I'm giving this salon two stars solely because the staff was kind and courteous--but unfortunately,…read morethe quality of the hair service I received was very disappointing. I booked a root touch-up, partial highlights, and toner with Lindsey. I was clear from the beginning about what I wanted: ashy blonde highlights to help blend and mask incoming grays, specifically without orange or red tones. I even showed multiple reference photos and explained that my hair naturally gets brassy in the sun, so initially we need to make sure we avoid those tones and go ashy blonde. She agreed and assured me that it wouldn't be a problem to achieve my requested results. Instead, I left with brassy, orange-toned highlights that didn't reach anywhere near my roots- aprox. 3 or so inches from my roots and she said it was to "add dimension", however all it looks like is grown out brassy highlights just days later. To make matters worse, the stylist acknowledged that the result wasn't what I asked for, telling me that "next time" she would tone it differently and use a heat lamp. I paid for this service now--why should the correct tone wait for a next time? It was also disappointing that my stylist was double-booked. While she went back and forth between myself and another gentleman who was getting highlights and a cut, my wash and toner were done by the front desk receptionist, who was clearly not a stylist. My wash wasn't done properly; after wash was "complete", I scratched under my hair, at the top of my neck at hairline and ended up with hair dye all over my nails--after the wash was supposedly complete. I showed her and she said it was "ok". I also paid extra for a toner, which should have been used to correct the brassiness and deliver the ashy tone I requested. I've had highlights many times before and never had an issue achieving the tone I wanted. This should not have been difficult. Lastly, I was quoted a price over the phone and told that a blow dry was included with my service. At checkout, I was charged separately for a blow dry--one that wasn't even a true blowout, just a rushed dry and a quick pass with the curling iron. When I brought up the discrepancy to the receptionist who gave me the original pricing at booking, I was told, "Oh, I guess that stylist charges for her blow drys." That kind of inconsistent pricing and lack of accountability is unacceptable. My appointment was at 12:30, but I wasn't seen until nearly 1:00, aa she was with a different customer (not the one mentioned earlier in this review). I don't appreciate being double booked as I feel this could be why my service wasn't done properly. The entire visit took almost 3.5 hours--far longer than expected or quoted, bc I waited a lot. By the time she was done, I had to leave quickly for a school pickup, so I didn't have time to dispute the charges any further or push back further on the results of my hair. Again, everyone was kind, which I appreciate--but at the end of the day, I was overcharged, kept waiting, and left with a color I didn't ask for. I won't be returning. This is a bad look for a company who is rebranding and trying to get clientele. I really hoped this would've worked out for the better as I live here full-time and am looking for a new home salon after my previous stylist moved out of state.

Love this salon! It's under new ownership, but my favorite stylists are still there. Recently had…read moremy roots done by Audralynne. She is efficient and friendly. They have added a stylist for braids and a permanent jewelry bar. So fun!

Came there just for roots touch up, left with broken hair. I normally have very long and thick…read morehair, however, after just a simple root color, they managed to ruin it. I knew that something was not right, when the stylist kept me at the sink for 45 minutes, dumping glaze and masks on my hair. My neck was killing me sitting there, but I thought maybe she is just trying to do a good job. After I walked to the chair and looked in the mirror, my hair was totally matted. The water was dripping all over my clothes. The hair looked so bad, that it looked like somebody was weaving them on purpose. I got very concerned. I knew it is going to be bad, because two other stylists came over and tried to assess it. They started brushing my hair and a huge chunks were just coming off. I almost cried. I have no idea what happened and how simple root touch up became such a disaster. They may have mixed the formula wrong or something like that. But the result is I now have a third of the amount of hair I came there with and most of my hair is broken at all length.

I totally love the owner and the two services I have experienced. Microchanneling which is a fat…read moreburning weigh-loss meso therapy to reduce and risk of your fat pockets. And I also got permanent makeup eyebrow correction to fix my shape and color and I got tons of compliments on them. Ciara is so professional and a perfectionist which you can trust.

