Awesome service here. We came in late and it was Cel's son's birthday but he still took the time…read moreto explain and go over all the options without rushing us. He recommended a very nice ring for my daughter based on her finger size. He even gave her a gift which was a nice surprise. Cel was professional and courteous and I would highly recommend buying from him.

My daughter is getting ready to graduate from Tarleton University. We drove up from Austin to…read moreorder her ring, We were met by Cel Sandoval who ended up giving us amazing customer service. He heard everything she wanted, made some suggestions, went over everything and when to expect it. Went home happy and satisfied. I can't say enough how awesome Cel was. Thank you for a great experience.

An engagement of our dreams! From picking out a beautiful ring, being kept in the loop with…read moretimelines/making of the ring, and finally shipping the ring across the country in time for a perfect proposal, Di'amore went above and beyond! Monali is the jewelry fairy godmother, and made picking out a ring so much fun! Thank you, thank you, thank you! We love our ring, and are so happy!!! Don't walk, run here for all your jewelry needs.. we know we'll be back!

I am back with an update! Got married!…read moreDi'Amore went above and beyond for us. Monali and Jay, thank you again for the most beautiful engagement ring and wedding band. So grateful to have such beautiful pieces!

my girlfriend's ring had dented, and we went in asking if they would be able to round it out again…read more they were very quick, very friendly, and the ring came out perfect again. i highly recommended coming here if you need jewelry repairs!

This place is a joke. I brought in a 1500$ gold rope from zales just for them to offer me $300…read more. Low balling ain't even the word smh! Save your time and money and go elsewhere! They're selection is from the 1800s. They are not it..

No Watches that keep track of what time the full moon is or how evil it is outside BUT Jennifer was…read morea top notch help and got me sorted! EnTItY would Recommend.

My husband bought my wedding ring there. He helped design the ring which makes it even more…read morespecial. I have had the ring now for over 20 years!

Junior was very helpful in helping me to figure out a design for my anniversary band and still…read morekeeping the sentimental stones that I wanted.

Not honest people. Worse than highway robbery. I took a Rolex President solid gold watch to them…read moreand they told me they would give me $2K. The value in just gold is around $4K. They had the same exact watch (used) in a case for $30K. They told me my watch needed to be cleaned and they would have to spend several thousand to clean. Go to Dallas or Houston!

They really work with you to get the right product and price. Kev really helped with what i want.I…read moreLove this necklace!!

When I took my chain to get it fixed it was short I get it back n it's super long af n it's totally…read morea hole different chain like wtf n this chain that they gave back to me that supposedly is mines tell me why pieces in different spots keeps busting I have not been able to wear my necklace I dont recommend for anyone to go to them nor will I ever be going back my necklace is In 3 pieces ‍

Visiting Baylor and decided to visit downtown. Stopped here and they have beautiful and simple…read morejewelry. It's unfortunate for my purchase that the price identified was not the price charged at the register. When I questioned the total instead of honoring the price identified, I was told "well it's only a $2 difference." It seemed too much of a hassle to refund the difference so I accepted the purchase and left. Just beware that the listed price may not be what you'll be charged.

Stopped by the booth at the farmers market and loved everything so we went to the store to see all…read morethe inventory. Got the Mar necklace in white and silver (simple and perfect) and it is now my favorite piece. I never wear costume jewelry, this is quality work. They also sell 14k gold. I looked online to find matching earrings since I love it so much but it looks like way more inventory is in store only. I guess i will have to fly back to Texas soon! Prices are very reasonable and I love supporting the revitalization of downtown.