I adore this store! It is located one street over from Main, on busy North Ave, sandwiched between…read morethe Diner and a dance studio. It opened in the summer and has been quite a hit. A big, thoughtfully decorated window invites one in where you will find a divine collection of childrens' clothing, accessories, books, toys and other items bound to delight any youngster. The selection is good without being overwhelming and while more pricey than, say, Walmart or similar stores, I think you get excellent value for what you are getting. Some of the lines they carry come from England and are just adorable. And it isn't just for girls - I have got things for my now almost 2 year old nephew which were original and charming. In the back by the check out area, there is a display of some lovely jewelry, bags, and other pretty things for Mom or Grandma too. Or in my case, Auntie! I got two beautiful necklaces and some earrings on my first visit. The owner and her mother run it together and both are just delightful. I've had some excellent conversations there while checking out. Young mothers with babies are often to be found there and it is a warm and welcoming place. They often have sales and weather permitting a table of interesting items outside. Whether you are shopping for a new baby or a five year old, you will find something here that is unique, well made and just what you didn't know you were looking for. Check it out! You will be very glad you did.

From the owner: The Merry Lion is a lifestyle boutique with curated items for women + children!read more

High end items for a fraction of the price! all clothes are like new, and even sometimes new with…read moretags!

This is the best shop around for higher end children's clothes. I love that any time I go into the…read morestore I find something that "I cannot leave without" and often the pieces are NWT! there is so much waste in this world, a kids consignment store is definitely somewhere I want to show support.

This place has such cute stuff always at an extremely reasonable price. The staff is super nice and…read morehelpful. As a first time mom I'm always looking for advice and they are fabulous. I love the back corner the clearance deals are great and so fun to browse through!

I have been going to this place for a few years now, to sell and shop. I usually can find what I'm…read morelooking for and more.

Parents live close by so we always stop in when we are around that way. Daughter loves having a fun…read moretime with all the play area toys. Always nice and friendly as well. Great pieces can always be found.

Went in here before to get some clothes for my son, the selection was nice and there was a decent…read moreselection of clothes to choose from I bought a couple things and was told to come back with my son's old clothes. Packed them up and came here to be told that they couldn't take any of my stuff and then questioned if I'd sold them clothes before. As I was leaving I saw someone with a trash bag of clothes who wasn't turned away.

This store is amazing!! Very very good prices and the lady behind the counter is super nice.read more

So many cute things! I was in desperate need of winter boots for my son because he had grown out of…read morethe pair I bought him in the beginning of the season. The stores have limited winter stock at this point. I was able to get a pair of boots for my 2 year old that fit perfect and they were in great condition! The owner Sue was super helpful and understanding since she has 4 boys herself. I will definitely be back!

I have an incredibly picky almost 5 YO princess granddaughter, so took her shopping here & it was a…read moregreat experience. She was attracted to many things and they helped us pick out a unique, practical, & princess worthy dress. Good value for quality.

I will Usually go in there to buy baby gifts.Their clothing is unique. The last time I went in…read moretheir I found something on the clearance rack(bonus! That never happens!). When I went to the register the woman rolled up the outfit and stuck it in a tiny bag. I think the bag was meant for socks honestly. When she handed it to me I asked about the tissue and ribbon they usually wrap it with, the women stated oh this item is on sale we don't wrap it!!!! Really? Crossing that store off my list!

I had the best experience At this store in the Northshore Mall. The selection was great!! Can't…read morebeat the prices!! Annie was super helpful!! She went above and beyond to help me with my online and in-store purchase! I was shopping for all four of my grandchildren and she took her time and worked with me! I couldn't have asked for better customer service!! Thanks Annie!!

This company is awful to its employees. They don't care. Employees are expendable. They overwork…read moreus, and don't staff enough so that we can have a break. How is it that I work an eight hour shift and there's not enough staff for me to take a break. Isn't that illegal? The most recent doozie is changing the return policy. I get yelled at enough because there are so many misleading sale signs. Now I have to get yelled at because the wealthy owners at the top desire to be cheap!! These people can't and won't even give a crumb to their employees for Christmas! Cheapos!

Pretty meager selection of maternity clothes and most were Liz Lange which I can get for similar…read moreprices at Target. I did score a pair of Motherhood pants that feel like PJs and yet are OK to wear to work :-) Didn't look at baby stuff - too soon for that :-) Also, went in on a Sunday morning and were the only ones in the store and the clerk didn't say hello, offer any assistance, and then seemed annoyed when I wanted to try things on. Nice idea (maternity and baby consignment), maybe the owner is more pleasant, but our shopping experience left much to be desired.

Beautiful consignment shop for 0-size 12, and Maternity clothes. So needed in this area. Owner is…read moreamazing. A local girl who is quite familiar with consignment.

The good witch is truly wonderful, including the employees and the owner that we were fortunate to…read morehave met. The store is super cute and a must for your daughter when visiting Salem. My daughter (8.5) stuffed a stuffy our first visit and we returned 2 days later to make a potion. We worked with 3 different employees and they were so sweet to our Daughter. The stuffy experience was 40 and the potion was 35, which seemed very fair considering how much time and sweetness that was expressed.

Ok so the family was going to Salem for the weekend and we didn't have anything to do so I saw this…read moreonline so I decided to try it. A couple things: -There are rare dates where the Good Witch would actually be in the store, so we didn't get to see her in person. -The staff are really nice, and they keep magic going. -Things in the shop are kind expensive, but you probably get to take home something anyways with the appointment. -The store is unbelievably pink, and we loved it that way! -Tip: Try the stuff a stuffed animal sort of class, you'll never forget it! -This store is for all ages! No one will judge you if they see you in there. This store is glamourous and I would definitely recommend it to everyone. I know I listed a couple flaws, but overall, it was a super fun experience!