Velocity has high standards for customer service. I contacted them to have a tune up done and i has…read moreadditional damage to the front rim. They contacted me and sent pictures for my verbal approval to fix it. The work was done in a timely manor and was well worth it. This will be my go to bike shop from now on.

The manager Angelica helped me today with some issues I had with a product and deserves praise. She…read morewas very kind and professional and her staff was working hard with her which I really appreciated. I think you should consider coming to this location and give them a try. They had a crazy selection of different products too.

The past 4 times we have gone in, the don't have what we want. Now that they have gone "automated"…read morewe wait just to be told they don't have the shoes we want in stock. Company is going down hill fast.

Are you a professional skier? Are you an amateur skier? Are you an intermediate skier? It doesn't…read morematter here at the board shop they treat you like you are a real person and they were very kind to me while I was here. They do lots of stuff between Evyn helping or fitting with boots and the care after the boots is amazing as well they helped me heat mold them and they even did she work on them for free and I bought bindings here. They are amazing bindings

GREAT SERVICE!... The owner (Jayson) is a great guy and cares about the customers experience..if…read moreyou need skis,boots or apparel this is the place. And conveniently located right in lake Geneva! I walked in intending to get new skis and boots and walked out with a great pair of used skis with bindings which he did not need to do..he could of sold me new skis but he listened and knows when to proactively give suggestions without being pushy and it turns out the used skis were exactly what I wanted! Jayson is a real genuine guy that listens! He has a lot of knowledge and after the purchase of the boots I came back and did a custom fit because of a few pressure points in them which made skiing unbearable..after an hour I had a custom fit on the liners of my boots and they are SO COMFORTABLE NOW. During the whole process he graciously explains what he is doing and the reasons for it which made the whole experience seamless. I love my new skis and boots and I cannot wait to put them to good use. Most ski shops near Chicago or Milwaukee do not offer what board shop has and that is QUALITY Service..and a listening ear. They actually care; which sets them apart and really is "gold standard" for ski shops which is rare. Thank you Jayson you're doing it right!! So happy this is so close to home.

I went into this establishment in the hopes of getting a name on the back of a football jersey…read more Mr. Zajac went above and beyond to get this done for me and I would love to give him and his amazing business a "SHOUT OUT" in the hopes of getting his establishment the notoriety it so deserves! I would definitely be back and highly recommend everyone to come and check out his merchandise. A hidden gem! Thank you! All the best to you and yours! Sending blessings!

In town from Georgia this weekend and found this place on Yelp. What a hidden gem! Such an…read moreexcellent selection of merchandise on all Chicago teams. So glad to have made it here. Highly recommend for anyone looking for that hard to find item or simply wanting excellent prices on all Chicsgo sports teams.

Overpriced! $90 for a generic badger sweater? I mean come on…read moreI would pay $90 for a game worn sweater. Not a generic made in China red sweater with a badger logo.

This is a poor substitute for the bigger location on Junction Road. The staff is nice and they will…read morework with you to find your best deal option. This has a nice variety of sizes and styles for all family members. They only have local teams. This is a nice for local team lovers but there are other team supporters left out in the cold. It would not hurt to have a small section dedicated to anyone outside of Wisconsin.

We make a stop at Bucky's Locker Room every time we visit Madison. I assume most locals know this…read morebut you can actually go out into the stadium about 15-20 feet near the field. It's gated but my kiddo loves being able to see "Bucky's House!" Cool tip for out of towners. Prices are expensive, nothing like a $30 shirt and $75 jacket but what do you expect. Maybe not the best place to buy economical fan gear but they do have a nice, quality selection! The clearance rack has served me well! Very clean spot to shop around or see the field. Customer service is always friendly. No doubt we will come back as we can!

Worth the trip from anywhere to stand on their patio and take in Camp Randall from the field. Ask…read morethe lovely staff and they will take your picture. Buy some great gear while you are there.

**NOTE** They are located on the 2nd floor of Southridge Mall near Macy's…read more They have a decent selection of Wisconsin's favorite teams and their competitors. They don't have much for hockey and what they do have has very few items for the Milwaukee Admirals (sorry Admirals fans) but I still like coming in and walking around because I do find some new items every now and then. The store is clean and their prices are comparable with other sports / sportswear stores in the area. I have always been greeted when walking in and if they employees are having a bad day, they don't let their customers know. They're always smiling, friendly and joking around with each other and their customers.

If you receive a gift card for this store don't plan on making online purchases with it (IN STORE…read moreUSE ONLY). And if you do order online (without gift card) make sure you plan on paying the delivery charge. They don't have a option to pick up in store. Most everything is "out of stock" online. I've been in this store a few times and there's rarely customers in it. And the staff doesn't even approach you to see if you need help or anything..