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    Blue In Green

    4.9 (90 reviews)
    Closed • 12:00 pm - 7:00 PM
    Updated over 3 months ago

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    Oni Kihannen
    Aaron M.

    Love this place. The assistants are fun and knowledgeable. Eager to denim nerd out with me. Great selection of denim; a solid selection of Oni, for instance. The beautiful Uber-slubby Oni Kihannen's that I bought there are my new treasure. Even if you don't need more denim, Blue in Green is definitely worth a look around.

    Lorrie M.

    Can I live here? No really, can I? I never thought that over 5000 miles from home I could find a store that was so clean, organized, homely and made me want everything in it despite it being my first visit to a Japanese denim boutique and my first taste of Japanese denim. I blame my boyfriend, entirely, for having lured me into such a wonderful place where I spent a fraction of what I will come to know as the JDM obsession for Japanese denim. How did stores like this allude me for so long? Why do I have so many freaking pairs of sevens'?! Indeed, this is the promise land for those niche collection of people who understand raw denim, obsess over the quality and quantity AND weight of Zimbabwe cotton handmade in Japan and fade in the way you wear it after 6 months of no washing and pure raw wear. This is where you cease to become a brand that has been identifying generations of men and women by their back pockets and evolve into something greater, something better, your *own* brand. Yes those are your wallet imprints in the back pocket and your knee creases in the middle. It's not an assembly line, factory manufactured "well worn" design; it's your own creation. Aside from all this wonderful new passion I've suddenly found in paying three pairs of Sevens prices for one pair of raw denim, the store owners are extremely helpful, knowledgeable and awesome at chain stitching on the fly! I've never seen more patient staff at any other store, who were willing to listen to me and help me understand everything I didn't know about Japanese denim, which ... was pretty much everything and assured me of my purchase. I've never had a better experience buying anything before, not even my car. Plus the bf walked away with an awesome pair of Somei (sp?) jeans ... I can't wait to see what they look like in a few months. This is a must visit, even if you aren't into jeans, you will be after this!

    S J.

    Viva Blue in Green as these specialist shops seem to be disappearing around our city as rents continue to skyrocket and we buy everything online. For whatever reason we have not been in here in close to two years so the change in the way the store looks pre and post remodeling is striking. The tiger now sits near the front door to greet you as you walk in. So come in for a great selection of Japanese and house-branded denim that you can look forward to breaking in and making your own. The selection is unfortunately mostly for men - so for the ladies, the only reason why you may walk in here is to buy your significant other a gift but since denim is such a personal fit item you may be SOL if the two columns of women's denim does not strike your fancy. Oh - as a result of the remodeling there is a micro coffee shop in the store as well.

    Hannah H.

    Blue in Green is a men's store, located in SoHo, off of Greene St. I was so excited to finally check this store out to get my hands on (and molest) their selection of Kapital clothing. I love the mannequins with the animal heads, sporting outfits, in the store window and another one as an in-store display. When you walk in, to your left, is a huge wall shelving of Japanese denim - it was pretty crazy! You see a lot of folks coming in, getting measured for hemming, and/or trying out their finished hemmed pants. To your right, you have your clothing (Left Field, Fullcount, Studio D'Artisan, The Real McCoy's, etc.); there was even a sales rack of random brands; in the middle, the long tables had some other accessories and shoes (New Balance, etc.). I honed in on the small rack of Kapital wear that they have and I right away found the hoodie I wanted. This store only displays one size of each style, so if you are looking for another size to try on, just ask! The employees in there are so sweet and they are willing to look in their inventory book and look up their availability for any item that you are seeking. There are 2 small dressing rooms in the back (behind the cashier), so you might have to wait a bit (I did wait for about 20 minutes as the doodes were doing a denim fitting). The store doesn't participate in 'Tax-Free' weekends and events, but they will work it out with you if you pay for your purchases in cash :P (There's a Bank of America around the corner about 2 blocks away). The store also has an online shop, so if you don't live in the city, you can order items at your convenience. Just note that the sizing is different, so you do have to use measurements in cms to get accuracy and a properly fitting of the wear. The items here are high quality, so keep that in mind when you're slapping down your moolah on the counter! :D +Kapital hoodies (made in Japan, produced in very limited quantities) +crazy Japanese denim selection +tax free if you pay in cash (BoA around the corner, 2 blocks away)

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    8 years ago

    Very cool place to see some Japanese clothing makers and some of the interesting things they're doing.

