Decent tour, it's self-guided so if you don't care about the process and just want to wiz through to the free beer you can. The tour itself if free - awesome, and you get 3 full-size beers at the end and a mini one in the middle of the tour. read more

So glad we went What an exceptional tour and we were even more surprised that it was FREE! I would recommend getting the complimentary audio tour. This is a self tour and very enjoyable. You also receive a sample half way through and 3 - 10 oz sample at the end. If you are near Golden, this is a must do, even for families. Very clean. read more

I've lived here 15 years and just finally made it to a beer tour. It should have been the first thing I did in Denver. I've toured New Belgium which was awesome, and this was comparable. I really didn't expect Coors to be such a cool company, just another big brewer but I was wrong. What an operation and you'll leave being a fan of their beer. read more

Nothing beats a free tour with free beer, but the actual tour itself is lackluster. It is a self guided tour, with audio recordings. The front desk messed up our wrist bands and gave us a drink only wrist band, when we wanted the full tour experience, but it didn't really matter since the only thing we missed were some drinks in the middle of the tour. Would be better if we had an actual tour guide inside the brewery. read more

Free tour and free beer, awesome! Depending on the day it may be guided or self guided, either way you learn a lot. I think this is fun even for people who are not beer drinkers. I usually am not a beer drinker, but it's not scary trying something new when it's free. read more

I've been twice now, once on a Saturday mid-day and most recently on a Tuesday late-morning and had a blast both times. The staff is very friendly and since it is self-paced you can take as long as you want at each of the stops depending on what catches your attention. Probably the best part though is the fact that you get a free sample of the freshest Coors or Coors light there is as well as your choice of 3 out of 6-8 beers they have on tap at the end. The 3 beers aren't samples, they are approximately 1/2 pint and did I say fresh? read more

I would never recommend coming here!! We brought our out of town family here for all of our first time and were approached by the staff that were very rude and bossy towards us. We were hurried along so we could get out unwanted picture taken and put in the line to pay. We were then approached again because we had belongings that aren't allowed to have which was never known because no one was doing security! After we got to the counter a rude blonde male told us to put our bags in the car like the other 1,500 people he see a day! The other trashy looking worker sat there and told us it's the government it's the government! This was a awful experience we didn't go on the tour after the rudeness of the employees!! read more

Don't bring a purse or Bag! I was visiting here in Golden for two days but T and W they were closed for tours so my only day for me to do the tour was Thursday before check out. I had called Coors about the tour the day before and the person said nothing about not being allowed to bring a bag in. I had to walk over from the hotel because I didn't have a car. It was when I arrived they told me I couldn't get in because I had a purse. I didn't have time to walk back to my hotel to leave my purse and walk back to do the tour before I had to check out of the hotel. The sign on the road just gave a phone # to call about tours. It isn't until you get into the parking lot that you see signs about the no purse or bag rule. And I even went on the website looking for info and did not see this mentioned. Only other reviews on Yelp after the fact. read more

Glad it was free. We didn't enjoy the self paced tour and listening concept, felt impersonal. The 3 beer tastes at the end was redemptive!

Very fun! I would suggest going early because we only waited for about 20-30 mins and the line wasn't too long. However, when we left the line was in the parking lot and the shuttles aren't very quick. I do think the slower shuttles may be way of crowd control considering the tour is self guided. Once we go inside the building it's very informational and was quite fun! It's not a long tour by any means but at the end you get 3 free samples! Samples are pretty good size too! All of it is completely free except for of course the gift shop but all in all it was a very fun day! And I mean who doesn't love beer!? read more

For some odd reason we were thinking of a hands on, closer preview tour than a listen to your own radio while you walk around tour. Anyway, it's informative and we enjoyed the free beer at the end of the tour. read more

Having an ice-cold taste in the Fresh Beer Room straight from the tank mid-way through the tour made me think maybe the Coors family had it right about holding out on pasteurization as long as they did. read more

Great tour. Self guided, audio tour. Take it as fast or as slow as you like. Plus, free samples!!

