This is my favorite place to visit in carrytown! It's so much fun, great selection and atmosphere. The workers always greet me and ask if I need anything they're super sweet. The value is decent. read more

World of Mirth - Smiski! - Toy Stores Near Me - Richmond, Virginia

This store is an absolute must visit when in Carytown. It's a toy store that has something for everyone, kids of all ages will enjoy checking out their offerings. The staff is so friendly and it's clear they really enjoy working here. There is such an array of toys for both kids and adults. If you have someone who's hard to shop for, you should check out the eclectic assortment here. It is one of the most fun and entertaining stores in the area. read more

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World of Mirth is fun for any age! It's such a cute gift shop with gifts for anyone. I purchased the most ridiculous Christmas tree hat there on my most recent visit, and they have plenty of items available for kids and adults. There's so much to see, you could barely digest it all in one visit. I also love that they have a photobooth (for a small fee) in the back. Such a cute touch. Not to mention, they've taken a hard stance against ICE and that alone is reason to support them. read more

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A very Richmond thing to do! You must visit. The store has all sorts of fun items to look at and purchase. Unique. The best part of our stop was the staff member who took time to greet us and ended the chat with a free sticker. read more

What a cool toy store that's fun for all ages to come and find something. There's puzzles, keychains, plushies, anime, Disney, games and just a bunch of cool gadgets here. I would say some of the items can be a bit pricy and come with a open mind to just explore. I would say service is okay, I came in the morning to check out the place on my own and I came back a hour before closing on Monday and they told me that unless I know what I'm getting, they wouldn't let me back in since they unexpectedly wanted to close early and said I was already here earlier which came out rude since I was bringing my friends to come help shop and support. Maybe they have their reason, but I just thought it was strange. I do enjoy seeing the toys, but sometimes service can be finnicky. Its a nice place to bring your family to buy toys, cards, or gifts for. There's not a ton of toy stores that exist, so it's nice knowing there's one in Carytown that I can come visit. read more

I don't know who loved this store more -- my daughters or me! The World of Mirth is a magical playland of toys that includes everything from books, plushies (sooo many high quality plushies), dolls, craft kits, dress up toys, and more. We browed around for at least 45 minutes and discovered something new every time. I let each of my girls choose one gift to take home and they had so much fun figuring out what they wanted the most. It was a toss up between a princess wand, baby doll, and butterfly umbrella but my toddler decided on a little flashlight that projects images of the galaxy in the sky and my seven-year old decided to grab a set of kitty cat highlighters. The staff who worked here were enthusiastic and fun and spoke to each family who entered the store. It seemed like they really enjoyed what they do which made the whole experience more fun. Things to note: - There are no bathrooms in the store, they suggest going to Capital One Cafe next door or Mellow Mushroom across the street. - There is a vintage photo booth in the back. Bring cash! read more

I was so glad to see that world of Earth was still in business period I've been shopping here since the 90s when I was a college student at VCU I was home visiting my family and I realized I needed a new sunny angel hipper for my phone period I gave a call had a great conversation with one of the employees and off I was. When I arrived, everyone was super friendly. 20 years later..... the selection of kitsch & wonder is still unmatched. There are so many different cool and cute little things that I had to exercise extreme self-control in this place! I heard they even have monchichi sometime, so I joined a list to be notified when they arrived. Thanks, guys, for a magical experience for this little elf. See you again on my next trek home. read more

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The fascination that you once had at a toy store as a child lives on at World of Mirth. This stunning and magical store has something for everyone. Looking for pop culture birthday cards? They got it. Want a giant Pusheen plush? They got it. How about a build your own bookstore cafe model set? They got it. Board games? They got it... ok I could go on, but they really have every whimsical thing you're looking for and more. The employees here are kind and attentive. They'll help you find what you're looking for. They'll also answer any question you have. If they don't have something, they're kind enough to guide you to another shop in Carytown that might carry what you want! If you're desperately seeking last minute holiday gifts, this is your one stop shop for it all. Plus you'll most likely walk out with something for yourself too. If anything, it's worth stopping in to see what they have to offer. read more

World of Mirth - Stickers!! - Toy Stores Near Me - Richmond, Virginia

One of my favorite stores in all of Richmond! World of Mirth is truly a magical place with something for everyone--whether you're shopping for kids, friends, or just yourself. It's packed with fun, quirky, and unique finds that you won't come across in big-box stores. The atmosphere is playful, colorful, and full of nostalgia, making it impossible to walk in without feeling a little happier. My personal favorite things to buy here are Smiskis and Sonny Angels--they're one of the few places in all of Virginia that carry them! If you're a collector, this is definitely a must-visit. Beyond that, they have an incredible selection of toys, books, gifts, and novelties that make perfect presents (or just fun little treats for yourself). The staff is always super friendly and helpful, and you can tell they genuinely love what they do. Whether you're browsing or on the hunt for something specific, you'll always leave with a smile--and probably a bag full of cool stuff. If you're in Richmond, do yourself a favor and stop by World of Mirth. It's a local gem that never disappoints! read more

