1. California Surf Co

    1. California Surf Co

    0

    Santa Monica, CA

    California Surf Co

    5.0 (1 review)
    Open 8:00 am - 6:00 pm

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    Poseidon Paddle and Surf School

    Poseidon Paddle and Surf School

    4.6
    (68 reviews)
    0.9 mi
    $$

    We went to the pier area, and wanted to have a coffee. Imagine our surprise and pleasure to…read morediscover Poseidon just down the street. They had the coffee we were after, along with fashionable branded apparel, drinks for the kids, and SPF 15 lip balm on a sunny day. Our helper, who I assume may have been the owner, was friendly and welcoming to our party. We asked about an unfamiliar coffee, and he was able to tell us about it and a similar drink, and how they related to the drinks we recognized. He quickly and efficiently got our coffee orders back to us, and was knowledgeable about all the items that we asked about and purchased. My favorite part was that instead of completing my cappuccino at the machine, he brought it our where I could see him make a design as the coffee and frothed milk came together. He also made sure my wife could go and change from her sweater to a freshly purchased shirt.

    All right guys, I go to Poseidon Paddle and Surf Club every Tuesday and sometimes Thursday,…read moreespecially during the summer time. I have a wetsuit but rent a board which is $25 for two hours and $35 per day. By the way, if you rent it after noon, you can come back and continue surfing next morning. Staff is friendly. They can give you wax for your board. I like the videos of surfing you can watch on a big screen. Interior has it's own vibe of welcoming you to the surfing world. There is a room you can change and shower you can take after. When you take a board and go surfing, you can leave your stuff at their place. By the way, they can create your account and send you receipt via email. Very convenient ! One more thing, a parking lot. If you rent a board for the whole day, you cal leave your car for the same period of time. Their water is a little expensive but you can get a cheaper one next door at Bruno's Italian Restaurant.

    Photos
    Let us take you on a surf adventure!
    Let us take you on a surf adventure!
    Enjoy a tandem surf!
    Enjoy a tandem surf!
    Experience water therapy!

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    Experience water therapy!
    Jack's Surfboards

    Jack's Surfboards

    3.6
    (73 reviews)
    0.8 mi
    $$

    I don't do many reviews but when I do, I prefer dos xx, whoops, wrong review…read more Not only do I highly recommend this incredibly great surf shop, but I want to say you should only go to Jack's. They are the best in breed when it comes to surfing stores and I can't say eight great things about them. Not only do they carry just about everything you could ever need for your surf experiences, but they donut was class and style. Their inventory is massive and if you can't find what you're looking for here, then you'll never find it anywhere else. You can always tell more about an establishment, doesn't even have to be a surfing shop but any place, hotel, restaurant, airline or where ever it may be by the people that work there. Could even be a Macys or Nordstroms, theatre's or wherever. What tell you the most about a place by the folk that work there. At his location every employee there had a great attitude and knowledge of all surf. Product knowledge that you hadn't even thought of or crossed your mind before. These guys and the teams there are all first rate and world class humans in top of that. I want to especially single out the manager I met today, Zackariah. You couldn't ask for a better guy to be minding the store and Jack's is darn lucky to have him. Zackariah is a high quality work class human and Jacks is darn lucky to have have him. I've never been so impressed by a fellow running a gorgeous store like this or anywhere else. No, I'm not his mother or father or have any relation to him. I'll just a 68 year old guy who was so impressed by Zackariah, what a great biblical name too, that I have to shout this out to all of you potential and probably many customers already established customers. I will never go anywhere else to get gear for my 35 year old son who loves and surfs down in Encinitas, or my 30 year old daughter who's local here to the Santa Monica Bay who does a little surfing too. Zackariah, your employers are so lucky to have a world class guy working for them. I hope your owners read this reach out to give you a call or show some way of telling you you're doing a great job, because you are and your team shows nothing but respect for your leadership. Thank you for making my shopping experience today a memorable one and I look forward to coming back and hopefully it will be on a day you're managing and are there. In the mean time, you're a rockstar and Jack's is so lucky to have you. I hope you hear from them To let you know and possibly even show you their appreciation of you. You deserve it!!! Rock on!! Craig

    Came here for shorts for my husband they have tons of options and fair prices. We left happy with 4…read morenew pairs.

