I asked Dell to make me a custom piece of jewelry as a gift for my wife; it was an unusual piece, a…read morebracelet with her name in Sanskrit. I have to tell you; that turned out to not be a simple thing. She stayed on top of every detail, asked all the right questions, and the result is stunning. I went to her because my wife really, really likes her jewelry, and so do I. The selection is unique and reasonably priced. It's a lovely little store and the people are charming and attentive. Actually, I feel sort of like the hero in a 60's romantic movie when I go there, it's that kind of attention.

Katalina is the nicest & best help ! Always love going to see her! Beautiful jewelry, great quality.read more

I collaborated on the design of my dream-come-true ring with Tyler and Kyle and I am SO HAPPY I…read moredid! It's gorgeous and I feel like a princess! The guys are so helpful! i sold all my old gold and silver to them, so we could use that to buy the white gold for my ring. I was happy with how easy they made everything. This is a piece I will wear with pride for the rest of my life! I also had Kyle replace a missing Garnet in an earring, and brought in a necklace to be repaired... and they look great!

Reflective jewelry was the ONLY shop in town that could complete my ring repair: replacing two…read morelost stones in a baguette setting. Outstanding showroom, customer service, reasonable prices and timelines. Throughly positive experience and my ring is beautifully restored, which I love.

Nice store with beautiful jewelry! Although we didn't purchase anything it was fun to look around…read moreand the lady working was super friendly!

My usual go to is Gold House. On the rare occasion they don't have it this is my second stop. It's…read moreok - they're in the same family, offerings are different. Entering this store brings you into a store seemingly out of place here. It would look more at home in places like Dallas, Houston, Beverly Hills, very upscale. A great selection of higher end watches and jewelry. The inventory here is quality at a much different price point. But I found what I needed at a nice price. It was a good experience - but one I expected.

I absolutely loved this place. Kellie helped me find earrings I had seen a few months prior and I…read morewas able to come back and purchase and I'm so happy. Excellent service - kind - beautiful quality items! Thank you!

On our way to an event this week we stopped in for a quick visit at True West in Santa Fe, NM…read more It's not on "the plaza" it's actually a bit off the beaten path, but well worth the 5 minute walk to get there. True West is an very nice gallery, with Native American jewelry, many varieties of beautiful turquoise, hanging art, sculptures, etc. Very nice selection, and top of the line quality. Decent prices too! Share was the sales associate that helped us, and she was wonderful. She was wearing a beautiful personal collection of Lapis from Afghanistan, which is hard to find now. Thanks for giving us the tour Share! We didn't have a whole lot of time, but we saw enough that we'll be back.

I love this place the woman in the shop I'm not sure if she's the owner but is amazing and always…read moresuper helpful with jewelry repairs & her stuff she makes is beautiful. Highly recommend and I feel an overlooked shop in SF due to all of the other "tourist" jewelry shops in the area.

I have purchased several items from Gusterman's. They resized a ring and checked the stone…read more Beautiful pieces and helpful people!

