purchased new 2026 Ford F150 raptor awesome price beat all the competitors & customer service was…read moreoutstanding. thanks guys!

Stay away from Modern Ford…read more Modern Ford took advantage of a student who was away from home by pressuring them into approving repairs without proper diagnostics. They compiled a long list of "issues" totaling over $6,000. We ended up paying nearly $1,600 for a coolant reservoir and a power steering pump (which the part had to be ordered and paid for upfront), plus an oil change, and they allowed the student to drive home afterward. Once the vehicle was inspected by our personal mechanic, we found multiple serious concerns. Modern Ford did not note a likely oil pump issue or the engine tapping caused by running with low oil. The engine was close to failing. These were critical problems that could have led to the engine locking up and potentially causing a dangerous accident, especially driving down the mountain. Yet none of this was flagged by their senior mechanic. Also, during the oil change, they did not check for metal shavings in the oil, which is a basic step when there are signs of engine damage. On top of that, the oil filter was jammed in place, and the oil used was not high mileage oil. We have called multiple times to get this addressed and have still not received a call back.

Great job on my Mach E. Service department is the greatest!…read more I know EVs are not the easiest to diagnose and repair but Sam and the crew were excellent. Customer for life.

Best auto service department that I have ever dealt with. Sam the service manager was exceptional…read moreas was the technician Ryan that worked on my F150. Great experiance Give this dealer a try .

Cheaters. And no client service at all. Horrible place to buy car ever…read more Ive bought used RAM cummins 2021 at 2025. Right next day after i bought it it started to crank very bad. I found that it was partially filled with regular gas, instead of diesel. They told me that it was impossible. And i just need to drive more to use all the fuel and get new one. Even it was bad for fuel system. But now i already sold my truck and filed cancelation of my gap policy at 24 of march. And today, 4 of may i still have no result and no real activity from dealership. And especially from Frank Zambrano, he is responsible manager.

There Are not trustful companies . Lie to the costumer…read more Will give you the highest interest in a car for their benefit. Say will fix a car before sell, not happening.

After searching through used vehicles for the last month do to current high price used cars, I…read morefound Johnson City online. They had a vehicle I was looking for with car fax which was important to me. I had a 2.5 hour drive and was able to negotiate the deal I wanted by phone with Ashley. As I didn't want to waste most of the day if it wasn't gonna happen. Most reasonable salespeople I have dealt with in the last month of looking. Blade is the actual sales guy at dealership. Ford Escape was exactly as advertised and looked immaculate. Thank you guys for your superb customer service and prompt replies.

we test drove a car and salesman says that's the way brakes are suppose to be and idk anything bout…read moreother cars other than fords. 2 weeks later we take car back and service department says we shouldn't have to pay for the brakes but sales wouldn't do that and I've got the run around for two weeks now. Glen is over sales and is worthless and doesn't listen to anything and only wants more money from you. I will not buy another vehicle from them .

My truck was tired and starting to show its age. I texted Kellie at Mooresville Ford to see if…read morethey had any inventory that fit what I was looking for. He provide profiles and pictures of several vehicles. We started a back and forth on one particular truck and after several exchanges we agreed on terms. Kellie had the truck detailed and paperwork started. When I arrived Salesman Scott presented me with a beautiful blue Ford Raptor. I was given time to thoroughly inspect the truck and I agreed to buy it. Scott was courteous and kind and extremely knowledgeable on all the workings of the truck. My time at the dealership was minutes not hours. Manny the Finance Manager was great and went over all the fine lines of the contract with no pressure on buying any extras I wasn't interested in. We completed the process in a few minutes and was then introduced to Ray the Sales Manager. Ray made sure that I was satisfied with my purchase and that the staff who assisted did a good job. I told him everyone was extremely professional and courteous, and that I had the BEST car experience I've ever had. I highly recommend trying Mooresville Ford for your next vehicle purchase. They made me feel right at home!