I used to like this tour a lot but recently it is not fun. I am disabled now and wasn't before. I end up standing in the 'bar' drinking my three beers. I am too disabled to take the tour and go straight to the bar. I finally complained and was told I could tell people who had a table that I wanted it because I am disabled. So, three times, for each beer I get to tell people to leave? That sounds fun for everyone?!!!!! My compter backpack is confiscated when I go, and I always have a computer with me. My little Mac Air is dead now so I take a $3,000.00 Mac Pro with upgrades. When I plead nicely but seriously for the guides to be careful they treat me like I am a jerk. I do not go that often so it's not because I am there too much. I used to work at the distributor in Denver and was sexually harassed and they did nothing about it so I had to leave because I was in danger. The last time I went was my last time. When I told the tour guide who I had told about my disability that I was not coming back- what a sh*t eating grin. He could not help me get a seat but when he caught me eating out of a bag, and they had to be stalking me to catch that, it was a big huge deal and they wanted to confiscate that too because, they said, it was a brewery and food was not allowed. If I had not worked with food in research and development and noticed that employees all eat at the brewery maybe that would have worked on me but it just didn't. But it used to be a lot of fun, especially if you are not disabled, and the further back I remember the better it was. Almost everyone in my family once worked for Coor's Brewery. read more

This free tour one a highlight of our spring break 2015. The free tour of downtown Golden and the brewery were both excellent! Highly recommend. We arrived 10 minutes prior to the first tour and that helped a lot. There was a long line when we came out two hours later. Plan to spend a few hours - we were there two hours with half of that enjoying the free beer in their saloon area. read more

Definitely worth it! I enjoyed the tour and free samples of course...overpowering smell of ingredients when you get off the tour bus but i liked it! read more

I skipped the actual tour and just did the short tour. If you do the short tour you basically just go straight to the tap room. You get 3 free 10 oz beers. The beer tasted so fresh and was delicious and did I say FREE? Who doesn't love free beer amirite?? The setting was very nicely decorated with signs and advertising throughout the years, which is something I enjoyed and recommend. Great setup and great beer! read more

Great way to spend an afternoon learning about beer. The Coors Brewery Tour teaches people about the history of that yellow lager that we as Americans are so accustomed to seeing at every bar all over the country. Not a fan of their beer, but the tour was very informative. read more

The brewery tour itself was very neat and informative and we enjoyed the audio tour. However, the service we received in the Tasting Area was absolutely awful!! The lady who served us was extremely rude. I had drank half of my first sample and I decided to take a small sip of my mother's to taste it. The lady at the counter came over and yelled at us in front of all the customers and confiscated our drinks and was extremely rude to both of us. Absolutely will never return. It's a brewery tour, guests should be allowed to quickly sample someone else's drink just to try. Not impressed. read more

I arrived at 2:30 on a weekday afternoon to be told there was a one and a half hour wait for the tour bus from parking to the brewery and tickets were given on the bus. I couldn't wait around that long and left quite disappointed to have made the trip. Others comment on no wait, but be prepared for a very long one -- I was not! read more

While we were in Denver, we decided to take a tour of the brewery before heading to Coors Field for a baseball game. Their website says to be prepared to wait in line outside (in any weather) for the bus, so we figured that it would be pretty packed on a Friday afternoon. We were definitely right, and waited for about 45 minutes for a bus. While the ride around the little town of Golden was cute and informative, what the website didn't tell us is that the brewery is literally next door to the parking lot and bus line. Apparently you have to wait in the bus line to do the self-guided audio tour through the brewery, but if you want to go straight to the tap room and drink free beer, you can just walk over. (It would literally take 5 minutes to walk.) Regardless, the tour was good, and I'm glad we did it once. When we finally did arrive in the tap room at the end of the tour, we were (one at a time) treated to three full glasses of beer. No, you don't just have to drink Coors Light, they also have Blue Moon, Colorado Native, George Killian's, as well as seasonal beers to try. read more

If you want to freeze you a** off (wintertime of course), wait an extremely long time to board a mini bus that takes you across the street. Just to get to a pathetic self guided tour. By the way the bathrooms are dirty and have no paper towels and the hand sanitizer is out. Only to end the tour waiting about 30 minutes in line to get a small beer then this tour is for you. read more

