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FreeForm Coffee Roasters

4.6 (197 reviews)
Open • 7:00 am - 2:00 pm

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FREEFORM COFFEE ROASTERS ATMOSPHERE

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Moderate noise
Good for working

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Recommended Reviews - FreeForm Coffee Roasters

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Outside
Delorean T.

I've been hoping to find an amazing local roaster since we came into town and Freeform was the one to beat. Hidden away in Sedona this beautiful picturesque coffee shop is 100 percent the best shop i visited on my trip to AZ. The espresso is excellent, and the drinks are complimented by that. I got 4 drinks in total, iced americano salted maple hazelnut mocha and a cortado. All of them were fantastic, though my personal favorite was the salted maple latte. Unlike most places, the maple is pre salted so the amount of salt in the drink is always consistent. This is a huge bonus because you don't have to wonder if it will be too salted. The have a variety of different coffees available to purchase which all smelled incredibly delicious. This is one place that you need to go to if you're ever in Sedona. 10/10

Mocha
Amanda K.

This place is very busy. We came around 8:30 and there was so much people waiting for their orders. My husband got the mocha and he said it was good. They also have merch in the back. The door is pretty small so if there is a line you have to squeeze out because some people don't want to move out of the way.

Outdoor view, front entry
Jordi Z.

Great indoor space, super clean and friendly staff, and perfectly located just outside of Tlaquepaque. They open pretty early too, for those who enjoy a good sunrise hike. The seasonal syrup flavors seem to be a local favorite, we got a hot cardamom spiced latte and marshmallow macha latte, but the matcha was a bit bitter and clumpy. Still worth the visit, and they have several comfy seating options indoors & outside if you wanted a place to meet with a friend or do some work.

Chai Latte
Ashley H.

Best coffee experience while in Sedona. I dropped by on Presidents' Day morning and there was a substantial line when I arrived. Parking was still available which was nice. The line for coffee went pretty fast and the cashier that took our order was all good vibes. Getting our order was quick too; I think there were 3 baristas making orders. I was able to try their latte and iced chai. Chai was the right amount of sweetness; I had tried The Chai Spot and enjoyed this more. Latte was great as well! I don't know if they rotate their beans, but the coffee they pick was not too sour for me. Overall, a great coffee spot if you are in the Sedona area!

Inside
Han C.

What a cute coffee shop located in Sedona! My husband was looking for some good third wave coffee and found this place. He had the pour over while I had the London Fog as the non coffee drinker. This place is constantly busy - we were there for close to an hour - hour and a half on a Sunday morning and there always was a line. I appreciate that if you order for here they give you your drink in a mug. I really loved my London Fog as it wasn't too sweet! Price seems on par for the specialty coffee. I can't recommend this place to study/meet up as the inside is very small and has only enough seating for 15 people at most but we were able to snag a table after waiting for about 10 minutes. They also have a balcony upstairs with a couple 2 seater tables outside. Parking is free in the front and on the side.

Hot salted maple latte was amazing!
Christine L.

We were here for 3 days and came here every morning for all 3 days. The nicest barista, the silkiest specialty lattes. It was the perfect hot cup of warmth to start the morning. We LOVED the hot salted maple latte and highly recommend it.

Outside
Amanda M.

Great coffee, cute shop and friendly staff! Stopped in for my morning latte and got the Blackberry cobbler latte. Shot was great and they lightly sweeten it. Def recommend for a nice latte and chill atmosphere.

Hot Cinnamon amaretto Latte with Almond Milk and 2 extra shots of Espresso
Cherokee W.

We passed by this coffee shop several times over the weekend and noticed it always had a line out the door, so I knew it had to be worth a stop. When we finally went in, the inside was super cute, aesthetically pleasing, and very clean. It had a cozy, welcoming atmosphere, and despite being busy, it didn't feel chaotic. We visited late in the morning, around 10:30 a.m. The line wasn't too long at that point, but the shop was still packed with people waiting on their orders, and most of the tables were full. It definitely seemed like a popular spot with both locals and visitors. I ordered a seasonal latte, a hot cinnamon amaretto with almond milk and two extra shots of espresso. The espresso was perfectly brewed with no burnt or bitter taste, which I always appreciate. The amaretto flavor came through a bit stronger than the cinnamon, but overall the latte was smooth, flavorful, and really enjoyable. It's easy to see why this place stays busy. Between the atmosphere and the quality of the coffee, it's definitely somewhere I'd stop again to try something different on the menu.

