Great selection and knowledgeable owner. My teenage son was relatively new to aquariums and the…read moregentleman advised him well - both what he needed and what he didn't. He also advised him regarding quantity of fish and timing as to not throw off balance. We're done with the big box stores and look forward to our next visit to Fin-Alley.

"They are more than the greatest of the greats. I love the fish and I like the water than goes…read morethrough the hose. You can just sit and watch it all day. Mr Troy is the nicest person". From Townes age 6

Butch was very helpful in getting me going with my cichlid adventure. His fish are gorgeous &…read morearrived all well & alive. Would give him 6 stars if available. Gave me a great deal too. Randy M.

Failure to ship. Will not answer communications. I Paid in full for purchase as well as (next day…read moredelivery) shipping. Only 2 reviews. Both are bad with same MO. Buyer beware. PS finally receive order weeks later

Joel is a wealth of knowledge after being an aquarium specialist for 30 years. He helped me out…read morewith my goldfish and tank. His son David has been working with him for years and is beginning to take over the business. He is also so knowledgeable!

I have to say, anyone who has anything negative to say about Joel, The Atlanta Fish Guy, really…read moredoes not have a clue! Joel has serviced our 180-gallon fish tank for probably 10-15 years. You really don't know what you've got with Joel until you find yourself without him for six months! Our tank had a lot of rock in it because it was originally a salt water tank, which Joel converted to fresh water years ago. Due to having problems with his shoulder and all the heavy rock in our tank, Joel had to stop being our maintenance guy. It was a very sad day for us when he couldn't maintain our tank anymore, but even sadder when after finding a new, supposedly professional fish guy (with good reviews!), he managed to kill every single fish in our tank! There were no mechanical, lighting or fish feeder issues, but a few days after a recent cleaning, our 25 or so fish started acting funny; all on top of the water in the corners. A few days later, every fish was dead. I immediately contacted Joel, with the hope that he could help us again or at least tell me who to call. He was here the next day! With his shoulder feeling better now, he and his son were able to drain every drop of water out and empty and clean all the gravel and rock. The tank is back in action and more beautiful than ever with Peacock cichlids and more plants than rock so it's manageable for him now. It's magnificent and Joel did the job in no time at all! So, here's praying for Joel to have good shoulders for many, many years to come because I NEVER want to be without him again! And after contacting the former guy with a more than nice text message about our ordeal and to tell him we're going back to Joel, his only response was: "OK." Joel is the absolute best and very reasonably priced for his expertise in the field! I feel very fortunate that we live within his service area. I'm sorry if you don't, but don't blame that on Joel for goodness sake!! We love you, Joel! And THANK YOU!!!

Great news place to shop. Russell is super helpful and knowledgeable. Definitely the best reef…read morestore in the upstate

Probably one of the best fish stores in the upstate. Came from oceans floor after a aptasia…read moreinfestation had to redo my entire tank guys helped me through every step them when cycling went rogue they came out and did a 100% water change last minute would not ever go to anywhere else. If you want a thriving reef tank go to these guys they quarantine there fish and have excellent corals especially sps which you cannot find at oceans floor. Go here not anywhere else

if you want great prices, healthy aquarium live stock fresh or salt water. this is a family owned…read morebusiness they are great people superb customer service. The store is so clean and vibrant make sure you go by great for long time hobbiest and beginners

We visited several aquarium stores while setting up our new tank. This place has a great selection…read moreof fish and supplies, friendly helpful staff, and most importantly THE CLEANEST TANKS/WATER of any of them. We will definitely be back to Nemo for more additions to our aquarium. As far as the return policy someone complained about..... there is a sign at the register that's big and bold enough for Hellen Keller to understand it.

Great selection of fish and accessories. The owners take a personal interest in the type of fish…read morecustomers like, making great suggestions for adding to existing aquariums and for overall care of the fish. The whole store is beautiful and all staff are welcoming.

Friendly customer service amazing inventory and and very clean and healthy love it will go back…read morenext time I am in the area

This aquarium is nice. The customer service is amazing. Me and some friends checked it out. We went…read moreto see the dolphin show as well. It was amazing.

Got some amazing looking guppies from that store along with Pencil fish which is hard to find these…read moredays. Highly recommend this store

Everything went well. Found what I needed. Great help. Got my youngest's favorite toy on sale.read more

Overall, a wonderful store. Very clean and well maintained. You can truly tell that it is locally…read moreowned and well kept. On the flip side, I think it comes down to the employees, front of store, wonderful, sweet, always welcoming you into the store. Now for the back of the store not so much, I was going down isles, looking for what I needed, and for what I would assume would be the dog trainer of this store is absolutely awful. For the time I spent in that store, I hear the F work and the B word come out of her mouth, she speaks extremely loudly, and there was info about her childhood. Personally, if I was an owner I would have a meeting set up ASAP to go over store attitude policies. Overall, from what I've heard the owner is spectacular, I would just hope that he would want his employees to carry the same time attitude and pride that he does for his store. Maybe find a new dog trainer?