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    Blue Moon Forever

    5.0 (69 reviews)
    Closed 11:30 am - 5:30 pm

    Get pricing

    Response time

    1 day

    Response rate

    100%

    Services - Blue Moon Forever

    Jewelry cleaning

    Jewelry redesign

    Blue Moon Forever Photos

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    Recommended Reviews - Blue Moon Forever

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    Reviews With Photos

    Wilson P.

    This review is long overdue. As soon as I walked in and was greet by Sunny I knew I was at the right place. I showed Sunny the design I wanted and after some tweaking and a 6 days wait (in December) the rings were ready. The rings was beautiful. Pictures don't do it justice. My fiancee loved the rings, there nothing more I can ask for. We had an incident in which a couple of the smaller diamonds around the ruby fell off. I called Sunny and he replaced them and double checked/tightened the others ones free of charge. I highly recommend Blue Moon Forever.

    Emailed CAD design
    Sarah H.

    My son and I went in search of a nice jeweler in the Jewelry District and thought wed try Blue Moon. Right away we knew it was a good choice. Sunny has possibly the best selection of beautiful and unique gemstones in so many sizes and shapes. His pieces arent the same you see everywhere, more unique and artistic. Of course there are the popular styles available too. You can choose a setting in stock (many ring settings to choose from) or have one custom made. I found his prices very reasonable and got to pick the exact stone I wanted for my ring. We each ended up designing custom rings because we wanted something unique. Sunny was very professional and helpful in the design process, he is experienced and knows his work. Just a few days later he emailed us perfect CAD images with all the details to be sure the rings were right. They were done a short time later and we are so happy with our one of a kind pieces. He also provided us with appraisals. He and his wife run such a nice business, Id go back in a heartbeat for more lovely jewels.

    Large opal balanced perfectly for my guy!
    Jose D.

    Sunny was great! My partner and I came in for what was supposed to be a promise ring for him. It was so beautiful and original I used it to propose. We chose a healthy sized Opal and we still want a sapphire engagement with wedding bands . We will definitely return to blue moon forever

    Amethyst ring
    Beliz R.

    I had been struggling to find the perfect amethyst ring, I'm so glad that I went to BMF, Sunny was so nice and was able to make my dream ring in a week! And at a affordable price.

    Emerald with 18k yellow gold + diamonds
    Nick B.

    Sunny helped me design and create a stunning custom engagement ring that took my fiancé's breath away! She wanted something very unique that you can't find in most stores--Colombian emerald set in 18 karat yellow gold. I spoke with Sunny on the phone and he pulled some gorgeous Colombian emeralds for me to look at. After choosing a stone, he designed a beautiful setting with 18k gold and diamonds. Sunny emailed me the CAD renderings and after my approval, the ring was created. The final product was far more stunning than I ever could have imagined!! Sunny is extremely professional and kind, you can tell he is passionate about his work. I can't recommend him enough and would love to do business with him again. If you need emeralds or sapphires, Sunny is your guy!

    Sunny at Blue moon forever is a huge fan of color. And colorful gems are my favorite . There are so many different stones here . These dazzling color choices sure make Diamonds seem a tad Dull We found the most amazing Montana blue sapphire at Blue moon Sunny helped us design the custom setting, gave us a great price and viola ! We had the perfect wedding ring - Thanks Sunny!

    Color changing sapphire from Sunny's store, violet in artificial light
    Kelley D.

    Sunny helped my fiancé and I pick out the perfect ring. My fiancé found his store on Yelp and he was our first and last stop. I had a general idea of what kind of ring I wanted, but Sunny helped us pick the perfect stone, color, cut, and setting. He sent us a CAD within days and made sure I had the perfect ring. Sunny is quick to respond to texts, and is very reliable and reasonable on price. I would recommend Sunny to anyone, especially someone looking for a unique stone and their own design. His store has an amazing variety of different gemstones, and his selection seems to be the best in DTLA. We are planning on making Sunny our go-to jeweler.

    Beautiful ring and customer service! Sunny thank you!
    Steve M.

    Sunny was awesome and very helpful. He was honest and let us go watch them set the ring and Stone. He didn't budge much in price because from what we compared, his stones were better than the other stores and they were dropping priced on us almost $800. He didn't waver on price but it was for a good reason, his stuff looks quality and is GIA certified. Rock was certified and weighed in store for us to see. Thank you Sunny!

    Moments after thee deed was done.

    So so glad that I met Sunny in this process of buying my fiancé's engagement ring. I talked to jeweler after jeweler after Jeweler in the Jewelry District in DTLA and even though I had an idea of what I wanted, i'm just like many other people in my position, being very much a novice when it comes to buying their first engagement ring. Every single person I talked to including jewelers that I had been referred to all felt like they were used car salesman trying to make the most profit off of me as possible by any means necessary. And I get businesses are in business to make money but you can tell when somebody is trying to screw you. Especially when you go talk to somebody else afterwards and compare all the lies that you're being told. After spending weeks unsuccessfully trying to find the right ring/diamond a friend of mine told me about Sunny and told me not to look any further. That he would give me a fair deal and go out of his way to try to get whatever it is that i wanted. So glad that I ended up meeting Sunny. The whole process went from being very stressful about being screwed to feeling like I had a close friend on the inside who was going to find me the diamond/ring that I was wanted for my fiancée. I was looking for a yellow diamond which makes the whole search more complex but not only did Sunny find what I was looking for but even better; he found a bigger diamond (2.66), with higher clarity (VVS1) all the paper work (GIA certified) at a noticeably better price than anybody had quoted for smaller/lower quality. At the end of the day my fiancée was so stoked (she can't stop looking at the ring) and I give Sunny so much credit for not just that but for taking a very important experience in my life and turning it from being stressful to being an enjoyable experience that I'll have the rest of our lives. Thanks sooooo much brother.

