We love the food -- healthy and more fattening options available and they don't hand any problem substituting to make sure we get what want. But the best part of eating here is Jocelyn. She is absolutely the best!!! Personable, happy, and simply kind. Thanks, Jocelyn! read more

Came here for breakfast. We were greeted and seated right away. I got the you pick 2, a roast beef sandwich with a salad, both were really good. My boyfriend got the classic eggs Benedict, right when his plate was brought to us we were able to see that the egg was not cooked all the way, very runny. He tried them anyways and it was definitely not cooked all the way. We mentioned this to our waitress and she got him 2 new eggs to replace it. read more

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Service was great, but I did not enjoy the pancakes, breakfast sausage, or eggs. I may return again for a future visit, but that will not be any time soon. The wait time was also longer than expected. read more

Should be zero. Love their menu but the Aberdeen first watch is consistently a miserable experience. No one there seems to want to actually wait on anyone, check them out or any other part of service Very sad! Time to just mark it off the list! Tried over and over, same results. This will be a restaurant I only visit outside of Aberdeen/Southern pines from now on. read more

My first thoughts on first watch while driving past it was that this building was a one of those walk in medical care clinics. After searching for a brunch spot of the googles, First Watch popped up and my friend and i decided to give them a chance, and we were very pleased with our experience. Service was quick and we had no problem getting of choice of seating. I got the million dollar sand which served with crispy potatoes. Highly recommend. I was disappointed with the iced coffee I received. Very watered down, not much coffee to be had in that drink. All in all i 100% would visit First watch again read more

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TOP FIVE breakfast places to go within 100 miles or more. The food is always hot, tasty, reasonably priced, and large proportioned. Pancakes are stellar, the sausage is super tasty, and the coffee (in carafes) is VERY good for a small restaurant chain. Best thing is the management. They are courteous, considerate, helpful, and fast with any issues. Cannot say enough about the place. If you need a goooood breakfast, look no further. read more

Juice was amazing sean in the kitchen holding it down Aniya was working hard all smiles and team work Joselyn was amazing fast friendly and informative Cocktail was made to perfection I recommend the pm sunrise Billysauce approves read more

It's usually better food and service. Today 10/5/25. We had to ask for silverware and water. Chicken pesto bowl had no pesto. Very disappointing read more

Her Belgian waffle was cold, even the whipped butter didn't melt on it when served. His avocado toast was cold, the toast was hard. The worst thing was the 2 basted eggs were served @ 7 minutes after the cold toast was served. The eggs were served by someone other than our waitress. Our server was oblivious to the poor food. The only items we ordered that we have anything positive to say anything about ... her coffee was hot and he enjoyed his hot chocolate. read more

This is a very nice spot in Greenville North Carolina for breakfast. Food is good, service is great. Thanks

Absolutely phenomenal, staff, food, prices. Everything was great. It's our new breakfast spot.

First Watch is a great place to get brunch. The food is always delicious and the menu has a great selection of food to choose from. The service is great. Plenty of seating options and spacious dining. read more

Jocelyn is always the perfect server. She's smiley she's welcoming. She's warm and she's attentive. The food is the food, but it's important that you get a great person to connect with and Jocelyn is it! read more

Overall solid experience at First Watch today. Servers were friendly, the coffee was solid, and the food came out quickly. My BLT Eggs Benedict was the exception and came out about 10 minutes after everyone else's food. I would give the BLT Eggs Benedict a 3/5 -- good quantity of food but hollandaise sauce was pretty average. read more

First Watch - BLT Eggs Benedict - Breakfast & Brunch Near Me - Aberdeen, North Carolina

Checked in early through the FW app, still wasn't on the list when we got there, then we weren't even acknowledged for 25 minutes so we left. Waste of our time, and no one even came by to let us know if they were busy - which they weren't. I would avoid going there on the weekends or if you're hungry. Highly recommend Yellow Bird in Southern Pines though, they have great service and menu options and actually acknowledge paying customers. read more

Lanee was attentive and pleasant Food hot and prompt Early is good Cornbread addition is fantastic read more

