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    Frends Beauty Supply

    4.7 (897 reviews)
    Closed 9:00 am - 5:00 pm

    Frends Beauty Supply Photos

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    April C.

    How did I drive by this place for soooo long and never stopped to check it out? It has everything imaginable pertaining to makeup, costume/ FX makeup, hair, skin, I mean literally everything you could possibly think of. The employees are also knowledgeable about their products and are so helpful when it comes to finding the exact things you're looking for. I honestly could have spent hours here. Out of one product we were able to accomplish our AI/robot and Terminator look I will say..Before purchasing an item remember to ask about or read their return policy. Part of that is making sure you stay a happy customer and let me tell you..besides providing great customer service, George (their manager) helped me with an issue I had, with my purchase. Not only did he handle my worry like a pro but I left happy and content. I will be a life long customer here and send everyone to this spot because of their amazing customer service experience. Ps/ check in with your YELP and show the cashier ;)

    I'm happy
    Alla K.

    My next step ) I absolutely love this store! The atmosphere is always warm and welcoming, and the staff is friendly and helpful. I buy all my hair products here and I'm always happy with both the quality and the service. Thank you!

    Bride's back w/makeup from Frends and a back necklace.
    Kylowna M.

    Excellent service! These girls know what they're doing! They took their time and made sure I got exactly what I needed--body makeup for my wedding. They made sure I got the right color match and coverage. And they were so friendly and cool and kind while doing it. The people there made the overall experience a memorable one--pleasantly so! The store probably has everything one could want in beauty supply, too!

    The speediest service ever. Thank you, Keira!! Really excited to use my products in class :))

    Leslie G.

    Hi, my name is Leslie, I came in to FRENDS today feeling a little down not feeling joy I came in here. I was held by KASSIE, REMAE, DEVON, LAURA, ROXANNE, and ERIKA they were wonderful they made me feel so special. They helped me pick out colors. This is my new addiction my friends at FRENDS and all their beautiful products and as Arnold Schwarzenegger said I WILL BE BACK! I wish love and light, on their journey through life and I hope they continue to shine their beautiful hearts on our crazy world!!!! Namaste I'm leaving here over the rainbow I hope this OK

    It's Halloween!!!
    Melanie M.

    Amazing service!! Thank you so much, you saved Halloween! This place is like a wonderland!!

    Nubia M.

    Been coming here for years, tons of goodies! So many options for hair & glam and special effects make-up. I would highly recommend.

    Happy Valentines Day

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    3 months ago

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    4 months ago

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    15 days ago

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    23 days ago

    The staff are always so friendly and helpful. And I love the variety of brands and how clean and organized the store is!

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    5 months ago

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    8 months ago

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    2 months ago

    Best experience with Kira helping with my tattoo cover up stuff. I had no clue what I was doing and she went above and beyond to help.

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    11 months ago

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    1 month ago

    Great customer service I encourage people to shop here you won't regret it i came here and I was very happy with the service

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    2 months ago

    Renae helped us with our SFX makeup needs and was amazing! Can't go wrong with Frends! The best place.

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    9 months ago

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    10 months ago

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    6 months ago

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    3 months ago

    Wonderful selection of makeup, glitter, face paint, beauty supplies! Sweet sweet ladies who are extremely helpful!

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    3 months ago

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    1 year ago

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    2 years ago

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    3 months ago

    Here for the first time . The staff here is knowledgeable and helpful. Very patient too.

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    2 years ago

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    8 months ago

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    4 months ago

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    7 months ago

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    1 year ago

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    4 months ago

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    9 months ago

    Fabulous experience -- both for products and for customer service! thanks for the wonderful time

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    4 months ago

    Great customer service! Personalized suggestions were so helpful and I finally the right foundation

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    10 months ago

    Always amazing customer service at Frends!! Erica was so helpful today and gave me great advice on my products

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    1 year ago

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    5 months ago

    very helpful sales people, from someone who needed a lot of assistance with body paint.

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    Page 1 of 23

    Frends Beauty Supply Reviews in Other Languages

    Ask the Community - Frends Beauty Supply

    Hello! Do you have any full beard sets that are afro\kink textured?

    They do have full beard sets that are Afro/ kink texture, in color off black/ brown with some gray ( you can paint over it if you need to) they also have Afro- tech hair that can be used for facial hair.