Larry Creek will prove to you why the F 150 is a superior truck. He and Wilber are two gentlemen…read morethat supplied me answers to every question with no nonsence. Excellent experience!

I purchased a 2026 Ford Maverick to replace a car that had just been totaled. Being in a bind I…read morefound what I was looking for at Randy Marion which was several hours out of state. I had previously heard of others in Virginia that had a good experience with them. Vinnie Centro in Internet sales and I came to terms quickly and a few hours later I was with Sarah in sales closing the deal. On the way there my girlfriend's car had developed an issue that had dashboard lights flashing. Sarah Wilke got that issue resolved gratis in less than 30 minutes. John Stonetreet closed the deal in finance. There were several hiccups after sale that were more than satisfied. A good group that needs to be commended.

If you are headed to this dealership, read this first. There is one practice here that I can only…read morecall deceptive, and it will cost you almost a thousand dollars you never saw coming. The car is listed online at one price. When I asked them to send me the numbers, I expected to see the vehicle price, taxes, and the doc fee. Instead, the very first worksheet they sent, before any discounts, already had a roughly $990 "Resistall" undercoating package built into it. I never asked for it. It appears nowhere in the price they advertise online. You only find out about it once you sit down to get the real financials. I asked to have it removed, and Ben Scott would not take it off, having it conveyed to me through my sales rep that it is some kind of mandatory practice. There is nothing mandatory about it. Forcing a $990 spray onto a 2021 with 7,000 miles that already carries a factory corrosion warranty, and refusing to remove it, is a deceptive practice, plain and simple. There is also a $999 "doc fee." This one is at least posted on the website listing, so credit for disclosing it, but it is still BS. North Carolina has no law requiring a dealer to charge a doc fee, so $999 is a number this dealership chose. For reference, the title and tag work on my deal, the actual government paperwork, was itemized at $113, and the real cost of processing the paperwork is under $50. Their $999 is also above the North Carolina state average of around $799. To be fair, they did discount the car. The worksheet shows $988 off which brings it to an even $20,000, and that is a perfectly reasonable price for a five year old Golf. I had no problem with the price. My problem is what they stack on top of it. A fair price should just be a fair price. Instead, once you are in, they pile on nearly two thousand dollars in fees you cannot decline, a doc fee you do not legally owe and a spray you never asked for. They offered $500 off which still means I would pay $1,500 in fluff. If you still buy here, negotiate the out the door total, not the sticker, and do not believe anyone who tells you the undercoating or the doc fee is required. Neither one is. Update: Ben Scott called me on his cell phone to berate me for this review. I asked him to point out the inaccuracies and he said they discounted it off. You see the worksheet I attached. $990 for a coating. Not sure what to tell him. Really pleasant experience from someone I hadn't previously spoken to.

So far so good! Ordered a super duty with Sean Fincher. He was great to work with and very detailed…read moreat answering my questions. See you in a few months!

Very bad experience with Ford of Morganton, i have never met such disrespect from Managers, i did…read morehowever feel very bad for the salesperson that way trying to help us. My advice is make the trip and go to Hickory or anywhere besides Morganton Ford.