Where do I begin? The food safety violations, or the food quality? I don't recall ordering everything extremely well done. Our bacon was burnt black, as in crunching in your hands when you pick it up. The eggs for the omelette were crunchy and brown. We saw several health code violations in the kitchen. One employee had gloves on preparing food, in between plates was eating food and would continue preparing food without switching gloves. Another waitress was bitting their nails in the kitchen and without washing their hands, was bringing tables their food. There was a piece of bacon on the ground, countless employees walked past it and didn't attempt to pick it up. Only saw 2/3 employees in the kitchen with hairnets. Multiple employees in the kitchen also had jewelry and smart watches on also. I would suggest that they level set food safety across the board here, or cover the window into the kitchen that everybody can see through. read more

Love this spot for a yummy brunch! They have amazing "healthy cocktails" (I tell myself they are healthy) & their portions are decent! There has been a wait every time I've gone on a weekend but it moves pretty quickly! Excited to come back to try more things off the menu! read more

Dined for brunch on July 5th with my family, where we witnessed a child being escorted to the restroom while he was actively vomiting on the floor, clearly sick (not the child's fault). Several employees witnessed this, commented and pointed it out to each other. However, no one stopped to clean up the vomit that was all over the floor in a trail from the front of the restaurant all the way to the bathroom in the back. And it remained on the floor for at least 30 minutes and possibly longer. Employees and patrons walked over the vomit in an effort to avoid it, but not a single employee stopped what they were doing to clean up the mess. Nor did the parents of the child that was clearly sick, who stayed and continued to dine, with vomit still all over the floor! Disgusting and clearly a health hazard or violation! Never eating there again. read more

I'm giving three stars for this review only because I've noted a pattern of practice that I think warrants three stars. First Watch provides an upscale menu that focuses on healthy choices and menu selections that you won't find in a mom-and-pop kind of breakfast outlet. Innovative, out-of-the-box thinking for menu design bodes well for a great experience. What warrants the "just OK" rating for me is that some menu items that I order are --consistently--lukewarm. I'm an early riser and I often arrive within 30 minutes or so of opening. I typically order the same thing and while not everything is lukewarm--the eggs are done to order and are piping hot, but items that may not be as mainstream such as turkey sausage gravy or turkey sausage links are barely lukewarm. I hesitate to send items back because I don't want to be "that guy", but there is a responsibility not only for the back of the house staff to ensure that items are serving temperature, but that the servers are aware. There are many options for breakfast in Aberdeen, Southern Pines and Pinehurst. We love First Watch, but we'd love it even more if more care was taken to ensure menu items are ready to go out to the diner. read more

I looked over the other reviews and saw a gap that needed to be filled. Here goes: 1.) Go online to their website and put your name in so that you get a table without waiting when you show up. If you forget, they take your cell phone number and text you when it's ready. Sit outside with plenty of seating or in your car. 2.) There's a wide selection of goods: gluten free, vegetarian, meat lovers, pork-free options, eggs whites, etc. If you have a diverse group to feed, this place can make everyone happy. They even have the menu sectioned out nicely, all with the calorie contents (avert your eyes if you aren't into that and go for it). Another important thing to mention, they have a seasonal selections that will not disappoint. We've tried everything from pumpkin pancakes to the açaí bowl and it's all yummy. 3.) Draanks: Coffee, Juice, Juice elixirs, cocktails and beer. Don't assume every location has booze and beer, cause they don't but this one does. 4.) Customer Service: They are good! I love that they check in and update you if there are any delays. There's nothing worse than being kept out of the loop and seething with frustration. Happy servers, upbeat environment and excellent team work. 5.) Cleanliness: Just look at their health inspection, they're clean! They had dedicated members in the dining area to wipe down and sanitize between guests. Thank you! Eat here, as you will not be disappointed and you'll be lulled into that perfect food coma nap frame of mind. read more

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we ordered the salad with chicken and pecans which would have been good but rather than drizzled it was soaked in salad dressing. The broccoli and cheese soup tasted like flour- it must not have been cooked thoroughly to get the roux out. We got there at 215 and were told we could come in if we ordered right away as they were closing in 15 minutes. Too many other local options to return here. read more

Great breakfast! Hostess was also my waitress and she was phenomenal! Really nice place with great food! read more

First Watch - The Tri Fecta. - Breakfast & Brunch Near Me - Aberdeen, North Carolina

