Some friends and I were in the Rockford area looking to rent skiis. Unfortunately, we arrived too…read morelate in the day to rent. I appreciated that the staff was honest with us instead of taking the sale and having us be unhappy. It also helped that they had the most adorable dog in the world. Stop by!

If you are in the Rockford area and looking to buy or rent some adventure gear, this is the best…read moreplace around! Some friends and I recently took a trip to stay at a cabin in the Rockford area. We had planned to go cross country skiing and found that Rocktown Adventures rents xc skis in the winter. What we had not planned on was how slow we would be at finally leaving the cabin to go pick up the skis. Since they unfortunately don't do reservations for the skis, we called ahead to make sure they had some before heading over. By the time we got there it was already around 3 pm and unbeknownst to us, they close at 5 pm on the weekends. We got started with the rental process only to realize we would have very little time to ski before sundown. After explaining a couple options we had for still getting out on the skis, the staff member ultimately told us it probably wouldn't be worth our money given our time constraints. Instead of staying quiet, taking our money, and letting us have a very short ski trip, the staff member suggested the option that was best for us! He then told us that if we were ever back in town to just give them a call and if they had skis available he'd have them ready for us when we arrived. Not only is the staff knowledgeable and caring but they have an incredible selection of gear. We didn't end up spending any money there, and that is exactly why this was a five star experience!

First time in a Sierra store. I didn't realize they were also part of the homegoods/tj maxx/…read moreMarshall's group. This location has a large selection for activewear clothes. Women's clothes had a larger selection than men's. They also carry some food items. Check them out for some good deals on brand name items.

In August 2025 my wife and I purchased a suit case from Sierra after looking for one for months…read more Our vacation was after thanksgiving so we didn't use it for 4 months. When we used it in November for the first time everything was fine until we tried to use the handle, after all the clothes filled up the suit case, the handle wouldn't not pull out. We went the entire trip pushing around the suit case without the ability to use the handle. I waited until January and decided to take the suit case back to the store after only using it once. I just wasn't right. The store could do nothing and recommended calling customer service. I called customer service and they asked for the date of purchase, my tjmax credit card number, my name, address, phone number and E-mail address. They said that they would research it and get back to me. 5 days later they got back to me and said since it was past the return policy date they could do nothing. Really! Why didn't they tell me that up front when I provided all that information. What a waste of time! Never did the customer rep. or store say anything regarding the return policy until they decision was made. Now I'm stuck with a suit case with a handle that doesn't work. They just lost a customer and they don't care. I have other choices like Amazon, Costco, Sam's Club or Kohls. Not Sierra!

Wonderful experience... great customer service and outstanding prices.....the ski and outerwear is…read morequality like Columbia but half the price. Highly recommend checking out this store entire family outer ware.

This place is great - they have a large selection of clothing and shoes/boots for outdoors -…read morehiking, trail running, etc. The prices are very reasonable and the quality is excellent. A big shout out to the manager (Brian) for helping me with hiking footwear. Amazing in every way!

So glad we dropped by here instead of making the trip all the way out to REI. They have incredibly…read morefriendly and helpful staff on hand to answer questions and point you in the direction of what you're looking for. We went in search of a few items to make our winter walking safer and more comfortable and found everything we needed and then some. They had lots of promotions going on and tons of high quality brands. If you're in the market for hats, gloves, coats, hiking shoes, base layers, etc etc the list goes on and on, definitely stop by!

Wow, I live around the corner from this store and never visited, thinking that it must be…read moreoverpriced and never went in. This winter, I was looking for a rare item and this was the only store that looked like carried it. I was a bit apprehensive about going in, but what was I thinking! The store has totally changed my views on locally owned shops. Prices are actually not higher than the mall (Nordstrom, Macy's, etc.), the staff are actually kind and helpful, and there is a cute dog hanging out and wagging its tail! I had a great experience getting a rare item in my size at a lower price than expected, with smiles and kindness through the end of the transaction. Totally worth it, and definitely where I'll be heading from now on!

Purchased a generous wagonload of firewood in June and again in July for $20 each, and both times…read morethe split wood was dry hardwood that burned wonderfully! It was a great value from a local, friendly source that is less than five minutes from the Starved Rock State Park campground.

Around the corner from the Starved Rock Campground, this garage of a general store has all the…read morecamping essentials plus oodles of that elusive road trip charm.

Recently stopped by with my wife while exploring the shops in Lake Geneva. We saw that there was a…read moregreat sale going on inside because they were trying to get rid of all their summer items since fall is in full swing. This store had a lot of break clearance items in the back! They had a great selection of fall apparel and accessories too when you first walk in. It's a popular store, so there was a lot of people here. We saw that the store had changing rooms too. Store was very clean and well organized. Prices here were a bit High. Overall, it was a great store worth checking out.

Goods are priced at 200-300% markup for those with deep pockets vacationing or visiting their…read moremillionaire lake summer homesteads. For sportswear without a silver spoon or olympic sponsorship, head to the basement or back rooms for discount bins and racks. Sean Payne (Mr Lake Geneva), keeps everyone happy and is ready to help. Also ask about paddle-board rentals!

Everything you need to jump-start your outdoor adventure trip or excursion is available at the…read moreOuting Centre. Staff can assist you with:Gear Rental, Resources, Trip Planning... The OC is also the meeting and registration location for organized trips and clinics

Great shop. A lot to choose from. The owner I believe Rob was very knowledgable and helpful. I…read morerecommend.

From the owner: Fishing Depot Fishing Storeread more

Had a fantastic experience when I went in looking for running/walking shoes. Dave was very helpful…read moreand pointed me in the right direction.

This was formally Uncle Dans. Considering there's lots of stock, the Store is wheelchair…read moreaccessible. Staff was friendly but not pushy during Small Business Saturday. Lots of outdoor wear. Coats hats boots and more! Also has toys for kids.

Good store friendly staffed and well put together. Check out was slow cause they were training a…read morenew guy, probably temp holiday staff. I have had the AE rewards card since I was in high school and it fell off my keychain. So they were able to look me up under my maiden name change my name and give me new cards all at the register in no time at all I love their clothes. My husband and I normally make two big trips here a year once in spring for new t shirts and sinner clothes and once in fall for fall/winter

Omg!!! My favorite part about this store is trying on the clothes. I would have to say they stepped…read morethere game up when the started making stretch flex jeans and khakis. They are probably my favorite pair of jeans EVER!!! Now I don't struggle to button my pants after eating a huge meal. Overall, a great store and if u haven't tried a pair of the stretch flex, I recommend it.