AE Bridal has such a great variety of dresses, which is important! However, if you get the chance to work w/ Madison as your stylist you will be extremely happy. She knew I had a budget, and she only put me in dresses that wouldn't exceed it. My wedding was only two months away when I finally decided to go into AE Bridal, so Madison knew she had to find me something that they could get in quickly. Even with all of this in front of her, she selected dresses she knew I could afford and that she could get for me in time. My dress was delivered in one week to the store and I have to say when she put it on me I was already jumping up and down before she had it on all the way. It was the perfect dress. I'll never forget how I felt that day and I cannot wait for my fiance to see me in it! I am so grateful I finally went in to AE Bridal. I was afraid I was going to spend way more money than I wanted to, but they were great with me and didn't make me feel bad about my lower budget for a dress that I still wanted to make me feel like a beautiful bride. Thank you Madison! Thank you AE Bridal! read more

I have nothing but great things to say about AE Bridal in downtown Chico! My stylist was/is Mikayla! From the very first time I met her, she felt like a good friend! Her positive energy and kind personality is so refreshing. She has been more than helpful in helping me find the wedding dress of my dreams! She listened to exactly what I had envisioned, gave me the opportunity and time to try on all different dress styles, and very importantly....she took into consideration the budget. Mikala also helped finding the mother of the bride dress for my mom, the groomsmen suits, and even the flower girl accessories(all right here locally at AE Bridal in Chico!) Mikayla has gone out of her way to make the wedding attire easy as possible for not only myself, but also my mom, the groom and his groomsmen for the suits. She has been such a pleasure to work with. All of the girls in the boutique are so kind and will go out of their way to help. I highly recommend AE Bridal for ALL of your bridal attire and needs. Thank you Mikayla and AE Bridal Chico! Xoxo read more

Shopping for a wedding dress is one of the most important parts of the wedding process/planning. I always walked by AE Bridal while attending Chico State. I told myself- "I'll go when I get engaged!" I'm so glad I did! The one and only time I wore a white dress was when I was 10. I wanted to save wearing a white dress for my wedding experience and wedding day! I must say, the wait was worth it! The gowns at AE are gorgeous, AMAZING quality and I wanted to say yes to the dress to almost (if not all) of my try ons! Walking into the boutique, I had an idea in my mind of what I thought would be the best dress for me. I said yes to the dress, but to a dress completely opposite of what I had pictured! My consultant (Kayla) was so kind, sweet and very patient! There was one moment where I was the only client in the store and every employee came to help me! I definitely recommend! read more

I had such a great experience picking out my wedding dress! Ali was such an amazing help and really listened to what I had to say and what I liked and disliked. She focused on what I wanted rather than what everyone else was suggesting, which I loved! She was also super patient with me. I kept thinking it was the one, but Ali kept insisting that she hadn't see me get all giddy like I should and that I should keep looking. Then she picked out a GORGEOUS dress and we both instantly knew that I had found my dress! The waiting paid off. She was also so sweet and wrote me a letter about our experience, which just helped add to why I love Always Elegant Bridal so much. I am so grateful I had AE Bridal and Ali to help make my wedding dreams come true! I HIGHLY recommend finding your wedding dress here!! read more

I found the PERFECT dress here. So many incredible options for designs, styles, and sizes. My stylist Zoe was INCREDIBLE. She not only helped me find dresses that suited my vision and style but listened very closely to every detail. I loved some of the floral hems but was nervous about them catching on things since we're having an outdoor wedding, and she helped me to find a slightly less fragile but just as beautiful option. She also helped me to ensure I stayed within my budget. I am so excited and grateful to have found this shop. So friendly, inviting, knowledgeable, experienced and kind! They also worked very hard to make the appointment personal and intimate even with all of the COVID guidelines and awkwardness. Will be going back for any future needs and recommend 11/10 read more

We got there for my daughter's scheduled appointment and these poor gals were just backed up big time. Even though our appointment got pushed back by about a 1/2 hour, we were able to look through the dresses to see what she liked. Once our gal, Zoe, was ready for us, she was so sweet in listening to my daughters exact likes and dislikes for each dress we picked out. Then at the very end she pulled out the perfect dress. One none of us had seen. We heard my daughters first expressions as it was put on her and when Zoe pulled back the curtains, WOW! It was the dress! And yes there were tears. This was a lovely experience for all of us (and we had just been to another Bridal store) that will never be forgotten. Thank you Zoe for making this perfect for my girl. read more

