If you want a beautiful engagement ring, you should go to see Marina and Bri at Diamonds Direct at Boca Town Center. We had been looking online and locally for months and hadn't found the perfect ring. That day alone we'd already been to three other stores and were overwhelmed. We almost didn't go into Diamonds Direct, as I wanted a sapphire, but we were on Glades, so we figured we'd look. When we walked into Diamonds Direct everyone greeted us warmly. Bri was with another customer and introduced us to Marina. Right away we saw three gigantic displays of beautiful vivid sapphire rings in every color of the rainbow. They also had engagement ring settings in every price range, from in-house to Tacori. Marina is the best! She is a pro and has been a joy to work with. She's patient and focused and loves jewelry. Marina figured out exactly what style, profile, and weight I wanted in my ring, and ordered a curated selection of colorful sapphires to choose from that arrived in only a few days. Thanks to Marina, we finally found the perfect ring (a dainty yet detailed Verragio), had it set with the perfect stone (a vivid color change purple sapphire), and I had within a week! It's the most beautiful ring I've ever seen. I'm so glad I went to Diamonds Direct and you will be too. Thank you Marina! read more

We bought a ring from Diamond Direct a few years ago. I went to the store today to have the ring cleaned and they made sure it was in perfect condition - noting that a diamond needed to be replaced. They took everything quickly, without a wait. And everything is guaranteed. Great customer service by Claudia! read more

The best service, selection, and value possible! The best jewelry store in Boca by far!

Khevern's was nice and told us he'd be reaching out to us after discussing what I wanted. We filled out the card with email and phone number but never got any follow up. This place has lots of options to try on which is great, other workers were very nice and friendly. read more

I would highly recommend Diamonds Direct in Boca Raton both for the amazing service we received from Marina, the Diamond Expert and for competitive pricing aggressively worked out by the Owner/Manager. From being welcomed in and attended to efficiently to being shown such a huge variety of choices, Marina took care of business in every way. Of course being offered a variety of beverages including champagne never hurts. Thank you so much for working so hard to make my gorgeous (very chunky) Eternity Band become a reality. It's gorgeous! read more

Diamonds Direct in Boca Raton provides high-quality customer service and a buying experience unlike any other because of their personal touches. Ryan Smith is a rock-star sales associate who will go the extra mile to find you the perfect piece or pieces! I can't recommend him and the whole team, including Camille! Pros: - Great selection and open pricing - They have a network of stores nationwide and so a deeper inventory than what's in the case - Not only do they take a no-pressure sales approach, the associates truly want you to understand the diamond you're buying - Willingness to negotiate - Adult and soft beverages provided during your visit - You can learn as much or as little about the diamond you're interested in, or the diamond market in general Cons: - None off the top of my head; the team is welcoming and "human", providing an enjoyable and fun experience for what otherwise can be quite stressful Diamonds Direct is a jeweler who wants you to be happy with your purchase. They offer a money-back guarantee for 30 days and stand behind the craftsmanship of their work. I highly recommend Diamonds Direct, and Ryan Smith! read more

Diamonds Direct - Retail counter - Jewelry Near Me - Boca Raton, Florida

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Hi DD!! I was looking with my brother for a ring in DD in Boca Raton. My sales associate was Kristie. Kristie made our shopping experience so much fun and she was extremely knowledgeable about diamonds. I felt very comfortable knowing that she is a certified gemologist. With that said I would highly recommend my friends, family and colleagues to shop with Kristie who made our experience fun and enjoyable. Thank you!!!!!!! read more

Go see Ryan. He is very knowledgeable, easy to work with, and will customize to your specific situation. I came in with a design idea for my fiancé's ring, and they nailed it! Then we went after my ring, and it ended up spectacular as well! They have many variety of choices of diamonds to fit your needs and desires we looked at other locations, but none provided the service and accommodation like Diamonds Direct. read more

I can't speak more positive about this shop. My fiance and I both got our rings from here and David was so accommodating both times. He was such a please to work with and he really took our budget into consideration. Thank you David! read more

Diamonds Direct - Jewelry Near Me - Boca Raton, Florida

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Wow where can I even start. When my (now) fiancé and I first went to diamonds direct we were not thinking about getting a ring that day just went to browse around and look. We fell in love with Verragio online and just needed to see them in person. Joseph took great care of us and showed us all of what they had of Verragio and my fiancé and I fell in love. I ended up putting a down payment on a ring that day that my fiancé got to custom make herself! Joseph was straight HEAVEN SENT!! He made this whole process very easy and affordable while making sure it had every detail we wanted. He helped my fiancé custom make the perfect ring for her that she fell more in love with once she got to see it finished! Not only was the ring worth the value of her happiness but the service was one of a kind. Here are some pictures below of the ring. I highly recommend the whole store but even more ask for Joseph as he was a blessing during the whole process. read more