This is one of the Best Salons I have ever been to in Florida. Legit a hidden Gem in Naples. Delfis…read morethe owner is kind, sweet and super attentive. She gives the client exactly what they ask for. My friend and I have been going to her for years now and will continue to follow her . Ladies you will never regret your choice when you go to her. Your hair will look beautiful and most importantly last in this crazy Florida weather.

I am so glad I found a Dominican Hair Salon ! It was so welcoming to hear a familiar spanish accent…read moreand see the dominican flag when I walked in . I am from NY and moved here A few months ago and There is something about having a hair dresser that deals with all kinda of hair types that makes you feel as if your hair will be taken carw off. I went in to color and blow dry my hair , my appointment was honored and I was taken care of quickly ! I loved my new hair color and will be returning to the salon . For the covid interested, everyone had a mask and precautions were followed .

Hairdresser was excellent but prices are outrageous...hair color $95, trim off dead ends $60!…read moreseriously, $60? ridiculous

10/10 I will be back again! This salon was super pretty and everyone was very kind and attentive…read more While I was there I had hair color and cut. Maria did an amazing job bring the idea I had into reality. My new hair style turned out really great and I am very happy with my experience.

First time customer and stylist ruined my hair! (She is not one of the stylists mentioned in…read moreprevious, positive reviews.) She did not listen to what I requested even though I showed her a picture as well as a picture of the cut I wanted was on her wall by her work station. Gave me a horrible haircut that is going to take 3-6 months to grow out. When she asked me what I thought, my response was luckily it will eventually grow out. She tried to say it was a mix of an old style I showed her that I did not want and what I requested. Also, prices posted are for EACH service. A color for $ amt does not include cut/blowout.

Casey is always amazing. Fantastic tech and very patient. She makes every effort to get a…read morereservation done. Thank you Casey..

If you want to be treated as if you're the problem for asking for simplistic things like a straight…read morepart.. come here! If you want to have it look like a 14 year old with no training did your hair... come here! And most importantly if you want to waste an hour of your day... this is 100% your place. This salon caused me to be VERY LATE and nearly miss my event. Absolutely the worst salon I've ever been to. I asked for sleek coquette braids for a party. See the pics. Messy part, not sleek and super over textured. Ended up having to do my own hair on the way to my event. Throughout the process the stylist, Aaliyah didn't follow what I asked for. I said sleek regular braids, she suggested boho French, I said no... sleek, I need to be outside 5+ hours. It was really odd to me I showed her a photo and she brushed me off. Assumed she just finally understood.. but boy was I wrong. Also during this chatting period she let me know she doesn't like working at a salon and would rather do private hair and makeup bookings because "she can charge $300 for this basic hair" which I found to be super weird... I AM AT A SALON YOUR WORKING AT? Also what does your employer think about you telling me this? Anyway.. Finally see the end product and I'm horrified but I have no time to have her fix it so I figure I'll pay and leave and just never come back, hoping maybe I could fix it myself. However, the more I looked at my hair the worse it actually looked. I used their mirrors in reception and saw how drastically crooked my part was. The braids looked so shriveled and horrible in the daylight. When I was checking out I told the receptionist I wouldn't tip 20% because the part is crooked and the braids are not what I asked for. NOTE: I asked for nothing!! Simply said: I wanted to be transparent since I'm yelp elite and would leave a review that this was really bad service and styling for over $100. Told her I'm used to NYC and Miami pricing but for quality service, not this. Also told her I don't have time for the girl to fix my whole head, and I'm confused because the most BASIC aspect of the hairstyle is a straight line, which she could not do. She kept calling me "honey" "sweetie" and "girl" like I was a 6 year old... then acted like she'd do something. First she refunded me and said she'd call the manager... however she then came back and said never mind, gonna recharge you, and it'll be full price minus $20 because "that's just the pricing." Tried to make it about me not wanting to pay versus the genuinely trash quality they provided me. It's the first law of cosmetology school to learn STRAIGHT LINES, and parts, so weird that they thought it looked ok. For reference my NORMAL hairstylist gets a 20-50% tip from me on services, and sometimes 100% tip when she braids my hair. I was 100% targeted because I said I was unhappy and not going to tip the girl 20%. So to confirm, they wanted to charge me $95 plus tip for braids that were not what I asked for, and a part that looks like a teenager did my hair. When I explained that I'm disappointed that the part was super crooked and the style isn't what I asked for (couldn't see much while she did my hair and told her I didn't see well without glasses) they tried to act like I was the problem because I didn't have another hour to let her fix it. I even showed the stylist a photo of what I wanted.. it wasn't even close. I had them take the styling out of my hair and the girl was beyond rude, nasty and mean while doing so, also said she did what I wanted which I explained again I asked for sleek and not shriveled, and when I said I wanted a straight part she said "looks fine to me"! She pulled my hair and made this sooo uncomfortable. They had me leave the salon with texture spray, product and never even brushed out my hair. No offer to return my hair the way I came in, or even brush it. Left me looking a HOT mess on a weekend where hundreds are outside at the farmers market. I would avoid this place and garbage staff. The worst service I've ever had at a salon in Naples. These weirdos genuinely had a boner for being nasty and sending me out the door looking like a mess. Weirdest experience ever. Go to blue water salon for great service, excellent braids and party hair, and to be treated as an actual human.