Update on my October 16, 2025 Gold House review of the Turquoise and Diamond bracelet that broke…read moreTWICE within three weeks, and where the Gold House (which is affiliated also with Kenny Diva Diamonds and any Santa Fe jewelry store run by Suleiman Management) refused a refund per New Mexico Consumer Law. WARNING: An independent appraisal validated that the 18-carat gold band WAS NOT 18-caret gold. The Turquoise is not the MINED turquoise we were told by the Gold House; it is SYNTHETIC Turquoise which is easily made in the lab, and costs 50% to 70% cheaper. Thus, the (fake) appraisal that they gave me certifying the estimated value of the bracelet was FRADULENT. DO NOT SHOP HERE. . . . and BE CAREFUL of ANY jewelry store selling "authentic, mined" turquoise. Here are the facts: If you're comparing Santa Fe-area mined turquoise to synthetic turquoise, the differences are substantial: * Natural turquoise has geological authenticity, cultural significance, and collector value. * Synthetic turquoise is visually similar but lacks natural structure, rarity, and provenance. _ _ _ _ _ The presence of mined (natural) turquoise versus synthetic turquoise can dramatically change the appraised value of a bracelet--often by a factor of 5× to 50×, depending on quality, provenance, and craftsmanship. _ _ _ _ _ How Turquoise Type Affects Appraised Value 1. Natural, Mined Turquoise = Highest Value Appraisers place a premium on natural, mined turquoise, especially when it is: * From a known mine (Cerrillos, Sleeping Beauty, Kingman, Royston, Bisbee, etc.) * High-grade (dense, hard, vivid color, minimal matrix) * Untreated or minimally treated (stabilized is acceptable but lowers value somewhat) Value impact * A bracelet with high-grade natural turquoise can be worth thousands more than the same bracelet set with synthetic stones. * If the stones are from a famous mine, provenance alone can add 20-200% to the appraisal. _ _ _ _ _ 2. Stabilized Natural Turquoise = Mid-Range Value Most turquoise on the market is stabilized because natural turquoise is porous. Appraisers still consider stabilized turquoise real turquoise, but: * It is valued lower than untreated high-grade stones. * It is valued far higher than synthetic or reconstituted material. Value impact * Typically 40-70% of the value of high-grade natural turquoise. * Still considered legitimate and insurable as turquoise. _ _ _ _ _ 3. Synthetic Turquoise = Very Low Value Synthetic turquoise includes: * Resin-based imitation * Dyed howlite or magnesite * Reconstituted turquoise powder mixed with resin Appraisers classify these as non-gem materials. Value impact * A bracelet with synthetic turquoise may be valued only for the metal and craftsmanship, not the stones. * The turquoise itself may add little to no appraised value. * In many cases, synthetic stones reduce the appraisal by 80-95% compared to natural turquoise. _ _ _ _ _ Example of Real-World Appraisal Differences Imagine two identical sterling silver bracelets: Bracelet A: Natural, mined turquoise * High-grade stones from a known mine * Appraised value: $1,200-$3,500 Bracelet B: Synthetic turquoise * Resin-based imitation * Appraised value: $150-$300 (mostly metal + labor) Same design, same metal, same craftsmanship--but the stones change everything. _ _ _ _ _ Why Appraisers Penalize Synthetic Stones Appraisers look at: * Rarity * Authenticity * Market demand * Replacement cost * Cultural significance Natural turquoise checks all these boxes. Synthetic turquoise checks none. Even if synthetic stones look "perfect," they have: * No geological rarity * No mine provenance * No collector value * No resale market * No cultural or historical significance _ _ _ _ _ BE AN INFORMED CONSUMER. . . . DON'T GET RIPPED OFF by The Gold House. . . . or any affiliate!!!!

I'm absolutely thrilled with my Anniversary Ring from Santa Fe's Gold House! It's absolutely…read moregorgeous! Bara, the Sales Manager, was incredibly trustworthy from the very beginning. He was honest and reliable throughout the entire 4-6 week process. I quickly realized that Bara is incredibly professional, knowledgeable, and an expert in all things jewelry. His confidence put me at ease about letting Santa Fe Gold House, which is over 300 miles away from home, design my replacement Anniversary Ring based on just a description of my lost ring. When FedEx finally delivered my Ring, I was blown away. I'm completely satisfied and loving it!

Tresa made me a beautiful custom diamond ring. I went in unsure of what I wanted and she guided me…read morethrough designing exactly what I wanted. Could not be happier.

Best jewelry collection in town. Whenever I need a gift or something for myself, they always have…read morebeautiful pieces in the price range. An impressive assortment of beautiful jewelry that never fails to stun.

Best place to buy Indian jewelry in Santa Fe. Carefully…read morecurated collection of the best artists. Prices are honest and about half what you would pay for similar items around the plaza. The stuff is not cheap, but it's real, authenticated, and the best of its kind. They also have pottery and baskets. Staff are friendly and knowledgable.