anyone who does not read the plethora of negative reviews on this debacle, poor management, poor excuse of a beauty store and double the prices including...lack of knowledge that every sales person in this place including the horrific "owners son who claims to be the owner" which is really his mother, whom which speaks zero english!!! you would be set up for doom!!!! unfortunately, i did not do my du-diligence prior to coming to this store. i live off beameadows and new to jax so naturally assumed was similar to any-other beauty supply store i've been too throughout orlando, miami, tampa, boca raton, and pga....well.....i was wrong!!!!!! everyone within this establishment are (not licensed cosmetologist and know zero about hair color, product ingredients, efficacy, quality of hair and for whom...etc) !!!!!! this is an unfortunate loss as this is why this business is not only failing, customers un-happy, multiple poor reviews, but what's even more frightening and what i saw to be the worse experience of all for anyone, was the customer service (or lack of should i say) the owner's son, the asian gentleman (not a gentlemen by any means) is apparently running this establishment and as an experienced sales woman in retail for over 19 years...licensed medical aesthetician, and personally own my own business.....this man, establishment, and all those whom are hired underneath this (egocentric, uneducated in cosmetology/hair/skin, chewing gum in your face, poor excuse of a salesman) ....let's just say, i went into this store not once, but foolishly twice!!! my mother and i spent over $150+ between the both of us and twice times...only to be told and experienced the following: be warned!!! this is very upsetting and mortifying for anyone!!!! 1: no returns or exchanges even if product is un-used!!! 2: no understanding or comprehension of products, dye or colors or even skin!! here is the bad part.... 3: and i quote for legal purposes if need be "you are an aesthetician, you should know color levels for your own hair" ????? i know skin!!!!!!!!!!! i came in for a damn "wella product that stated "lightest blonde in clear" and i was informed that i was "too ashy colored and and needed the t11 in beige????? does that even sound normal to anyone????? believe me....wella has also had an earful from me!!! they should never be distributing to this place. 4: i then asked for a moment to consult with a colleague in the industry as i was deterred from what i initially came in for from the saleswoman at the time. the turnover in associates is like the wind in this place from both times i've gone!!! i now understand...the gum chomping in your face, careless, immature, crewed smirking, egocentric, son/fuex owner is behind this disgraceful establishment!!!!!! it's very sad....the mother/true owner is actually very pleasant and always smiling, but unfortunately is at a loss with this arrogant buffoon of a son running this place!!!! so, upon calling a colleague whom is a cosmo...this "saleswoman says to me, " i'm waiting for you to get off the phone so i can finish helping you" as she turns and looks back at the fuex owner of a son????? this was my second and final visit!!!! 5: i then began to question why i am being treated this way with now being my second visit with spending...and upon then....the nightmare began..... this poor excuse of an owner/son of real owner as in the mother who is not of this country and speaks barely any english so allows this egomaniac to run the show...."he then tells me to leave his store as he is no longer needing my business and my (exchange from first visit) is not allowed so i need to leave! i literally stood shell shocked!!!! i asked him "why on earth are you speaking to me this way and what have i done to deserve this treatment" he then replied, "i do not know why you are still standing here....i told you we are not selling to you" in conclusion-------- my husband is a 20 year retired sergeant in law enforcement and as i mentioned prior, i am a licensed medical esthetician with over 19 years of experience in customer service, sales, skincare, and now owning my own business!!! with that said, i can tell you all whom read this-------i am seeking legal action against this establishment on 2 accounts and one of them being this son/fuex claiming owner!!!!! i will just leave you all with that! good luck should you go! read more

The Asian Owners are idiots. The Asian Man grabbed my purse and accused me of stealing the wig I wore in the store. I had the receipt showing I had purchased the wig in SC the week before, but this lunatic refused to see it and hid my pocketbook behind the counter. He took my purse with my money in it behind closed doors. He then grabbed my arms leaving bruises and pushed me up against the counter. This is where he messed up. I was nice at first, but after he grabbed me (I was just standing there waiting on my purse), I realized this man was crazy and I defended myself, grabbed my purse and left the store. Their wigs are very cheap, and they do not carry the line I was accused of stealing. The female owner is a loon. Watch out for these people. I would not go into this store. They follow you around like a bad rash. I was a frequent customer but these people are damn crazy. He assaulted me. Do not go there!!!!! read more