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    Boater's Landing

    4.2 (13 reviews)
    Open 9:00 am - 6:00 pm
    Updated 1 month ago

    Services - Boater's Landing

    Boat dealers

    Boat repair

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    Mark Erstling of Boater's Landing (in green) explaining features on a Key West 189 FS
    Will B.

    What a fantastic, let me say again and shout FANTASTIC dealership. In honor of "people, process and product" this dealership is the epitome of professional people, a fair process (esp for out-of-towners new to the area), and product. People first: I was helping my brother-in-law (from SC) shop for a boat. I found Boater's Landing by chance using Boat Trader to come look at used boats for sale (a Trophy with a trolling motor in addition to the main engine, actually a pretty nice used boat but the owner was a little "too proud" of his nicely equipped boat). I had also Googled "Key West" unaware at the time that the boats are made in SC (more on the "product" later). Mark came up to us as we were looking at the used Bayliner Trophy and asked my brother-in-law (B-i-L) what he was looking for. Upon learning the requirements, Mark immediately said "you're looking at the wrong boat" and took us to another boat that was EXACTLY what my brother-in-law wanted. I was immediately impressed that someone could LISTEN to a customers "requirements" and detect the tone of feature emphasis in such a thorough manner. This used boat was fairly priced but ....a little too old. So my B-i-L asked to see what a new boat would look like in comparison. Now for the SECOND time in a row, Mark took us to EXACTLY what my B-i-L wanted. Voila.....behold the Key West 189 FS (FS for Family Sport). PROCESS: When it came time to discuss price and outfitting, Mark explained that the dealership "does not fool around" and that "we start out right" right off the bat. Sure enough, the price quoted (we'd already shopped at few other competitors and knew their pricing style) was extremely fair. Even after my B-i-L sealed the deal, I kept double checking prices and deals online and sure enough, we had been treated VERY FAIRLY. Let me hasten to add that if you are becoming a local boater in the MARVELOUS area of Fort Myers (Sanibel Island, Boca Grande Pass, wow...what a selection of waters to fish in for a "bay boat"), then you WANT a dealer that makes a fair profit so they can stay in business and keep GOOD PEOPLE. Thus, Boater's Landing has a fantastic shop and a very dedicated marine engine repairman (Peter) who like myself is retired military (him USAF, me USN). Peter was effusive as he bragged about his dealership and the high quality of the Key West boats and their Yamaha outboards. Because my B-i-L was going to store the boat in a boat lift on Pine Island, Boater's Landing would deliver the boat to his dock (there is a convenient boat ramp very close by) and come get it for maintenance and repair whenever needed. WHAT A DEAL: first pickup free and then $100 thereafter for a "there and back" pick up and redelivery. My B-i-L has operated heavy equipment professionally and values the merit of routine periodic maintenance and so this service saved him the expense of buying a trailer and the trouble of storing it empty. PRODUCT: We were delighted to discover that Key West is made in SC (at which everyone in Charleston knows is the place where the Ashley and Cooper Rivers JOIN to form the Atlantic Ocean) and their CEO, I say again THEIR CEO, has several YouTube videos showing off how they make the Key West (made in SC....go figure...it's the DESTINATIONS that drive us seaward, not the point of departure). Seriously people, check out those videos to watch professional craftsmen build a quality boat from start to finish. I hope I am able to post some pictures along with this review because I really want to demonstrate the credibility of this review. I am NOT related to anyone at Boater's Landing and this is a real experience (circa early June 2016). None other than John Paul Jones ("father of the Navy") taught us that "no meritorious act" should pass without verbal reward and Boater's Landing has EARNED high praise.

    Our awesome 22' Key West!!

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    Ask the Community - Boater's Landing

    Review Highlights - Boater's Landing

    Billy, George, Willy and Tyler were all helpful and made this purchase everything we could have hoped for.

    Mentioned in 5 reviews

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    MarineMax

    MarineMax

    3.1
    (15 reviews)

    worst experience I have ever encountered stored my boat…read morehere in September 2025 1st: I paid for a full detail $791.00 have to use their detail company or they charge 20% fee for you to get your own detail service, asked them to call me about half an hour before it was completed so I could come and inspect it before they stored it away. received a call informing me that it's all done and they were putting it back in place (storage rack) came the following Sunday to take my boat out and the detailing was not done properly, particulars of shells were in the floor, storage areas never clwaned, garbage still in the trash cans. terribly dirty. They said oh my goodness don't worry about it will get it recleaned. they did that thank God. 3 weeks later I take my boat out on Sunday return to the marina and che back in to have it cleaned up and put back on the storage rack, I get a call on Friday from the dock master (Che) asking me "what I was going to do with my boat? I said what do you mean, he said "it's been sitting in the water since Sunday" they had neglected to take it out of the water! they said "oh our mistake, we'll get the bottom cleaned up from it sitting in the water". I came back to the Marina to see if they had actually done this and guess what, another terrible job! they said oh sorry we're going to get it cleaned again! which they did luckily. last straw was a week later I came on Sunday to take it out, and theres dirty boot prints from the strain to the bow! Total disregard how they take care of your property. I WOULD NEVER RECOMMEND KEEPING YOUR BOAT HERE! Obviously management could care less how their employees treat your property

    Very poor service. Have requested warranty repairs on Boston Whaler (Marine Max Fort Myers only…read moreauthorized Boston Whaler rep in area) for literally years that have still not been repaired. Emails go unanswered. Do not use for service. Have needed to go directly to Boston Whaler to get anything done and repairs still not done.

