I recently visited this shop and was impressed right away by the size, layout, and wide variety of…read moreproducts available. They have a great selection and plenty to browse through, which makes the experience enjoyable for collectors of all levels. However, I was a little disappointed that I didn't see any single card boxes to dig through--only sealed blaster and hobby boxes behind the counter. It's possible I missed them, but from what I could tell, singles weren't readily available. The biggest concern for me was the pricing. As a newer collector, I was already a bit nervous about choosing the right boxes, and seeing some items marked significantly higher than retail made me hesitant to buy. For example, the most recent Topps NBA Holiday Box was priced at $60, even though we had just purchased the same box at GameStop for $35 and it's still widely available at that price. Since it doesn't seem to be a rare or hard-to-find product, the markup felt a little excessive. On the positive side, the customer service was genuinely great. The employee who helped us took the time to talk with us and seemed truly willing to assist with anything we needed. That part of the experience definitely stood out in a good way. Overall, while I appreciated the variety and the friendly service, the pricing made me hesitant to spend money during this visit. I may do a bit more research and give the shop another try in the future, but based on this first impression, I wasn't fully comfortable making a purchase yet.

Had to do a double take in pulling up this business to post a review…read more I've known this store since it opened in 1991 when it was located on Lawton Street in San Francisco. Several years later, he moved to downtown Novato which is the last location that I visited. A few years ago and after the world changed in March 2020, he found a larger space here and made the move. He carries a full variety of sports cards and memorabilia as well as hosting games on weekends for Magic and Pokemon fans. He also carries card collecting supplies such as sheets, binders, and cases to frame jerseys. I've been fortunate that we are also casual friends so when I am looking for something, he will look for it or source me to where I can get it. With the recent Giants' outfielder from Asia doing a signing event then cancelling it last month, I asked him to help me get two autographed baseballs, one for a friend and the other for me. He's helped me frame jerseys and I've bought cardholders, sheets, and random sports items to give as gifts for friends. I hope to visit their store, likely when I make a road trip to the North Bay. Ask for founding partner John or his fellow owner Peter.

Really knowledgeable and talented painter for a store manager, friendly patrons. Would visit again!read more

I had a terrible experience at this store, the manager Shannon is a piece of work, I asked to…read moreparticipate in an online order situation and she completely ignored me and told me the site was "sold out". When I began to leave I heard her tell a group of boys that she had "saved" a few for them and to not tell "the lady in the front". I waited from 9:30 to 10am in the front of the store until they opened and she let these guys in at 9:45., Then locked the door. I was prepared to spend up to 500.00 on my brother's birthday present. Needless to say I'd NEVER shop here. She should go back to her parents basement where she belongs. Worst experience ever!

I walked into the store curious... child of the 70's and 80's... it was a Saturday and quite busy…read morewith people perusing and purchasing and fixing. Lots of amazing bits and bobs and the staff was incredibly friendly. Most shops selling retro games, the staff are standoffish or prickish... but here, they were friendly and helpful. I had a question on how to connect and older device to a new TV and I was provided with ample and VERY helpful info. Thank you!!!! I'll be back with my kids...

It was the winter of Nostalgia Alley's opening year. I wanted to get my friend an awesome Christmas…read moregift. I was greeted by Jason, the owner, and he was super welcoming, and we talked about what game my friend would like. He was asking so many good questions I didn't think about when shopping, we landed on Red Dead redemption 2 and another game. I always had a good experience at nostalgia alley throughout the years. From playing at their arcade to seeing what awesome stuff besides games that they carry. I will say, if you find yourself here in awesome Northern California that you stop at nostalgia alley because you'll be taken away at the gems you will find here.

Great Service and Staff. I enjoy assembling 1:35 scale polystyrene military vehicles…read more I had some technical questions regarding model paints, shades, and washes. The individual i spoke to spent a very generous amount of his time informing me about the issues I had with particular model paints, stains, and finishes.

Best service and advice EVER!!!!!…read more Bruce, Hunter, Aidan, Tim. Always have knowledgeable advice on anything I pursue. Be it street, off road, or in the air they know what I do and don't let me get into too much trouble. They cover all the bases. 5 stars in not enough to rate this place!

