I thought that finding my wedding dress was going to be like Say Yes to the Dress, but it was not…read more I had several bridal appointments at places around town, but none were as great as my experience here. I had two appointments here before finding my dress at the second one. The girls are so sweet, and really seem to care about finding you the perfect dress. They have such a large selection of dresses too!

Very unhappy with the service ice we recieved from this tux rental shop. Customer services ice was…read morebad and they want to blame it on us for ordering the wrong Size, fit and length. I wouldn't reccomend them at all.

i drive four hours and the owner DID NOT disappoint!!! She will work with you on whatever your…read morebudget is. She went above and beyond to make sure we as satisfied!!

Have a great experience trying on wedding gowns as well as my bridesmaids trying on their dresses…read more Veronique did a great job of listening to my needs and assisting us along the way. I recommend After Five to all Brides and wedding parties as in the Montgomery location I visited they also have a store across from them with more items.

SUCH AN UNCOMFORTABLE EXPERIENCE. I went into the boutique…read moreand they had me write down a bunch of information before helping me, and after I was done, the lady working asked me what I was looking for. I told her a prom dress, and she asked me what size. I told her anywhere from 0,2, or even 4s work on me. She looked at me kind of funny, and showed me where they were. I started picking out dresses, so that I would be able to have them all to try on without having to put on all of my clothes and have to go BACK out , fully dressed to pick out more dresses, and for some reason that dissatisfied them. The sales lady looked at me after I had picked out 3 dresses all size 2, and with an ugly look, and told me I should "make sure your in the CORRECT size", as if saying I needed a bigger size. I ignored and kept picking out dresses. Then, ANOTHER sales lady walks over and implies the same thing, and tells me I should try the ones I already picked out ON, instead of picking out more. So, feeling like I had no other choice, I did. And every single dress was $375+ and all extremely long and did not fit correctly. As I was trying on dresses, the workers would knock on the door. And pressure me to come out, and a direct quote : "Are they even fitting?" . They only let you bring 3 in at a time so I had to get fully dressed and go back out to get the next 3, which was extremely aggravating and inconvenient. Again, they knock repeatedly and made me extremely uncomfortable, pressuring me to come out of the room. I walked out of the dressing room, and they asked why I didn't come out in any. (There's mirrors in the room). I told them all the dresses were too long, and didn't fit me correctly. The sales lady laughed at me, and said "Any dress you get, you'll have to get hemmed and have adjustments made". I left and found a perfect dress that needed NO HEMMING OR ADJUSTMENTS at david's bridal for half the price. Would not EVER recommend and would never step foot in there again.

This place is fantastic! The ladies are so sweet and helpful. I had the perfect dress within ten…read moreminutes of shopping. They asked what I was looking for and found it immediately! Definitely recommend their shop! I will be back for future balls and formals!

A friend and I made a same-day appointment to shop for dresses; super courteous and sweet on the…read morephone. When we arrived, the bride to be mentioned her budget and they helped us find the PERFECT gown at the right price. We had the unexpected pleasure of also meeting the store owner when we were shopping. Let me tell you, those gals have it going on! They are attentive, understanding, encouraging, honest, and a breath of fresh air in this typically price-point driven market. Ladies, if you are looking for the right place to find the right gown for your wedding day, I'm here to tell you this place is IT! The crew of folks here definitely exhibit faith in action and I encourage you to pay them a visit and experience local business hospitality for real. Who needs any other bridal shop when we have "I Do"?

We wandered in with no appointment, only to realize that a fine ware shop such as this needs you to…read moremake an appointment in order to provide you with fantastic customer service. They were kind enough to work us into a slot and the service was fantastic. Make an appointment and let Melody help you find your dream dress. You won't regret it!

I cannot rave enough about this place! I highly recommend this salon to anyone shopping in the…read moreMontgomery area and beyond! Penolia SAVED my wedding! Just weeks before my wedding my dress was ruined by a terrible incident with a bad alterations company... I went into Bridals By Penolia thinking that I would never find what I was looking for, but was really stunned when I found a dress that I actually ended up loving more than my first dress. Not to mention the fact that the new dress at Penolia's was far less expensive than the one I first bought from another store. Penolia sold me that sample dress so that she could make sure I had the dress on time and they fitted me that day. What really shocked me we when I received a phone call only three days later saying that my dress was ready for pick up or delivery. I requested that she deliver that dress, as I knew it would be safer in her hands than in mine, and on my wedding day she was there to help me into the dress and wish me well. This woman saved my wedding and I hate that these other reviews even exist. Basic rule of thumb ladies don't always trust bad reviews only pissed off freak occurances take the time to write bad reviews. Think of how many people left totally happy like me! Penolia's was a God send!!!!

This is a locally owned wedding dress and formal occasion store. They have been on business for a…read morelong time and all three of my daughters got their wedding dress and bridesmaid dresses here. They also have dresses for other occasions. They are only open until 3 but she gave us such a personal touch while we shopped to find the perfect dress. Consider checking this gem out in the Montgomery area.

Update - this place is still terrible and a complete sham. There's no way you can gain 4 dress…read moresizes in 30 days. They ordered the wrong size, and charged me EXTRA to fix their mistake. I'm not skinny, but I would know if I gained an extra 50 lbs in 3-4 weeks. This place is awful. $600 down the tubes.

Alteration needed at the literal last minute. Amazingly professional salon in safe neighborhood. I…read morecannot say enough about how blown away I was with the service. I purchased a last minute gown at Saks and it was quite long. The hem on this column dress was perfection and done WHILE I WAITED. Husband and wife are from Ukraine. He is a designer as well. If I lived in Birmingham, I'd have him tailoring everything I own and begging for a designer gown.

From the owner: NiEl Bridal – Exquisite Custom Wedding Gowns & Alterations in Birmingham…read more Nestled in the heart of Birmingham, NiEl Bridal is an exclusive bridal atelier specializing in custom wedding dresses, designer gowns, and expert alterations. With over 30 years of experience in haute couture craftsmanship, we create one-of-a-kind bridal and evening gowns tailored to perfection. Our collection features NiEl Atelier, our in-house line of bespoke wedding dresses, alongside stunning designs from Rosa Clará and Aire Barcelona. Whether you desire a custom-made gown, expert alterations, or a dress that reflects your unique style, our master craftsmanship ensures an impeccable fit and an unforgettable experience. Located near Forest Park Golf Club, just minutes from Mountain Brook, Vestavia Hills, Homewood, and Hoover, NiEl Bridal is the premier destination for brides seeking elegance and individuality. Book your private consultation today and let us bring your dream wedding dress to life! By appointment only | Custom Gowns | Exclusive Designer Dresses | Expert Alterations

Fast and efficient, did a simple repair for me on the spot, fairly priced. Great location as well!read more

The best in the city. She is so kind and has a good heart. She works so hard to put her kids…read morethrough college to provide them with a worry free lifestyle. I absolutely adore her.

I was visiting town for a bridal shower when I spotted this cute shop. The staff was highly…read morewelcoming and inviting. They had an amazing selection of Ronaldo bracelets, home decor, Vera Bradley and women's clothing/ jewelry. I will definitely return when in the Re and would highly recommend this shop.