Our LVP flooring project was finished yesterday and we are completely thrilled with the result. Our project started when we met Jeff in his Cape Coral showroom, and the entire process from that point on was flawless. My wife and I had gone to several other flooring companies in the area and just could not find what we were looking for. But when we went to Direct Flooring, Jeff immediately understood what we were wanting (color, quality, price, etc.) and steered us right to the exact product that we needed for our home. After getting measurements from his installer (James), Jeff gave us a fantastic price including a veteran's discount which we greatly appreciated, for the flooring and new baseboards. The installer - James (Flooring by James LLC) - and his team (Kirk & Darnell) came out on the day we selected; on-time, well prepared and extremely professional. They worked several days in a row to finish the job and, again, we couldn't be happier. The flooring and new baseboards look fantastic - not a single negative issue at all, Everything was done to perfection. We highly recommend Jeff at Direct Flooring and be sure to ask for James to do the install. Thank you Jeff, James' and team for a job very well done! read more

Amazing business, Jeff is the best! We went in to order some carpet and needed it installed ASAP. We would have been happy to have it installed within a week, but he was able to have it installed the next day! The installers Jerry and James were professional, quick and efficient with the added plus of having great personalities. I would definitely recommend this company! read more

Our house flooded due to hurricane Ian, Jeff was one of the few people to take the time and truly help us. He was cognizant of our situation, attentive to our needs, and generally all around pleasant to deal with. I am so satisfied, he knew exactly what flooring we needed. Jeff and his team, including his installer Craig, have set my customer satisfaction bar to a new height. I have not held back nor hesitated in recommending jeff's services. Jeff thank you from the bottom of my heart. read more

Direct Flooring - Flooring - Flooring Near Me - Cape Coral, Florida

We went to Jeff for our new flooring and he was so warm and personable. He gave us a great deal! He recommended an installer named Craig who was incredible! He went above and beyond for us. I cannot recommend this company (and their authorized installers) enough! read more

Excellent sales, service, and customer focus. I have now used Direct Flooring twice on two different projects and have been extremely pleased on both accounts. Jeff helped me select the right flooring for what I wanted and ensured I got a great deal. He selected James to complete the installation and on both occasions, the job was done quickly, efficiently, and above expectation. I highly recommend this business if you are looking at completing a flooring project. read more

Direct Flooring - Flooring Near Me - Cape Coral, Florida

All flooring places have multiple choices for luxury vinyl planks; however, we wanted luxury vinyl tile, which some places don't even carry. Direct Flooring had many choices, and we love the Santa Fe that we ordered. Our installer--GMEX Construction--did a great job. Direct Flooring gave us a veterans discount, which is always nice. See Jeff at Direct Flooring (conveniently located by Sprouts, Target and Burlington) for a great floor shopping experience! You don't have to go to Fort Myers or worry about getting a low quality product, because they only sell the best (at reasonable prices)! read more

Direct Flooring - Luxury vinyl tile in kitchen ("Santa Fe"). - Flooring Near Me - Cape Coral, Florida

We replaced our bedroom carpeting with high end luxury vinyl planking. Bids were solicited from four Cape Coral showrooms per our specs that included the exact materials to be installed. We were impressed with Jeff ( salesman at Direct Flooring ) who was able to authoritatively answer our questions and provide the product at a competitive price. Craig ( the installer ) and his crew did an excellent job. They are highly skilled, efficient, and immaculate. We unreservedly recommend the fine folks at the Direct Flooring showroom and their skilled team of installers. read more

Direct Flooring - a close up of a person's feet - Flooring Near Me - Cape Coral, Florida

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Obviously they are not interested in my business. I visited the store on Jan 15th, and asked for an estimate. Was told I'd receive a call shortly. Didn't happen, and I inquired via email. Was told they are very busy, but don't worry, they will get back to me soon. Never happened. Sorry, but if you can't do a basic estimate or communicate w/a customer, you're not worth my time, definitely won't get my $$$. read more

Good people, Jeff and James, and pleasant to work with. Had many varieties of carpeting to chose from at excellent prices! We asked if they could put a rush on the installation as we were having our new bedroom set delivered the next week. The next day the installer came out to measure and to our surprise he said that he would be able to install the carpeting the next day. We over joyed!! He was there on time, installed in the time period he said, and carpet looks great! There was just one little mishap but it was taken care of by Jeff...... read more

We recently purchased vinyl planks for our entire house from Jeff. He was extremely helpful in giving us the info we needed to make the right selection for our needs and his price on the planks we chose was very reasonable. He then referred us to an installer, Craig, that did an outstanding job. Our entire experience at Direct Flooring from start to finish was seamless and we highly recommend them. read more

It was time to lose our wall-to-wall carpet in our 1275 Sq Ft condo and I had started my search at a big box store. With no one to help us, it seemed like a daunting task in my search for LVP flooring. By chance I stepped into Direct Flooring in Cape Coral and I am happy to say, Jeff, James and Patty could not have been more helpful. I had an idea what I wanted in terms of color, price and how realistic the flooring should be. I found a perfect flooring which happened to be in stock. The installer came promptly to measure and the job was done in 2-1/2 days and I could not be more pleased! I have already recommended Direct Flooring in Cape Coral to several of my condo neighbors. Thank you Direct Flooring! read more

I found they had a pretty good selection and the salesman was decent. The experience went sour when we met with their installer. We were quoted one price at the store for installation but when the installer came out he wanted more money even though the square footage of the installation hadn't changed. So no longer trusting them or their process, we went elsewhere to purchase flooring and will not consider doing business with Direct Flooring again. read more

Can't say enough good concerning my experience with Direct Flooring. Jeff made the experience easy and went above and beyond finding just the right floor for me when it was on back order. He arranged for Craig to do the installation. This was another positive experience. Craig ripped out the old carpet, took it away and laid the floors. He was neat, quick, personable and did a fine job! I highly recommend Direct Flooring and am happy that a neighbor (another satisfies customer) recommended them to me! read more

Great Experience from the time we walk in and Met Jeff till our install. We had an idea in the type of flooring we wanted and in a matter of minutes we picked out the type and color and we were done read more

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We had 20 year old carpeting and finally upgraded to Coretec flooring and luxury vinyl. It looks absolutely awesome! The installers were James Ross and his team and they did an incredible job! Their attention to detail was awesome. They worked very hard and installed a 2000 sq foot house in 3.5 days! They move all the heavy furniture and replace it after they do the floors. I am just so impressed with the floor and with the installers. Absolutely recommend this company! Pricing on the flooring was pretty good too! read more

I had a great experience! They were very helpful throughout the process. Great selection and price. I will recommend them to everyone who is looking for flooring. Thank you direct flooring staff:-)! read more

After visiting over a dozen tile stores we were lucky enough to find out about Direct Flooring. James and Jeff did an excellent job of helping us get the needed tile for our home. We were looking for a very specific color tile and within 15 minutes of walking into their showroom we had FINALLY found it! They made the process very easy and referred us the BEST installer. I would highly recommend Direct Flooring and their installer Wes! read more

Excellent service!! Good prices!! Jeff and his crew KNOW what they are doing!

We purchased our new laminate flooring from Direct Flooring recently and WOW!!! we love it. Direct Flooring gave us a great price and their installer did a fantastic job. Jeff Shawver, the owner, helped us with making the right choice as to what would work for our family and our home. A great big THANK YOU to Direct Flooring! read more