    Fish Tale Boats - Fort Myers

    Fish Tale Boats - Fort Myers

    3.8
    (12 reviews)

    Dishonest, rude, condescending dealership. Recently I had a…read morenon start issue with my boat that I purchased at Fishtale. I took my boat there thinking I could trust them. BIG MISTAKE. They gave me a written estimate for over $10,000 in parts plus labor. Are these people serious, or were they trained by Richard "I am not a crook" Nixon. They were condescending, rude, and pushy. They told me that the engine (with only 107 hours on it) was not worth saving and I should just have them put a new one on for $20,000 plus. I have never been treated as poorly as the Fishtale employees I met with. Dejected, I went to another dealership, Pier 41 Marine, where I was treated with respect, and honesty. Pier 41 quickly repaired the engine for a small fraction of what Fishtale was asking, and also informed me that the trim motor which Fishtale reported as leaking was in fact NOT LEAKING. If I could give Fishtale less than a one star review, I certainly would. They deserve a NEGATIVE TEN. These people would not know what honesty is if they fell over it. Incidentally, the tech who worked on my boat stole my gas filter wrench, at first he denied it, but when I insisted that we look in his tool bag, guess what? It was sitting there. He replied "oh, I must have accidentally put it in there?" It is not enough that the dealership rips you off, the Fishtale tech also tried helping himself to one of my tools, hoping I wouldn't notice. As Cher so famously said, "gypsies, tramps and thieves".

    I am buying my Third Robalo Cayman from Fish Tale Boats. I…read morerun my business on these boats and have to trust the boat as well as the place I get them serviced with my livelihood. These guys are the guys to go to! I have worked closely with Joe Davis and Ray Jahn on every sale and always look forward to seeing them and make a point just to stop and say hi because they're just great people! The service department is full of great guys with awesome knowledge. Honest and fair. Best around. You're making a good decision to deal with Fish tale boats in fort Myers

    Walker's Marine Cape Coral

    Walker's Marine Cape Coral

    3.2
    (9 reviews)

    I purchased our boat from Walkers new back in 2014 when Jimmy Walker owned the business. Very…read morehonest and excellent service. Our boat was damaged in IAN so i took it to Walkers for repair of Gelcoat, powdercoat and electronics connections. The repairs were supposedly completed 6 weeks later. I showed up late in the day to pick up the boat by water. The boat was absolutely filthy even though I was told it was washed. The electronics were not repaired, the powder coat repairs were further gouged and scuffed by the "cleaning" crew. I reached out to Kim the service manager with no replies. I then spoke with management who assured me they would come to my home for the repairs which never happened. I was forced to hire another company at my cost. I disputed the charges by walkers with Capital One to no avail because walkers argued it. They are dishonest and it was theft in my opinion. NEVER USE WALKERS!!

    If you ever want to feel like the least important person trying to sell a boat, contact Tom at…read moreWalkers Marine. 2 months after hiring them - I called to get an update and was asked -- Why are you calling me. After 6 1/2 months they returned the boat looking like no one had taken care of it for 6 1/2 months -- wait -- no one had taken care of it for that time. No wonder it hadn't sold. Every time I talked to Tom, it was like I was bothering him. The response to it not selling -- its filthy and the market is no good. I even offered to pay to have it cleaned. He said if you do it on our lot -- we will up charge you even though we have no one to clean it. The only option is to to lower the price or remove it from our lot. I wouldn't do any business with them on any level. They are the worst dealership in southwest Florida.

    Pier 41 Marine

    Pier 41 Marine

    5.0
    (2 reviews)

    Outstanding dealership. I took my boat to Fishtale Boats in…read moreFt. Myers FL for a non start issue. They were rude, dismissive, and condescending, giving me a written estimate for over $10,000 in parts and thousands in labor. They told me the engine (with only 107 hours on it was not worth fixing and pushed me to just replace it for over $20,000. Dejected, on my way home, I stopped into Pier 41 Marine, also in Ft. Myers. The general manager Mike Lueneburg, came out, gave me a hearty, friendly handshake and listened to my story. He could not have been more pleasant. He immediately did a compression check on the 200 Yamaha and told me that he felt it was not nearly as bad as Fishtale said. He treated me with respect, and dignity. As a retired high school guidance counselor with 37 years of experience, I am a good judge of character. Mike Lueneburg has honesty, character, and integrity in spades. If you are looking for a great deal on a beautiful pontoon boat, or if you need service on your existing boat, you cannot do better than Pier 41 Marine in Ft. Myers. In addition to being the general manager, Mike is also a highly competent marine tech. He got my Yamaha up and running quickly and efficiently for a fraction of the cost that Fishtale quoted. He also determined that the trim motor which Fishtale told me was leaking, was in fact not leaking. What a difference between the 2 dealerships. If you check Pier 41 reviews, you will find glowing reviews with all 5 star ratings. If I could give Mike Lueneburg and Pier 41 Marine higher than 5 stars, I would. THEY DESERVE IT. If you want an excellent dealership, that will treat you with respect, you can not do better than Pier 41 Marine. However if you like getting ripped off, and rude, condescending, pushy obnoxious people who will stress you until you blood pressure is off the charts, then Fishtale Boats is the place you want. Tom Barrett Marco Island

    Stored my Barletta for the summer. Fantastic experience. Great detailing and service. Delivered…read morewhen promised and on time. A pleasure to work with. Happy I chose Pier 41 over other dealers. Love my Barletta.

    Boater's Landing - boatdealers - Updated August 2026

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