D is fab! I was referred by a friend to her because my former hair stylist was just too expensive…read more I was nervous to move to someone new having had some bad experiences in STL but it has been a wonderful experience! She is so friendly and welcoming! I have been 3x so far, and I have loved both my cut and color each time. She's a great listener full of wonderful tips!

D is a hair magician. She has taken my dark brown hair to every shade of blonde possible. I show…read moreher my inspo pics...and boom, she matches it perfectly. My hair is thick and stubborn but she manages it well. If your looking for a top tier precision cut, look no further. I fly in from Los Angeles just so D can bless me :)

I've been a client at Matthew Robert my entire adult life!! Victoria is literally the best! She…read moretook my hair from damaged and bleached in college to its natural brown. She's also taking the ends from brown to a gray without damaging my hair!! And now that I want to take it all back to its dark brown again she's doing an amazing job. She also does a wonderful job cutting and styling my hair!! All of the stylists your truly sit down and listen to what you want done with your hair and they will get it as close to perfection as humanly possible! Seriously I love this team!

Found my new hair salon! Ever since moving to St. Louis, I have not really found a trustworthy…read morestylist that I see my self going back to. I've been to at least 4 salons while living here and they were all 'meh.' So the last place I cut my hair was in Denver. Loved it however flying to Denver to just cut my hair is not sustainable! Services: I came here to see Kayla and she did a marvelous job! I have naturally dark hair cause i am Asian and i just don't like the way Asian hair turns into that orange/bronze color when you bayalage it or lighten it. Kayla used the color wheel to get past those colors i don't like and it took 4 hours! We did baby lights. Worth the 4 hours! It would not fade into those colors I don't like either. I also got a haircut and she did a splendid job. I felt so pretty and young. Most of all, my husband loves my new hair! Vibes: all positive ones. Kayla offered me wine, coffee, or water at the beginning and during the middle of my hair being processed. I declined cause your girl has a small bladder. Otherwise I would have totally enjoyed the compliments! I figure my post can probably help my Asian gals out there with darker hair especially if you wanted to bring some color without that orange look, now you know where to go! Happy pampering!

Upscale salon with a casual, comfortable vibe. Shawn, Dee, and their partners have put together a…read moretalented team providing the best services available. Highly recommend!!!!

Madi was AWESOME! It's been a while since I went to a…read morestudio to get my hair done so I was a little nervous but Madi was super welcoming and made me feel really comfortable while I was there! The studio is clean and has a comfortable and fresh vibe. I loved the style and everyone there was lively and talkative. They also played great music and I was satisfied with my hair as a whole! I got color and a cut and Madi listened to everything I requested. Over all it was a great experience and I will definitely be going back again!

Love the convenience of this location and the talented artists that provide their services here…read more Each salon within SL is unique and every person I've come across has been super friendly and helpful.

I have followed Shanna Simms here from her previous salon. This place was GREAT! Smith Simms is the…read morename of the salon in Salon Lofts. Shanna did an amazing job, as she always does. I highly recommend Shanna and her salon!!

I am not sure why Yelp has this location as closed because I went here today. And I guarantee this…read morelocation is OPEN. It was kind of tricky to find going down Manchester Road to Des Peres Rd and then going under Manchester Rd to get to Old Des Peres Rd. It's basically the street next to the Shell Gas station on Manchester Rd East which only runs one way once you pass over 270. So each stylist has their own loft studio which is private the location houses various private waiting areas throughout. It is a really unique concept and experience. It allows for each stylist to style their own suit to their taste. Since I have naturally curly hair, 3b/4a. I have been searching for a stylist whom specializes in curly hair, all types and textures and whom uses quality products. So I went to see Casey Cook today because she specializes in curly hair and she uses Deva Curl products. I have never used Deva Curl products but I have seen and heard good things about the line. The Deva Curl product line is silicone, paraben and sulfate-free and is said to be easy-to-use. I received a cut, wash, condition and style today. Casey is extremely personable, chill, gentle, extremely professional and knowledgeable. She went over every process with me step by step and showed me. I was able to see step-by-step how the products transformed my hair. It was a great experience for me and my hair overall. I will definately be returning for future maintenance for sure. And the best thing was the price. My visit was $65 and I ended up purchasing all 4 products used on my hair. I would definately refer anyone whom has any type of naturally curly hair: wavy, curly and super curly to Casey.

I don't have an opinion about this studio, but my hair stylist, Casey Cook for curly hair is who I…read moream reviewing. She cut off way too much hair and then blamed me for not giving her enough pictures. I gave her a ton. I'll attach example of what she did and what I showed her. She also did not have a sense for style for my youth. I look much older with this cut. It will take 1 year to grow back. I think she's really sweet. I do, but even the 'highlights ' just look like she died my hair a lighter color rather than highlighting. I would not trust her with your curly hair.

Tim is an amazing stylist! Always making sure my hair looks good. I am learning some new things and…read moretrying mew products too keep up with the maintenance of my hair! Photo is from last year! Just in love with it so much

Do not come here! I had two different people working on my hair and the results were terrible. I…read morehad to go to another salon to fix their errors. This salon is expensive for poor to mediocre work. The owner is mean and the environment feels toxic as well. Worst hair experience ever.

Honestly, I have been to so many hair salons -- some great, some...not so much -- and The Blvd. Is…read moreBY FAR my fav of all time. The vibes are immaculate and my stylist Caitlin is so talented and is able to decipher my every whim and request. If you're looking for a place that is super friendly, fun, and trendy with talented stylists and awesome playlists -- this is it!

