell they are made daily. No leftovers here. The owners are there a lot and are physically hands-on type owners, out front helping customers, down to helping take out orders & you can tell this is not corporate run. Not only that, they are truly GOOD, loving people. (You can taste the love in the food) And now to the food: they serve breakfast & lunch all day. I'm a breakfast junkie, and it's southern style food, not frozen or anything like fast food does of course. Same goes for their lunch. Burgers, Hotdogs, Fries, House Chips, all made to order and fresh! There is a good menu for variety but i don't stray far from my usuals. They have lunch Combos too! Entree, Side, Drink & a Sweet at a great price! I have been eating here since i was young enough to remember how old i was! Please give this place a try if you haven't before. If you've had a bad experience in the past, I urge you to give them another try. As a former restaurant worker, every employee or company has a bad day from time to time. You shouldn't leave from this place any other way other than full & happy! Thanks for reading! read more

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My parents have been living in Wilson for over 10 years and I never knew this place existed until the past week. What a hidden gem! So glad I found this little hole in the wall. The service was spectacular and the food was awesome. I only had a chocolate chip cookie and a Long John which reminds me of an eclair, but tasted like a chocolate cream puff. There are sandwiches available for order as well, but I was only looking for the sweets. I'm heading back home on Monday and will definitely pick me up a donut before heading home. You have found yourself a loyal customer. read more

This place is great! Love the staff and customer service. My son and I visit on occasion and the food is always delicious. Can be a little tricky to get to if you miss the turn but it is very worth it. read more

Wilson Doughnut Shop - Delicious! - Donuts Near Me - Wilson, North Carolina

Yes I would have to say not the nicest people around. Maybe it's an "I don't know you" thing. Maybe since I'm not a regular or what not I don't get treated nice. It seems the old lady there doesn't have patience or time for a customer. I don't understand why she was so rude and in such a hurry since there was literally only 5 people there. One at the drive thru, myself and 3 others who had already been waited on and were sitting down eating. Wilson Doughnut Shop you really need to work on your customer service skills!! One day it will bite you really bad and you may not be here any longer. read more

Absolutely delicious doughnuts. Their filled varieties are over flowing with filling and the chocolate covered are the best that I've ever had. For the most part the staff is friendly, but there are a few that have been there a while that are less than personable. Highly recommend. read more

At 6:00am on a working Saturday, the contractors think these are the best doughnuts ever. The fact that I provide them at no cost to the helps. Regardless, they're still great! Warm, soft and tasty! Price is about $0.55 apiece so that's good, too! Only complaint - lack of variety. But hey, can't have everything! read more

I've been going to this shop since I was little and the long johns are the best! I wish I still lived in Wilson so I could have them more often because you sure can't find them anywhere else. read more

This was an amazing doughnut place. The doughnuts themselves were soft and fluffy and unbelievably delicious. The place itself was adorable, with murals and flowers, it had a great atmosphere. I felt like I was eating at a dollhouse. Plus they were super reasonably priced. Points off for below average coffee and the cream filling being too sweet for my taste. Overall it was great. If I'm ever back in Wilson I'll definitely stop by. read more

Locally owned, they have the best doughnuts, cremefilled, chocolate iced, glazed goodies around. It is in a marginal area but the hours they are open it is very safe so don't worry. Get a dozen, 2 dozen and your friends and family will love you! read more

Wilson Doughnut Shop - a display of various types of doughnuts - Donuts Near Me - Wilson, North Carolina

Their doughnuts & pastries are pure perfection !!!! I love their long johns, they are absolutely sheer heaven.

Amicable staff and a straightforward selection of doughnuts and biscuits on the menu. Not a lot of variety, but it does appear that the doughnuts are handmade. That said, when visiting around 11 on Saturday morning, we were told they were out of biscuits, and were given our country ham on store-bought hamburger buns. They also claimed they were out of cinnamon and honey buns, but we later heard them take a phone order for two of each. Overall, a decent establishment (especially by Wilson's standards) but not especially impressive taste and less than enthusiastic customer service. read more

I have enjoyed this place for years until recently. The new front counter staff is not near as pleasant as the others were. Today I ordered a drink and watched as the lady had the nozzle of the Diet Coke fall into my drink. She then used her bare fingers to pull it out and finished filling my drink to give to me instead of getting me a clean cup, ice, and drink. read more

Have heard things might not be the same after the ownership change. Honeybuns and ham and tenderloin biscuits were a must for every trip to Wilson. What's the latest report? Unfortunately we only get to town once a year. read more