So happy we stopped in here! This has to be the best game store I've ever been to. The decor alone…read morewas worth the visit but they had everything you could possibly want. I personally left with BG3 cards, dice, candles and choose your own adventure book. They had so much to look at we went back the next day of our trip. The customer service was excellent too, so nice and helpful

My family and I would shop here more often if the Staff were friendlier. We never know if we'll…read morehave positive or negative treatment by the person at the register. Today my daughter and I went in for her to pick out a birthday gift for herself. The young woman at the register, Jupiter, was very rude to us. My daughter chose a pack of Lorcana cards and I was looking at the earrings, but Jupiter was huffing and puffing impatiently since she had rung up the cards and wanted to finish the transaction. I asked her a question about the earrings that were on the counter and she snapped that she didn't know and that I should just look at them to figure it out. As i kept looking at them for less than 15 seconds, she slammed her hand on the counter and abruptly turned around to do something else. When I picked out the earrings to buy, she snapped, "Is that it now?" I asked for her name which she barked it at me while asking my name in the same confrontational way. I maintained being friendly to her, mainly to spare my daughter, (she's a sensitive adult with special needs.) As we walked out, Jupiter tried to cover her tracks by thanking us and wishing my daughter a happy birthday, but the damage was done. My daughter said she doesn't want to go back in there if Jupiter is there. This isn't the first time the Staff has been rude, and while we've also been greeted by friendly workers, the negative treatment has happened often enough that it's clear that half of the Staff needs to take a refresher course in basic customer service.

The hobby shop with everything! Board games, miniatures,…read moreTCGs, TTRPGs, paint and hobby tolls but way more. they also have toys for kids, models, gunpla, kites and more niche hobby supplies. Staff is helpful and knowledgeable. Great space with food right next door.

Found this place using Yelp! It's the only true, old school hobby and game store in the area. The…read moreowners are friendly and helpful. I have not built a real model in 40 years and had lots of questions and they answered them all and gave me some good tips. The prices are good, and they have a pretty good selection. They have a loyalty program raffle card they punch for every purchase.

Had an awesome recent visit to NorCal Hobbies with my son. I hadn't been there since 2015 after…read moretaking a long hiatus from the hobby, so it was really cool to come back. My 4-year-old is obsessed with anything with 4 wheels, so getting back into RC with him has been such a blast. We came out to get my 2WD buggy on their awesome indoor carpet track and let my son check everything out. The whole experience was great. The track is fantastic, and the shop had such a welcoming vibe. One of the highlights was their indoor rock crawling area. We had been wanting to try crawling, and Will was kind enough to loan us a crawler to test out. Needless to say... we ended up leaving with one! Overall, we had an awesome time. Everyone was super friendly, helpful, and made us feel right at home. Can't wait to come back for more track time and check out some of the upcoming events. Be sure to support your local hobby shop!

I had no clue of what I needed other than an SCX24 for myself and a gift for my nephew. Will was a…read moregreat help and salesman as he wasn't trying to upsell me on the many mods I could get with my purchase and was able to help us navigate which type of micro RC crawler was suitable for an 8yo. His honesty made us feel comfortable about what we needed to purchase and was very welcoming to the RC community, by welcoming us back to tryout the facility they have there, which was pretty dope. As a Noob, it could be very intimidating walking into a store full of equipment and not knowing what to get. My wife and I felt none of that, as we were helped with great service and left knowing that I'll be coming back for parts later. The indoor track and "crawl park" (if that's what it's called), was very impressive and the atmosphere was welcoming along with the patrons that were there. Spend your money here if you're looking for great knowledge & service as well as a place to run your RC.

This store located at the Premium Outlets Petaluma has many licensed team sport products such as…read morehelmets, jerseys, photos, and balls. The store also hosts in-store autograph signings, and they repair old footballs. It's almost like walking into a museum.

Amazing customer service and amazing products. I am coming back every time for this one.read more

Amazing place! I had a stuffed monkey that had been eaten by a golden retriever 50 years ago. This…read moremonkey traveled in a grocery bag during this entire time. I would come across him every few years and think, someday I will find someone to fix him... Well, I did! They are amazing. Designed the pattern, found him clothes and even bought him a pair a shoes. I almost cried when I saw the result. I cannot say enough out the Doll Mercantile.

Little panda, my companion of over 50 years, needed some repair work and Doll Mercantile was…read morerecommended. They did a superb job and were absolutely lovely. The shop itself is heaven for doll enthusiasts, although seeing that many eyes staring at you was somewhat unsettling. But the operators are very sweet and fixed up my teddy bear beautifully, and for much less than I was expecting - $5 for the repairs and $20 for the cleaning. Now my bear is back and by the bed in case insomnia strikes again. Would cheerfully recommend Doll Mercantile to anyone. And yes, I'm a middle-aged man who still loves his teddy bear and there's absolutely no shame in that.

Craig helped me both times I visited the store and help me with both RC's I have. Provided…read moreexcellent service and even pointed me in the right place to test my car. Went to the track he provided and gathered even more knowledge and meet possibly future friends... The shop looks really cool and lots of options for Rc fun!

Great rc hobby shop in town knowledgeable and friendly staff. They even have a mini crawler course…read moreto mess around on.