Stopped in for a boat part before closing and discovered mini warmies for Christmas. When I went…read moreback the next morning I found out how many great products they had. Compared to Amazon the warmies here were $6 cheaper per Warmie. Happy and surprised, we saved almost $50 from buying them from here. Of all places. Then there's the upstairs apparel section of the store. I found nice hats, gloves, home / boat decor, and a beautiful heavy duty thermal my man loved. It's not pictured due to him wearing it immediately upon seeing it. Now it's in the laundry. This place has excellent gift items, necessities, and prices that are super reasonable. I was surprised they had things on sale also. Great place. Great gifts. I'm sure a gift card could benefit the whole family.

Me and my wife were down to the island this past weekend and had a blast out in fort fisher. We…read morecame off the beach and stopped by to check there store out and noticed I had lost power steering . I busted a line. We went in to see if they had supplies to repair the line and I guess the guys working there overheard me and my wife talking and offered me a ride to the auto parts store. I thought kindness in this world was gone but I was wrong they took me there and brought me back and assisted me in finding the clamps I needed . These are a great bunch of guys that work here. Thankyou all for the kindness and friendship you showed us . Anyone visiting please go by and check them out. We made it home on the repairs.

This is a fantastic bait and tackle shop. Not only are they absolutely stacked with the best of the…read morebest tackle and all variety of anything you need to target species on the surf, inshore, nearshore, or offshore, but all of their staff is super knowledgeable. Plus, they have live mud minnows and fiddler crabs. Perfect for the pier and ICW backwater canals.

We got into town late and he stayed open for us. He was happy to help, he advised us and the…read moreselection was great.

Best surf shop in the Wilmington area! Great board selections with experienced staff that are eager…read moreto help. My husband and I shop here often. We love the youthful energy from the staff and how friendly and helpful they are. Also, the clothes are super cute and geared towards the beach vibe. From boards, flip flops, wetsuits, children clothes as well as girls and guys clothes. They have it all!!

This was a mediocre place. Didn't find much of anything of interest. They do have LOTS of surf…read moreboards.

Found exactly what we needed in here! The guys are also very friendly! Very clean and organized…read moreshop! Definitely recommend!

If you need anything for the outdoors this is your go to one stop. They have so many choices for…read morefishing poles and all the gadgets needed to fish. They sell every accessory one could need for the outdoors. The store is clean and organized and the staff is helpful. They held an event this past weekend where local charters came out and talked about their businesses. Got to meet a lot of nice folks.

This is the Dick's in the mall. Note, you can access Dick's from the outside without having to go…read morethru a mall entrance. Great selection of clothing and sports equipment. They also have some high prices attached to those items so be sure to shop around. Staff was friendly. No issues with the service here.

I went in to Dicks to look for some workout pants. The selection was almost the same thing in…read moreevery brand so I didn't find many choices. The store was clean and well lit. It was inviting. Staff were friendly. Proving is average for workout clothes.

This place is a life saver! Needed last minute birthday gifts multiple times and was successful…read more Great customer service which made my job easy. Please support this store at all cost. These types of establishments aren't of the norm anymore.

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I was blown away by East Coast Sports. I didn't have high expectations by a sporting goods store on…read morea resort island, but they carried everything imaginable for local recreational needs and prices were reasonable. I stopped by for an inexpensive cooler to carry some seafood home. They had the perfect cooler for only $5. The clerk was helpful and friendly. I looked at the surf supplies and another clerk immediately asked if I needed assistance. The fishing gear is unbelievable. And kayaks, they carry everything. I could have spent all day in there. They rent surf boards, paddle boards, bikes and sell fishing licenses and can even set up fishing charters. They are locally owned. They offer free parking. I'll be back on my next visit to Surf City.

This is an incredible find in Surf City…read more The amount of gear they have for fishing is beyond belief. Fishing is big business but in this area and this is a store to go to. I am a novice and was asking some questions about what would work and what is running and what type of equipment would I need to begin a new hobby, on the bays, shore fishing and maybe someday kayak fishing. The staff were helpful and knowledgeable and I was impressed with the entirety of the store. They also have a large selection of clothing and hats upstairs. Good prices good time.

I always make a stop into Sportsmans wholesale on my way down to Florida each year. They have tons…read moreof great stuff and offer huge to discounts. The staff is always knowledgeable and friendly.

This place has it all! This is a new business that I encourage everyone to check out. Extremely…read morehelpful staff and well stocked inventory. Not to mention the lowest prices in town.

Plenty of employees on the floor to answer questions and point you in the right direction to get…read morewhat you where you need to be. Great variety of clothes, gear, firearms, ammo, crossbows and anything you need to have a good time in the great outdoors. The prices are competitive for the type of goods they sell. Top of the line all the to less expensive but value brands. Big public lot that is easy to enter and exit.

Customer service was top notch. The sales team was knowledgeable and friendly and helped me find…read moreeverything I was looking for. They made great suggestions and answered my questions completely without showing annoyance or impatience. Just terrific! They have gained a loyal customer!

Bottom line: A great selection of fishing equipment needs can be found here in The Rod & Reel Shop…read moreat Holden Beach. The inventory is pretty good but the friendly and helpful service put them in the 5 star tier in my book, definitely swing by if you are shopping for fishing tackle and gear. The Deets: My friends I vacation with had forgotten to bring their fishing rods/tackle on the trip to Holden Beach this year, and even though it's not the optimal time of year to go fishing they wanted to do so during the stay. In looking around for places that might have a good supply of fishing needs, we found The Rod & Reel Shop along the main causeway strip before the bridge going over the bridge to the beach (that big street sign helped). Inside, they have just about every piece of fishing equipment, rods/reels, tackle, and accessories one may need, definitely a good selection. We found all the necessities needed for fishing that would do the trick without breaking the bank. Above all, the staff there were delightfully pleasant, helpful, and wanted to make sure we found what we needed...they were so friendly! On this point alone I'd say they get a great review. Only ding I can find that would be a 4.5 stars technically is that the bloodworms for bait were pretty expensive here but they had some shrimp that was just what was needed bait wise. If you want to look around for fishing gear needs, I'd say put The Rod & Reel Shop in your places to check out as we are happy we did!

Amazing staff, amazing service, and after leaving my rod and reel and tackle box at home, i was…read moremiffed at myself. I went here in hopes of grabbing a rod and reel and some basics to enjoy the afternoon/evening. Walked in, immediately assisted, wonderful young lady behind the register and a knowledgeable young guy assisting knew what I needed. I got what I needed and with ease! Went back later for bait and another guy there met me at the door with the same great service. Stellar place and affordable!