    Do you carry lash extension supply?

    Yes they have some !

    Do you guys sell special affects makeup supplies? Liquid latex, carving tools, and scab blood?

    Yes, we do! we have an entire room dedicated to SFX supplies.

    Hi do have nail dipping powder kit?

    I think they are have everything. You can call them (818) 769-3834.

    Do you sell loving tan in store or do you have to order it online?

    Hi Shelby, We absolutely sell Loving Tan products in store! We have testers of each product and shade so you can see which is best for you. Please let us know if you have… 

    Do you sell colored contacts?

    Hi Alex! Thanks for the question, but unfortunately at this time we do not sell colored contacts. If you have any other questions, please don't hesitate to ask!… 

    View All 10 Questions

    Review Highlights - Frends Beauty Supply

    Helpful in the business of mua to have a great supply store and great staff to help support your ever changing needs !!

    Mentioned in 36 reviews

    Read more highlights

    Sherman Oaks Beauty Collection - Experience the rich, warming scent of Molton Brown Tobacco Absolute Bath & Shower Gel the perfect match for crisp autumn days .
Let every

    Sherman Oaks Beauty Collection

    3.7(229 reviews)
    1.7 miSherman Oaks
    $$

    A go-to destination for beauty products, skincare, haircare, and all the little beauty essentials…read moreyou didn't even know you needed. The selection is fantastic, with everything from professional salon products to hard-to-find beauty favorites, and the staff is always knowledgeable, friendly, and willing to help. This is a neighborhood beauty store with the inventory of a much larger retailer. Whether I'm looking for a new skincare product, hair tools, cosmetics, or salon-quality hair color, they always seem to have exactly what I need. The store is well organized, easy to shop, and the team genuinely cares about helping customers find the right products rather than simply making a sale. Great place for sales and gifts too!

    This neighborhood store has every kind of beauty essential one could ever need be it skincare,…read morehaircare, makeup as well as nail polish and supplies! I've been coming here for over 20 years! Amazing selection, but it's a bit pricey. I guess you get what you pay for! The staff is friendly and knowledgeable. I especially like Phil. He's brilliant and so helpful! I'll never forget a ridiculously hot summer day back in 2018 when he Macgyver'ed my false eyelash back into place! You're awesome Phil!

    Photos
    Sherman Oaks Beauty Collection - The Lalicious Sugar Kiss scrub and shower oil bring texture therapy to your daily routine, a moment of softness you can see and feel.

    The Lalicious Sugar Kiss scrub and shower oil bring texture therapy to your daily routine, a moment of softness you can see and feel.

    Sherman Oaks Beauty Collection - The Hydrating Body lotion by Pure Fiji refreshes and softens your skin with pure coconut milk and exotic island botanicals.

    The Hydrating Body lotion by Pure Fiji refreshes and softens your skin with pure coconut milk and exotic island botanicals.

    Sherman Oaks Beauty Collection - The Rose Dunes Body Wash by Molton Brown transforms your shower into a fragrant escape -- blending warm rose with sensual amber notes.

    See all

    The Rose Dunes Body Wash by Molton Brown transforms your shower into a fragrant escape -- blending warm rose with sensual amber notes.

    Bluemercury - Clean beauty like Odacite

    Bluemercury

    3.7(25 reviews)
    1.6 miStudio City
    $$

    I came in here on a rainy day and got the best service the OGee rep Marissa had excellent customer…read moreservice. There was also two other workers who were great. Sadie has a great smile and has great Customer Service. She's perfect to be running the register and Jason was also great. I had to come back in today to get a color match and their Sadie was. She even remembered me makes a customer feel good. A n guy helped me his name was Manny and he knows his makeup stuff. Super great Customer Service very satisfied so far thank you.

    This was my first visit to the shop after hearing so many great recommendations, and it absolutely…read morelived up to the hype. I was warmly greeted by Edwin--such a kind, professional, and low-pressure guy. He helped me find exactly what I was looking for: a lightweight foundation to smooth out my aging skin. His demonstration on how to apply it and the perfect color match he chose made me feel confident in his choice. I purchased the Sisley Foundation. Shoutout to the entire team as well--everyone was so uplifting and friendly. I left not only with a great product but also with helpful knowledge for future visits. Overall, such a wonderful first experience! I'll definitely go back to the Studio City Blue Mercury, great staff!

