The owners and employees are awesome. They also have a good selection of book, journals and…read morebookish things.

Still as wonderful as last year! A favorite place to stop and load up on new reading material for…read moreour visit. Note they take used books and offer a 20% discount on books you bye that day. Prices aren't like goodwill but are very reasonable. Mine all were $5-8. The books are all cataloged so staff can look something up and see if they have it and help you find it.

Talk about such a good bookstore! They have so many options in their little shop with many new…read morereleases and classics. While browsing, they have plenty of options from nonfiction to fantasy to local history. Once I saw that they had all of Sarah J Mass' collections, I knew they had good taste. ;) They currently have a cart outside with FREE advance reader copies of novels being released soon, so I grabbed a thriller to check out! The employees are so friendly and welcoming, willing to help you find whatever kind of book you need! I've stopped here before on my drives through town, and I will continue to stop! Last time, I got a signed copy of a Mary Kay Andrews book! She had recently had a book signing. There are plenty of local authors and some well known ones who hold events here, so I look forward to trying to attend one soon!

Clean and cute little store. Love that it is run by a mom and daughter. They were so helpful and…read morepatient with all my questions (as a non-reader). Thank you!

Great selection of new and used books. A variety of genres. Love to get recommendations from the…read morestaff.

What a nice shop! This will be a store I visit every time I'm in SC to see family. The young woman…read moreworking was so kind and helpful.

Loved this place! The owner was super sweet and answered all the questions with patience and…read moreclarity. Loved the decor and has all the things for book readers and kindle readers. Loved that you could buy a premade blind date book set or make your own. As well as make your own bookmark and charm chains for the kindle. Would recommend to all romance readers or just readers looking for accessories.

Great romance bookstore in Myrtle Beach. We drove all the way here from Conway, after we're done…read morehere we are heading to Surfside. We heard about this shop from somebody in Charleston. We came for an autographed copy of "High Heels And Handguns" by Lisa Heartman.

The owners and employees are awesome. They also have a good selection of book, journals and…read morebookish things.

So I live out of state but at one time lived in Conway, and was in town for a family visit. I…read morereally wanted to pick up a coastal Carolina hat and shirt, so I called ace to see if they carried team apparel. The fella I spoke with informed me that they would be closing soon but if I hurried up down there that they would do their best to accommodate me. Not only did Douglas allow me to shop at closing time, he assured me that I did not need to rush as this was a family owned business and they value their customers. They truly could not have been any nicer or more accommodating, they even had to run my credit card on an old-fashioned machine because they had already closed their computer system down. Their prices were reasonable to when you consider how expensive officially licensed merchandise is. Thank you again Douglas and Ace book store you guys are a class act.

Soooo much cheaper than the book store on campus. They will accept on campus financial aid and then…read morewill deduct it whenever it gets deposited into your account and there's no crazy lines like there are on campus. They are overly nice to her ever since I found them sophomore year I go to them every single semester to get my books

Great store. A lot in stock and extremely great staff. Great selection at really good prices.read more

This place is great, you could spend hours looking up and down their treasure filled aisles. My…read moreSon's favorite hobby shop.

In Myrtle Beach area visiting and being a long time (65+ years), and having noticed the sign on the…read moreHighway, decided to stop by and check it out. Even though small, they have quite a variety of collectibles. Including comics, games, action figures, records, etc. A nice mix of comics from 60s and up. A couple of old issues that I either have or have had in the past. It was a pleasant experience and nice chat about all things collectible.

I was down in Myrtle Beach visiting the relocated family and while on some errands my Dad mentioned…read morea comic book store along the road we were on and this found us popping in to the House Of Heroes. While the shop itself isn't massive in scope, they are stock-piled with a whole lot of awesome stuff. There is a heavy emphasis on action figures and I saw plenty of the Marvel Legends, GI Joe and Star Wars figures along with several groups of classic toys as well, meaning older editions of this stuff that either were of their own personal collections or from others who wished to part with the treasures. Also before you ask, yes they have Funko Pops. Of course there are comic books both new and more vintage and while some of those are in boxes, the higher priced editions are up above on racks or the wall space to be showcased better. I didn't purchase anything despite having my eyes set on the brand-new Hasbro Cobra Commander. I didn't bring a big suitcase with me so I only had so much room to carry stuff back. The staff was friendly and I encourage all like-minded geeks to pay them a visit. There is surely a little something for all ages of collector.