I will start off by saying that in the end, someone higher in the dealership's management team saw…read moremy initial online review and made things right. However, buying a car should not be this stressful. Sales and finance staff acting in a careless manner, promising one interest rate, dragging out the process until the customer is frustrated, hungry and distracted by the thoughts of just getting out of there. Then rushing the customer through the finance paperwork to help get them wrapped up, so they can be done. BEWARE! This is where they slip in the interest rate that is nearly double what was promised and as a result, higher payments. All done without pointing it out to you. Just "sign here, initial here, here and here...". Later, you find out you're saddled with terms that you never would have agreed to and maybe can't really afford. You call them the next business day (a Monday) and all you get is "Well the paperwork is signed and sent to the bank now. Not sure we can do anything, since it has already been sent in". Well yes, something can be done, they just don't WANT to try. To them, the deal is done and they've moved on to other victims. Why help you? You're the fish that has already been caught and placed in the ice box. Repeated calls asking for somebody to help, only result in promises of a call back that never comes and an email address that doesn't work. Not until I posted a long, highly detailed, one-star review of the dealership on multiple sites, did someone higher in the management team reach out with the promise to try to help. Not because anyone working for them, brought it to their attention! No, this person had no idea, because none of the staff who were contacted had tried. Even then, a whole week goes by before the call comes in that the promised interest rate has been worked out and the situation resolved. I can't imagine having someone working for me who would act in such a callous manner towards customers and risk the reputation of the business. It almost seems as though the dealership makes more money on higher interest rates using the banks they prefer to use. I've received messages from a number of people who had similar experiences, but didn't get the same issue resolution. I can only guess that in some cases, negative online reviews were not left because the customer feels embarrassed for getting taken. My advice for buyers is to walk away. Don't allow staff to leave you sitting for extended periods of time. I suspect that is a tactic they purposefully employ to get you eager to "sign and go". And don't let anyone rush you. If it is close to closing time or you need to grab a meal, then go. They want you to believe that the car you are looking at is being looked at by others, which makes it more desirable. But it is very unlikely that at the end of the day, it'll be sold before the next morning. If they can't hold it for you while you go get a meal, be VERY suspicious. In the end, if you feel you haven't been dealt with honestly and fairly, write a review. List all the facts of the situation and let other customers know what to expect. Maybe you'll get the attention of someone who will help you.

SALES DEPT: From my…read moreexperience, it seems Friendship Ford's business model (at least for used cars) is as follows: 1--price the car low in order to get the customer in the door 2--make sure to lowball the customer's trade-in (they are deeply disappointed if you don't have a trade-in) 3--charge the customer $1,500 for their Pulse brake light and ceramic coating 4--charge the customer an $800 document prep fee 5--make money from the bank on the loan (they are deeply unhappy if you aren't financing the car) Wish I had read the Yelp reviews before I wasted my time here. These reviews are scathing, and they are well deserved.

Typical rip off dealer. I came here specifically because I had a 20% off offer, otherwise I have…read moreanother ford dealer much closer to me. I needed an oil change on my F350 and I also had some water leaking into the cab. I told them I think it might be can lights because I already checked sunroof drains. They charge $125 "diagnostic" fee and the oil change was supposed to be like $130. That would be around $200 after tax and 20% off. Of course that didn't happen and I was hit up for $300. They specifically tell you to show your coupon BEFORE service so you know they just jack up the price add extra "shop supplies" and all the other bs they add. I also question what diagnostic was done since it was only there for 2 hours max and about an hour in they called me asking if I wanted other services while they did the oil change. They just told me I needed new cab lights and they would be $800. No specifics on how they confirmed it was the cab lights and not the windshield or anything. Plus they told me the cost is so high because they had to pull the headliner to replace the lights which is simply not true. The lights come off right from the outside and if that was true that pulling the headliner is such an issue... how did they diagnose it? They certainly didn't pull the headliner in the short time they had it. Easy $125 for them. They no few people will pay the $800 so they basically do nothing and make $125. Honestly I'm not one to make a fuss so I paid it and left. I will simply never be back, definitely not for issues and not for service either. Bought replacement cab light seals for less than $20 and will replace myself.

Visited this dealership on Friday July 9 to get an estimate on selling my ram 3500. They offered…read more82,000.00 which was an agreeable price to me. They told me I had 7 days to bring it in and sell it. I returned on Thursday July 15 with title in hand. They pulled up the offer and agreed to the price again, and we began signing paperwork. After all the paperwork was signed and the title was signed over to them they came in the room and said they were backing out of the deal. The reason? Because the truck has a manufacturer recall. They told me I'd have to go get the recall fixed, but by the time I could get it fixed the offer will have expired and they'll be glad to reappraise it at a later date. I got a bad feeling when I first walked in, and I was cautious about the entire interaction because of this bad feeling I had. It's nice to know I should have trusted my gut. This is a shady group.