Joanne H.

Super chic and clean coffee shop! I tried their chai and it's extremely flavorful! Also barista was patient and knowledgeable to their products! Can't wait to come back and try other drinks!

Menu
Sue B.

This is a very nice coffee roaster. They made a very nice latte and after chatting with them, said they could make me a breve if I ask. We didn't see any pastries or food so I think it's coffee only. They also had a nice selection of beans available.

Latte.
Donald M.

Nice find on my way through Sedona. Coffee was great and the staff was very friendly. Being from Ca I thought their pricing was very reasonable.

Entrance
Derek L.

Wonderful spot for a coffee! Super friendly staff, quick service, great options and a cozy vibe with some good seating options. Would definitely recommend!

Two seasonal specials: marshmallow matcha and cinnamon amaretto latte with a cheese danish

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20 days ago

Great Ethiopian. If you like fresh beans, it's a must to buy some bags. I bought two and wish I would have gotten more.

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FreeForm Coffee Roasters Reviews in Other Languages

Ask the Community - FreeForm Coffee Roasters

What type of milks do they offer?

Hello! We offer organic dairy options, oat milk, almond milk and sugar-free almond milk. Hope you can swing by!

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Cuptown - Blueberry Muffin Latte

Cuptown

4.5(290 reviews)
0.7 mi
•$$

Early morning latte runs are best with smooth foam and toasty espresso. My man at uptown delivered…read more Lattes and chai were awesome. Just happened to be the first day of for the French Toast Latte- so we had to try it out. So happy I did. Delish! Art covers the walls with coffee bean burlap sacks as the register facade. Authentic, welcoming and smelled great. Check this place out. They open earlier than some of the other coffee shops around and have what you need for real espresso and latte drinks.

If you want to see how surprisingly rare it is to get coffee at the right temperature, just visit a…read morefew coffee shops these days. Lukewarm. Scalding. Somehow both at once. And then there's Cup Town Coffee in Sedona, Arizona, quietly getting it exactly right. Let's start there. The coffee was brewed and served at the perfect temperature. Not "wait ten minutes before you can sip it" hot. Not "did this sit on the counter?" warm. Just right. Bravo. It feels like such a small thing until someone nails it, and they absolutely did. We ordered the Cupid's Mocha, a dark chocolate and strawberry combo that could have gone very wrong in lesser hands. Instead, it was rich, balanced, and just sweet enough without feeling like dessert in a cup. Chocolate forward with a subtle strawberry finish. It tasted intentional. Thoughtful. Like someone actually cares about what lands in the mug. We took our drinks outside, grabbed a seat, and soaked in that ridiculous Sedona mountain view. And honestly, what's better than sitting next to the person you love, sipping a perfectly made mocha, staring at red rock formations that look like they were painted by someone showing off? Five stars. Great coffee, perfect temperature, and a view that makes you want to cancel the rest of your day. Cup Town gets it right.

Photos
Cuptown - S'mores latte

S'mores latte

Cuptown - Sitting area

Sitting area

Cuptown - Sitting area

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Sitting area

Coffee Pot Restaurant - Egg Benedict

Coffee Pot Restaurant

3.9(1.8k reviews)
2.0 mi
•$$

Was highly recommended by our resort concierge. Famous for the 101 omelettes they offer. My wife…read moredecided on a Belgium waffle with butter and syrup without powdered sugar. The syrup is already on the table so you can use as much as you wish, I was fortunate to try a bite and it was delicious, light and airy with a crisp crust. Highly recommend. I decided on the Country Fried Steak with white gravy, hash browns, two eggs over easy and wheat toast. The eggs were cooked perfectly, has browns had that crispy crunch I prefer. The wheat toast was a hearty whole grain wheat bread, good with butter and strawberry jam. The white gravy was excellent, I was a little hesitant due to other reviews, but the gravy was spot on today. The chicken fried steak was a hamburger steak with a proper amount of flour coating. Although very good and flavorful, it is likely a premade product due to its symmetrical shape and size. Staff were friendly, welcoming and ready to serve your needs. From being seated, ordering and Food delivery, staff was helpful and willing to answer our questions. The only disappointment in this visit was the coffee, it was weak and lacking good strong coffee flavor, I drink Folgers coffee, which is not a very strong coffee, but it is much better than what I was served as coffee today. Since they leave a coffee carafe on your table, you can refill your cup at your pleasure. Overall, still recommend this place for breakfast. Warning parking is limited, we snagged a spot just after 7AM. No line, but when we left at 8 AM, a waiting list had started. Very popular place.

