TL;DR: Enlightened Baby has earned our family's trust and our business for many years to come. They're a locally-owned store that cares about their customers and has put in the work to match us with the right gear for our growing family. Sam has easily spent 2-3 hrs over a few different visits making sure we have the right carrier, car seat, and stroller to match our specific needs. We even went back when baby got here and we needed recommendations for nursery setup. Some of our baby gear choices have even included brands they don't carry in their store showing that they're not just trying to make a sale. This is the kind of service that has gotten so hard to find in an online world or a big box store. Also... pro tip: their clearance rack is not to be missed. read more

Nov 22, 2025 review: ---- This place is a must go if you need help with stroller research or other baby related items. They have plenty of options of all different price range for stroller. Literally a room full of stroller. I couldn't find this much option at any other place. Also lot of options for nursing chairs, crihs, bassinets, clothes, car seats and all. read more

Enlightened Baby - Baby Gear & Furniture Near Me - Austin, Texas

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Amazingly helpful and thoughtful and considerate!! Alo knocked it out of the park with her product knowledge and detail. I could not have asked for a better experience!! read more

shout out to Sam and Jermaine! both very knowledgeable and friendly for first time parent. left with a car seat and snail; we will be back!

Really disappointed to be writing this, but I've now had two poor experiences here. The store has a great selection of strollers, but the service has been consistently lacking. On both visits, I was given less than five minutes of help before the associate moved on to assist other customers for long stretches (20-30 minutes), leaving me standing there trying to make a big decision completely on my own. It's frustrating to feel overlooked--especially when you're clearly in need of guidance and ready to purchase. After this happening twice, I don't feel confident returning or recommending this store. read more

I mean! What a great experience!! I was so overwhelmed when I was trying to figure out baby gear such as strollers and car seats... after spending some time with the employees at enlightened baby, I'm now sooo confident about what's the best choice for me and my husband. THANK YOU!! read more

This is the best baby store in the whole world. The owner is an amazing human who really cares. She and her staff will work with you personally to make sure you find the perfect stroller/carrier/gift etc. If you want a feel-good experience and to purchase high quality items locally, go to Enlightened baby. I'm so glad I did! read more

Enlightened Baby - The perfect stroller for my baby! - Baby Gear & Furniture Near Me - Austin, Texas

Nice store that carries the latest items for any stage of babyhood and beyond. A bit pricey but it's a specialty store with unique items. Some very nice clothing , as well. read more

High quality gear that can't be found in big box stores, focus on long-lasting items that can be passed down. They offer bags that are fun and stylish, and I use mine long after the babies have grown. Find your community in one of their classes, bring your baby to be adored, or handle their floor samples before you purchase the perfect gift. The staff is the sweetest, and genuinely helpful. read more

I'm from Dallas and this was my first time in Austin. My car wasn't charging my phone correctly and they were so kind to allow me to relax and charge my phone with my baby. I didn't catch the ladies name who invited me in where we met in the parking lot as she was existing her shift asking about my situation (but she was a pretty blonde with glasses) and when I went in Sam was awesome and charged my phone enough to make it to my location. Even though I didn't buy anything the point is the people in there really are super amazing. I walked around and the product was super cute/unique baby items for excited new moms. Just wanted to drop this here being a total random incident I ended up inside but that I won't forget the kindness shown! read more

Came here today looking for some help deciding on a new toddler carseat for our baby her outgrew her infant one. We had done our research before hand and felt as if we had narrowed down our decision. After talking to Whitney and her sister (sorry, I can't remember her name but she had a cute baby!), we ended up leaving with a completely different one (Uppababy Knox) than what we had in mind when we got to the store. The staff here were very friendly, knowledgeable, and patient with us. We were there for almost two hours picking their brains and conducting our own research online. We ended up leaving with more than we came in for, but very happy with all of the purchases today! Prices were the same as what we found online and were more than happy to support a local business. read more

Stopped by this weekend to test out a few items I needed to shore up for my baby registry. Had the pleasure of working with Alondra and she was as helpful as could be! Going in I thought I needed two wearable baby carriers: a structured carrier and a wrap; after trying on a few, I realized I could get away with a hybrid of the two--and in fact I hated the way a structured carrier felt. This was such a helpful service! I was also able to test out several rockers and found a couple I loved. The stroller selection was massive, albeit busy on a Saturday morning, so I look forward to returning again soon on a weekday to peruse my options on that front. Overall, a highly wonderful experience. With many stores only having display models that you can't actually touch or try on/out, this store is a gem for moms and moms-to-be such as myself! Thank you thank you thank you! read more

