I always come to the store when I'm looking for accessories, makeup, or hair products. They have a good variety of items to choose from. They also sell fragrances, contacts, lashes, jewelry, and lots more.. The owners and staff are nice and normally friendly. They always have Christian music playing and its nice to listen to while shopping. They normally are pretty cool but on this occasion they followed me around which made me a little uncomfortable. I'm assuming people have been stealing. So to a point i can understand. But i almost walked out and didn't buy anything. It was just to obvious. I spend good money there!! That's my only complaint. They have tons of wigs and hair pieces to choose from. Most are lace fronts which are more expensive. I like this store. Check them out! read more

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This store has lots of wigs, extensions and costume jewelries for ladies on a budget. Wanted to try a wig but was asked to pay $1.00 cash. Their few postings make this a less customer friendly. read more

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This used to be my go to up until a few weeks ago. I completely understand theft is a thing to be cautious over and you have to protect your business but don't do it in a way where your customers feel so uncomfortable they decide to leave. I'm not someone who steals and don't plan on it so the fact that one of the owners were following me the entire time I was looking for items to the point I ran into her when I went to walk to another aisle bc I didint realize she was RIGHT behind me is an issue. It felt really invasive and that I was being punished for something I never do. I simply put my items away where I found them and left. I don't want to spend money in a place that conducts a business is that way. If you guys are this worried about theft please invest in more security cameras and not relying on one of the store owners to pick someone who looks a certain way to follow and breathe down their neck. Anyways Ideal beauty supply up the street is 10x better and they allow you to shop without someone standing on your back. read more

My go to beauty supply store since living in the area. They have it all...and then some. The owners and employees are great with answering questions, giving feedback, and letting customers test things out. You can buy a wig cap and try a wig and you can ask for hair to be removed from a bag to check the texture. There's usually always a sale on something, but they currently have a big sale going on with multiple products in the store. Minimum $10 fee for credit card usage. read more

Ace Beauty And Wigs - Cosmetics & Beauty Supply Near Me - Virginia Beach, Virginia

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I wouldn't wish my experience today on my worst enemy. Me, my mother, and my two younger siblings went to the store this morning to buy supplies. Before we went to the hair aisle, we approached the makeup aisle to check out some lip products. We settled on a few items and put them in our shopping basket, which my younger sister was holding. I had a feeling that one of the employees were watching us and talking about us rudely but didn't say anything about it. So we went on with our trip and went to the back where the weave is. Randomly the same employee I had an off feeling about comes behind us and starts looking into our basket saying she's looking for the things we just picked off of the shelf. We were slightly surprised because we didn't do any gesture that would make someone assume that we stole anything. When she looked into the basket that my sister was holding, we were all surprised that it was empty because we had just put things in there. She starts to accuse me of knowing where the products were and shoplifting them because I was the one holding them before they went "missing". I was stunned because I've never stolen anything or never plan to, especially something of such small value. We looked around the store and even asked my 3 year old sister where the things were but she wouldn't tell us. The lady continued to accuse me and my mother of having the products and hiding them over and over again. Eventually she stopped and we continued with our shopping. When we went to the register to check out, my mother already agreed to pay for the products that were "missing" because she knew we didn't steal them and didn't want us to be accused of such a thing. While I was walking around still looking for the products that we "lost", I found them on a shelf right next to the area we grabbed them at. I brought them up to the register saying I found them placed on a random shelf and that I knew we didn't take them. The same woman who randomly approached us before told the owner to check cameras to make sure it was the same products we had grabbed earlier. After looking at the cameras they realized they made a heavy assumption about us and started acting differently towards us. The woman even changed her story and said that she saw them in the basket that my sister was holding and didn't see when she took them out, when before she was aggressively accusing me of slipping them in my purse. Me and my mother were so upset about the whole situation because we wouldn't do such a thing ever. They made us feel guilty and uncomfortable due to us being black women. This type of racial profiling is very dangerous to their business because it's safe to say that black women are funding their business. We're definitely never going back to this establishment again because theft is a very hurtful thing to be accused of based off of color. The woman who initially came up to us made us uncomfortable and looked at us in a vain way. She also spoke to us in a rude tone the whole time we were being accused. This whole encounter was ridiculous and elevated to a degree that was unnecessary. I understand that preventing theft is an important thing, but the way they handled the situation is unacceptable. If you're ever in the area, I would recommend going somewhere else and not this store. read more

Typical beauty supply store. Prices are a little higher on products but that's to be expected for beauty supply stores. Most of everything you need you will find! I have a 4 out 5 because they always seem to be out of stock of the dark brown NYC brand brown pencil I use. read more