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    Page 1 of 3

    Ask the Community - Blue In Green

    Review Highlights - Blue In Green

    “I was amazed how different the Pure Blue Japan and Oni felt as they're known as "slubby" and made differently.”

    Mentioned in 5 reviews

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    Extra Butter - Inside view

    Extra Butter

    3.9(97 reviews)
    0.7 mi•Lower East Side
    •$$$

    Extra Butter is one of those stores that just gets it. I grabbed a North Face mesh shirt, some…read morePatta jeans, and an Extra Butter Essentials brown tee, and I love every piece. The mix of brands is fire, the quality is legit, and the prices were better than I expected. Shipping was quick, everything came in perfect, and the whole experience was smooth from start to finish. It's rare for an online order to feel this easy and actually deliver on style, quality, and price, but Extra Butter did exactly that. Definitely shopping with them again.

    One of those classic "Overpriced but we try to make you feel like it's better quality" boutiques…read more When I shopped in store, the staff was very courteous and helpful. Got the sizes I wanted to try on out of the back. Store is very clean and spaced out nicely. A good experience. But online orders? Every one of the three times I've ordered something online from this spot, they cancel my order a few days or a week later, with no explanation given. The latest time, I asked them why they cancelled and got ghosted. The shoes I ordered now cost $150 more on resale markets. Fine. On to the next, I'm over it. But just beware. Shady business practices. I will never be coming to this store again or ordering online from them. Good luck to them in the current streetwear market. Much more trustworthy competitors out there if you're willing to look.

    Photos
    Extra Butter - Wrinkles, very thin and lint ball all over

    Wrinkles, very thin and lint ball all over

    Extra Butter
    Extra Butter - June 23

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    June 23

    Aime Leon Dore - cute seating

    Aime Leon Dore

    2.5(49 reviews)
    0.4 mi•Nolita

    Came here for the coffee shop part mostly but when I heard there was only a 10-15 min wait for the…read morestore I decided to stay to check it out. The coffee shop is super small and I came here to try the viral Freddo Iced cappuccino. . Its a greek type of coffee. I was excited to try it. This was not really for me unfortunately. There were fruity notes in here that my palette just really did not like. I got to the coffee shop/store right when it opened and the store was already at capacity which is why I had to sign up at the door and wait for the text to say it was my turn. when it was my turn there was a musky like smell in the store and felt like I was at a speakeasy or a private members club. You are greeted when you first walk in with the site of a big car and the smell. This store is spacious so not really sure why they don't let a few more people in at a time but oh well. They have mostly mens clothes but I did I think see some woman's clothes and their accessories as well. The price point here is very high! I am glad I was able to check this out but I have no need to go back.

    The hype around Aimé Leon Dore's waitlist is definitely real. On weekends, expect a long and…read moreintense line--I've waited anywhere from 1 hour up to 3 hours to get inside. Weekdays are a lot more chill, so if you can swing it, I'd recommend going then. One nice thing is they have a cafe right next door, so you can grab a coffee and hang out while you wait--or you can just explore nearby and come back later. Overall, the experience is worth it if you're into their style, but be prepared for the wait.

    Photos
    Aime Leon Dore - Entryway

    Entryway

    Aime Leon Dore
    Aime Leon Dore - Inside

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    Inside

    Blue In Green - menscloth - Updated September 2026

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