    Photos
    Bluemercury - Hard to FIND!! (My signature scent) Jo Malone Nectarine Blossom & Honey body & hand wash. *same price as major department stores.

    Hard to FIND!! (My signature scent) Jo Malone Nectarine Blossom & Honey body & hand wash. *same price as major department stores.

    Bluemercury - My cat Lester Prester, he seems to like the product s I use

    My cat Lester Prester, he seems to like the product s I use

    Bluemercury - RéVive skincare

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    RéVive skincare

    Sally Beauty

    Sally Beauty

    3.4(58 reviews)
    1.5 miValley Glen
    $$

    I usually dread shopping at most Sally's because they are usually all the way out in the hood and…read morethe only one I know of in studio city doesn't have the items I need. Usually the girls working there are friendly but really aren't much help when it comes to suggesting products that are right for me. The girls in studio city are mostly interested in suggesting the most priciest items. I came to this location about a month ago in desperate need of help. Over the past year and a half I had been on a journey to go blonde but just wasn't satisfied with the tone so ended up trying to gradually go darker. Needless to say my hair is damaged beyond belief, and I have about 10 different shades going on from super bleached to dark blonde. Terrible. Anyway when I came in I told the girl working there that I wanted to go to a very dark warm blonde or maybe as dark as a warm light honey brown. This chick gave me a color that turned my roots pretty dark brown. I was so upset! Thank goodness I only did my roots. Well, last night I went in again and told Jessica, the manager on duty what had happened. She spent quite a while with me discussing what color would work with my now very dark roots. She suggested a brand with more intense color that would actually lighten my roots but darken the rest of my hair. I was skeptical but desperate since I don't presently have a good colorist. When I stepped out of the shower I was thrilled! Jessica was SPOT ON! My hair's color is way more even, has dimension, looks healthier and is a beautiful light honey brown. I couldn't be happier and it is all due to Jessica!!! Thank you!

    I had to go in again and ran into Joshua and he was so sweet and friendly! This place never fails…read moreto give you a welcoming greeting and helpful!

    Photos
    Sally Beauty - Ion Shampoo, Conditioner, and Mist   Nurturing Crème  Texture ID Serum

    Ion Shampoo, Conditioner, and Mist Nurturing Crème Texture ID Serum

    Sally Beauty
    Sally Beauty - Corner of Victory & Whitsett

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    Corner of Victory & Whitsett

    Superstar Hair & Wigs - Ombre crochet hair ! Bomb !

    Superstar Hair & Wigs

    4.3(217 reviews)
    2.1 miStudio City
    $$

    Let me start my review by saying that there is nothing wrong with my hair, skull, head and scalp…read morethat I need to cover it up with a wig. Just wanted to be a little experimental and have fun with couple of wigs. Walked into this well organized, clean store on July 23rd around 3:30pm & was greeted by Zeira. She was a bit sour looking and not as friendly as I was hoping for her to be. She barely said "can I help you with something?" I told her I would like to try on few wigs. Then she just stood there for me to make the next move. Like I was the employee and she was the customer. An auburn color bob cut wig caught my eye. I said "let me try that one". She handed it to me and still stood there. She helped me put it on and we both didn't like that color on me. It didn't compliment my skin tone, nor the shape of my face. Then there was another wig that she let me try on, and we still didn't like that one either. She mentioned that I can only try 2 wigs. Long story short, she went to help another customer and here comes this wonderful, upbeat, happy, remarkable, helpful, kind hearted, nice lady/employee by the name of Janella. She was very wise, keen, and knowledgeable. She let me try few other wigs and we both came to a common liking/decision. She was not pushy, nor was she forceful to sell me my 2 wigs that I purchased. I was hoping that the wigs would come with a brush, but apparently everything is sold separately. The store is a bit narrow, yet easy to navigate the aisles. They have many different kinds, styles, colors of wigs, weaves, cosmetics, hair accessories, eye lashes, skin care, extensions, hair dye, jewelry, gels, creams for your skin and a lot more stuff.. It was a fun and happy experience. Janella spent a good hour w/out any sign of feeling overwhelmed, or tired. Loved her from the moment she approached to help me. Made it up for the other employee. Parking shared with other businesses and I will HIGHLY recommend this lovely store to anyone who is interested to purchase any of the following items. Fair prices, depending on what you want to get. She even gave me a 10% off, since I got 2 wigs! One was on the mannequin, and the other one that she got from the back was brand new in a box. Thank you ladies, and Superstar Hair and Wigs.. Very happy with my purchases. Now I need somewhere to go to show it off..:-)!!!