From the moment you walk in, you're greeted by vibrant colors, quirky decorations, and an incredible selection of unique toys, games, and gifts for all ages. This isn't your typical toy store -- it's a curated treasure trove with something for everyone, from high-quality educational toys to nostalgic favorites and funky novelties. Whether you're shopping for a little one, a quirky gift for a friend, or just something to brighten your day, you'll find it here. The staff is friendly, knowledgeable, and genuinely excited to help you explore the store. They make great recommendations and clearly love what they do. It's rare to find such personalized service in retail these days! I also appreciate their commitment to supporting local artists and small businesses by carrying unique, handmade items. It's clear that they put thought into every product they stock. read more

I've been shopping at WoM since the late 90s. It's a beautiful, whimsical, inclusive store that is an integral part of our community. I always recommend World of Mirth for anyone looking for gifts or to treat themselves. read more

So many toys! They have something for everyone in this store. From toddlers to adults, their selection of items is huge. The store was very colorful and fun with lots of neat items I have never seen before. Towards the back there's more adult geared items like books,bottle openers, and nostalgia items. The staff was very friendly and multiple people checked on us throughout our visit. Because it is a small business, the prices are a little higher than what you can buy them for online but if you are able to, it's always better to support shopping small. read more

World of Mirth - Store entrance - Toy Stores Near Me - Richmond, Virginia

I took a road trip down to Richmond and stopped into this store. There was so much to look at, I definitely left with some goodies. It's definitely a good shop to pickup something for a gift for a friend or coworker. read more

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Awesome toy store with excellent customer service. Prices are higher than Amazon but definitely some unique things I wouldn't have found online on my own. read more

Or in other words... the Fun House! This is more than a toy store, although you'll find the most unique toys, games, figurines, puzzles and cards here! It's like a carnival the moment you walk in! Lots of colorful displays, whimsical dolls and stuffed animals and items with characters from popular movies and tv shows, like Star Wars and the Office! This is one of Carytown's most unusual markets! They carry legos, activity books, crayons and art supplies, craft kits, and tons more for kids and grownups too! Pop culture gifts, gag gifts, posters, stickers and even candy are also stocked on shelves and aisles! Looking for a lava lamp or disco ball? You've come to the right place! Books, cool printed socks, kitchen gadgets, key chains, pins, magnet, mugs, t-shirts and even jewelry and other accessories are just a few of the things that'll grab your attention! Some of their products are a little racy, so steer your little tykes away from the adult section. The prices range from low to high, but I find many items above the average price point. The staff is nonchalant, yet overbearing if that makes sense!? It's a weird vibe! Nevertheless, you'll certainly enjoy browsing in one of RVA's most fun shops! read more

Hands down this is the best toy store I have ever been to! The owner is great! So kind! Staff is friendly as well. Wide selection of honestly everything! Love to see what baggu bags they have and novelty socks. Great place. read more

I scraped my arm really badly, and a kind person helped clean it up, and gave me a bandaid. Lots of awesome products, too, so that's a plus! Go here; awesome service , nice people, and lots of fun things to buy. read more

My youngest son has never been to a toy store before so I did a quick Google search to see what options we had and we ended up here at "World of mirth". This store was everything I hoped It would be.The staff was so friendly and really took delight in helping us find what we were looking for. Currently the store is limiting Its capacity to 20 people and limiting shopping time to 15 minutes. As bummed as we were about the time constraints that did not stop us from having a blast. They have something for everyone legos, dolls, vintage candy and plenty of stem toys. If you are in carytown you should check this place out you will not be disappointed. read more

Fantastic you store, I was introduced to it about 17 years ago and it has been a delight every time I visit. The staff is really knowledgeable on toys for different ages and interests. I love they have both nostalgic and trendy toys, really appreciate the variety! read more

I've followed World of Mirth's instagram for a while and it was one of the stops I had planned while I was in Richmond! First Visit: First impression was such a cute and adorable shop! I came for the Sonny Angels which they had behind the counter since there were only 2 boxes. Me and my boyfriend both got 2 for a great price (much cheaper than where we are from). The workers are all nice and even chatted with us about certain products. So many fun and quirky items to pick and play with, everyone is sure to leave with something they like! Second Visit: Our hotel cleaning staff accidentally threw away my bag of Sonny Angels and stuff I got from here so we made a second visit the next day. We called ahead and came to pick up the last 3 and our cashier was so nice and even gave us a free sticker since he felt bad for us. Overall such a neat and fun place to shop at! They have so many Knick Knacks from Calico Critters to Blind Boxes to toys/figures and much more. You'll lose track of time being in there. Thank you for the great service :D read more