As a wedding planner in the area, I've always sent my brides over to A/E for their huge selection of dresses! This time, as a bride, I had the opportunity to choose the dress of my dreams! With the help of my 15 closest friends, and of course the help of Bre herself, I found the one that made me tear up! I am getting married in 2 weeks, and to say I am excited to show my beautiful wedding dress to my soon to be husband is an understatement. Thank you Always Elegant, to their awesome team and of course amazing owner, for making me feel like a real bride. Special, and beautiful! XO, Delphine read more

I had an amazing experience, they were so sweet and understanding. I was an hour late to my appointment due to a flat tire coming from Redding and they were more than willing to still work with me. They placed me with the perfect stylist, Hannah, and she was so excited to know that we had the same interest in crosshatching dresses which made it even more fun for me! I knew which dress I wanted before going in but she definitely still picked out some excellent runner ups! Thank you to all of the ladies at Always Elegant Bridal, you were all so sweet and made it such a memorable experience. read more

So glad this store is here now! The Chico store was the very first place I tried on wedding dresses. After visiting 5 other stores, including the AE bridal in Yuba city, I revisited the Chico store and found my dress!! Every one has been very positive, professional, and PATIENT! They were respectful of price points, and accommodating to help me find a dress I would be able to get in time for my rapidly approaching wedding date. Can't wait for my dress to arrive in a couple weeks! Great job AE Bridal, keep it up :-) read more

Zoe was amazing. She did not disappoint at all. She was so great at picking up on what I was feeling and I wasn't. After we had tried on all the dresses we had picked, she pulled one final gown that I had initially walked by... and it ended up being the one! I am so grateful that she was able to pull something for me that I wouldn't have myself. The selection of dresses they had on hand was beautiful. Definitely the best bridal appointment out of all the ones I had! Thank you Zoe and A|E Team! read more

This store is amazing! An amazing staff and ZOE is the best!!! She was so patient with all of us. She also helped with a surprise for my daughter the bride! She paid just the right attention to the bridal party but her focus was in the bride for sure. She was even available for FaceTime with other bridesmaid when Hailey was trying on dresses!! Above and beyond being a great coordinator of dresses!!! So glad my daughter stayed local!! She is going to look amazing in what she chose!! read more

She said yes to the dress!!! What a wonderful experience! The staff was so knowledgeable and kind and patient. We were worried that all bridal shopping might be awful and stressful after going to David's Bridal earlier in the day, but this was so wonderful and easy. My niece found the most perfect dress and everything to go with it. I would recommend it to anyone looking to have a great experience and looking to find the perfect dress. read more

AE Bridal is a gorgeous boutique with so many wedding dress options! Not only is the shop clean, lovely and comfortable, the stylists are amazing. I worked with Mikayla and immediately knew she was my soul sister! Mikayla helped me find the perfect dress for my day, and I am forever grateful. I just love her! She also helped my Groom and his Groomsmen get their suits. Mikayla was attentive and timely every step of the way. read more

Such a fantastic experience! I went shopping with my grandmother and my mother and Gabriella and Brianna immediately made us feel welcome. They took there time with me, got to know me and what my wedding vision was. The ladies were a great team in picking out amazing dresses. Every dress was gorgeous. They had beautiful fabrics and great details. I highly recommend this place for an overall incredible experience. read more

My fiancé got her dress at AE bridal and loved the service, so I went in for suit rentals. Mikayla was super friendly and made the process super easy. Mikayla listened to our visions for the wedding and helped us pick out suits for the groom and groomsmen that we loved. I recommend AE Bridal to anyone getting married! read more

This place was amazing. I was super anxious about going dress shopping and Bri was completely amazing. I came with my MoH (my sister), my mom, and granny and she took all of us in stride. I found my perfect dress and I couldn't be happier about the experience. I would recommend AEB to anyone! read more

I worked with Mikayla and she was AMAZING! She was kind and attentive and even though I didn't get my dress here, she was so excited for me when I did. The facility itself is wonderful and an overall great experience! I cannot recommend her or this place enough! read more

If you need a wedding dress, you'd be remiss to not check out the Chico location! Seriously, so easy to work with! They'll work to find you the perfect dress within your budget. I could not recommend them more. read more

Madison was GREAT help in picking out my wedding dress! She made me feel so special and beautiful! I won't ever forget my experience with her! read more