I swear this was the epitome of my adult drinking life. I wanted to cry I was so happy I was here. Standing above the actual packing room, all I could think was "wow, that might be my case of beer next!". And they give you free beer! And then MORE free beer! It was magical! But all good things come to an end, and you have to go home. And this is where things go seriously wrong. They have mini bus shuttles to bring you back and forth. They hold...I dunno...20 people? But there's only 2 shuttles. 20 minutes later people started walking. I wish I followed them. 45 minutes later I got picked up. It took a wonderful tour to an all time low. Also, while waiting for the bus, you're standing outside of the plant. And it stinks. Like hops and barley. At least it stunk to me. Other people told me it smelled good. I could smell that smell on my clothes for two hours after I left. Would I go back? Yes. Would I stand and wait for the shuttle? Absolutely not and my nose would thank me for it. read more

I put three stars one for each free beer I got. Like all the other reviews said expect to wait foreverrrrr in line. Like long enough to forget if you even really want free beer that badly. The factory itself was cool. A self guided tour that I was eager to get through because I was parched lol. We waiting 2 1/2 hours in line for a 30 min tour. I wouldn't do it again but I'm glad I did it the one time. read more

We had a great time on the tour. 4 of us went and all enjoyed the tour. I like not having a tour guide and listening to the tour on audio because we can listen at our own pace. Everyone in our group started the audio at the same time and talked afterwards before going to the next station. All of the staff seemed happy and excited to do their job. Will return. Enjoyed. read more

This was a tour that you have to try once in your life. It' was pretty informative and interesting to see how Coors beer is made and packaged. There is barely any parking at the brewery so you have to park in a lot farther out and take the bus. Warning: it takes a LONG time for the bus to come because I guess it takes you on a tour of Golden before bringing you to the brewery. They give you passes on the bus that you have to turn in so you can go on the tour. They don't want people parking in that lot for long periods of time so you have to prove you took the bus. If you just want to go to the sampling room though you don't have to take this bus. The tour is self guided so you have a wand that you push numbers on and hold up to your ear to tell you facts. Along the way there are employees to answer questions too. I personally don't care about the details so I found it to be kind of boring overall. You should do it once though just to see everything. At the end you get 3 beers in the sampling room which is pretty cool. read more

FREE BEER. Need I say more? It's also kid-friendly surprisingly! The only negative about this self-guided brewery tour is the line . . . we waited about an an hour and a half to get to the tour. The line looks short . . . don't be fooled. The shuttles only hold about 10 people and come about every 5-15 minutes. It seems to drag on and on . . . but it's well worth it! The tour takes about 30 minutes, and at the end, you receive 3 generous pours with choices of Coors Banquet, Coors Lite, Blue Moon, Colorado original amber beer, and one other beer I can't remember. You hang out in a lounge and can chat with anyone you like while you sip a beverage and snack. They serve non-alcoholic beer and soda for those who do not wish to participate! read more

I used to love taking their tour but now that they have the headphones for you to just listen to it is not quite as much fun. The real people leading a tour was a lot more fun. read more

How nice that Coors offers a FREE tour of their facility and a free serving of ice cold beer straight from the tap. I've read the reviews and kind of hard to gripe when something like this is FREE and generous from the COORS brewing company. Very informative go at your own pace tour. We were disappointed that the mid-tour tasting was closed but it is what it is. Things to know... NO you can not take in ANY type of purse, backpack, stroller (not sure what kids get out of this but not my place to judge) YES the line for the shuttle totally sucks on a busy day. We got there right at 1200 on Sunday and we waited 2 hours. The shuttles hold 14 people at a time. That's it. Besides that it is a great thing to do and see and once again it is FREE and very generous of Coors. Be sure to pay attention to the memorial set for the Armed Services outside. It's beautiful read more

Showed up with a few friends and family to tour the brewery. It might have been a good time if it wasnt for the guy in the parking lot in charge of "greeting" guests. Kevin was his name and if that is the first person that Coors wants greeting its guests then they might as well not even provide a tour. Complety ruined the tour. This guy should be fired or demoted to janitorial duty and kept away from ruining peoples days. This is the 3rd bad review about this guy, i wish someone that has some seniority reads these reviews and treats Kevin the way he treated us...like crap. read more

