Had a really lovely experience with picking out a suit in this store and connecting with the owner…read more While I was shopping, another couple was also picking out items and I watched the owner take great care of them. I will definitely return - as a shorter person it's hard to find suits that fit but I found a bunch of styles that looked great! I love that you can mix and match tops and bottoms. Highly recommend this store. Thank you so much for the care & help.

I've been going here for years. Recently, I really like the fact that I can buy a solid color suit…read more Also, great selection, many sizes, styled and colors. I love how helpful they are too! The suits run small. I wear a medium and I need an XL in the top and large in bottoms. Paia has kind of gone downhill though allowing the homeless to run it. So, be careful where you park and don't bring kids bc they might see things that could scare them.

The woman behind the counter literally told me "yeah just looking at you, you seem bigger" while…read morepointing at my chest area after I said I wanted a medium strapless bikini top and then added "no offense." And THEN asked if I wanted to buy a bikini from her after she insulted me lmfao. I'm like "no," and proceeded to get better customer service at rip curl next door -- which btw was significantly cheaper, and same quality bikini.

Shout out to @sanlorenzo_maui for making my first shopping experience here a fun one. Plus thank…read moreyou for taking a moment to pose for a quick pic. It made my day. As for the goods, their swimwear is so unbelievably soft & comfortable. I ended up trying on 6 pieces & fell in love with each one. So now that I've had the brand introduction. I'll definitely be back for my next shopping spree. Until then, XOXO

This place has great selections of Maui Built. The lady helping us was very attentive. I forgot…read moreher name but she's going to college. She is a very friendly person. The pricing is comparable to other places. I do like their selection of shirts. I just wish they had more ladies sweatshirts. There was only one style I was able to select. Overall my husband loved this store, he picked out a few items for his bike riding.

Love the selection and variety at this location...plenty of parking too. They have expanded since…read morethey moved to this location, so everything is spread out nicely and they have a decent selection of keiki and ladies clothing. Nice stop after you fly in, as well as out! We love that anything "Maui Built" is one-of-a-kind and that the money we spend here stays on the island -- no inter-island or out of state shipping or ordering options.

These people are angels. My son left his favorite stuffed animal at their store the night we were…read moreflying home. He was heartbroken. I tracked it down to this store and the lady was nice enough to go out of her way and mail it back to me. My son was estatic to get it back. Thank you for your kindness In regards to the store, it's one of the chicest in Paia and sells cute one teaspoon shorts, shirts, rompers and tunics. Nice jewelry and baby section as well. Very good selection - can't go wrong with anything here! Will definitely visit again next time we are back

Discovered a fine Italian handbag maker brand called Campomaggi Teodorano-Italia, fine, hand made…read moreleathergoods from Italy. Exquisite attention to detail and workmanship and color that pops. With time and wear, the leather refines and softens and the explanatory tag states, "...these fashion accessories are always produced with high quality and materials. The "aged" look and the nonconformity to standards are the results of innovative and handcrafting processes." Also available on store are clothing, make-up, shoes, and accessories! Woo hoo!

The clothes are fun and the little coffee stand inside is awesome! Got a latte and tried a sample…read moreof the nitro!

Aloha Boutique Maui is one of the many swimwear boutiques that lines the Hana Hwy in Paia. It has a…read morepretty good selection of swimwear and cover ups; there is probably something to suit ladies of all ages. I got a cute striped Roxy bikini, and there were a lot of other floral patterns, one-pieces, some Volcom two-pieces, and a few board shorts. The style is less surf and more sun-yourself-on-the-beach. It also has a little selection of jewelry at the counter (silver necklaces with various marine life shapes, rings, earrings, etc.). The best thing about Aloha Boutique is that there are 3 dressing rooms, each with hypoallergenic disposable thongs.

Such a gorgeous boutique filled with beautiful clothes and accessories for women and children. I am…read moreexpecting and I visited Nuage Bleu on our drive back from the Road to Hana specifically because they carry Coco Moon Hawaii, and their selection from that brand as well as others did not disappoint. Their selection of items are priced fairly for the quality and designs, and I'd love to come back to shop even more on my next trip to Maui!

This was one of my favorite store experiences! The ladies here made my shopping experience so much…read morefun! I remember picking up a dress and debating "do I want to try this on..." and right away, one of the gals came over and asked if she could start me a fitting room. It didn't feel like a salesperson pouncing on a sale. It felt almost like a slumber party atmosphere! The original sales gal and 2 other workers were now involved and they made it so fun! Once I got in the fitting room, it felt like a fashion show. But instead of everyone telling me "everything looks great/cute" (toxic positivity), they were using their expert language and asking ME how I felt or what I thought. I really appreciated that! They grabbed me other sizes and showed me other versions of outfits (wide leg pants vs. oversized button down vs. shirt dress). I actually wore one of the shirt dresses out! As I was checking out, I noticed another part of the store. I completely walked right past it! And that was their jewelry side! I fell in love with 2 necklaces on that side! By this time, the owner had come out and it was a full blown party. I recently lost my mom - out of habit, I went to call her to ask which of the 2 necklaces she loved best. I had to use the gals at the store to be my stand-in-mom-energy, and I ended up treating myself to both! Now those pieces were expensive (both 14k!) but I wear them every single day. They remind me of my trip to Maui

Don't shop here. The woman behind the counter put my shirt…read moreand bag in another customer's shopping bag. Then she told me that was sad. My wife told her that She was responsible. Then we were told "I don't know how you do it on the Main Land". And "this is my last day anyway.". I feel she should have taken some responsibility. She offered Nothing and basically called us "Whitey". I understand it's not as bad as some of the terrible thing caucasians call other races. But at the lest it was rude.

Sad to see this business going out of business. Good place to find hawaiian beachwear.read more

In Paia you have plenty of shops to choose from, most of which sell similar items. Simmer Hawaii is…read moreyet another surf focused apparel store. What sets them apart is their service. They actually care about their customers, offer solid return / warranty policies on the clothing and shoes and just make shopping there a pleasure.

Super expensive. $119.00 for a sweatshirt is nuts…read more Majority of their clothes and items were pricey.