    Photos
    Skim boarding with new wetsuit- all from Jack's!
    Skim boarding with new wetsuit- all from Jack's!
    Skateboard accessories
    Skateboard accessories
    Damaged boogie board by Moorey used for exactly 8 hours

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    Damaged boogie board by Moorey used for exactly 8 hours
    Golden State Surf

    Golden State Surf

    5.0
    (12 reviews)
    0.5 mi
    $

    Great service. Great surf lessons. Worked with me and let me rent a board for a week and provided…read moreaccess to the board at 6:00 am in the morning. Highly recommend.

    Laine is a absolute all star. I'm so happy that I decided to use him to learn how to surf. He was…read moresuper cool and encouraging. He not only taught me how to surf, he taught be how to be a surfer. And after several days on the water with him, I was fully stoked with surfing. I was recently in Venice Beach after taking a few months break from living in Asia. While I was in VB, I wanted to learn how to surf. While I had gone surfing several time in northern California, Baja, and Bali, I was never really surfing. More just catching the whitewash from the waves. So when I arrived to LA, I immediately took the chance to devote time and energy to learn how to surf. But after several disappointing days getting rocked by the waves, I was about ready to hang up the board for good. Fortunately after one of these days when I was returning my rented board rather disappointed, Laine was hanging nearby by and we starting chatting. Right away I started feeling more optimistic about my potential. After a little back and forth, I was able to work out a multi lesson deal with Laine. Since the waves at Santa Monica can be hit or miss, on bad days Laine took me further up the coast to sunset. He taught me how to read the surf reports and the buoys so that I would know when it was worth going out. He offered to take me to look at boards. After the lessons, he'd tell me about great surf spots in the area or around the world, especially his native Hawaii. And when the 5 lessons were finished, he even offered to go out with me when he wasn't giving lessons. It was these extra steps that he took that left such a strong impression with me. Much more than just a teacher, Laine became a good friend. I strongly recommend him for anyone who wants the whole surfing experience. And I look forward to surfing with him again when I am back in America.

    Photos
    Golden State Surf Co. | Santa Monica | Surf Lessons | Apparel
    Golden State Surf Co. | Santa Monica | Surf Lessons | Apparel
    Golden State Surf Co. | Santa Monica | Surf Lessons | Apparel
    Golden State Surf Co. | Santa Monica | Surf Lessons | Apparel
    Est. 2011

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    Est. 2011
    Aloha Brothers Surf Lessons

    Aloha Brothers Surf Lessons

    5.0
    (304 reviews)
    0.9 mi

    We had an awesome surf lesson with Nick Fowler from Aloha Brothers Surf Lessons. He found the…read moreperfect spot for us where there was nobody else out, which made the whole experience relaxed and fun right from the start. Both of my girls got up on their boards their very first time surfing. They didn't even want to come in when the lesson was over even though it was pouring down rain. Nick was patient, encouraging, and just a really good time to be around. He made the whole experience easy and memorable for our family and took great care of us the entire session. Highly recommend if you're looking for a great surf lesson, especially with kids. We'd absolutely do it again.

    After my son and his friend went pretty hard on the boogie boards, I knew it was time for them to…read moregive surfing a shot. As SoCal boys, it's a right of passage. The lesson could not have been better. Aloha brothers provides wetsuits and boards as part of the lesson. The instructor, Taylor, was so kind and patient and made the lesson so fun that neither kid wanted to take a break during the 90-minute session. To put that into perspective, we had to walk three blocks with surfboards, and they required three breaks to make it through that experience. Both boys ended up being able to stand on the board and could not wait for their next lesson. My son struggles to keep doing something if it's difficult, but thanks to Taylor's encouragement, he kept failing and kept getting back up and trying again. Communication with Nick, the owner, was fantastic. The price was great for a two-person private lesson (check the website for the latest pricing).

    Photos
    @nickfowler9 genuinely stoked to be able to surf w/you!!!
    @nickfowler9 genuinely stoked to be able to surf w/you!!!
    Heading to O'ahu?! @nickfowler9 born and raised surf guide at your service!!!
    Heading to O'ahu?! @nickfowler9 born and raised surf guide at your service!!!
    @AlohaBrothersSurfLessons

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    @AlohaBrothersSurfLessons

    California Surf Co - surfing - Updated July 2026

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