Honestly we came in thinking we'd just like to look at products in person but Hannah was so helpful that we're coming back to buy one in the store. My wife and I are first time parents and Hannah really helped us think through some big purchases that we probably would have made worse decisions about had we not spoken with her. read more

Despite having spent thousands of dollars here over the past few years, it makes me very sad to say that I will never shop here again. I purchased a new Nook Pure mattress here and was "upsold" an additional cover for the mattress with the lure of 20% off the extra cover. There were two available and my husband and I were both thinking of buying the grey but were talked into the glass color by the owner. When I get home, I turn both the covers inside out and put them in the washer on delicate (exactly per the instructions on the Nook tag and website) and when I take them out, there is a tear on the inside of the glass one (only on the outside of the cover, not all the way through, and it was washed inside out). I don't wear any rings (the owner told me about how she had torn her covers with her rings... hmm...) and there is no way the cover could have been torn. I immediately try to call the store, but can't get through, so I send them an email. It's only been a few hours since I bought the cover. 4 days later, they finally email me and refuse to exchange the cover! I spent almost $600 on Monday and they won't even exchange the $80 cover for one without a tear. I'm not even asking for my money back! Now... and this is rich... they tell me I need to file a warranty claim with Nook but Nook almost certainly won't accept it because the cover was discounted! So, they talk me into the color I wasn't going to buy (trying to get rid of a damaged cover, perhaps?) and give me a discount so I'm stuck with it. Not a problem I'd be experiencing if I hadn't made the mistake of shopping here (and had gotten it somewhere like Amazon). No wonder small businesses like this one are dying! Terrible customer service. Avoid at all costs and just send your money to Jeff Bezos instead. read more

I wouldn't recommend shopping at this store. Their policies are not customer, new mom or even baby friendly. With babies, especially as new moms, we don't necessarily know sizing and what works right off the bat. I was given a gift that was too small for my child. I went to exchange it for the identical item in the size larger and they wouldn't let me because it was out of their exchange window. Even when I asked that it was a gift and just wanted it in the appropriate size, I wasn't allowed to exchange it. The item was in original packing, tags on and gift wrap. Seems silly when the identical items are there and available, and I didn't have control of when a gift was purchased for me. read more

Great selection of anything you need or want for a baby through toddlers. Wonderful options for new moms. Extremely knowledgeable, helpful staff! read more

What a mess. Their customer service is extremely disappointing. They do nothing to accommodate a customer. Ordered a doona off their website back in early August. The baby came eight weeks early so we ordered a doona from Doona. Which came in two weeks. Enlighten's arrived October 17th (9 weeks) we called immediately to see if we could return it. (Assumed it was never coming actually, with a delay like that!) Yet no one responded for a whole week. after countless calls/vm's to the store and emails their "online department" finally responded via email and said they do not accept returns on car seats due to the fact we may Return a counterfeit. The package was never opened. This is not a liability. This is nonsense. Communication is key. We never even received a confirmation email. They had the wrong email because they missed a number. (Their mistake not ours, this knowledge came from the girl on the phone at the store) We sent emails and when we called she said that online had the wrong email even though we received a response from them that they would get back to us in 72 hours so instead of responding to our email, online (Bobby) used the wrong one? Doesn't even make sense. The women at the store (Kathryn?) also said online is a different department and that Bobby doesn't have a phone. (Her words not ours) are you joking? What company doesn't have a phone/customer service line for online orders?!? Calling emailing communicating kindly and efficiently would be nice, and expected in 2021. Too many small businesses to support. And if they act like this buy direct from the manufacturer. This shipment should have never taken this long to receive. Like ever. And to be able to return it should be a no brainer when it's never been opened and we called upon it's delivery. Still can't get over The email claiming they don't accept returns on car seats because of liability reasons, counterfeits/damage. Would that not apply to us receiving it from them? How do we ensure the one they sent isn't damaged? We can't believe she even said that! Don't shop their online site. To say it bluntly.... Their communication/customer service STINKS! read more

Whitney, the owner & her sister were so extremely helpful and showed such genuine care. They took their time explaining in great detail car seat pros & cons to my husband and I. We spent quite a bit of time in this store trying to make a decision and we never felt rushed or in the way. Picking a car seat can be daunting as there's so much to consider and they can get pricey, but they helped us in answering allllllll of our questions and explaining how each brand worked. The pride they show in offering the best brands and their knowledge behind them was so helpful! Not to mention all the other tons of cute toys, clothes, and baby items they have. read more

The staff at Enlightened Baby were helpful. They have a huge selection. Reasonable prices too. Free easy parking in their surface lot.

