This place is wonderful. My only regret is not finding it sooner. The gentleman in the store was so…read morehelpful and within 10 minutes I had everything I needed. He helped me find extensions that matched my multicolored hair perfectly and gave me some great advice on other products. I was never pushed products and was given a genuine and honest review of the items and their cost.

Great service by Barry. Come more than once from Northern…read moreQueens. Patricia Jackson. Fernando...so very helpful and welcoming. Hold on to him. Customer Patricia Jackson Thomas

The place was very girly and child-like so I didn't notice at first, however the place is really…read moreorganized and neat I got a soft drink tint in the color (zero red). The service was okay, there were only 2 staff members from what I saw; one of the staffs would come to check on us very 5 minutes which was a little uncomfortable but I can't speak Chinese that well so that's probably why. They seem very nice, friendly and helpful so I'll go there again.

I love Etude House and Innis Free products so I was excited to find out there was a store in New…read moreYork. The workers were helpful and made recommendations based on my skin type. Unfortunately I was traveling and couldn't buy large size products as I couldn't bring them in my carry on. I settled for a bunch of $1 face masks. :D

Whenever I shop here the staff has been gracious. However, it's is ALWAYS NEW staff…read more As a self proclaimed beauty supply connoisseur, this says one thing to me....an old Caribbean adage -"Fish rotten's from the head". Take from that what you will. Anyway, as nice as the staff is, it's hard for me spending money with the owner here so whenever I'm in W Beauty it's because I'm usually checking for a hard to locate item or a last minute beauty "need". Three stars for the young staff who even though not always knowledgeable, I can't find fault with that because, they only started working here yesterday...always yesterday. The End.

If you asked me 3 months ago I would have given this business 5 stars. I have been going in there…read morefor 6 years. I was there yesterday had to deal with their extremely rude new cashier; then was followed out of store by another employee who stood behind me while I was opening my bag (I guess he didn't realize I knew he was right behind me). I let it go neighborhood has a lot of shoplifters. Then today went back for something I forgot yesterday and lipstick that I buy all the time there. I began placing items on counter so I wouldn't be followed out of store again and the new rude cashier told me not to place items on the counter. I will not be returning untill SHE IS GONE.

There's a new beauty shop in town to compete with Eve, Eve, Morning Glory, Valentine, etc. Everyday…read moreBeauty just opened up in the New World Mall and it carries Asian brands. I've seen Japanese, Korean, and Chinese so far in facial care and hair care. And BB creams! What a selection of BB creams! The staff here was very helpful too. They approach and ask every now and then to make sure potential customers aren't lost and confused (might feel awkward if you're just browsing). I bought some sunscreen here and they gave toner/emulsion samples. (I like freebies =D.)

Pros: + They've got a pretty good inventory of various…read moreChinese, Korean, and Japanese products. That's especially true for items that are in vogue, like tamanohada shampoo. + They've got lots of testers for makeup products. Cons: - It's not cheap... But it's not insanely expensive either. For example, Dr. Jarts BB cream is a whopping $44 here, but $39 at Sephora. You can get a lot of this stuff online for cheaper, but then you have to account for the cost of shipping/buying the minimum to get free shipping, etc. I think this is a great place to buy a one-off product or discover something new, but I think they would need to provide discounts for large purchases in order to make their prices competitive when purchasing larger hauls. They do like to include free samples with purchases, but that just ain't the same. - The folks who work here will almost certainly keep a very, very careful watch on you while you shop. Sometimes they follow right behind me the entire time. This doesn't bother me terribly - it's pretty standard in Taiwan, where my family's from - but I can see someone getting really peeved about it. I'd recommend having a pretty good idea of what you want before you come here, especially if you don't speak Chinese.

