There is a reason that Authentic Beauty and Ally have been voted BEST BROWS by Allure magazine multiple times in a row. THere is no where else in Atlanta (or anywhere) that compares. I've been seeing Ally for my brows for about three years and I can tell you that my brows have never looked better. I have people stop and ask me about my brows!! (honestly!) Ally's customers are clients and friends because she takes the time to get to know you. She always introduces me to her other clients who are in the chair next to me. Its this amazing network of real, genuine, and caring people that you find in her salon...Ally's business is called Authentic Beauty because those are her clients...authentic beauties....she just helps polish the natural beauty! I also get eyelash extensions by Tatiana (who may be the coolest person ever), she is stunning inside and out. I love getting to chat with her while getting gorgeous long lashes. I was skeptical at first, if they were the cost, but I love having them. Crystal, and the rest of the make-up artists are truly gifted and will walk you through the make-up process. I needed a dark lipstick for a 1920s party but was a little scared by the super dark plum color that fit the look, so they walked me through which color would fit the bill for the party and how to mix it with a gloss that I already owned, so that I was still comfortable with the color. I recommend Authentic Beauty to everyone....there is no one else I will let touch my brows. read more

I discovered Authentic Beauty and met owner Alyson Hoag during early spring of last year. I can honestly say that my experience has been nothing shy of amazing, and I look forward to being a part of the Authentic Beauty community for many, many more years to come! When it comes to brows, you simply cannot find a better guru than Alyson. After going through "brow rehab" under her professional guidance, I am absolutely in love with the results. My friends, family, and coworkers have all commented on how beautifully groomed yet natural my brows appear. And of course, in choosing my recent wedding day makeup application, I looked no further than Authentic Beauty. Alyson came to my wedding site with the custom-picked product/colors and expertly applied each of them. When I looked in the mirror after she had finished, I felt nothing less than radiant--naturally radiant, and perfect in my own skin. Because Authentic Beauty emphasizes the nurturing of your authentic self, the service is incredibly personal and in my opinion, unparalled by any other beauty service that I have ever received. In short...GO! :) read more

I have been going to Authentic Beauty for over 3 years and I have been faithful to Alyson every 4 weeks. She is amazing with her talents on my eyebrows. I never thought they would look as good as they do. Each time I go I clearly see the abilities that the Lord has given her and how she uses them to help women with their self esteem. My mother-in-law who's in her late 60's had to use a pencil and give herself eyebrows. Alyson gave her some color and tweezed what she could. In no time my mother-in-law had more hair coming in and doesn't have to paint her eyebrows on anymore. She was really pleased and believe me it's hard to please my mother-in-law. I started taking my son's girlfriend about a year ago and to be honest she was really skeptical about the process but now she see's what a fabulous job Alyson has done on her eyebrows. If you've been looking for someone and somewhere to go for GREAT looking eyebrows you need to give Alyson at Authentic Beauty a try. I promise you won't be disappointed and you will definitely go back. read more

Going to Authentic Beauty has been and continues to be a great experience each time I visit. The first time we went there for my daughter's wedding makeup application where Crystal created a beautiful glowing natural look and also was able to calm the bride and (her mom). I am always amazed at how much better I look and feel when Crystal tweezes my brows into shape. I enjoy learning makeup application techniques from Crystal and Ann Mary too. It is the first time that I ever have learned techniques which I can use and want to repeat on my own to continue looking good! Authentic Beauty also carries great eyeshadow, blush, 3-in1- foundation, makeup brushes, and this awesome liquid liner sealer! Although I like the products, I do not feel pressured to purchase. If you want to feel better, beautiful, comfortable and confident in how you look and feel-Go to Authentic Beauty! read more

I attend the free monthly Champagne and Shadows event at Alyson's studio as often as possible. I always meet great people and it builds my confidence to keep exploring makeup as play. In February, Elena taught me how to apply a smokey eye "rocker chic". It was easy and fun. I had gone through the Image Journey process two years ago, and this look had been on my board. It was thrilling to finally feel confident enough to "see" that look on my face. I used to think mascara was the anti-Christ. Now apply eyeliner with authority. This studio allowed me to get there. I can't say enough about Champagne and Shadows. It is the best monthly beauty event in the city. read more