Favorite spot in town for everything baby and toddler related! Great gifts for older kiddos as well. Their staff is so knowledgeable and friendly. read more

This store is amazing. Selection, assistance in picking out items, and they are just fun to be around. I'm a Midwife, and a Mother who has only been in TX for a year. I'm still putting down roots and finding my people. These are definitely my people! read more

I was looking for a baby boutique like one I used to work for in Southern California. A sprinkle of hip quality clothing as well as a good selection of wooden toys and all kinds of fun kitschy unique baby items and I didn't think that Austin would disappoint. Walking into Enlightened Baby was a dream - a literal baby haven filled with all kinds of wonder that reminded me of my previous employer. If you're a stickler like me especially when it comes to educational toys that aren't plastic or made in China you'll absolutely find a home in Enlightened Baby. Granted the substance that the store provides is unparalleled but the service (at least this day) was a little lackluster. To be fair there apparently was a large shipment that had come in and the employees were going googoogaga over the duds. When it comes to a freestanding boutique getting to know your customer is key. Boutiques are almost like extensions of family and you should be on a first name basis with most of your clientele. I was definitely ready to drop some serious money in there but ended up tapering back because I kind of well WANTED to be sold to. Trust me I do appreciate being able to explore without the dreaded sales pressure but I also would've liked to know more information about some products that I was unfamiliar with and I like to see salesman's techniques. It's quite easy to greet someone and speak to them and catch the vibe I would've absolutely been down to banter had being given the opportunity. read more

Best baby/kid store in town by far that covers all the bases!! Got the experts on car seats & stroller with a great selection to test drive. Most importantly they have the gear in stock. Very good at listening to your requirements & finding the right fit for you. Toys are fantastic & for all ages. Some of the best & widest selection in town. Lots of good developmental fun ones. It's the perfect stop for children gifts. The staff is just amazing as well. They pass along the best knowledge & always return calls left post business hours very quickly the next day. read more

I have a 7 year old and first found Enlightened Baby when he was a newborn. When I walked in, I did not know what to expect as this was my first born. I was overwhelmed by all the choices I needed to make. Cloth diapers or disposable, what carrier or car seat? Whitney (The owner) was so kind and patient and helped with the pros and cons of each. Over the years, I have continued to shop here for gifts and unique toys, clothes and more. Absolutely love the staff and the community this boutique has created. If you are a first time mom, or if this is not your first rodeo, I guarantee you will find something you want, or friendly advice if you like. read more

Incredibly knowledgable and personable staff. These guys really know their stuff. This is the Anthropologie of baby stores - so visually pleasing and well organized. They were so helpful with giving stroller advice. Their space is pretty small, but they have some really unique products. For example, I think they may be the only ones in town with a Veer wagon stroller - really neat to look at! Thanks for the great experience :-) read more

My ovaries scream as I enter this store and cry when I leave. Love their merchandise: softest clothes, ideal toys, nifty gadgets, products that won't kill your baby like stainless steel bottles and chemical free items. Also chicks working here can help you find gifts if you know nothing about babies which is nice because I had no idea if the blue bear train set would have chocked a one year old to death and if the clothes would fit for the right season for a gift. I wanted to buy it all here. Nice place to pick out a baby gift. Good quality merchandise superior to most baby stores and not overly priced. Nice! read more

I had purchased a defective baby backpack made by Jujube online from this store (being I'm from Austin) but I gotta tell you the folks at this store went way above and beyond to get me a replacement, excellent communication. Great attitudes and without them going to bat for me I would never have gotten the replacement. Nothing but gratitude and respect for this store !!!!no doubt I would definitely buy from them again and recommended to anyone I can ! Colleen Holmgren read more

BEWARE, online store is terrible. Everything you hear of this store mainly refers to their physical space in Austin. Nobody reviews the awful online experience one can undergo by purchasing baby gear through Enlightened Baby. Be extremely cautious, double check the specs of everything you put in your cart and most importantly read over their policies, they write things vaguely. Most of the items they sell above a certain price are final sales. Not sure why they have an online store, they should stick to the physical store which is where people have a good shopping experience. read more