It was our first visit to First Watch. While half the tables were empty, we were advised it would be 20 minutes, obviously a staffing shortage. After 20 minutes, we were taken to a table where we waited another 10 minutes. The waitress took our order for toasted ham sandwiches with basil tomato soup. Shortly later she came back to advise that they were out of ham and would turkey work. Ee just wanted to eat and said that is fine. When the kitchen brought us our toasted turkey sandwiches and soup, the soup was hot and had an excellent taste. The toasted turkey sandwiches were lukewarm. When I paid the cashier, she asked how things were and I said, this was our first and last visit here. Her response was, yep it is a carp shot here! read more

Only been here twice but both times were such an enjoyable experience, we HAD to leave a review. Service was friendly and quick, food phenomenal. We are looking forward to returning! read more

Just got finished with my brunch here at first watch in Aberdeen, North Carolina. My waiter. Chasity was great very attentive. I eat her often, and definitely would suggest it. read more

UPDATE: the manager was super super kind, i edited my review because i believe that the service we received from the manager and our server, laurie changed the experience we had. i appreciate the efforts in the errors made durring our visit. thank you:) read more

Food is ok. Service is good and staff are friendly. Just not one of the better places to choose from in the area. I would go in a pinch, but not my 1st through 8th choice. read more

Servers name was the same as mine, Haylee. She's super sweet and friendly. The food was good and the atmosphere is cute. Will definitely be back. read more

Food was good. Service was terrible. Tables dirty. Waitstaff were not around. Looks like they hide in the back. . read more

A very clean facility, friendly wait staff, and fresh tasty food. This was our first visit and we had a good experience. I ordered eggs Benedict with salmon and watermelon pineapple juice. The juice had a very off putting flavor. I simply asked if if it could be exchanged for Orange juice- no problem. The only problem I had was one of my eggs was over cooked. We will be back and enjoyed our visit. read more

Let me start by saying how refreshing it is to find such a unique restaurant with a super friendly staff and amazing cuisine! Melissa and Zara are absolutely fantastic and cater to all of your needs during your visit...their service is impeccable. If I could, I would eat at First Watch every day! Unfortunately, the closest location is in Aberdeen so I am limited due to time restraints as they close at 2:00. Maybe one day we will have a First Watch in Rockingham. (HINT HINT!) 10/10 would recommend this restaurant to everyone! This is not your average run of the mill place to eat, each dish is freshly prepared and there is no shortage of variety to choose from! We are looking forward to our next visit! - Shane & Carie read more

My dad and I just tried First Watch for breakfast this morning and had top-notch service from Ethan and excellent food too! This is our first visit and we will most definitely be back. My dad ordered off of the daily special menu: grits and shrimp and I'll be darned if I can remember what mine was called but it was a hearty quinoa and vegetable with egg and sausage dish. Both of them extremely good! Facilities are extremely clean and nice space between each table, when you enter there is hand sanitizer, social sanitation guidelines and clearly labeled "used" and "sanitized" pen bins which is some thing most businesses overlook. Parking is ample and it is easy to find across the parking lot from Petsmart. read more

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Great service!and food was delivered quick! The new drinks they have are great! I will definitely be returning as a customer. read more

First Watch - Pesto Chicken bowl - Breakfast & Brunch Near Me - Aberdeen, North Carolina

The four of us had a great experience. Food, service, ambiance all top notch. Would highly recommend.

This place is THE BOMB!! I can't say enough great things about the staff and the delicious food! Not only do they have the freshest food in town, this location also has a bar! Try one of their cocktails! You won't find one you don't love! Trust me and try it for yourself read more

Lori was absolutely nice and attentive. I really appreciate the service. The food is also delicious and would totally recommend it, if you're near. read more

One of the very best breakfast joints we have been to in recent memory. The place was spotless and the hostess/waitstaff were very polite and attentive. The menu has options for everyone and you won't be disappointed by the portion sizes or quality of the food. I highly recommend First Watch for a great dining experience. read more

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Great service and lots of menu options. Here for work and enjoyed a nice breakfast in between my shifts. Their fresh juice is yummy. read more

First Watch - Salmon eggs Benedict with seasonal juice - Breakfast & Brunch Near Me - Aberdeen, North Carolina

I love this place! Very popular though so might be a wait especially these days with limited amount of people allowed in at a time. Amazing food, nutritious and delicious. This is a personal favorite and it's always a special occasion when we come here. read more