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This review is mainly for Lennice. I was invited to an event that Diamonds Direct was having the other night. Lennice was very hospitable. If you are in the market for diamonds, she is your gal! No pressure sales here! She will take all the time you need to pick out that special something for that special someone! I also met Michael, who was friendly and has a great sense of humor! Ayelet also came by in between her meetings to introduce herself. I learned that it was suppose to be a "Grand Opening" but like many things in this season of "Covid" it has been postponed. read more

Diamonds Direct - Up scale ladies room! - Jewelry Near Me - Boca Raton, Florida

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Simple process to pick out a product. Made a deposit and I was able to find a better deal at a different location and when I called to receive my deposit back they want you to come into the store in person to receive that. That's was failed to be mentioned by the store and the terms of my deposit (as seen in the photo below) also fault I mention that. Seems like a way to get you back into the store. read more

Kirill in Jacksonville helped my daughter and her fiancee' with their rings. He is very knowledgeable and easy to work with. He made the experience a pleasure and the were very happy. Will definitely go back for future purchases. read more

Kristi was amazing helping me pick out my engagement ring she is very knowledgeable true professional highly recommend her price was very competitive read more

Staff was AMAZING! My complaint is the nonsense of pricing. Don't tell me the price is firm, then I walk away and then you need to negotiate. Tell me the rock bottom price and get it done. I went to another store that didn't screw around with these games. You lost out on 26,000 ring sale. I also ended up buying an additional $7,000 pendant necklace. I'll gladly email you, however management was around and spoke to me that day. Very disappointing read more

I went in to engrave my husband's wedding band with our family initials (we just had a baby). Everyone was courteous and professional. Kristie was the best! I moved to south Florida after living in Vegas 20 years and the customer service here in FL leaves much to be desired. However, Kristie, went above and beyond!! She was helpful, kind, courteous, attentive, sweet, and patient with me. BEST customer service experience I've had in almost five years living in south Florida. Recommend 5/5! read more

Let me start off by saying thank you Diamonds Direct. The experience I went through during such a special time with this company was more than anything I could've asked for. From the second I walked in through the front doors, my son and I were greeted like We were part of the family. They accommodated us, made us feel extremely welcome and gave my 2 year old son so much attention the entire time there. Lennice was my person and let me say, there are no words to describe the service this woman provided us with. She asked questions, gave suggestions and, educated me on every aspect of what I was looking for. She was personally invested in making this experience the best possible experience for me and my soon to be fiancé. She knew exactly what I was looking for and taught me about things I should be looking for in the perfect diamond for my event. Best of all, she never once suggested anything over my budget or made me feel pressured into making a purchase I would not be comfortable with. I brought in my fiancé's family and her best friend to make sure I was making the perfect decision on the diamond I was getting and Lennice made them feel just as welcome as she did for me the first time around. She is highly educated in what she does, she invests her time in making sure the client truly understands everything and, she genuinely cares about what you are looking to accomplish. This store is one of a kind, every single person makes you feel like you are family and they make sure your experience is one of a kind. Even the security guard was amazingly friendly. He would stand close by to watch my son as I picked out the perfect gift for my fiancé. The options are endless, they provide you with great deals and work with you to make the right purchase for your budget. They have made a client for life and I will continue to come to them for my jewelry needs. Thank you to the team at this location. We are extremely grateful to have found a company like you. read more

I was in this store a few weeks ago to purchase a diamond bracelet. Leslie the sales associate was nice but was supposed to get back with us by Tuesday the following week. She was having a couple of bracelets fedex'd in so we could make a purchase. We never heard from her. I called the following week asking why I didn't hear back and she said she has chronic back pain and so on. Then she looked through her notes and couldn't find anything that she wrote down from that day. But she did remember us...I gave her my husbands number for a call back but we just felt like why bother with that kind of client services when your going to spend a nice amount of money. read more

Always greeted with a smile by all employees, especially Ryan! Diamonds Direct has helped our family, from my parents to my husband and I, to help us find the perfect gift for every and any occasion! We cannot recommend them any more! read more

I recently moved to Boca Raton from north Florida and needed my ring sized. I went into Diamonds Direct and Julian was all smiles and very helpful and professional. He treated me very well and I will definitely be back. You have a valuable asset with him. read more

Worst experience.. saleswoman was rude and very condescending, what was supposed to be such a wonderful experience was truly heartbreaking

My fiancé was completely ripped off. It's all about the money and sale with the Israeli manager. Didn't matter to her that she sold me a yellow stone. He was so upset and we lost a lot of money. read more

