FREE 6 WEEK CHALLENGE: LEGIT OR SCAM?
Read on to find out!…read more
For all intents and purposes, this is based on my own experience as a person who was lured in to try the 6 week program for "Free".
ILKB runs Facebook ads constantly saying they want ladies to come in to challenge themselves with a free six week challenge. What they don't tell you is that it really isn't free...and if you don't complete a "Successful" challenge, well, then they get to keep the required $499 deposit (taken before you can even consider starting the program).
What is considered "Successful"? In order to get your $499 back, you MUST:
Lose 25 pounds in 6 weeks OR lose 6% body fat.
Attend 3 classes a week for 6 weeks.
Check in online for each class (18 classes).
Take pictures of your food each week and post online.
Weigh in each week.
I MUST REPEAT THIS: IF YOU DO NOT HAVE 25 POUNDS OR 6% BODY FAT TO LOSE, DO NOT ACCEPT!
ALSO DO NOT ACCEPT IF YOU:
Prone to injury (if you get injured, they keep 50%)
Inflexible schedule (they keep 50%)
Move away 20 miles+ (they keep 50%)
I asked, repeatedly, if I would get my money back. They smiled, assured me, "Yes of course, THE ONLY REASON why we charge is because the financial incentive is a good motivator" and they would return it based on "Successful" completion of the challenge.
Now, you know where this is going. Before even taking my body fat %, the owner looked at me and gladly signed me up. I couldn't realize why he was so happy to do so, but when the 6 weeks was up, I realized why. I'm 5'9", and I started the program around 127lbs. My body fat (using their highly questionable BIA device) was 24%.
Clearly, the owner knew there was NO POSSIBLE WAY I was ever going to complete this challenge "successfully". I already ate a clean diet, weight lifted 4 times a week. I was easy money for him and he knew it. The moment they ran my card, they knew they turned a profit.
Around Week 5, I got injured. My right hand was sprained and the doctor told me I couldn't box for about 3 weeks. I called to get out of the program, as the contract states that if you have an injury, you can get 50% back. But the owner hemmed and hawed, said that, "We could work around it. You're so close to being done." At first, I thought "Oh, maybe he wants me to get my deposit back, as I've only got 1 week left." I thought he was being kind when he adjusted the workout for me. I WAS WRONG. Because I completed the 6 weeks, I was ineligible to get the 50% back.
So, do I think ILKB is a scam or legit? The workout is okay. It's your average HIIT workout that you can get at any pop up fitness store and if I had joined ILKB as a regular member and paid per class, I would say legit for sure. I won't call them scammers but I will say BUYER BEWARE!
I think the only reason why the gym has any business at all is because of this scheme. They set up the challenge in waves and they have around 4-5 groups of challengers (they stagger the start weeks and cycle through the same 4-5 team names) with about 15 people per challenge group. Around 4 people completed the 6 weeks in my group.
LET. THAT. SINK. IN.
I don't need to spell out the math to see where most of their income is coming from. As long as they keep running ads, they'll have income. But businesses that practice misleading their customers only have so long before people catch on.
Have a great day! :)