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    Blue In Green

    4.9 (89 reviews)
    Open 12:00 pm - 8:00 PM
    Updated 2 weeks ago

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    Oni Kihannen
    Aaron M.

    Love this place. The assistants are fun and knowledgeable. Eager to denim nerd out with me. Great selection of denim; a solid selection of Oni, for instance. The beautiful Uber-slubby Oni Kihannen's that I bought there are my new treasure. Even if you don't need more denim, Blue in Green is definitely worth a look around.

    Lorrie M.

    Can I live here? No really, can I? I never thought that over 5000 miles from home I could find a store that was so clean, organized, homely and made me want everything in it despite it being my first visit to a Japanese denim boutique and my first taste of Japanese denim. I blame my boyfriend, entirely, for having lured me into such a wonderful place where I spent a fraction of what I will come to know as the JDM obsession for Japanese denim. How did stores like this allude me for so long? Why do I have so many freaking pairs of sevens'?! Indeed, this is the promise land for those niche collection of people who understand raw denim, obsess over the quality and quantity AND weight of Zimbabwe cotton handmade in Japan and fade in the way you wear it after 6 months of no washing and pure raw wear. This is where you cease to become a brand that has been identifying generations of men and women by their back pockets and evolve into something greater, something better, your *own* brand. Yes those are your wallet imprints in the back pocket and your knee creases in the middle. It's not an assembly line, factory manufactured "well worn" design; it's your own creation. Aside from all this wonderful new passion I've suddenly found in paying three pairs of Sevens prices for one pair of raw denim, the store owners are extremely helpful, knowledgeable and awesome at chain stitching on the fly! I've never seen more patient staff at any other store, who were willing to listen to me and help me understand everything I didn't know about Japanese denim, which ... was pretty much everything and assured me of my purchase. I've never had a better experience buying anything before, not even my car. Plus the bf walked away with an awesome pair of Somei (sp?) jeans ... I can't wait to see what they look like in a few months. This is a must visit, even if you aren't into jeans, you will be after this!

    S J.

    Viva Blue in Green as these specialist shops seem to be disappearing around our city as rents continue to skyrocket and we buy everything online. For whatever reason we have not been in here in close to two years so the change in the way the store looks pre and post remodeling is striking. The tiger now sits near the front door to greet you as you walk in. So come in for a great selection of Japanese and house-branded denim that you can look forward to breaking in and making your own. The selection is unfortunately mostly for men - so for the ladies, the only reason why you may walk in here is to buy your significant other a gift but since denim is such a personal fit item you may be SOL if the two columns of women's denim does not strike your fancy. Oh - as a result of the remodeling there is a micro coffee shop in the store as well.

    Hannah H.

    Blue in Green is a men's store, located in SoHo, off of Greene St. I was so excited to finally check this store out to get my hands on (and molest) their selection of Kapital clothing. I love the mannequins with the animal heads, sporting outfits, in the store window and another one as an in-store display. When you walk in, to your left, is a huge wall shelving of Japanese denim - it was pretty crazy! You see a lot of folks coming in, getting measured for hemming, and/or trying out their finished hemmed pants. To your right, you have your clothing (Left Field, Fullcount, Studio D'Artisan, The Real McCoy's, etc.); there was even a sales rack of random brands; in the middle, the long tables had some other accessories and shoes (New Balance, etc.). I honed in on the small rack of Kapital wear that they have and I right away found the hoodie I wanted. This store only displays one size of each style, so if you are looking for another size to try on, just ask! The employees in there are so sweet and they are willing to look in their inventory book and look up their availability for any item that you are seeking. There are 2 small dressing rooms in the back (behind the cashier), so you might have to wait a bit (I did wait for about 20 minutes as the doodes were doing a denim fitting). The store doesn't participate in 'Tax-Free' weekends and events, but they will work it out with you if you pay for your purchases in cash :P (There's a Bank of America around the corner about 2 blocks away). The store also has an online shop, so if you don't live in the city, you can order items at your convenience. Just note that the sizing is different, so you do have to use measurements in cms to get accuracy and a properly fitting of the wear. The items here are high quality, so keep that in mind when you're slapping down your moolah on the counter! :D +Kapital hoodies (made in Japan, produced in very limited quantities) +crazy Japanese denim selection +tax free if you pay in cash (BoA around the corner, 2 blocks away)

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    Very cool place to see some Japanese clothing makers and some of the interesting things they're doing.

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    Page 1 of 3

    Ask the Community - Blue In Green

    Review Highlights - Blue In Green

    I was amazed how different the Pure Blue Japan and Oni felt as they're known as "slubby" and made differently.

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    Lingo

    Lingo

    4.9
    (19 reviews)
    0.4 mi
    $$

    This is my favourite place to shop in NYC, by far. The collection is stylish, singular and ethical…read more The owner is genuine and has an eye for what fits you and what doesn't. Warmly recommended. You will come out looking more stylish than you ever have.

    This edgy boutique in Chelsea will soon become a favorite with urban, handmade, and eco-friendly…read moreclothes - you'll definitely keep coming back to check out the large selection of "wearable art." Such interesting pieces can be found as an origami-structured suits or basic knitwear with unexpected details. Lingo has pieces that allow anyone to show a little personality edge without standing too far out in the crowd. With brands such as Prairie Underground (great organic sweat shirts), Butter dresses, Nature vs. Nurture, Kelly Lane, and Filly, you are sure to find something quirky and unique. The owner Shin Yee Man knows how to choose clothes that are accessible enough for everyone, but have a one-of-a-kind, handmade quality that makes them more personal. A favorite is Cinderloop's grey draped tunic with uncommon red string that tucks and pulls to create a unique shape ($148). Most dresses range from $100-$180 and tops from $30-$100. Some collections are by local designers and organic and handmade pieces can easily be found. The accessories are just as unique as the clothes, with purses, belts, hats, wallets, clutches, earrings, rings, bracelets, and necklaces found throughout the store. Eccentric bright jewelry are made of beads, feathers, string, precious stones, and silver and range from $20-$150, with the most unique rings made from Horn and Seed Pod for $20-$90. The one-of-a-kind custom leather belts have intricate buckles and are worn in beautifully ($100-$150). Featured Boutique July 2009 - The Boutique of the Week

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    Etna Maar dresses available at Lingo Boutique
    Etna Maar dresses available at Lingo Boutique
    Lingo Boutique offers a curated selection of European Designer fashion
    Lingo Boutique offers a curated selection of European Designer fashion
    Long cloak hoodie by Prairie Underground available at Lingo Boutique in Nolita, NYC

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    Long cloak hoodie by Prairie Underground available at Lingo Boutique in Nolita, NYC

    Blue In Green - menscloth - Updated June 2026

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