World of Mirth - Sonny Angels on display outside the store - Toy Stores Near Me - Richmond, Virginia

This is a really cute games, toys, and novelties shop for kids and kids at heart. I stop by just about every time I'm in Carytown just to admire the adorable stuffed animals (like GIANT pusheen!) and check out their card and board games for adults, such as Exploding Kittens, Cards Against Humanity, and Would You Rather. They also have an amazing selection of unique, cute, and clever cards for any occasion, which definitely beat the generic ones you'll find at drugstores and superstores. More than just being a great place to buy gifts, World of Mirth feels like a safe space for people to be themselves. They don't bat an eye at grown women like myself giving the plush Domo a hug. The staff has always been welcoming, helpful, and accepting of both human and canine customers, and they've never discouraged browsing without the intent to purchase. read more

World of Mirth - Toy Stores Near Me - Richmond, Virginia

Omg - loved this store! We used to live in Richmond, the west end, and only made it here one time. The store has a tragedy attached to it (I'll never get over that) but I'm so glad that the family's legacy of this terrific store can live on. The store is just plain awesome! The unique, fun items are endless. There are so many creative and unusual gifts and toys for young and old alike. They have a dress up area in the back, too. There were so many customers in there it was hard to navigate and the customer line to check out was making it very hard to walk the store - at least 20 customers in the line! Definitely worth visiting - lots of Pusheen, Harry Potter, rare toys, popular toys, gifts and a really neat Day of the Dead display at the front. Two employees greeted us and were very friendly. This is a must stop in store if you are in the area! read more

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"Mirth - noun - gaiety or jollity, especially when accompanied by laughter: the excitement and mirth of the holiday season." Mirth really is the perfect word for this toy store. Perhaps in days of yore (alright, maybe 10 years ago), toy stores were more of a common thing, but in today's day and age, tech gadgets and electronics seem to be taking over. While I'm a huge fan of technology, I absolutely love a good toy store. I also think it's important for children's minds to play and interact with physical toys, so I think it's very important for toy stores to exist. Enough of that though, all things aside this is a fantastic store. There are so many different kinds of toys here that short of walking through everything, there's no way to describe everything. There are board games, stuffed animals, small animal figurines, clothing items, books, Doctor Who collectibles, Ghibli toys, and so much more. I basically wanted to buy everything that I saw there, and if I'm ever looking to go Toy or gift shopping again, World of Mirth will be at the top of my list. read more

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Wide selection of so many things, cute and cool! Comparable prices with amazon too, would definitely come back. They also have a photobooth in the back but once you click start it gives you 3 seconds to prepare. read more

This store is still amazing. Great selection and helpful staff. I'm primarily an online shopper these days but this is one place that makes in person shopping still worth it. read more

World of Mirth - Toy Stores Near Me - Richmond, Virginia

Originally was very excited about this store. They have a lot of very cool merchandise, but as soon as I walked inside I was being watched like a hawk. I was not greeted, nor was anyone helpful or friendly to me while I shopped, and I felt guilty simply for being in the store. The woman at the front of the store was eyeing me down with a glare the entire time I looked around, and I was even basically accused of stealing at the register, as the employee "casually" asked if I had changed my mind about an item I was looking at previously with a tone that suggested he was only interested in knowing if I had put it down instead of stuffing it somewhere in my coat. I understand if theft is an issue, but paying customers should not be made to feel like they are doing something wrong when they are spending their time and money in your business. Would not give this company another cent just because of how shockingly presumptuous their employees are and how lackluster their customer service is. Go anywhere else in Richmond, as you can even find their products cheaper at Mongrel! Edit for store owner: I was in the store around 1:15 pm yesterday on Sunday January 28th. I do hope your employees' customer service begins to improve, as I will not be back anytime soon. read more

You can definitely tell the owners or managers are scared to death of Covid... they make you mask up before entering despite vaccination status, and follow you around to make sure you don't touch anything or even put on a hat. Kinda felt rushed and not welcoming. If you're that scared then don't open the doors. I was asked 4 times in 3 min if I need any help and also reminded to only stay 15 min twice. Do better World of mirth. read more

My toddler LOVED this store. It's huge and has any toy you can imagine. There's a play area for kids and a bathroom if your kid needs to use the restroom. The staff are also super friendly in an engaging way. Highly recommend this spot! read more