Ally is the eyebrow whisperer. She performs magic. She should win the nobel prize for her work creating peace between me and my eyebrows. AND she has a circle of energy that surrounds her that is electric and definitely rubs off on you. I leave there happy and ready to take on the world. I've also had the pleasure of having Crystal do my makeover - it was AWESOME. I brought in my makeup and she told me what was working, what wasn't and made suggestions and I am still using a year later. Go. You will not be disappointed. Your eyebrows, skin and face will thank you for it!!! read more

What an amazing place! I have seen lots of wonderful reviews with Alyson Hoag being voted the best brow guru of Atlanta year after year. I didn't know what to expect when I came in. The place has an amazing energy about it. You can tell everyone there just LOVES what they do. Alyson was so great to deal with. I feel like I left with more than my eyebrows done. I left with a new friend. What a wonderful place to get everything done. I have never been to a salon this amazing!!!! Perfect place to get pretty from the inside and out! read more

I'm a senior client who initially came to Authentic Beauty because my eyebrows were thinning, graying and spiraling out of control. Thanks to Jazmen's outstanding coloring and Aly's excellent shaping skills, I always leave the salon with beautiful younger looking eyebrows. I'm so glad I made the decision to seek Aly's help instead of just accepting my fading and shapeless eyebrows as part of the aging process. We girls are never too old to look our best. Oh, did I mention that Authentic Beauty is also a fun place to visit? read more

I got a brow dye and my brows tweezed, and was pleasantly surprised! Normally, people make my brows super thin but they cleaned up my brow shaped and taught me how to grow my brows to the shape I want. They mixed up my own personalized brow dye and now I look like I have fuller brows. They were very light handed when they tweezed, I barely felt a thing. Everyone I encountered was welcoming and kind. I recommend this to everyone who is in Atlanta or even just traveling through. Can't wait to go again when I'm due. read more

The only place for brows-I came in after searching for a couple of years for a place that didn't wax or thread because I have very sensitive skin. Alyson is amazing! She understands how to get the most out of anyone's brows. I also had a few months of "brow rehab," but Alyson was able to get the tail on one of my brows to grow out and to even up the shape-something is been struggling to do years! The salon is very relaxed and inviting. read more

I recently spent nearly a day at Authentic Beauty Salon and had such a great experience! I got my eyebrows done by the amazing Aly, a lash lift and an organic facial with the Zhara, and I also got my bangs trimmed by Megan. I cannot tell you how much I needed this day of beauty services, and I highly recommend them to anyone! I left the salon feeling relaxed, pampered, and confident! read more

I just had my makeup routine updated for summer and it was such an uplifting experience at Authentic Beauty. I am in my late 40s and I had no idea how to bring my best face forward as my skin evolves. Well, Authentic Beauty taught me so much. :) I highly recommend them for the best brows in Atlanta and best makeup. read more

I've been a client here for 6 years, and don't ever plan to leave. Alyson and her team are experts who CARE about your individual needs and beauty goals. For brows, don't even think of going anywhere else except here. You simply can't leave an appointment here not feeling fabulous. read more

As a busy business person, I appreciate the flexibility in scheduling options to see Aly for my brow work. And, I LOVE walking away feeling so put together. I don't think people give their eyebrows the credit that's due for their ability to inspire confidence! Thanks AB Team!!! read more

I've been going to Bri for a few months now and my melasma is so much better. Between semi regular facials and her product recommendations I am so happy. Everyone at authentic beauty is amazing and I love getting all my services and products there! read more

I had a makeup 101 lesson with Alyson last Saturday. It was really fun, customized, and I loved it. She teaches you techniques that last far beyond a product or purchase. I'd definitely recommend. read more

Always a pleasure to visit Aly and her team of professionals. Everyone there is attentive, talented and people oriented. The atmosphere of the shop is inclusive, friendly and relaxed. read more

Love this place. A perfect place for pampering and much needed self care!! It feels like going to your bestie's house! They have the most amazing staff!! Love Allyson!!!! read more

Careful attention to detail with respect to ensuring a safe experience with the pandemic and careful attention to customer services.