We had a wonderful experience shopping at Diamonds Direct for my engagement ring. There is a huge selection, the showroom is stunning and classy, and everyone who works there is helpful and friendly, without the pushy salesmanship. I would like to personally thank Ben for helping me choose the perfect ring! He helped us from the moment we walked in until several weeks (and several visits) later when I walked out with my ring on my finger. At our first visit, I only had to select a couple of rings to try on before he understood my style and what I was liking and was able to help select bands for me to try. And being an indecisive person, we did come back more than once to look at my selection again before ultimately making a decision, without feeling any pressure to buy right away (unlike other jewelers we had been to, when I told the person helping us I wanted to think on it and come back, she said "it may not be here when you come back" and was so blatantly trying to get us to walk out the door with a purchase on our first visit, it just put a bad taste in my mouth). Ben helped us customize the ring to exactly what I had envisioned, and it came out absolutely stunning! I am so happy with it, cannot stop staring at it, and will be coming back here when it is time to choose my wedding band. I would also like to add, that after shopping around a bit, this company also offers the best warranty and continued service after purchase. read more

As I opened the front doors, that moment forward was an experience of a lifetime. Carla, oh Carla! she immediately greeted my daughter and I with this overwhelming soft demeanor that really caught my attention. I felt as if I knew her my whole life. she has a caring and calm way about her. she listens and understands the assignment. she's extremely knowledgeable ans is very detailed oriented. As we were getting more into the details she introduced us to Jonathan. What an experience! diamonds is her expertise and I learned the details and the importance of a diamond. Jonathan is classy in his ways to keep a woman focused on why are we here in the first place.The quality of time and patience was everything to us. I highly recommend both Carla and Jonathan for all your needs. the AVentura location was so clean and the various selection was off the charts amazing. thank you for your time and service we really enjoyed our experience read more

This place only cares about $$$$ and not the customer. Not sure if it's because it's a Boca location or just the company in general. Went there twice. The first time we went was my first stop on my journey to get an idea of what designs were available. I knew what diamond type and that I didn't want a halo or side diamonds. The lady who helped us the first time didn't really offer anything I liked when I tried to give her some ideas. Most likely b/c 90% of rings there consisted of those 2 things I didn't want. She also seemed to be stuck on the idea that many women change their engagement rings years later. I promise I don't plan on doing that. To me an engagement ring is a one time thing to serve the purpose of an engagement. Not something I should get bored of and need new ones every 5-10 years. We are by no means rich and we are on a budget. Seems that's not something this location understands. She even mentioned wedding bands when here I was not even finding an engagement ring to purchase. We left so I could continue my search since nothing caught my attention. Down the line, after finding something I wanted made as a custom ring, we went back. I originally emailed them through the website and asked if they do custom rings for people who have their own diamonds and they said yes. So we went in and were paired with Leslie. I immediately told her (as did my fiancé on the phone when he called earlier that day) that we already have a diamond. We have images of the ring I would like to have custom made and we were looking to get an estimate on what they would charge us for it. She looked at one picture and instantly said it was a knock off stolen from Veraggio. It is not. It has similarities, but not the same. So she quickly jumped and said ok well then the person who I took the images from copied Veraggio. She also was quick to say that they could still make the custom ring regardless, but that it might be easier to work with Veraggio and modify their ring since they already have a mold and dimensions to work with. I told her we couldn't afford Veraggio's $3k-$4k prices since my fiancé put most of the budget into the diamond already. She said ok and explained the process of getting a quote, giving the ok and then getting rendered images from their designer and then getting the mold, etc. and that we needed to send her the pics with explanations of what we wanted in specifics so she could send them to their design team and she would get us a quote by the end of next day. She tried to get us to buy a plain band for the meantime to put my diamond on so I could at least get the diamond on my hand and wear it around. I declined as that would take from out budget for my actual ring. She also mentioned that I should come in another day and she would pick a few rings to show me based off the picture. I agreed to do so. I looked at the Veraggio rings on my way out and this is where she asked our actual budget and when we mentioned it, she was like oh yea you can't afford Veraggio. No kidding. Anyway, I send her the images with explanations that night. Next morning we get an email saying they can't work with us because "Unfortunately we can not and will not be able to replicate one of our premier brand partners DD operates with the highest level of integrity and cannot copy in any way shape or form any designer brand as a matter of legality." Please tell me how many ring designers don't have similar items on their engagement rings?! If I took a Veraggio and showed how many things were different with the exception of a few items that were similar Veraggio themselves wouldn't want to make me the ring. If I drew the ring myself would they have made it for me? Give me a break. Most people who get ideas for custom rings get them from other rings they've seen online or in stores. The fact that she asked me to send them pictures to send her design team, where did she think these images were coming from? Clearly I'm not a designer. She should have just said they wouldn't do it as soon as she claimed it was a knockoff and we would've left and not wasted anymore time. I understand our current budget was low, but not impossible and had they been willing to work with us, we would have considered them for our wedding bands when the time came. We will never go back to DD. read more

Kristie was so helpful helping me understand the quality and details of diamonds!! An amazing experience!