I've been going to Gigi for over 5 years now, and she is truly the best! She's not only incredibly…read moretalented but also one of the kindest and most genuine people you'll ever meet. Gigi always puts the health of your hair first. she'll never do anything that could damage it and is completely honest about what will or won't work for you. Every time I leave her chair, my hair looks amazing, feels so healthy, and I feel so confident. I can't recommend her enough!

I wasn't really looking for a new hair salon but this one was closer to my home so I thought I'd…read moregive it a try. I'm so glad I did! That's when I met Kat (Katrina) and her mom Donna(owners). First of all , you are greeted so warmly as soon as you walk in the door. Then they offered me a coffee which was delicious. I have short hair and not a lot of hairdressers are skilled for short hair specifically. We talked about color and the look I went there to get! I was so happy with the results. Katrina aims to please and she does. I love my hair because of Katrina ! I have and will continue to go to Platinum for ALL of my hair needs!

Had Donna trim my hair today & she did a lovely job. It's…read moremy first time there, but I will return when I need a trim.

The salon has become overpriced unfriendly and does not cater to long time customers. I'm very…read moredisappointed in my overpriced haircut done by Michelle. I'm also disappointed that I wasn't told until check out that I would be charged for a missed appointment. The appointment I missed was in large part due to their faulty notification system. I have been telling them for years that I never got text messages from them that, there seemed to be a problem. I even reminded them of this fact when I made my new appointment. low and behold, partly my fault due to a typo made in my scheduler, I missed my appointment. The day that I was calling to self-confirm my appointment turned out to be the appointment day. I was told that I had missed the appointment that day. Surprisingly they didn't call me when I didn't show up. I'm only five minutes away from the salon and could have been there immediately Instead they kindly booked a new appointment. That took a few phone calls including one with the owner, never was it mentioned that they would be charging me for the missed appointment. It was not mentioned when I was making a new appointment, not when I arrived at the salon, not during the services. Only when I was checking out after having opted for an expensive but in effective conditioning treatment plus over tipped the stylist considerably plus elected to buy some products and then I'm told that the reason the bill is so huge is because I was being charged for the missed appointment. I did not see that information written anywhere at the front desk. I guess an establishment always has the right to do this, but I think notifying the clients in advance prior to the new charges is a good idea. Over all I'm surprised at the very shabby treatment I was given. I have been a client at the salon for more than eight years. Very disappointing treatment that I took as a message saying we don't want your business. I would say stay away! The salon is overpriced, offers ineffective expensive treatment and there's much more attitude than a business providing personal services should exhibit.

Amazing salon, with an owner of integrity and ethics. Too…read morebad about the fake reviews from disgruntled fired employees, I feel your pain. This salon provides a respite from all the chaos in our world and they care about you and your hair! Keep it up, ignore the haters along with the fake Yelp reviews.