I recently started coming here to try out new products. This is a very large store with mostly all your hair needs. They offer a lot of different brands on the higher and lower end so there are products to meet anyone's budget. They are advertised as a wig store. Haven't tried any of their wigs but they do have a lot. Also I believe they offer help with sizing and cutting for lace wigs. The young ladies that I see working here are very pleasant and are quick to offer help with choosing products. I was looking for a hair mask and she recommended some brands. I was debating on making my own but also wanted a lil "uumph" just in case. (My hair right now is dry as the sun) we won't get into that lol I went to another hair store and noticed that the prices are a $1 or less cheaper ...so that's a plus! Money saved is money saved. So In the future I will probably check here first for an item before going somewhere else. read more

I got my first and only wig here a couple of weeks ago. I was a participant of the St. Baldrick's Shave to Raise event where my head was shaved and funds raised for pediatric cancer, and I would need a wig for Navy Reserve purposes until my hair grew back into regulations. I was a bit nervous coming in here because of the stigma that white women only shop for wigs during chemo, but the lady walked me thru the entire process and made it super simple! Major plus is SO MANY CHOICES! The reason that I rated this 4/5 stars is that it was pretty cluttered and a bit disorganized. I will definitely be returning for any future wig needs. read more

I'll say the typical wish I could give them one star before I start. If you have alopecia or any type of medical hair loss, DO NOT COME HERE. My friend had asked if there was any private area that she could take off her unit, and try on the THREE she was looking to purchase. The owner told her that there was no where for her to try on the unit privately. Even after ensuring the woman could stand near by her while she secures it on her head, she still refused her the privacy. This is when I chimed in to ensure I was understanding that she was refusing her the ability to try on. We left feeling very discouraged, but not before she followed us around as if we were about to steal the units instead. We found the exact same units on amazon, she saved herself well over $100. read more

I love this store! they have a great selection of wigs and braids, and the customer service is fantastic! one of the workers took time to give me feedback about the hair i was debating on, and helped me make some great decisions! also, they have long necked styro heads there which is great! My only complaint is that I wish I lived closer! However, I am definitely going to return! read more

I prefer this beauty supply store due to the fact that it is bigger than most and they are very friendly. When you walk in you are immediately greeted. There is a girl that walks the aisles that will help you find whatever product you are looking for. They also have a huge selection of wigs which you can try on. They have it set up like a salon so u can sit and look in mirror while u try on. They also have a frequent customer card that they stamp for you every time you come in. When you fill out all stamps you get % off your purchase. read more

I have never been in the market for a wig, but come Halloween weekend I was curious to see what our area had to offer. Since this was the closest to where I live and had a great ratings on yelp I wanted to check it out. I admit when I first came in I was overwhelmed by the size and selection of the store, my 10 min stop in turned into an hour long stroll. The owner (I'm assuming was the one at the register) greeted everyone as they checked out. Seems like they have a lot of regulars here. They had beautiful wigs! I was so close to buying one (just cause). On top of wigs (ranging from $20-$100), they offer weaves, accessories, makeup, clothes, etc. I ended up buying some earrings and a pack of Kiss Lashes in the style "Juicy Volume 01". Beautiful to create make-up looks with. I was most pleased to see that they offer smaller brands that you don't really see at Wal-mart or drugstore such as LA Girl Cosmetics. If you have to try on a wig, they lady will escort you to this area with mirrors and chairs and help you try it on. The customer service here is great very attentive. I will definitely have to come back since the prices are affordable. read more

Ace Beauty And Wigs - Halloween weekend - Cosmetics & Beauty Supply Near Me - Virginia Beach, Virginia

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Well I'm doing this in regards for my wife that is battling cancer. We visit several other shops and were really pleased with the affordable selection and service trying on ALL the different "models". Great people. read more

Ace Beauty And Wigs - Cosmetics & Beauty Supply Near Me - Virginia Beach, Virginia

Great customer service and variety of products! I wish we had something like this in Boston!

My favorite place everrrrr. Helpful, friendly, reasonable prices, great selections. Always recommended.

This is one of the BEST beauty supply stores I have ever visited. They were friendly and helpful. I wasn't looking for anything in particular, just enjoy looking at the various products they had to offer. Huge selection, one of the best that I've seen. Hadn't planned on buying a wig, but after the sales person sat down with me and tried it on...it looked so good, I had to purchase it! Plus it was 50% off! I purchased several other things as well...hair color...t-shirt...moisturizer spray etc. FUN experience...would definitely go back, next time I'm in the area. read more