Of course we had their coffee and granddaughter had a hot chocolate with whipped cream. It was a…read morethumbs up! Ground beef omelette recommendation from waitress was very good! Granddaughter had chocolate chip pancake and like it especially the chips! Biscuits and gravy were good not super. Biscuits were fluffy. Bacon ...bacon all good Other granddaughter had waffle and devoured! Nice to have her enjoy! Avocado omelette was well prepared. We were seated promptly on covered patio. Super pleasant on this Friday morning during spring break high season. Parking lot full and parked across street. All in all - very good service, prompt and pleasant breakfast ! It's not over the top but a very pleasant experience!

Photos
Coffee Pot Restaurant - Photograph for the gift, Shop

Photograph for the gift, Shop

Coffee Pot Restaurant - Tuna salad sandwich

Tuna salad sandwich

Coffee Pot Restaurant - Nice mugs with delicious coffee

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Nice mugs with delicious coffee

Big Park Bakery - Best Chai in town!!

Big Park Bakery

4.6(52 reviews)
5.5 mi

If you ever wanted to feel immediate joy upon walking into a bakery, just head to Big Park Bakery…read morein Sedona. First, wow. And I don't throw that around lightly. From the second you walk through the front door, you're greeted by a glass case full of pastries that honestly belong in an art gallery. Every single one looks like it was styled for a magazine shoot. It's almost rude how good everything looks. The staff? Absolute pros. Friendly, warm, and genuinely happy to help. Their recommendations were spot on, like they knew exactly what kind of morning we were trying to have. My wife ordered the Campfire Latte, and it tasted as good as it looked. Unfortunately, in a move that will live in family history, she knocked the entire thing over within minutes. Full spill. Total latte catastrophe. But here's where this place really shines. The staff immediately jumped into action, cleaned everything up with smiles on their faces, reassured her it was no big deal, and made her a brand-new one at no charge. That kind of kindness sticks with you. I went with the carrot cake muffin, and I'm not exaggerating when I say it transported me straight to taste heaven. Perfectly moist, balanced, just unreal. We also grabbed the cherry cheesecake croissant, which absolutely hit the spot. Flaky, rich, just the right amount of sweet. This place isn't just baking, it's creating edible happiness. And then there's the setting. Sitting back with a great cup of coffee, staring out at those breathtaking Sedona red rocks, everything just slows down. Coffee has never tasted so peaceful. Big Park Bakery isn't just a stop for pastries. It's an experience. And one we'll gladly repeat. This spot is my new happy place!!!

One of the best bakeries that I've visited, everything I've tried is wonderful, I'm diabetic and…read moretheir pastries are just the right amt of sweet. I was very disappointed when I went in today, staff on duty ( man & woman) standing at counter on their phones... very unprofessional, especially when I had to clean off the table, (6) dirty tables and trash all around the front counter floor. Then the man brought out a hugh sandwich and was eating while taking care of customers... that's a big no no ! When I asked the girl who helped us if she could cut a muffin in half for us she said "oh there's plastic knives right there, whaaaaattt ? You can't even cut a muffin. Omg. I don't know if that's just how your Sunday staff roll but doesn't look good from customers point of view.... Hope there is a remedy, would be a shame to get negative "service" reviews for a great bakery.

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Big Park Bakery - So delicious!!

So delicious!!

Big Park Bakery - So many delicious choices...it was hard to choose!!

So many delicious choices...it was hard to choose!!

Big Park Bakery

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FreeForm Coffee Roasters - coffeeroasteries - Updated May 2026

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