I genuinely do not like leaving bad reviews, especially because I've been coming here for almost…read moretwo years, but today was quite literally my final straw. I've gone here consistently since moving to St. Louis for haircuts, root touch-ups, color, all of it. I also truly do not care who I'm assigned to. I'm not one of those clients who needs one specific stylist every single time. I just expect basic communication, decent service, and for my appointment to actually make sense when I arrive. Coordination! Unfortunately, the vibe here has always felt off The front desk is rarely welcoming. Half the time, no one greets you, acknowledges you, or makes you feel like they are happy you're there. The energy can feel very cliquey, dismissive, and honestly kind of performative. It gives "we're all a family here," but somehow the client is not included in the family. I've overlooked a lot because I liked the actual hair services. I've waited 30 minutes past my appointment time before. I've had appointments moved around. One time, I was sent to the Webster Groves location, got there, and was then told I actually needed to go to Des Peres because they could not take me. Like...okay gas?? But today was what officially did it for me. I booked a root touch-up before a photo shoot tomorrow and a trip next week. I sent pictures and a description of what I wanted directly to the stylist beforehand. I've also had this exact type of service done through this salon multiple times, usually for around $250, so this was not some random mystery appointment. I arrived and waited around 30 minutes to be assisted, only to then be told it would cost over $400. And to be very clear, I am not asking anyone to lower their prices, undervalue their work, or change their hourly rate for me. Charge whatever you charge. That is fully your business. My issue is: why was none of this communicated nor coordinated before I showed up? You had my appointment details. You had the pictures. You had my description. You had my client history from the past two years. If the service was now going to cost almost twice what I normally paid, or if I had supposedly booked the wrong category, somebody should have figured that out before I arrived, waited 30 minutes, and left with absolutely nothing done. Even the stylist seemed surprised by how I had apparently been charged or categorized during previous appointments, which honestly just made the whole situation feel even more disorganized. That is an internal coordination issue, not something that should suddenly become the client's emergency while they are sitting in the chair So now I have a photo shoot tomorrow, a trip next week, and no hair did or done because this salon could not communicate beforehand. After nearly two years of being a loyal client, I'm done overlooking the rude front desk energy, the scheduling confusion, the long waits, and the constant lack of coordination. The actual talent may be there, but the overall experience is not. I will not be coming back. Respectfully, the vibes are not worth $400+.

I have been to many stylist and Amanda is the first to achieve exactly what I was looking for! I'm…read moreso grateful that I found her. Not only is she the absolute best at her job she's a great person as well! Please go see her!

Amanda is one of the best stylists I have ever had. She has a knack for just "getting it". I am…read moreoften that annoying customer, bringing in Pinterest pics for visuals that often lead people just to be disappointed, because, common.. it's a Pinterest photo, of course they look good. But I am always more than happy with my cut, and if ever I'm not, Amanda doesn't hesitate to ask and make adjustments throughout. And even more important, I love the conversation. I'm sure it can get tiring to chat with clients all day, especially when you are 8 months pregnant, but Amanda always takes a genuine interest in her people and makes you feel right at home. I would definitely recommend Amanda for any of your hair service needs.

I was recommended to Govero by a coworker who had gone specifically for a "curly cut". The…read moretransformation they made with their hair over a 6 month period or so was astonishing! When I set the appt I asked for Taryn as that was who I was recommended to. She is a curly specialist and WOW was she knowledgeable. Overall my experience with her was top notch. Taryn gave me an overview of what would happen during the appointing and has a big focus on client education. She walked me through every step and every product. Note: I am sensitive to scents due to having migraines and she was so respectful of this. Taryn had me smell the hairbath and conditioner to make sure it was not too strong before we even started. Taryn told me about the products and how and why you use them including the order and what they do for you. She educated me on how to get your curls looking your best. Overall, if you have curly or wavy hair and want to know how to take care of it and what it could look like at its best - GO HERE NOW! The education alone is worth every dollar!!! Sadly for me I learned 2 things I didn't anticipate: 1) I have a natural swirly in the back of head that will just kinda have a bald spot, its not just the way I style it 2) I was apparently already doing a fairly decent job, though Taryn did take my curls up a notch :)

This salon is well-known for having one of the only Level 3 DevaCurl stylists in the St. Louis…read morearea, so as someone blessed/cursed with curly hair, I wanted to check them out. Pros- decent haircut, super friendly stylist with AMAZING product knowledge. Cons - my haircut and deep condition took over FOUR hours!! She began my apt right before 4pm and I didn't leave till 8:30. While it's clear that Victoria knows curly hair like the back of her hand (and IS the curl care expert), a four hour haircut isn't an awesome sounding time commitment for anyone. I booked a follow up appointment for a few months from now - hopefully this time it won't be so time consuming!

I started going to Andrea during Covid. She has her own space, complete with hospital-quality air…read more That's right, she goes the extra mile to protect us as we get our hair cut or colored or keratinized. It makes a difference. I'm not the best at figuring out what style might look best as my hair continues to dry out, fall out, and turn gray! But somehow Andrea Always finds a way to style it in a way that looks good. AND it seems to stay that way quite awhile! I don't know how she does it! She's good! She knows HAIR! She gives me confidence. Claire A.

Excellent. Really excellent. She takes time, the atmosphere is very relaxed in her studio space…read more She listens to what you are saying you want.