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FreeForm Coffee Roasters

4.5 (210 reviews)
Closed 7:00 am - 2:00 pm

FreeForm Coffee Roasters Photos

FREEFORM COFFEE ROASTERS ATMOSPHERE

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Moderate noise
Good for working

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Recommended Reviews - FreeForm Coffee Roasters

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Taylor W.

Beautiful interior, delicious coffee and friendly staff. Nothing better! A must visit shop in Sedona if you're a coffee lover.

Leeza D.

Great coffee spot with a constant line on Saturday morning. Strong coffee, fast service and nice merch. Please come and create your own adventure.

Inside
Tia T.

Super busy on Sunday morning, this is the place to be. I got a London fog latte. There are seats inside and upstairs. The view upstairs is so gorgeous. They have some pastries like croissants and muffins but no full meals. You are walking distance to the Tlaquepaque area. My friend got a matcha and enjoyed it. Great morning spot and I will definitely be back

Pastries Case
Vivian T.

FreeForm Coffee Roasters was saved in the bookmarks for a caffeine fix on this Sedona getaway. They have a curated coffee menu, along with some matcha and tea options. One thing to get are those delicious pastries staring at you in the counter, specifically, their chocolate croissant. Once that thing was toasted, it was the perfect amount of flaky, buttery, and chocolate in every bite. Can't miss that one. My Salted Maple Latte was a little more on the salted side, so I didn't know if I thoroughly enjoyed that one. Their matcha is decent, but probably the best they have for a matcha option. I only know this because they use Mizubi matcha powder, and I've used that one in the past at home. The service was friendly, and I would suggest FreeForm for all the beverage options and a quick bite.

Iced Hazelnut Mocha Latte (top), Dirty Chai Latte (left), Strawberry Matcha Latte (right)
Ren G.

When the locals tell you this is the best coffee in Sedona and a must stop when you're visiting, you listen. Because I fell in love at first sip here. Their coffee was like heaven in a cup. I struggled to stop myself from chugging the whole thing just so I can enjoy my drink more. Heck, I should've just bought another one! What we tried: Iced Hazelnut Mocha Latte (seasonal special) - 5/5 Strawberry Matcha Latte (seasonal special) - 4/5 Dirty Chai Latte - 4.5/5 They have *THE BEST* hazelnut mocha latte I've ever had, and I've had a lot of them since it's pretty much my favorite coffee flavor combination. I would have 20 cups of it if I could. Or take some home with me and keep gallons of it in our freezer just so I can have it everyday. Because it absolutely hit all the right notes for me. The strawberry matcha latte was good, but I didn't taste much strawberry, and I personally prefer my matcha latte to have a little bit of sweetness--like a good balance of earthy and sweet--but this wasn't sweet at all. Their dirty chai, on the other hand, was like a warm hug on a cold day. It had the perfect blend of spiciness, sweetness, and creaminess with an extra kick of caffeine. I can definitely see now why people consider this as the best coffee shop in town. I know I'll be coming back and getting my coffee here every time we visit Sedona!

Outside
Delorean T.

I've been hoping to find an amazing local roaster since we came into town and Freeform was the one to beat. Hidden away in Sedona this beautiful picturesque coffee shop is 100 percent the best shop i visited on my trip to AZ. The espresso is excellent, and the drinks are complimented by that. I got 4 drinks in total, iced americano salted maple hazelnut mocha and a cortado. All of them were fantastic, though my personal favorite was the salted maple latte. Unlike most places, the maple is pre salted so the amount of salt in the drink is always consistent. This is a huge bonus because you don't have to wonder if it will be too salted. The have a variety of different coffees available to purchase which all smelled incredibly delicious. This is one place that you need to go to if you're ever in Sedona. 10/10

warm gf carrot cake muffin
Melissa B.

The coffee + pastries here are elite. I ordered a cardamomy latte with oatmilk + a gf carrot cake muffin to share with my husband. The muffin was still warm 12/10

Mocha
Amanda K.

This place is very busy. We came around 8:30 and there was so much people waiting for their orders. My husband got the mocha and he said it was good. They also have merch in the back. The door is pretty small so if there is a line you have to squeeze out because some people don't want to move out of the way.

Chai Latte
Ashley H.

Best coffee experience while in Sedona. I dropped by on Presidents' Day morning and there was a substantial line when I arrived. Parking was still available which was nice. The line for coffee went pretty fast and the cashier that took our order was all good vibes. Getting our order was quick too; I think there were 3 baristas making orders. I was able to try their latte and iced chai. Chai was the right amount of sweetness; I had tried The Chai Spot and enjoyed this more. Latte was great as well! I don't know if they rotate their beans, but the coffee they pick was not too sour for me. Overall, a great coffee spot if you are in the Sedona area!

Elena E.

I had the hazelnut iced latte with almond milk and it was incredible. I'm definitely a coffee snob, so this made me so happy. I love supporting independent coffee shops, and this one did not disappoint. My little brother had a muffin, and my parents ordered pour-over coffee--they loved it too. The barista was so sweet and outgoing. When she wasn't making drinks, she took the time to chat with me and my mom and even shared some local spots to check out away from the crowds. Overall, one of my favorite coffee experiences. The inside was also very clean and cozy to just sit and relax.

Outdoor view, front entry
Jordi Z.