My experience with Diamonds Direct has been fantastic. I have worked on a few pieces with David, he is extremely knowledgeable and passionate about jewelry. read more

The people at Diamonds Direct are so friendly and helpful but also very knowledgeable. The sales person (Kristie) that I dealt with helped me find the perfect diamond. I will be upgrading in the near future and will certainly go to Diamonds Direct for all my jewelry needs!!! Thanks guys for the great experience!!! read more

Had such a experience at Diamonds Direct. Kristie was taking care of me and catered to every request and answered any question I had- making me feel so comfortable in the process. 5 stars!! read more

Had a great experience. Lennice Padilla was my consultant. She was professional, courteous, an responsive to all my requests. The showroom was beautiful and all of the staff was friendly. Would highly recommend!!! read more

Buyer beware! Worst experience ever. Diamonds Direct of Boca are not interested in you, they just want to take your money. I had quality issues with an engagement ring that I bought from them that were never resolved. In a lame attempt to fix one of the problems, one of the of diamonds was ruined by Diamonds Direct of Boca . In the end I had to buy another engagement ring from a reputable jeweler. He tried to sell the diamond I bought from Diamonds Direct of Boca to the trade but no one wanted it! Finally it was appraised at 30% of the cost and I lost a lot of money. If you really love a woman don't buy her engagement ring from Diamonds Direct of Boca! You may have a better chance picking one out of a Cracker Jacks box!!! read more

Thank you Igor, Ayelot and Elyse for your outstanding customer service. You truly respect and care about your customers. I will be a customer for life. I will be recommending you to everyone I know seeking a jeweler they can trust. You exceeded my expectations which were high to begin with. My ring is absolutely stunning. read more

This was the most pleasant jewelers experience I have had. The store is not only lovey, but all of the staff was incredible. Not to mention the jewelry selection was the best I've seen around, and since getting engaged - my fiancé and I have been in search for the perfect bands and have spent countless hours trying to find the right pieces. Elyse made the process painless! She was very patient, and so accommodating. She worked on pricing for a few different custom possibilities based off of my vision so that we knew all of our options, and even cleaned and sized my engagement ring at no cost. We will definitely only be buying through diamonds direct moving forward. So glad they came to Boca! read more

After a terrible experience at another large jeweler in South Florida, we found Diamonds Direct and could not be happier. We had a very specific thing we were looking for and not only did Diamond Direct offer red carpet treatment every time we visited but they were very patient and ordered in a ton of stones for the specifications and setting we were looking for. We were trying to fit a new diamond into a existing halo which is not an easy tasks but after several months of searching, Diamond Direct found the perfect fit! They also ensured it was set exactly how we wanted. We cannot thank Ryan and the Boca team enough! We will certainly be back in the future. read more

There are no words to describe my experience with Elyse and the Diamonds Direct staff but I will try my best. I spent months searching for my dream engagement ring. I Met with many jewelers and after being told multiple times that it would be impossible to Get my dream ring for my budget, I almost gave up. Then one day I came upon Diamonds Direct's website. I figured I'd stop in and check them out before I gave up my search and just settled. From The moment I walked in, my sister and I were greeted with warm smiling faces. Offered refreshments. We spent some time with Elyse learning all about diamonds and what was important for me when choosing one. After learning so much, I started to feel like this confusing subject wasn't so confusing anymore. Elyse is extremely knowledgable and I finally was able to express what I wanted in a diamond and on the hunt she went! I didn't feel pressured to just pick something like most places, I felt like I was being catered to. It was an experience, the one every bride to be pictures in her head. Once she knew what I wanted we discussed my budget and I was never questioned On my budget or encouraged to go over budget. She respected my price range at all times. She personally searched for Specific diamonds with her lovely manager and they found a few perfect matches, within my budget! We viewed all of the stunning diamonds and they had found one in particular that blew me away. It was perfect! Elyse and Diamonds Direct make the impossible, POSSIBLE! I didn't have to settle, I got exactly what I wanted and what everyone said I would NEVER find. The prices are wholesale prices, I got such a great price on the Perfect high quality stone that I was actually under budget and even able to get a custom ring made for it! I will never go anywhere else, and I will never recommend any other place to any friends or family that ask. Elyse was fabulous, she's my go-to for All things jewelry related from now on! Don't look any further, go here and you will be taken care of and love every second of it! read more