I'm giving 2 stars because we didn't even get to go inside...we waited in line outside for 45 minutes in the 27 degree weather. After waiting for 45 minutes, I went in and asked how much longer it would be, the girl couldn't give me an answer and said we only let 17 people in at a time... I get that it's a self paced tour and that it is free to get in; however, it's freezing outside as well as snowing. There is plenty of space inside for guests to wait but I am unsure why they don't allow people to wait inside. I was really looking forward to going in but since there were still 30+ people in front of me, I couldn't stand that cold weather any longer knowing it would be at least an hour before we got in. For as big as a company as Coors is, they should offer a better waiting area for people when it is very cold outside. With all that said, the factory/brewery on the outside looked very cool. read more

i bookmarked this place before moving to denver. excited to do something different and i was with those that would appreciate the tour. plenty of parking. it was a beautiful day so the wait was about 30-45 minutes. not bad since there was covering so you weren't in the sun. there were plenty of signs to let you know not to bring your purses, backpacks etc. the tour was self paced and took us a total of about 1-2 hours (including beer tasting). read more

Coors Brewery is a must when in Golden. The lines were long but they moved quickly and the staff was very friendly. The free beer and soda were an added bonus. read more

super fun. how can you go wrong with free beer? and my kids got lots of free soda (which they never get to have!)

This tour is an absolute MUST do if you are from CO, living in CO or just visiting! It is the largest single site brewery in the world and whether you're a fan of Coors or not, it is an amazing sight! Just the production alone that is involved in running such a large operation is incredible. Anytime I have family or friends visiting Denver I always make a point to head up to Golden to take them on a tour. During their peak season (Summer) the tour is guided starting with a shuttle around Golden and then the tour of the brewery which takes about an hour to an hour and a half to go through the plant, the tour is ended in their lounge where you can enjoy 3 beers of your choice, Blue Moon is one of my favorites and they usually will have a seasonal Blue Moon as well. If you are short on time you can skip the shuttle and head straight for the lounge for what locals call a "short tour"! I also really love the gift shop, they have really nice clothes for both male and female and also some really quirky gifts like cowboy hats that are made from Coors boxes. read more

Come with an empty stomach. All the beer tasting will make you feel full of you eat first. Might want to visit this place twice, too much info to absorb with just one visit. read more

This tour is such a great time! I was surprised to see children there - I wouldn't bring kids under the age of 12 or so. The beer at the end was fantastic!! I highly recommend this free beer tour!! read more

I am quite the beer fan, so Coors does not rate very high for me. Visiting Denver, however, a tour through the industry that built nearby Golden is somewhat obligatory. Pulling into the parking lot where they stage the line, we were quickly advised to leave our bags behind. The line is under a covered walkway which has a mister going on hot days (the mister is poorly designed and should be redone, where it partially worked it did a good job of blowing away from the hot crowd.) The line moves quickly as a steady stream of shuttle buses swings through to pick you up, give you a short tour of the lovely town of Golden, and then drop you at the brewery door. When you step in, you are invited to pose in front of a green screen for a picture you get the opportunity to buy later. You are then handed a radio for the self-guided tour. It is simple enough to press the correct button at the correct station and listen to the spiel. I personally was anxious to hurry through it, although I did find their history interesting and engaging. My wife found it to be very impersonal, and even the guides standing throughout to answer questions could not really make up for the fact that no one was listening to the same thing at the same time, which at best is disjointed. The tasting room at the end was pleasantly surprising. You get three full glasses of your choice of any of their several beers. Their selection includes many craft options which I found very enjoyable. The pre-prohibition style Batch 19 was a particular find. It is of course the most popular stop on the tour, but the lines moved fast and there was a lot of seating. Is it worth your time for three free beers? Maybe not, but it's not a bad time, either. read more

Took out of town family members for a visit. Encountered stressed out employees (some rude) before we even got into the tasting room...sad because this used to be a fun place before the corporate merge. Skip this and go down the street to Toad Mountain Brewing where it's peaceful, relaxing, and people love their jobs! read more

I really expected to see the manufacturing plant with all of the machines and bottles and cans during the manufacturing process, but all you see is a few copper vats where they brew the beer. I have been to other plants and you see all of the manufacturing process which is fascinating. Not much to see, somewhat boring. Golden Colorado is a very nice town to see though. read more