Great indoor space, super clean and friendly staff, and perfectly located just outside of Tlaquepaque. They open pretty early too, for those who enjoy a good sunrise hike. The seasonal syrup flavors seem to be a local favorite, we got a hot cardamom spiced latte and marshmallow macha latte, but the matcha was a bit bitter and clumpy. Still worth the visit, and they have several comfy seating options indoors & outside if you wanted a place to meet with a friend or do some work.

strawberry matcha with dairy free strawberry cold foam

If you're looking for GOOD coffee or matcha, this is the place that KNOWS what they're doing!!! I got the strawberry matcha and it was so smooth and incredibly yummy. 10/10 would recommend! They also have wonderful dairy free options.

Inside
Han C.

What a cute coffee shop located in Sedona! My husband was looking for some good third wave coffee and found this place. He had the pour over while I had the London Fog as the non coffee drinker. This place is constantly busy - we were there for close to an hour - hour and a half on a Sunday morning and there always was a line. I appreciate that if you order for here they give you your drink in a mug. I really loved my London Fog as it wasn't too sweet! Price seems on par for the specialty coffee. I can't recommend this place to study/meet up as the inside is very small and has only enough seating for 15 people at most but we were able to snag a table after waiting for about 10 minutes. They also have a balcony upstairs with a couple 2 seater tables outside. Parking is free in the front and on the side.

Outside

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Ask the Community - FreeForm Coffee Roasters

What type of milks do they offer?

Hello! We offer organic dairy options, oat milk, almond milk and sugar-free almond milk. Hope you can swing by!

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Coffee Pot Restaurant

Coffee Pot Restaurant

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If you're looking for a breakfast spot in Sedona, AZ, I recommend trying the Coffee Pot Restaurant,…read morehome of the famous 101 Omelettes. The restaurant makes delicious butter biscuits and also serves lunch with American and Mexican options. We ordered corned beef hash, 2 eggs with homemade biscuits and a side of bacon. We added a kids French toast. Everything was delicious. There's indoor and outdoor seating along with a gift shop. We had very good service. Check it out when in the area. Happy Yelping :)

A coworker recommended The Coffee Pot to me before our trip to Sedona, and after hearing about…read moretheir famous omelet menu, it quickly made its way onto our breakfast list. After visiting the Pink Jeep tour, we headed over and immediately loved the vibe. The restaurant has a funky, eclectic feel that's full of personality, and we ended up sitting outside on the back patio, which was such a great atmosphere. It felt relaxed and distinctly Sedona. I'll address something that may be helpful for other travelers. As we were leaving, a group of women mentioned to us that they had experienced some prejudice during their visit. As a Black couple, that naturally gave us pause and stayed in the back of our minds while we were there. That said, I can only speak to our own experience, and throughout our visit we felt welcomed, comfortable, well-served, and completely taken care of. We saw a diverse mix of guests and staff, and everyone we interacted with was kind. I mention it only because I know other travelers may be looking for that perspective when researching places to visit when from out of town. Now for the food. The fresh-baked biscuits were massive and absolutely delicious. I also really enjoyed the coffee, and I have to mention the mugs because they were surprisingly cute and added to the charm of the experience. Of course, the real star here is the omelet menu. There are over 100 omelets to choose from, and as people who love a good omelet, we were in heaven. Our meals were excellent, and honestly, I wish we'd had more time in Sedona because I would have happily come back to work my way through several more options. When a restaurant specializes in something and does it well, I usually stick to what they're known for. Between the unique atmosphere, great coffee, giant biscuits, and seemingly endless omelet choices, The Coffee Pot ended up being one of our favorite breakfast stops in Sedona. If we ever make it back, it's definitely on the return list.

Photos
Photograph for the gift, Shop
Photograph for the gift, Shop
Tuna salad sandwich
Tuna salad sandwich
Nice mugs with delicious coffee

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Nice mugs with delicious coffee
Big Park Bakery

Big Park Bakery

4.6
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Now that's what I'm talking about…read more Shame on these people for having sooooooo many tempting cookies, donuts, pastries, etc. OMG! Yes, we tried a number of them. It wasn't pretty. Crumbles everywhere, more flakes than all of California, the smell of coffee and espresso being made, confections being baked. I'm sure that I gained an extra ounce or two with all the wonderful scents in the air. I noticed that they had some of the same confections that Firecreek Coffee had. Surprise, surprise! Same company. Duhh...just far more goodies to choose from. Very nice people. Excellent service.

One of the best bakeries that I've visited, everything I've tried is wonderful, I'm diabetic and…read moretheir pastries are just the right amt of sweet. I was very disappointed when I went in today, staff on duty ( man & woman) standing at counter on their phones... very unprofessional, especially when I had to clean off the table, (6) dirty tables and trash all around the front counter floor. Then the man brought out a hugh sandwich and was eating while taking care of customers... that's a big no no ! When I asked the girl who helped us if she could cut a muffin in half for us she said "oh there's plastic knives right there, whaaaaattt ? You can't even cut a muffin. Omg. I don't know if that's just how your Sunday staff roll but doesn't look good from customers point of view.... Hope there is a remedy, would be a shame to get negative "service" reviews for a great bakery.

Photos
So delicious!!
So delicious!!
So many delicious choices...it was hard to choose!!
So many delicious choices...it was hard to choose!!
Big Park Bakery

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FreeForm Coffee Roasters - coffeeroasteries - Updated July 2026

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