1. Amy-Jo Tatum

1. Amy-Jo Tatum

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San Anselmo, CA

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Amy-Jo Tatum

5.0 (4 reviews)
PriceyBridal

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Novella Bridal

Novella Bridal

4.5
(451 reviews)
17.3 mi
$

Overall I think Novella is not bad, but their lead alteration person is retired and while I was…read morecoming in, she was retiring. I ended up being charged more than the quoted amount and had to bring my dress back a few times because she missed some basic things. I don't think the person whos doing alterations there is still there so perhaps this review is quickly outdated, but I would say there's definitely not the kind of attention to detail I would have appreciated being at this price point and for this kind of thing where attention to detail for wedding dresses is so important. Every time I've been there, there's been some brides trying on beautiful gowns, so it seems like they have a good selection of dresses if that's what you're in the market for!

I visited Novella bridal on a whim yesterday after having spent the day in the city. I had gone…read morebridal dress shopping twice previously, with two different entourages in two other cities, and I was feeling discouraged about what I wanted, and pleasing others. First of all, PLEASE make an appointment with them. They have a small staff, and are quite busy accommodating brides! I was incredibly lucky to be greeted by Seneca, who after listening to my sob story offered to squeeze me in for an afternoon appointment to try a couple sample dresses I'd seen listed on Stillwhite. She was such a sweetheart, and when I returned for my appointment, had the two dresses I'd requested pulled, as well as a few others of the similar style. Although I didn't have a group with me, Seneca was incredibly patient and supportive while I mulled over the dresses, and hyped me up to fall in love with my original vision. Some of the sample dresses being sold are quite affordable for the budget conscious bride which was a huge plus! Additionally, I've seen fantastic reviews about their in house alterations. Highly recommend whether you're lost in your wedding dress search, or if you want an exceptional experience picking exactly what you want!

Photos
Dress and Veil by Novella.
Dress and Veil by Novella.
Dress and Veil by Novella.
Dress and Veil by Novella.
Dress and Veil by Novella.

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Dress and Veil by Novella.
Tailor SWN

Tailor SWN

4.9
(41 reviews)
4.6 mi

I worked with Sarah to tailor my wedding dress. I had a simple dress I bought online for an…read moreelopement style wedding and wanted to adjust the length. Sarah completely understood my needs and was consultative, friendly and professional throughout the service. I came in with somewhat vague requirements, and Sarah helped me to arrive at a vision that I thought was really beautiful and appropriate to the occasion. Given the simplicity of the job, Sarah was able to complete the tailoring within 2 weeks, which I really appreciated! When I came to pick up the dress, Sarah was interested in my input and invested in making sure I loved the dress -- which I did! The price was absolutely reasonable as well. I'd highly recommend Sarah for any wedding dress alterations!

Sarah did a wonderful job with tailoring and fixing my wedding dress in March 2021! After…read moreaccidentally ripping the delicate lace on my dress during my bridal salon fitting (so scary), I brought the dress to Sarah and she assured me that she could fix it and appliqué the original flower pattern on top. On top of that, she also helped to alter it to fit me much better. She did all this extremely quickly and efficiently! During my two times in her studio in SF, her services seemed to be in high demand, with other brides having appointments before and after mine, even during the lull of the pandemic. She was friendly an professional, and I highly recommend her for the alterations she did on my Lace & Liberty gown.

Photos
Sarah's work on my BHLDN dress - fits perfectly!
Sarah's work on my BHLDN dress - fits perfectly!
Custom bodice, converting skirt into wedding dress. Photo by Emily Merrill (www.emilymerrillweddings.com)
Custom bodice, converting skirt into wedding dress. Photo by Emily Merrill (www.emilymerrillweddings.com)
Back of custom gown (cropped) Photo by Emily Merrill

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Back of custom gown (cropped) Photo by Emily Merrill

Amy-Jo Tatum - bridal - Updated July 2026

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