    Just like new
    Esther K.

    Second time here. We visited three places before deciding that this place had the highest quality stones and workmanship. My mom lost a stone in her necklace my father gave her for their engagement 30 years ago. Replaced and shined it up just like new. Also upgraded my engagement ring.

    Sky blue topaz ring with diamonds and white gold.

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    4 months ago

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    6 months ago

    Sunny was very friendly and knowledgeable. Very accommodating. Can't go wrong with him

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    1 year ago

    Amazing service and an amazing ring. The best service and quality from sunny. Thank you so much!

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    Page 1 of 2

    Ask the Community - Blue Moon Forever

    I have 6 bangle bracelet that are 7 grams each I can't where them to heavy .. I would like to make 2 brackets out of one .. could you do that and how much?

    Hi. I have to see those bracelets in person can you please bring it to our store please call for appointment. 213-842-1977.… 

    Don’t See Your Question? Ask Away!

    Review Highlights - Blue Moon Forever

    I want to give a shoutout to Sunny for helping me pick out a beautiful engagement ring at an excellent price.

    Mentioned in 54 reviews

    Read more highlights

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    As soon as I stepped in the door Eli was very welcoming. Asked me what shape and right away he…read more pulled the perfect diamond ! He brought my imagination to life and perfected it for my proposal. Even under the time crunch he did amazing and communicated along the way. When we went back for our wedding bands, we talked about multiple ideas for mine and hers. He matched my wife's perfectly for her engagement ring. I was so indecisive with mine, till I kind of brought out ideas on how I believe I wanted it. When he delivered it blew me away ! Love mine and my wife's rings and cannot recommend Eli enough. Thank you so much for your honesty and communication

    Eli is awesome! I…read morestumbled upon him while I was in the building meeting with a different company who showed me some of the worst diamonds I've ever seen and tried to convince me that they were pretty. Eli knew exactly what I meant when I asked for a beautifully symmetric diamonds and not crushed ice. We vibed right away. He has great taste and knows what a beautiful diamond looks like from an ugly one. Because let me tell you, there are a lot of ugly diamonds out there and there are many brokers who will try to convince you that they're pretty! I also really appreciated that he didn't ask what my budget was like so many other places. He focused on finding me not one, but two perfectly matched pairs of diamonds for studs. All of the other places wouldn't show me more than one pair. And you know what? I took both pairs because they were both so perfect I couldn't let them go! Other places told me it was impossible to find 2 old mine cushion cut matching diamonds but Eli did it. And he did it in like 2 days! He called me and kept me updated. When he showed me the diamonds he was super patient as I studied each one. There was never, at any point any sales pressure. He let me think over which pair I wanted without threatening that they'd be gone the next day (unlike Capri). I highly recommend him and wish I had found him before I got engaged!

    Los Angeles Diamond Factory - 3 stone emerald cut engagement ring. Total carat weight 3.91cts

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    Working with Mervyn was an amazing experience. I had another consultation at a different location a…read moreweek before, and two totally different experiences. From the very beginning, he was incredibly patient, knowledgeable, and thoughtful throughout the entire process. Im someone who values opinions of those who have an expertise in an area, and he has no problem giving us his thoughts and opinion. As we were figuring out what my girlfriend's ideal ring would be, Mervyn offered honest insight, great guidance, and never made the process feel rushed or overwhelming.(not to mention a great price) He truly took the time to understand what I was looking for and helped bring that vision to life, making what could have been a stressful decision feel exciting and enjoyable instead. I couldn't be happier with how everything turned out, and I'm so grateful for his professionalism, care, and attention to detail. I highly recommend Mervyn to anyone looking for a jeweler they can genuinely trust.

    Bridal Rings Company - Gorgeous round solitaire engagement ring in 14k white gold!

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    My husband had purchased my beautiful engagement ring in 2023, the service then was amazing, and…read morethe service again continues to be phenomenal. My engagement ring was a relatively thin platinum band, and they had warned us that the band would be malleable due to the material. However, I didn't realize how malleable it could get until after I began wearing it. I was so set on choosing platinum because I figured it would be the easiest and most low maintenance material. The band kept losing its shape any time I wore it. It began driving me insane because I needed to come in and get it fixed almost every 4-8 months (depending on how frequently I was wearing it). I started to get anxiety everytime I wore my engagement ring because I was so afraid of it losing shape. I began to wear it less and less and stuck to my wedding band (which is white gold--lesson learned) only. I was also too afraid to go to any other jeweler near where I lived to get the ring fixed because I truly only trusted Bridal Ring's team. Finally, I was done feeling afraid and decided to switch the band entirely. I explained to Zoe, an associate at Bridal Ring & explained the situation. We discussed the different options and ultimately we determined I wanted to switch my band to the lowest maintenance metal I could without losing the integrity and design I initially had. Zoe and the team were so kind. They came up with an idea to switch the band to a yellow gold band & solder my platinum prongs with my diamond onto it. It took a week for us to pick it up. & I am so glad I trusted Zoe and the team to execute the vision because I am genuinely over the moon about my ring. It's just as beautiful as when I first got it & now I'm not afraid to wear it! Thank you so much Zoe and Bridal Ring Co for listening to my desires and concerns. I appreciate you guys so much. I truly recommend them and their team.

    Got a great deal on my gals engagement ring and wedding band. I did a lot of research on rings and…read moreI know I saved at least 1,500 dollars by buying them at the Bridal rings Company. Also, after a couple of weeks, my fiance noticed her ring was a little loose so we took it back and they happily fixed it for free and they also repaired a different ring my fiance had that was badly bent, made it look brand new again. All done for "no charge". I highly recommend this store!!!

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    Blue Moon Forever - jewelry - Updated September 2026

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