Three stars because of the cool merchandise. I appreciate the mask requirement. However, the request to limit browsing to 15 minutes is awkward at best (especially on a weekday) and was clumsily delivered. Yet in that time frame, we found neat things. Floor staff was helpful. But checkout was limited to one open register with a flirting clerk. No other staff came to help move the process along. Oh the irony. Courtesy, it seems, is meant to go one way here. After 15 minutes wait, we left. We got the items elsewhere. 2/25 read more

I was visiting Richmond and had heard amazing things about this toy shop. It really is incredible inside, and a lot bigger than it seems from the outside. Adult fun stuff, baby stuff, teen stuff, tons of things. The customer service was also wonderful. My only complain is that I actually emailed this place months ago asking if they carried a product and NEVER got a response. The prices are also pretty high. But it was a fun spot anyways and I did end up leaving with some goodies read more

World of Mirth - $40 is a lot but it was a mini me I found - Toy Stores Near Me - Richmond, Virginia

I love this store but absolutely hate that the staff follows you around and asks if you need help every time you turn around. Highly annoying. Also don't like being greeted with staff giving us a time limit on a weekday, when there was no one waiting line. We used to mindlessly drop a lot of cash in this place but that killed the vibe. Get it together people. Common sense. This isn't a place you want to be rushed or bothered! read more

What a wonderful place! I'm honestly a little sad it took me THIS long to find it after living in Richmond for years. It's a toy shop for people of all ages and has the best stuff. There's so many gag gifts but also really neat and useful things too. I love that it supports so many small businesses as a local business itself, and it is following COVID regulations really well. The staff inside are incredibly helpful, and they'll even wrap your stuff for you as gifts if need be. Definitely check out this gem. read more

My kid's Love this place & so do I! Plenty for all ages. Usually takes us at least a half hour to get through the store and check everything out and we never leave empty handed.. read more

What can you say that hasn't already been said about world of mirth. Started by a beautiful family years ago the tradition has been kept going by loving friends and community. This spot in Carytown stands out for its unique offerings in a street laden with blocks chocked full of unique offerings. You can feed your silly side here, from gag gifts, to puzzles, games, fun gifts and toys for people of all ages. Whether you are shopping for a stand out gift for a newborn or a couples 50th Anniversary you can find it here. The staff is always helpful and spunky. They are constantly offering assistance in every section of the space. You will never need to hunt anyone down for service or help. They are well staffed full of super friendly faces that know the stock like the back of their hands! If you are looking for kooky David Bowie candles or plush grilled cheese pillows you can find it all here. read more

So I have been coming to this store for several years now and it's time for a review! This store has everything combined into my ultimate toy/specialty store. They carry a WIDE selection of niche goods like: TOYS (and lots of it) cellphone accessories, kids/adult games, limited edition lego sets, old school collectible-ish toys, the only place to carry unique Hello Kitty products, candy, light up toys, frisbees, outdoor games, etc. But many if not all the toys you can't find at your local toys r us, walmart or target. This store is also the only store in RVA to have carried and currently carry some items featured on the Show Shark Tank which makes it easy for me to personally check out and purchase. Prices can be a bit steep for many of the items but I think it's worth b/c it saves me the hassle of online shopping b/c i can't see the product in person. Like their FB page and sometimes there will be daily deals. I'll never get tired of going to this toy store and they constantly re-stock their shelves with the newest and latest trendy items. read more

This store is awesome! What a gem. I don't know much about babies or younger kids and what is appropriate to get for certain ages. When looking for some gifts for a friend's child who is at 10 months, I was immediately helped and offered so many great age-appropriate toys for them within my (pretty small) budget and that were unique and interesting. I wish I knew the name of the person who helped me today! Either way, I left with some great gifts. This is the kind of service and experience you can only get from shopping at local businesses. You won't get this at big-box stores or online. I'm so grateful to live in an area with stores like this--go and look around! You'll find something great either for yourself or a young one. read more

This was a cool business to try I do wish there prices were better and had more Sanrio but it was a fun experience

A fun little shop for everyone of all ages. You can have fun with all the knick knacks they have, and there are plenty of things for kids to choose from. read more

World of Mirth - Ratatouille - Toy Stores Near Me - Richmond, Virginia

Couldn't stand World of Mith, i wanted to Go in there looking for a fun game to play!!! Not looking to be hounded by the store manager/employees. I felt like i was at a car dealership not a toy store. Also the manger with the white beard is a HUGE Ahole. I'm sorry but my man's attitude needs to change, Along with the way the employees hound people shopping or trying to shop in this store. read more

Such a fun store to visit for unique gifts, for both children and adults! They always have a good range of children's books, not the mainstream books, and toys, clothes, games, etc. in the back of the store you can find fun adult games (ex: cards against humanity), toys, and books. The staff is nice and very helpful! read more