I just walked out of here. & never coming back. Next time I'll take myself to another Jackson…read moreheights beauty salon. The lady who facilitates you trying on wigs tells me that she can't let me try on the display wig in the front but that she can let me try on completely different wigs. I asked if it was because they didn't have this one in stock and she tells me that they have plenty of them in stock but that she cannot open a new package to try on and I can't try on the display. I let her know that it wouldn't be helpful for me t try on a completely different wig and to then purchase one that I haven't tried on because they won't let me try on the display but will sell me untried, unopened ones of that display wig. I proceeded to leave but figured I'd give the store a try so I approached a guy who was the owner or manager of the store at the cashier. The line was without any customers at that time I approached and I had waited my turn so I can speak to him. I asked him if there was a policy that they had indicating I could not try on the display because that's what I was told out back. He said that wasn't true but that if they didn't have any new ones of that display the obly one I could buy world be the display. I told him that I was just told that I couldn't try the display and that there were plenty of new ones in the back. He then looked confused and said well, that's just because once we open a new package we can't sell it. He then proceeded to take a customer and I waited to the side so he can finish helping me as he said he would. He didnt. He took a 2nd customer after the 1st one that I had the patience to wait for and completely ignored me while I stood in front of his register. Sad that I've been coming here for years and this is how they treat a customer. With complete dishonesty and neglect. Never again.

Every time I go to this beauty supply they have everything I need that I can't find in any…read moredrugstores. I really love this store, and it's reasonable prizes.

I for one am not a hater of Eve. I live in Bayside and this is the closest beauty supply to me…read more Yes, it's a bit more expensive than Jamaica Ave or 125th St but the extra .50- $1 isn't a dealbreaker for me as this is the closest place to my home for silk bonnets and other black hair products. The selection is pretty extensive everything from braiding hair to drug store make to Chinese beats products all under one roof. I wouldn't make this my destination for weave but braiding hair here is relatively cheap $2 and I saw a some crochet braids for $6. All in all got my gold beads for box braids and a jumbo bonnet for $7 with tax. As for the whole racial profiling business, the countless times I've been here I have never felt followed or watched. However judging by the "wall of shame" they have on the door it seems like this place has a major shoplifting issue lol

Very knowledgeable lady working here and ready to help ! I came in to get a few things that I…read moreneeded to get my hair done at home . Have a very wide of selection of things to choose from . Even the very high end products which is very cool . And Korean beauty products . Was a bit pricey compared to the original sellers but i was in need .

I stop by this store and buy Dr Jart. Employees are so kind…read moreto me and so professional.

BEWARE!!! I got robbed. This store doesn't have a refund…read morepolicy. Oh! Well will never buy from this store again .... Most of the products here are now available in amazon and much affordable.... Yes the sales person is good about telling the product but when it comes to the promos and pricing .... it's all false marketing .. very deceiving .. Do not trust her.

i've come to this beauty supply shop multiple times BEFORE closing time to see other shoppers…read moreinside with staff actively helping those shoppers (who just so happen to have a similar outward appearance as the staff members) yet they've turned me away Not on an holiday, not on a weekend, not 1 or 2 minutes before closing times And even though I have my money in my hand and I'm being nice they'll block me from the store, again, while other shoppers are still making purchases BEFORE closing time I find that to be highly unprofessional and highly annoying, especially if what I want is literally 5 feet from the door. The counter is about 10 feet from the door, and I have my money in my hand and there are five shoppers inside the store looking actively looking searching for what they need but I know what I want and where it is.

Good selection of stuff. No return policy. Will only exchange is the products is unopened and…read moreunused. So unless you are 100% about what you are buying, just dont.

Very helpful women working there. They are friendly and very…read moreknowledgeable about their products!

The girls working here are rude and not helpful at all. I asked a question and was completely…read moredismissed. I feel bad that I even bought something and supported this place.

This place is rather small but trust me they carry a large selection of medications and the best…read morepart is that they are very reasonable, the lady at the front is always nice and very useful i do recommend this place and definitely i will keep Coming back

excellent first rate service!!!!!!!!!! they always have everything in stock and will always go…read morebeyond the call of duty in helping their patients!!!!!!!!!!!!!!!!!!!