I absolutely love this store. Whitney, the store owner is so nice and super knowledgeable, she walked us through stroller and car seat options. I was ready to buy a stroller on Amazon based on reviews, but wanted to shop local, so I came here. I'm so glad I didn't buy on Amazon because we found an even better stroller, at a better price and had the chance to try it out. We also bought a carseat after trying them out and found a super light weight one that I wouldn't have known about. Come here if you need to buy baby stuff, the level of customer service and information that you'll get is unparalleled. Plus she has so many adorable items, we will be back! read more

The freshie (10 week old) Forester, mom, C and I popped in this store to last spring to find things we didn't even know existed... but realized we needed! I purchased I Maya wrap - an easy peasy carrier to 'wear' Forester with a zipped pocket. It also acts as a nursing cover! Also purchased was some magnets to put on the carseat to keep the metal hooks handy and not tangled - genius! The owner was kind and so helpful... to the point where Zooey Deschanel was shopping around her store but she still gave me adequate attention teaching me how to use the Maya Wrap! (Side Note: My mom was holding Forester and Zooey went up to them oo-ing and ahh-ing over how cute and chunky he is. Holla!) read more

Best experience ever! Great selection of merchandise and unmatchable customer service.

100% recommended this place if you're looking for quality baby stuff! I'm telling you the stuff they carry is NOT a waste of money, It will last!! The store is fun to just browse, their website is easy to use, & customer service is always so helpful. This place is my go to for shoes, eating utensils, toys, all the necessities. They carry Nuna products, which is what we use in our family & they even have our special European formula in stock! read more

Terrific customer service and experience. I was buying a gift for friends and not there to spend a lot of money. The woman I worked with had the absolute right attitude. She wasn't put off, like some businesses, when she realized I was only there to spend $5- $10 and that I may not be a customer coming back soon (I don't have kids). Instead she treated the entire transaction with the utmost cordiality and friendliness. I would recommend this place to spend a lot or a little money. My day was made better from visiting this establishment. read more

Natural and simple it should be called. Myself a total stranger to the baby game was able to get in get a gift and gift card with ease. The Staff was helpful and had actual knowledge of the products they were offering. From what I see they are taking Austin's children in the right direction for their first step in life :) read more

Most thoughtful baby store I've ever been to. You can immediately tell the care the owner has put into selecting each item- high quality, ethical, and designed to put the baby first. Went here on a recent trip to Austin and I'm so glad I did. It's a great place to buy gifts for your conscientious mom friends! Will be back! read more

This baby boutique is pure perfection! They have the absolute cutest items and the quality is incredible. They have a very friendly shop cat too! I would buy the whole store if I could! So glad I found this place! Go check them out! read more

Super cute store with great clothes, toys, baby essentials, etc. I went to have my car seat installed before my due date. During the installation I was able to browse the store and pick up an adorable outfit and a great toy. I will definitely be back to shop again. read more

Whitney was super helpful with us today explaining all kinds of different features for baby carriers, bassinets and strollers as we step into the world of first time parents and buyers. We learned a lot of valuable information and appreciate that this store cares to bring the most natural, healthy and holistic approach for taking care of babies! We love that! Thanks Whitney, Dr. Laura Ferrao read more

Oh my gosh, how I wish this place was available to me when I was pregnant! It was amazing to go into The Natural Baby Company and see everything (and more!) that I had to special order and go out of my way to search for when I had my son. They have brands like Ergo, Beco, Boon, cloth diapers, furniture, classes, etc. Whitney, the owner was the nicest when I popped in the other day to check it out! They also sell pregnancy and ovulation tests for a dollar a piece! If you've ever taken one of these, you know how awesome that is! They do a registry also, which as soon as I'm pregnant with number two, will be utilizing! Austin, take advantage of this. You don't know how lucky you are to have this all in one place! Also, they take the Go Local card...awesome. read more

This shop is so amazing it almost makes me want to have another kid! I went in to shop for my little niece and was very pleasantly surprised by the unique, safe, creative, cute, fun, intelligent and ethically/environmentally responsible selection. So much to explore and learn about. And Whitney is fantastic...you can tell she is passionate about what she does and knows her products well. Will most definitely be back! read more