    I love this spot! Has been my go-to for hair all my LA-actress life. This year is actually the 20th…read moreanniversary of Superstar Hair & Wigs love!!! Back in the day, I woulld buy a gilda, pop it on my head and then slay an audition directly across the street. Tammy, the fab owner, and the queens on staff, are experts and so comforting. They will make sure you purchase what's right for you. You'll always leave with inspo for your next visit. I always do! xo Ayana PS: (best accessories ever!)

    Photos
    Superstar Hair & Wigs - I said yes! I loved my hair so much. The photos looking back I felt so pretty! And he loved it.  Anyone who is asking. I do like privacy.

    I said yes! I loved my hair so much. The photos looking back I felt so pretty! And he loved it. Anyone who is asking. I do like privacy.

    Superstar Hair & Wigs - Outside view

    Outside view

    Superstar Hair & Wigs - Unreliable hours, call ahead

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    Unreliable hours, call ahead

    Naimie's - Kryolan & Make Up For Ever

    Naimie's

    4.2(164 reviews)
    3.4 mi
    $$
    Free parking
    Locally owned & operated

    30+ years and still my favorite…read more I've been coming to this beauty supply since I was 13 years old, back when my mom used to bring me here. It started as a little shop on Victory, and over the decades it's become part of my life in a way most stores never do. Years later, when I became a professional makeup artist, this is where I bought my very first kit, a huge haul of products to start my career. That was a full-circle moment for me. I buy almost everything cosmetics-related here, and the fact that it's stayed consistent and reliable through all these years says everything. My only complaint lately is merchandise out of stock more often than not. I hope they get that sorted out, because everything else about this place keeps me coming back.

    Samantha was an absolute gem - she helped me with my hair color and went out of her way to make…read moresure I was secure. Her manager Tracey was very supportive and Samantha proved to me that true customer care and service still exists. This airy light space is jam packed full of everything 'beauty' including my favorite brand of color 'Satin' and 'fresh' perfume and pretty products. Remember 'brown sugar' by 'fresh'? It used to be sold in all the most luxurious shopping departments but has since been hard to locate. I wouldn't go anywhere else for beauty supplies and it is truly different from the rest. Naimie's is a very special beauty supply boutique with all your favorite goodies! Thank you Samantha & Tracey! T&K

    Photos
    Naimie's - Anastasia Beverly Hills

    Anastasia Beverly Hills

    Naimie's - Makeup brushes

    Makeup brushes

    Naimie's - NARS

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    NARS

    Madison Reed Hair Color Bar - Studio City

    Madison Reed Hair Color Bar - Studio City

    3.0(110 reviews)
    1.7 miStudio City
    $$
    Women-owned & operated
    Certified professionals

    I've been coming here every week for roots and a blowout, and I honestly look forward to it…read more Everyone at this salon is kind, welcoming, and just genuinely good at what they do. Anahit does my blowouts and she's incredible. Every single time it comes out gorgeous, full of volume, and it actually holds up for a full week, even with me hitting the gym multiple times. That kind of longevity says a lot about her technique. If you're looking to book a blowout, I can't recommend her enough. On top of the quality, I'm a member here and the pricing is really fair for how often I come in. For regular hair maintenance like mine, that affordability makes a real difference. This is the kind of place you keep coming back to, not just for the results but for how well they treat you every visit.

    I had an appointment at Madison Reed Color Bar for color and a blowout. Unfortunately, they…read morecanceled the blowout just 15 minutes before my appointment, which was already disappointing. I still went in for the color, but the experience did not meet expectations. My face was left stained with tint, which felt very unprofessional. I've colored my hair myself before and even then I've never had that happen. When I got home, I had to wash my hair again because it felt irritating--only to realize they hadn't fully rinsed out all the dye. Overall, very disappointing, especially considering their reputation for quality service.

    Photos
    Madison Reed Hair Color Bar - Studio City
    Madison Reed Hair Color Bar - Studio City
    Madison Reed Hair Color Bar - Studio City

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    Frends Beauty Supply - cosmetics - Updated August 2026

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